Wallflower Rentals + Decor
Wallflower Rentals + Decor is a privately held, single-warehouse event rental business in Longmont, Colorado, curating 300+ furniture, decor, lighting, and tableware items for weddings, corporate events, and social gatherings across Colorado, Wyoming, Utah, and New Mexico.
- Company typePrivate
- Founded-
- HeadquartersLongmont, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wallflower Rentals + Decor does
Wallflower Rentals + Decor is a privately held, single-warehouse event rental business headquartered at 14399 Mead Street in Longmont, Colorado. The company curates and rents more than 300 furniture, decor, lighting, tableware, textile, and accessory items across ten product categories, serving weddings, corporate events, and private social gatherings across Colorado, Wyoming, Utah, and New Mexico. Its primary product offering is one-day rentals with day-before delivery and day-after pickup, supplemented by a custom design and bespoke-sourcing service and a secondary warehouse-sale channel that liquidates discontinued inventory via direct purchase.
The business operates on a consultation-led sales motion rather than transactional ecommerce: prospective customers browse the online inventory, build a wishlist, and submit a contact form to receive a customized quote within 24 business hours. Pricing is opaque and individually quoted, with payment terms of 50% on signature and the balance due 30 days before the event; a 10% damage fee is built into every agreement. Delivery is performed by the company's own fleet at flat fee plus per-mile surcharge, with location-specific minimum rental requirements ranging from $1,500 (Longmont) to $6,000-$7,500 (Aspen/Vail); self-pickup from the Longmont warehouse is offered at no charge.
The company employs 1-10 people and has no disclosed institutional investors, funding rounds, or parent entities. Two contact email addresses (info@ and [email protected]) suggest founder-led or very small-team ownership. Marketing is conducted through the Squarespace-hosted website, an active Instagram account, and a homepage email-newsletter signup. No patents, certifications, named enterprise customers, partnerships, or AI/technology capabilities are disclosed in the available materials.
Wallflower Rentals + Decor firmographics
Firmographics- Name
- Wallflower Rentals + Decor
- Legal name
- Wallflower Rentals
- Website
- https://wallflowerrentals.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wallflower Rentals + Decor is a privately held, single-warehouse event rental business in Longmont, Colorado, curating 300+ furniture, decor, lighting, and tableware items for weddings, corporate events, and social gatherings across Colorado, Wyoming, Utah, and New Mexico.
- Ownership category
- akta.pro rank
Wallflower Rentals + Decor industry classification
Industry- Product category
- Event Furniture and Decor Rentals
- NAICS
- Other Consumer Goods Rental (53228), General Rental Centers (53231)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Decor Props & Themed Set Rentals (HSACAFAK), Lighting Design & Rental (MPAGAKAB)
Keywords
Where Wallflower Rentals + Decor is headquartered
LocationHeadquarters
- HQ city
- Longmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wallflower Rentals + Decor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Event Furniture Rentals: One-day rental rates for furniture and décor items serving weddings, corporate events, and social gatherings. Rental includes day-before pickup/delivery and day-after drop-off/retrieval.
- Warehouse Sale (Discontinued Inventory): Sale of rental inventory items no longer in active rotation. Items sold as-is with pickup required at the Longmont warehouse. Payment accepted via cash, Zelle, or Venmo.
- Delivery Services: Delivery and pickup services across Colorado, Wyoming, Utah, and New Mexico, charged via flat fee plus per-mile fuel surcharge. Complimentary self-carry available from Longmont location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual item rental pricing |
| Unit Pricing | Pay-as-you-go | Delivery fees by location |
| Unit Pricing | Pay-as-you-go | Warehouse sale items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wallflower Rentals + Decor product offering
Product offeringCore offering
Wallflower Rentals + Decor rents curated event furniture, decor, lighting, tableware, and installation pieces on a one-day rental basis to customers planning weddings, corporate events, and social gatherings across Colorado, Wyoming, Utah, and New Mexico. The company also offers bespoke design services where the team curates personalized rental selections, custom project sourcing for items outside the inventory, and a warehouse sale channel for previously rented pieces sold directly to the public.
Product overview
Wallflower Rentals + Decor operates as an event rental company offering a curated inventory of over 300 rental items across 10 distinct product categories: Lounge Seating, Lounge Tables, Textiles, Bars + Shelving, Tableware + Food Service, Decor, Arches + Backdrops, Lighting Elements, Entertainment, and Faux Plants + Flowers. The company provides both individual item rentals and custom design services where their team curates personalized rental selections aligned with client vision. Additionally, the company operates a warehouse sale channel offering pre-owned furniture and decor items for direct purchase. Rental rates are based on one-day rentals including day-before pickup and day-after drop-off. The product portfolio serves weddings, corporate events, and social gatherings across Colorado, Wyoming, Utah, and New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Furniture & Decor Rentals One-day rental of curated event furniture, decor, lighting, tableware, textiles, bars, arches, and faux greenery pieces for weddings, corporate events, and social gatherings in Colorado, Wyoming, Utah, and New Mexico. Includes day-before pickup/delivery and day-after drop-off/retrieval.
- Custom Design Services Bespoke design service where the in-house team curates personalized rental selections tailored to a client's specific event requirements and vision, including custom project sourcing of items not in standard inventory.
- Delivery Services Delivery and pickup services across Colorado, Wyoming, Utah, and New Mexico, charged via flat fee plus per-mile fuel surcharge, with location-specific minimum rental thresholds.
- Warehouse Sale Items Pre-owned furniture and decor items (e.g., chairs $75–$175/pair, sofas $400, tables $25–$250, mirror accent tables $250/each) sold as-is with pickup required at the Longmont warehouse; payment accepted via cash, Zelle, or Venmo.
Companies that use Wallflower Rentals + Decor
Customer profileSegments3 records
Ideal customer profiles3 records
Wallflower Rentals + Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallflower Rentals + Decor partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wallflower Rentals + Decor competitors and assessment
Company assessmentBroad incumbents
- CORT: National furniture rental company with an event rental division that overlaps with Wallflower's furniture and tabletop rental categories. Significantly larger and broader portfolio, but serves some common customer segments including corporate events.
- Signature Party Rentals: Large event rental company offering tents, furniture, tabletop, and lighting for weddings and corporate events. Operates a similar multi-category rental delivery model but at materially greater scale.
Direct peers
- Bright Event Rentals: One of the largest event rental companies in the U.S., providing furniture, tabletop, and tent rentals for weddings, corporate events, and social gatherings. Direct peer across the same product categories and customer segments as Wallflower, but at significantly greater scale.
- AFR Furniture Rental: Furniture rental company serving events, trade shows, and corporate clients. Comparable rental-first business model with delivery logistics and short-term rental periods.
- BBJ La Tavola: Specializes in linen, tabletop, and rental decor for weddings and corporate events. Overlaps with Wallflower's tableware, textiles, and design-led rental categories.
- Event Rents: Event rental company specializing in tents, tables, chairs, linens, and decor for weddings and corporate events. Operates the same short-term event rental model with custom design and delivery services like Wallflower.
- Avenir Event Rental: Curated event rental company providing furniture, decor, and tabletop rentals for weddings and social events. Closely aligned with Wallflower's curated, design-led positioning.
- Marquee Event Group: Event rental company offering furniture, tabletop, lighting, and decor for weddings and corporate events. Comparable product breadth and event-focused customer base.
Emerging players
- Taylor Creative Inc. Event decor and rental company focusing on custom-built backdrops, arches, and design installations. Comparable in the 'custom design + rentals' niche and in the wedding and corporate event market.
Regional players
- Linens by Lorna: Event linen and tabletop rental company serving the Colorado and Mountain West region. Comparable in regional geography and tabletop/textile rental scope, with overlap on wedding and corporate events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wallflower Rentals + Decor social profiles
Digital presenceWallflower Rentals + Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallflower Rentals + Decor leadership team
Management profileNumber of profiles
Profiles1 record
Wallflower Rentals + Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallflower Rentals + Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallflower Rentals + Decor
What does Wallflower Rentals + Decor do?
Wallflower Rentals + Decor rents curated event furniture, decor, lighting, tableware, and installation pieces on a one-day rental basis to customers planning weddings, corporate events, and social gatherings across Colorado, Wyoming, Utah, and New Mexico. The company also offers bespoke design services where the team curates personalized rental selections, custom project sourcing for items outside the inventory, and a warehouse sale channel for previously rented pieces sold directly to the public.
Is Wallflower Rentals + Decor a public or private company?
Wallflower Rentals + Decor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wallflower Rentals + Decor founded?
Wallflower Rentals + Decor was founded in -1. It employs 1 to 10 people.
Where is Wallflower Rentals + Decor based?
Wallflower Rentals + Decor is headquartered in Longmont, United States, in the North America region.
How does Wallflower Rentals + Decor make money?
Three revenue lines are on record. Event Furniture Rentals are the primary driver. The others are warehouse Sale (Discontinued Inventory) and delivery Services.
Who are Wallflower Rentals + Decor's main competitors?
Broad incumbents on record are CORT and Signature Party Rentals. Direct peers are Bright Event Rentals, AFR Furniture Rental, BBJ La Tavola, Event Rents, Avenir Event Rental and Marquee Event Group. Taylor Creative Inc. is listed as an emerging player. Linens by Lorna is listed as a regional player.
Does Wallflower Rentals + Decor have an API?
No public API is recorded for Wallflower Rentals + Decor.
What industry is Wallflower Rentals + Decor in?
Wallflower Rentals + Decor's product category is Event Furniture and Decor Rentals. Its primary akta.pro industry code is CRAIAOAG, Corporate, Event & Staging Furniture Rental (Short-Term), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 53228 and its SIC code is 7900.