ADJ Lighting
ADJ Lighting Europe (ADJ Supply Europe B.V.) designs and distributes professional entertainment lighting, LED video, atmospheric-effects, and audio equipment to rental companies, production firms, integrators, and venues across Europe and globally through a multi-tier distributor and dealer network.
- Company typePrivate
- Founded2002
- HeadquartersKerkrade, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What ADJ Lighting does
ADJ Supply Europe B.V., operating as ADJ Lighting Europe, is a Netherlands-headquartered (Kerkrade) manufacturer and distributor of professional entertainment lighting, LED video, atmospheric-effects, and audio equipment, founded in its European form in 2002. The company is a wholly owned member of the privately held ADJ Group of Companies, which spans five operating businesses (ADJ Supply Europe, Elation Professional, Obsidian Control Systems, Acclaim Lighting Europe, DuraTruss) and maintains offices on five continents. ADJ Europe sells under multiple sub-brands including the Hydro Series (IP65 outdoor moving heads), Vizi and Focus moving lights, HEX Series LED pars/bars/panels, Jolt Series strobe/blinders, Vision Series LED video panels, Fog Fury and Entourage atmospheric machines, Avante Audio, Accu-Cable, and Obsidian control integration via the ONYX platform.
The product portfolio is organized into a Retail tier and a Select/Professional tier, with the Select catalog covering moving lights (beam, spot, wash, hybrid, IP65, flightcases), LED lights (spot, wash, bar, battery-powered, outdoor), theatre lighting, video panels, DMX controllers, and professional audio. Underlying technology centers on DMX512/RDM control, proprietary wireless DMX (WiFLY EXR), magnetic-locator single-person-install LED video panels, Novastar receiving-card integration, Electronic Thermo Sensing in fog machines, and IP65-rated weatherproof enclosures for outdoor and touring use. Recent launches (2026) include the Focus CMY Compact, Jolt MFX 360 dual-sided linear LED, and Accu-Cable AXL PRO Series tour-grade XLR cables.
ADJ generates revenue through B2B hardware sales to rental/production companies, venues, integrators, and dealers, distributed via its own e-commerce site (adj.eu) and a multi-tier channel network of regional distributors (e.g., Prolight Concepts Group in the UK) and system integrators (e.g., Event3 in Germany/Austria, Canal Sound & Light in the USA). Pricing is quote-based and not publicly disclosed. Customer segments include professional AV production companies, entertainment venues (nightclubs, hotels, malls, theaters), and a secondary base of churches and religious organizations; notable end-users span The Strokes at Coachella, San Holo and Joywave tours, The Voice Nigeria Season 4, Global Village Dubai, Hive Nightclub Malta, and Tangram Mall in New York. The European entity serves EU customers, while other ADJ Group branches serve non-EU markets.
ADJ Lighting firmographics
Firmographics- Name
- ADJ Lighting
- Legal name
- ADJ Supply Europe B.V.
- Website
- https://adj.eu
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- ADJ Lighting Europe (ADJ Supply Europe B.V.) designs and distributes professional entertainment lighting, LED video, atmospheric-effects, and audio equipment to rental companies, production firms, integrators, and venues across Europe and globally through a multi-tier distributor and dealer network.
- Ownership category
- akta.pro rank
ADJ Lighting industry classification
Industry- Product category
- Professional Entertainment Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
Keywords
Where ADJ Lighting is headquartered
LocationHeadquarters
- HQ city
- Kerkrade
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ADJ Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Lighting Equipment Sales: ADJ designs and distributes professional lighting and control solutions including moving lights, LED fixtures, atmospheric effects machines, and LED video panels. Products are sold through distributors, dealers, and directly to rental/production companies and venues.
- Professional Audio Equipment: Distribution of professional audio equipment including the Avante Audio product line featuring active speakers across Achromic, Imperio, and Akro series.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ADJ Lighting product offering
Product offeringCore offering
ADJ Lighting (operating as ADJ Supply Europe B.V.) designs, manufactures, and distributes professional entertainment lighting fixtures and audio equipment. The product range includes moving head luminaires, LED pars and washes, atmospheric effect machines (haze/fog), LED video panels, and DMX lighting controllers used in live events, venues, clubs, and stage productions. The European operation is headquartered in Kerkrade, The Netherlands, and serves the EMEA market under the ADJ Group of Companies.
Product overview
ADJ Lighting is a manufacturer of professional entertainment lighting and audio equipment. The product portfolio is organized into two main tiers: Retail Products (standard range) and Select Products (professional/performance range). The core offerings include: Moving head fixtures (Vizi Series beam/spot/wash/hybrid luminaires, Focus Series LED-powered automated fixtures); Static LED lighting (HEX Series pars, bars, and panels in standard and IP65-rated versions); Atmospheric effects (Fog Fury Jett fog machines, Entourage/Entour faze machines); LED video panels (Vision Series VS2/VS3/VS5); DMX control equipment (D4 Branch RM splitters, wireless DMX); and Avante Audio active speakers. The Hydro Series provides IP65-rated outdoor-rated moving heads. Products support DMX512/RDM protocols and wireless DMX connectivity. The company operates primarily in the B2B professional entertainment lighting market, serving venues, production companies, tours, and events.
Differentiator
Problem solved
Functional benefit
Brands
- Avante Audio: Audio products including active speakers, Imperio Series, Achromic Series, and Akro Series
- Accu-Cable
- Vision Series
- D4 Branch RM
- Hydro Series
- Focus Series
Products and services
- Moving Head Lights Motorized intelligent lighting fixtures that pan, tilt, and change color/gobo, used by production companies, rental houses, clubs, and event installers for stage and architectural lighting.
- LED Par and Wash Fixtures Fixed LED lighting fixtures used for color washes and stage illumination at concerts, theatres, churches, and event venues.
- Atmospheric Effect Machines Haze, fog, and snow effect generators used in concerts, clubs, and live event production to enhance lighting beams and create atmospheric effects.
- LED Video Panels Modular LED display panels used for video walls and visual backdrops at concerts, corporate events, and broadcast applications.
- DMX Controllers Lighting control consoles and hardware/software DMX controllers used by lighting designers and operators to program and run lighting shows.
- Professional Audio Equipment Loudspeakers, amplifiers, and related audio gear bundled with lighting packages for mobile DJs, small venues, and event production.
Quantifiable outcome
- Product reliability: 'incredible that there have been almost no issues with any of them' for outdoor holiday light installation
- +1 more outcomes
Companies that use ADJ Lighting
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
ADJ Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ADJ Lighting partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and regional.
- Prolight Concepts GroupcoreUK distributor of ADJ products. Hosted ADJ at their 'Party at the Point' 30th anniversary celebration event, welcoming over 400 customers.
- SP Megasound LtdregionalCyprus-based ADJ dealer supplying fixtures to local production company Sound & Vision by DJ Nick for events including OinoFest.
- FutureTech ProregionalMalta-based company responsible for supplying and installing 92 ADJ fixtures at Hive nightclub in Malta.
- Team Wilson MediaregionalAlabama-based full-service AVL company serving as project manager and equipment supplier for Carolina Creek Lone Star Lights project, facilitating ADJ fixture investment for Christian camp.
- Canal Sound & LightregionalNew York-based AV integrator that designed, supplied, and installed ADJ lighting system at Tangram Mall in Queens, NY. Company has operated since 1977.
- Showgear LimitedregionalNigerian ADJ dealer that supplied over 100 fixtures for The Voice Nigeria Season 4 production.
- Event3regionalGerman entertainment technology specialists who designed, procured, and installed ADJ lighting system at ROBINSON LANDSKRON theater in Austria.
- Squeek LightsregionalNew Jersey-based lighting rental company that expanded into video through investment in 282 ADJ VS3 LED panels, supplying video equipment for Joywave/iDKHOW tour.
- Obsidian Control SystemscoreSister company within ADJ Group. ONYX lighting control platform used for Tangram Mall installation alongside ADJ fixtures.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
ADJ Lighting competitors and assessment
Company assessmentDirect peers
- Chauvet Professional: One of the largest professional entertainment lighting manufacturers globally, offering moving heads, LED fixtures, atmospheric effects, and controllers aimed at touring, festivals, and permanent installations. Closely comparable portfolio depth and similarly broad mid-to-pro market positioning.
- GLP (German Light Products): Manufacturer of professional moving heads, LED wash and strobe fixtures focused on touring, TV, and event production. Comparable European engineering heritage and similar fixture line breadth.
- Elation Professional: Sister company within ADJ Group that manufactures professional moving lights and LED entertainment fixtures. Most directly comparable peer as it shares distribution channels, dealer relationships, and is led by the same parent company — useful for benchmarking relative scale and product positioning.
- Claypaky: Italian professional entertainment lighting manufacturer specializing in moving heads, beam fixtures, and theatrical lighting. Comparable product engineering depth and focus on high-end touring and stage applications.
- Cameo Light: European professional entertainment lighting brand offering moving heads, LED fixtures, and atmospheric effects across the entry-to-mid pro tier. Closest comparable in mid-market price-performance positioning.
- Robe Lighting: Czech-based manufacturer of professional moving lights, LED wash and spot fixtures, and lighting control systems widely used in concert touring and TV production globally. Direct competitor in fixture categories ADJ competes in, though positioned at the premium tier.
Broad incumbents
- Martin Professional (Harman): Premium entertainment lighting brand owned by Harman (Samsung), producing moving heads, LED video, atmospheric effects, and control systems. Significant overlap in fixture categories but broader portfolio and stronger premium-tier brand equity.
- ETC (Electronic Theatre Controls): Major manufacturer of architectural and entertainment lighting controls, LED fixtures, and dimming systems with strong theatrical and installation pedigree. Comparable in select fixture categories but with broader control-system focus.
- BeamZ / Showtec (Tronios): Dutch-based entertainment lighting brand offering broader range including entry-level fixtures, atmospheric effects, and DJ lighting. Comparable product categories but more entry-level market focus.
Emerging players
- PR Lighting: Chinese-based manufacturer of moving heads, LED pars, and entertainment lighting fixtures exporting globally. Competitor at similar price tier with growing international distribution presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ADJ Lighting social profiles
Digital presenceADJ Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADJ Lighting leadership team
Management profileNumber of profiles
ADJ Lighting subsidiaries and ownership
Company hierarchySubsidiaries5 records
ADJ Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADJ Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADJ Lighting
What does ADJ Lighting do?
ADJ Lighting (operating as ADJ Supply Europe B.V.) designs, manufactures, and distributes professional entertainment lighting fixtures and audio equipment. The product range includes moving head luminaires, LED pars and washes, atmospheric effect machines (haze/fog), LED video panels, and DMX lighting controllers used in live events, venues, clubs, and stage productions. The European operation is headquartered in Kerkrade, The Netherlands, and serves the EMEA market under the ADJ Group of Companies.
Is ADJ Lighting a public or private company?
ADJ Lighting is a private company. It is classified as corporate owned and is currently operating.
When was ADJ Lighting founded?
ADJ Lighting was founded in 2002.
Where is ADJ Lighting based?
ADJ Lighting is headquartered in Kerkrade, Netherlands, in the Europe region.
How does ADJ Lighting make money?
Two revenue lines are on record. Professional Lighting Equipment Sales are the primary driver. The others are professional Audio Equipment.
Who are ADJ Lighting's main competitors?
Direct peers on record are Chauvet Professional, GLP (German Light Products), Elation Professional, Claypaky, Cameo Light and Robe Lighting. Broad incumbents are Martin Professional (Harman), ETC (Electronic Theatre Controls) and BeamZ / Showtec (Tronios). PR Lighting is listed as an emerging player.
Does ADJ Lighting have an API?
No public API is recorded for ADJ Lighting.
What industry is ADJ Lighting in?
ADJ Lighting's product category is Professional Entertainment Lighting. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 3351 and its SIC code is 3640.