VSF Transportation, Inc.

What VSF Transportation, Inc. does

VSF Transportation, Inc. is an asset-based freight services subsidiary operating under Split Rock Supply Chain Solutions, a privately held full-service third-party logistics (3PL) provider headquartered in Grand Rapids, Michigan. The company delivers Full Truckload (FTL) and Less Than Truckload (LTL) freight services to shippers across diverse industries, and complements its owned-fleet capacity with a brokerage network of more than 10,000 carrier partners. Operational performance is marketed at 99% on-time and 99.9% damage-free delivery, and the business is run on McLeod Software for transportation management, dispatch, routing, and fleet operations.

The business model is transaction-based: VSF generates revenue per shipment through its FTL and LTL offerings, with no publicly disclosed pricing tiers or rate cards. Customer acquisition is direct, driven by a company website with 'Request A Quote' and 'Contact' CTAs, a toll-free sales number (800.445.5623), and engagement with both shippers and drivers. The company operates a horizontal segmentation across two personas — shippers seeking freight services and drivers/owner-operators seeking employment — but discloses no enterprise logos, no recurring-revenue contracts, and no revenue figures. The technology stack is limited to a third-party TMS (McLeod) plus real-time tracking and communication tooling; no proprietary software, AI/ML capabilities, mobile applications, or API surface is disclosed.

The subsidiary is positioned within a multi-brand portfolio that includes EverFresh (refrigerated) under the same Split Rock parent, indicating a deliberate service-line segmentation across temperature-controlled and dry van/LTL freight. All public presence is concentrated in a single Grand Rapids, MI office with Facebook and YouTube channels maintained at the parent brand level; the company is private, has no disclosed funding rounds, no M&A history, no senior leadership bios, and no certifications or compliance disclosures in the source material.

Name

VSF Transportation, Inc.

Legal name

VSF Transportation, Inc.

Website

https://vsftransportation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VSF Transportation is an asset-based 3PL subsidiary of Split Rock Supply Chain Solutions, providing full truckload and less-than-truckload freight services to shippers across diverse industries from Grand Rapids, MI.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Freight Transportation

NAICS

Freight Transportation Arrangement (488510), General Freight Trucking, Long-Distance (48412)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)

akta.pro secondary industries

National/Regional LTL General Freight Carriers (TLADAEAA), Less-Than-Truckload (LTL) Freight Brokerage (TLADAMAC), Full Truckload (FTL) Forwarding (TLACACAA)

Keywords

• Truckload freight shipping
• Less than truckload services
• Freight brokerage services
• Third party logistics
• Refrigerated transportation

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Freight Transportation Services: VSF Transportation generates revenue through freight transportation services including Full Truckload and Less Than Truckload (LTL) shipping. As an asset-based 3PL provider, the company provides end-to-end logistics solutions to shippers across diverse industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VSF Transportation, Inc. provides Full Truckload (FTL) and Less Than Truckload (LTL) freight shipping services as an asset-based third-party logistics (3PL) provider operating under Split Rock Supply Chain Solutions. The company pairs its own fleet with a brokerage network of over 10,000 carrier partners to deliver transportation, order tracking, and end-to-end logistics solutions for business shippers across the United States.

Product overview

Split Rock Supply Chain Solutions operates as a full-service, asset-based 3PL platform that serves as the parent company of VSF Transportation and EverFresh. The platform offers a unified suite of logistics services including full truckload and less-than-truckload shipping, supported by a network of over 10,000 carrier partners. The offering integrates order tracking and communication technology to provide end-to-end visibility. VSF Transportation and EverFresh are subsidiary brands operating under the Split Rock umbrella, representing the company's portfolio approach to serving diverse shipping requirements across different market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Truckload (FTL) Shipping

Quantifiable outcome

• 99% on-time delivery rate
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McLeod SoftwarecoreTechnology or IntegrationSplit Rock Supply Chain Solutions (parent of VSF Transportation) is powered by McLeod Software for transportation management operations. McLeod Software is a leading provider of transportation dispatch, routing, and fleet management software solutions for the trucking industry.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• RXO, Inc. RXO is a tech-enabled freight brokerage spun out of XPO, arranging truckload and LTL capacity for shippers across the U.S. It directly competes with VSF's truckload/LTL brokerage offering using a similar asset-light intermediation model with digital tooling.
• Hub Group, Inc. Hub Group is an asset-based intermodal and logistics services provider offering truckload, LTL, and brokerage. Comparable to VSF in providing multimodal capacity solutions through a combination of owned and partner fleet.
• Landstar System: Landstar is a non-asset (BCO agent-based) truckload brokerage with broad capacity network. Comparable to VSF's network-driven model but operates at much larger scale through independent agents rather than owned fleet.
• ArcBest Corporation: ArcBest operates both an LTL carrier (ABF Freight) and an asset-light 3PL segment, mirroring VSF's combination of owned-fleet and brokered capacity under one umbrella serving shippers nationwide.

Broad incumbents

• Old Dominion Freight Line: ODFL is a leading national LTL carrier. While VSF offers LTL service, ODFL is a dominant pure-play LTL network carrier with proprietary terminal infrastructure VSF does not match.
• Werner Enterprises: Werner is a large truckload carrier with a dedicated and logistics segment offering brokerage. Comparable to VSF's asset-based model with dedicated transportation management and FTL capability.
• J.B. Hunt Transport Services: J.B. Hunt is a large multi-modal 3PL offering intermodal, dedicated, truckload, and brokerage services. VSF competes in similar lanes but at smaller scale and without national intermodal infrastructure.
• Schneider National: Schneider is a major asset-based truckload carrier and 3PL with extensive brokerage capability. Compared with VSF, it has a much larger owned fleet and broader service mix including intermodal and logistics.
• Saia, Inc. Saia is a national LTL carrier with a growing terminal network. Comparable to VSF in providing LTL freight services, but Saia operates owned terminals nationwide rather than a regional asset-based broker model.
• Knight-Swift Transportation: Knight-Swift is one of the largest truckload carriers in North America with significant LTL and logistics operations. It is comparable as a multi-segment truckload/logistics incumbent but operates at far greater scale than VSF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/SplitRockSCS
• Facebookfacebook.com/everfreshtrans
• LinkedInlinkedin.com/company/vsf-transportation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSF Transportation, Inc.