Brand Twenty Two
Brand Twenty Two is a London-based B2B design consultancy that creates, rolls out, and maintains automotive retail brand environments for OEM clients including Ford, Honda, Kia, Maserati, Mazda, Opel, Stellantis, and the Volkswagen Group across European markets.
- Company typePrivate
- Founded2022
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brand Twenty Two does
Brand Twenty Two (legal entity Brand 22 Ltd, registered in England, company number 13901722) is a London-based B2B design consultancy founded in 2022 that creates, realises, and maintains automotive retail brand environments for original equipment manufacturers, their national sales companies, and franchised dealer networks. Its service offering spans concept design, dealer design, 3D and 360° visualisation including VR, project management, brand guidelines, brand guardianship, signage and graphic design, FF&E procurement, and (via joint venture Brand Twenty Two Architecture) comprehensive architectural services from showrooms to service centres. The firm operates on a professional-services, quote-based engagement model targeting enterprise automotive clients such as Ford, Honda Motor Europe (Cars and Motorcycles), Kia, Maserati, Mazda, Opel, Stellantis, and the Volkswagen Group, with delivery executed by a multilingual team distributed across Europe.
The underlying capability is a hybrid design-plus-delivery platform: design packs are produced to global OEM corporate-identity standards and then localised by an in-region team that conducts site consultations in local languages and produces bilingual deliverables, an approach that supports multi-country rollouts (Honda Motor Europe programme spans 20 countries). Brand guardianship acts as the long-tail service layer, positioning the firm as the standing custodian of an OEM's brand knowledge, providing training, ad-hoc advisory, and refresh programmes that create multi-year engagement cycles. The firm differentiates primarily on automotive retail vertical specialisation, the breadth of services covering concept-through-completion, and a decades-of-collective-experience team.
Commercially, Brand Twenty Two earns revenue through B2B professional services contracts, with pricing not publicly disclosed and engagements tailored to client requirements. Go-to-market is direct enterprise field sales into OEM brand and procurement teams, supplemented by industry referrals; the firm maintains marketing channels through its website and direct email enquiry. The company is privately held with no disclosed institutional investors, no parent or subsidiary structure, and the management team comprises five named individuals - Lee Middleton, Liz Webb, Warren Brookfield, Gillian Graham, and Sarah Sinden - supported by an unstated headcount of designers, brand specialists, and project managers based across Europe.
Brand Twenty Two firmographics
Firmographics- Name
- Brand Twenty Two
- Legal name
- Brand 22 Ltd
- Website
- https://brandtwentytwo.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brand Twenty Two is a London-based B2B design consultancy that creates, rolls out, and maintains automotive retail brand environments for OEM clients including Ford, Honda, Kia, Maserati, Mazda, Opel, Stellantis, and the Volkswagen Group across European markets.
- Ownership category
- akta.pro rank
Brand Twenty Two industry classification
Industry- Product category
- Automotive Retail Brand Design Services
- akta.pro primary industry
- Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where Brand Twenty Two is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Brand Twenty Two business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Design Consultancy Services: B2B professional services providing design consultancy for automotive retail environments, including dealer design services, concept design, and brand guidelines creation.
- Project Management Services: Full project delivery services including supply chain management, cost management, programme tracking, risk management, and design management for complex European Corporate Identity rollout programmes.
- FF&E Procurement: Furniture, Fixtures & Equipment procurement services, managing tender processes and ensuring best value from manufacturers and suppliers.
- Architectural Services: Comprehensive architectural services through joint venture Brand Twenty Two Architecture, from showroom design to service centre architecture.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Brand Twenty Two product offering
Product offeringCore offering
Brand Twenty Two is a B2B professional services firm that designs and delivers automotive retail brand environments and corporate identity rollouts for OEM and dealer networks. The company provides end-to-end creative and technical services including concept design, dealer design, signage, FF&E procurement, 3D and 360° visuals, brand guidelines, and brand guardianship. Its work supports the physical realization and ongoing protection of automotive brand identities across retail touchpoints.
Product overview
Brand Twenty Two is a B2B services company offering a comprehensive suite of automotive retail design and brand environment services. The core offerings include Dealer Design Service, 3D & 360º Visuals, Project Management, Brand Guidelines, Brand Guardianship, Concept Design, Signage & Graphic Design, FF&E Procurement, and Architecture (via their Joint Venture Brand Twenty Two Architecture). The company provides end-to-end support from conceptual design through to implementation and ongoing brand maintenance, serving as trusted partners to major automotive OEMs including Ford, Honda, Kia, Maserati, Mazda, Opel, Stellantis, and Volkswagen Group across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Dealer Design Design service for automotive dealer retail environments, tailored to OEM brand standards and dealer network requirements. Aimed at automotive manufacturers (OEMs) and their dealer networks.
- Concept Design Early-stage concept design work for automotive retail environments, including brand-aligned spatial concepts. Targeted at automotive OEMs and dealership groups developing new or refreshed retail formats.
- 3D & 360° Visuals Production of 3D and 360° visual assets to communicate retail environment designs to OEM stakeholders and dealer partners. Used by automotive brand teams for review, approval, and rollout communication.
- Brand Guidelines Development and documentation of brand guidelines governing the application of automotive retail brand identities across physical environments. Served to OEMs needing standardized implementation across dealer networks.
- Brand Guardianship Ongoing oversight service to protect and maintain brand consistency across automotive retail implementations and identity rollouts. Aimed at OEMs requiring continuous enforcement of brand standards across dealer networks.
- Project Management Project management services coordinating the delivery of automotive retail brand environment and identity rollout programs. Provided to OEMs and dealer groups implementing multi-site programs.
- Signage & Graphic Design Design of signage and graphic elements for automotive retail environments, aligned to OEM brand systems. Targeted at automotive brand teams and dealer groups executing branded retail installations.
- FF&E Procurement Procurement of furniture, fixtures, and equipment for automotive retail environments, sourced to brand specifications. Provided to OEMs and dealer groups delivering branded showrooms and customer areas.
- Brand Twenty Two Architecture Architecture service within Brand Twenty Two's offering, supporting built-environment execution of automotive retail brand environments. Targeted at OEMs and dealer groups requiring architectural delivery tied to brand standards.
Quantifiable outcome
- Corporate Identity rollout programmes spanning 20 countries for Honda Motor Europe
- +1 more outcomes
Companies that use Brand Twenty Two
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
Brand Twenty Two technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brand Twenty Two partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Turner and TownsendcorePartnership for Maserati global retail store concept rollout. Turner and Townsend leads programme providing project management services while Brand Twenty Two provides design services including exterior signage, showroom layout, furniture and finishes, lighting, and multi-sensory experience. Also working together on Ford Signature European rollout.
- Brand Twenty Two ArchitecturecoreJoint venture architectural services entity offering comprehensive range of architectural services uniquely tailored to automotive client needs, from cutting-edge showrooms to state-of-the-art service centres.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Brand Twenty Two competitors and assessment
Company assessmentBroad incumbents
- MetaDesign: Global brand and experience design agency (part of Publicis) with automotive client work covering identity systems and digital/physical brand environments. Overlaps Brand Twenty Two on brand system and environment work.
- Landor & Fitch: Global brand consultancy (Landor) merged with Fitch (retail design) operating broadly across brand strategy, identity, and retail environment design. Overlaps Brand Twenty Two on automotive and retail brand-environment work, but as part of a much wider portfolio.
- Interbrand: Global brand consultancy with an established automotive practice covering brand strategy, identity, and experience design. Overlaps Brand Twenty Two on CI and brand-guidance work, particularly with European and global OEMs.
- Gensler: Global architecture and design firm with a substantial automotive and mobility practice covering showroom, dealership, and brand environment design. Competes for the same OEM design mandates at significantly larger scale.
- Siegel+Gale: Global brand strategy and design consultancy with experience design and retail environment work. Comparable in providing brand-guidelines and governance services to large enterprise brands, including automotive adjacent.
- FutureBrand: Global brand consultancy (part of McCann) with experience design and retail environment capabilities serving automotive and mobility clients. Comparable in combining brand strategy with environment/experience execution.
Direct peers
- HMKM: London retail design agency with automotive and consumer-brand environment practices covering concept design, rollout, and project management. Closely matches Brand Twenty Two's value proposition of integrated design-to-rollout for retail networks.
- Dalziel & Gilmour (Dalziel-Pow): UK retail brand experience agency serving retailers and brands with store design, visual merchandising, and rollout services. Comparable in delivering multi-site, brand-compliant retail design programmes for enterprise clients.
- Space Zero: UK-based specialist in automotive retail and dealership design, offering brand environment, signage, and project delivery services to OEMs and dealer networks. Directly comparable in service mix, customer base, and European OEM focus.
Others
- Turner & Townsend: Global programme management and cost consultancy currently partnered with Brand Twenty Two on Maserati and Ford rollouts. Adjacent rather than competitive — but capable of internalising design-adjacent scope over time, making it a strategic partner/rival worth monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Brand Twenty Two financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brand Twenty Two leadership team
Management profileNumber of profiles
Profiles5 records
Brand Twenty Two funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brand Twenty Two M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brand Twenty Two
What does Brand Twenty Two do?
Brand Twenty Two is a B2B professional services firm that designs and delivers automotive retail brand environments and corporate identity rollouts for OEM and dealer networks. The company provides end-to-end creative and technical services including concept design, dealer design, signage, FF&E procurement, 3D and 360° visuals, brand guidelines, and brand guardianship. Its work supports the physical realization and ongoing protection of automotive brand identities across retail touchpoints.
Is Brand Twenty Two a public or private company?
Brand Twenty Two is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brand Twenty Two founded?
Brand Twenty Two was founded in 2022. It employs 1 to 10 people.
Where is Brand Twenty Two based?
Brand Twenty Two is headquartered in City Of London, United Kingdom, in the Europe region.
How does Brand Twenty Two make money?
Four revenue lines are on record. Design Consultancy Services are the primary driver. The others are project Management Services, FF&E Procurement and architectural Services.
Who are Brand Twenty Two's main competitors?
Broad incumbents on record are MetaDesign, Landor & Fitch, Interbrand, Gensler, Siegel+Gale and FutureBrand. Direct peers are HMKM, Dalziel & Gilmour (Dalziel-Pow) and Space Zero. Turner & Townsend is listed as an others.
Does Brand Twenty Two have an API?
No public API is recorded for Brand Twenty Two.
What industry is Brand Twenty Two in?
Brand Twenty Two's product category is Automotive Retail Brand Design Services. Its primary akta.pro industry code is BPAFAEAF, Brand Guidelines, Governance & Brand Management.