Supra Bazar
Supra Bazar is a Belgian family-owned omnichannel variety retailer operating five physical stores in West/East Flanders and a 150,000+ SKU e-commerce webshop serving Belgian and Dutch consumers across toys, garden, baby, electronics, and household categories.
- Company typePrivate
- Founded1964
- HeadquartersGullegem, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What Supra Bazar does
Supra Bazar is a Belgian family-owned variety retail chain operating under the legal entity Supra Center nv, with roots dating to 1964 and headquarters in Gullegem, West Flanders. The business runs an omnichannel model combining five physical retail stores across Gullegem, Harelbeke, Hulste, Lievegem, and Tielt with a Shopware-powered e-commerce webshop at suprabazar.be that lists more than 150,000 SKUs across 16 product categories including toys, garden, baby, games/music/film, electronics, home, pet, DIY, and seasonal merchandise. Customers are individual Belgian and Dutch consumers, served through both online ordering (with GLS-fulfilled home delivery, free shipping from €50, and 1-2 day delivery) and in-store pickup, with in-store add-on services such as key copying, license plate sales, paint mixing (Levis), and municipal waste bag distribution.
Supra Bazar firmographics
Firmographics- Name
- Supra Bazar
- Legal name
- Supra Center nv
- Website
- https://suprabazar.be
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Supra Bazar is a Belgian family-owned omnichannel variety retailer operating five physical stores in West/East Flanders and a 150,000+ SKU e-commerce webshop serving Belgian and Dutch consumers across toys, garden, baby, electronics, and household categories.
- Ownership category
- akta.pro rank
Supra Bazar industry classification
Industry- Product category
- Variety Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
- akta.pro secondary industries
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
Keywords
Where Supra Bazar is headquartered
LocationHeadquarters
- HQ city
- Gullegem
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Supra Bazar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales: Revenue generated through direct retail sales of diverse consumer products including toys, garden equipment, baby products, games, electronics, home goods, pet supplies, sports/leisure items, and seasonal merchandise. Products are sold at fixed retail prices with one-time purchase model. Free shipping offered for orders above €50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Supra Bazar product offering
Product offeringCore offering
Supra Bazar is a Belgian omnichannel variety retailer that sells more than 150,000 products across 16 categories — including toys, garden, baby, games/music/film, gifts, auto, home, pet, school/office/hobby, leisure, small electronics, personal care, DIY, books, Christmas, and clothing — through five physical stores in Belgium and a Shopware-powered e-commerce webshop serving Belgium and the Netherlands. It complements the core assortment with branded ride-on toys from FALK, BERG, Rolly Toys, Peg Perego, and Stamp, branded gaming from Nintendo, PlayStation, and Xbox, Cricut crafting machines, Funko Pop collectibles, a baby registry service, gift vouchers, a SupraKaart loyalty program, and ancillary in-store services such as key copying, paint mixing, license plate sales, and municipal waste bag sales.
Product overview
Supra Bazar is a Belgian retail chain operating both a physical store network (5 stores in Gullegem, Lievegem, Tielt, Hulste, and Harelbeke) and an e-commerce webshop. The company offers more than 150,000 products across 16 main categories: Toys (including branded ride-on vehicles, skateboards, go-carts, and outdoor play equipment from brands such as BERG, Rolly Toys, Falk, and Stamp), Garden (barbecues, garden furniture, gardening tools, outdoor lighting, ponds), Baby (strollers, car seats, nursery furniture, feeding accessories, baby monitors), Games-Music-Film (CDs, vinyl records, DVDs, Blu-rays, gaming consoles including Nintendo Switch, PlayStation 5, Xbox Series X, and Funko Pop collectibles), Gifts, Auto (car care, motor oil, accessories), Home (cookware, tableware, cleaning appliances), Pet (dog, cat, horse, rabbit, fish supplies), School-Office-Hobby (school bags, stationery, Cricut crafting machines), Leisure (bicycles, sports equipment, camping gear, travel accessories), Small Electronics (vacuum cleaners, coffee makers, air fryers, beauty appliances, audio equipment, smartwatches), Personal Care (hair care, body care, cosmetics, first aid), DIY (paints, tools, building materials, plumbing, hardware), Books (fiction, children's books, non-fiction, comics), Christmas (artificial trees, decorations, ornaments), and Clothing (apparel, shoes, nightwear, workwear). The online store offers free shipping from €50, delivery within 1-2 business days, and buy-online-pick-up-in-store options. The company also provides a Suprakaart loyalty program and baby registry services.
Differentiator
Problem solved
Functional benefit
Brands
- Suprakaart: Loyalty card programme offering discounts to customers.
Products and services
- Supra Bazar E-commerce Webshop Online retail platform enabling Belgian and Dutch consumers to browse, order, and pay for more than 150,000 products across 16 categories with home delivery within 1-2 business days and free shipping from €50.
- Supra Bazar Physical Retail Stores Five brick-and-mortar retail locations across Belgium where customers can shop the full assortment in person, pick up online orders, and use in-store services such as key copying, paint mixing, license plate sales, and municipal waste bag purchases.
- SupraKaart Loyalty Program Loyalty card program for consumers that accumulates and redeems savings on purchases made in-store or online at Supra Bazar.
- Baby Registry (Geboortelijsten) Wish list and registry service for expectant parents that lets them create a baby list of products available on the Supra Bazar webshop for friends and family to fulfill as gifts.
- Digital Gift Vouchers (Cadeaubonnen) Digitally issued Supra Bazar gift cards available for purchase in various denominations that recipients can redeem against purchases at the Supra Bazar webshop.
- In-Store Ancillary Services Standalone in-store services including key copying, license plate sales, Levis paint mixing, oversized-item delivery van service, and municipal waste bag sales (Imog, IVIO, Mirom, PMD) at the five Belgian store locations.
Companies that use Supra Bazar
Customer profileSegments1 record
Ideal customer profiles1 record
Supra Bazar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Supra Bazar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShopwarecoreE-commerce platform powering the suprabazar.be webshop. Listed as e-commerce platform partner in privacy documentation.
- GLScoreShipping and delivery partner used for order fulfillment to customers in Belgium and Netherlands.
- MolliecorePayment service provider facilitating online transactions. Listed among payment providers in privacy documentation.
- Google AdsminorDigital advertising platform used for paid marketing campaigns and customer acquisition.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Supra Bazar competitors and assessment
Company assessmentDirect peers
- ToyChamp: Belgian toy retailer operating multiple physical stores and an online shop across Belgium and the Netherlands. Competes head-on with Supra Bazar in toys, baby products, and outdoor play.
- Intertoys: Dutch toy and baby specialty retailer with physical stores and an online shop, carrying many of the same branded toy lines (LEGO, Playmobil, BERG, Funko). Direct competitor in the largest category of Supra Bazar's assortment.
- bol.com: Largest Dutch/Belgian online marketplace offering toys, baby, garden, electronics, books, and household goods with delivery to Belgium and the Netherlands. Directly comparable as a broad assortment Benelux retailer serving overlapping categories and geographies.
- Coolblue: Belgian/Dutch omnichannel retailer specializing in electronics but extending into toys, garden, baby, and home goods with physical stores and a strong e-commerce operation. Closely mirrors Supra Bazar's omnichannel Benelux model and breadth strategy.
Regional players
- HEMA: Dutch variety retailer with stores across the Netherlands and Belgium selling household, baby, clothing, DIY, and seasonal products. Comparable broad-assortment value positioning and Benelux presence.
- Brico: Largest Belgian DIY retail chain with extensive store network across Belgium. Directly competes with Supra Bazar's DIY, garden, and small-electronics categories in the same Belgian market.
- Blokker: Dutch household and variety goods chain with physical stores and an online presence, covering home, kitchen, personal care, DIY, and small electronics. Comparable variety-store model primarily serving the Dutch market where Supra Bazar is expanding.
- Krëfel: Belgian consumer electronics retailer with physical stores and e-commerce, competing in small electronics, audio, and home appliances — categories carried by Supra Bazar.
Emerging players
- Decathlon Belgium: Belgian arm of the global sporting goods retailer with stores and a comprehensive webshop covering bicycles, scooters, sports equipment, and outdoor play — categories where Supra Bazar competes via the BERG, Stamp, and FALK ranges.
Broad incumbents
- Action: Pan-European discount variety retailer with hundreds of stores across Belgium and the Netherlands, offering toys, household, garden, DIY, and seasonal goods. Comparable value-led broad assortment, though via a discount-store format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Supra Bazar social profiles
Digital presenceSupra Bazar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supra Bazar leadership team
Management profileNumber of profiles
Supra Bazar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supra Bazar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supra Bazar
What does Supra Bazar do?
Supra Bazar is a Belgian omnichannel variety retailer that sells more than 150,000 products across 16 categories — including toys, garden, baby, games/music/film, gifts, auto, home, pet, school/office/hobby, leisure, small electronics, personal care, DIY, books, Christmas, and clothing — through five physical stores in Belgium and a Shopware-powered e-commerce webshop serving Belgium and the Netherlands. It complements the core assortment with branded ride-on toys from FALK, BERG, Rolly Toys, Peg Perego, and Stamp, branded gaming from Nintendo, PlayStation, and Xbox, Cricut crafting machines, Funko Pop collectibles, a baby registry service, gift vouchers, a SupraKaart loyalty program, and ancillary in-store services such as key copying, paint mixing, license plate sales, and municipal waste bag sales.
Is Supra Bazar a public or private company?
Supra Bazar is a private company. It is classified as family owned and is currently operating.
When was Supra Bazar founded?
Supra Bazar was founded in 1964.
Where is Supra Bazar based?
Supra Bazar is headquartered in Gullegem, Belgium, in the Europe region.
How does Supra Bazar make money?
One revenue line is on record: retail product sales.
Who are Supra Bazar's main competitors?
Direct peers on record are ToyChamp, Intertoys, bol.com and Coolblue. Regional players are HEMA, Brico, Blokker and Krëfel. Decathlon Belgium is listed as an emerging player. Action is listed as a broad incumbent.
Does Supra Bazar have an API?
No public API is recorded for Supra Bazar.
What industry is Supra Bazar in?
Supra Bazar's product category is Variety Retail. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores, with a secondary code of CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.). Its NAICS code is 459 and its SIC code is 5945.