Wainroy

What Wainroy does

Wainroy is a US-based construction attachments manufacturer headquartered in Mosinee, Wisconsin, founded in 1947 when it invented the world's first tractor-mounted hydraulic backhoe. The company designs and manufactures steel buckets, couplers, thumbs, grapples, cold planers, rock saws, pavement saws, augers, toothbars, pallet forks, box scrapers, and bulldozer root rakes for excavators, compact excavators, wheel loaders, tractor loader backhoes, skid steers, tractors, and bulldozers. Product construction uses 100% American steel with high-strength internal struts and corner gussets for extreme-duty, rebuildable designs. Wainroy also offers Smart Steel, an IoT-enabled attachment tracking system launched in 2024 that integrates via Bluetooth with Trackunit's network of 1.3M+ connected devices for geolocation, loss prevention, and utilization tracking.

The company operates a dealer-exclusive distribution model with no direct-to-end-customer sales; pricing is quote-based and not publicly disclosed, with construction discounts available on certain products. The customer base spans three verticals: construction and earthmoving contractors (primary), mining and heavy industrial operations, and landscape and agricultural operators. Wainroy markets through its corporate website, an extensive product documentation library, trade events, and social channels (Facebook, LinkedIn, Instagram), emphasizing product durability, American manufacturing, and innovation heritage.

Wainroy is a wholly-owned brand and subsidiary of Epiroc AB (Nasdaq Stockholm: EPIRO), a Swedish multinational industrial company. The portfolio unites heritage brands Alitec, Central Fabricators, and Gannon under the WainRoy banner. As a brand within a publicly listed parent, Wainroy's financials are not separately disclosed and roll up into Epiroc's consolidated reporting rather than being reported on a standalone basis.

Name

Wainroy

Legal name

WainRoy (a brand of Epiroc AB, reg. no. 556041-2149)

Website

https://wainroy.com

Company type

Public

Founded year

1947

Operating status

Operating

Short description

Wainroy, founded 1947 and headquartered in Mosinee, Wisconsin, manufactures steel construction attachments (buckets, couplers, thumbs, grapples, saws) for heavy equipment, selling exclusively through a dealer network as a wholly-owned brand of Epiroc AB.

Ownership category

akta.pro rank

Product category

Construction Equipment Attachments

NAICS

Construction Machinery Manufacturing (33312), Mining Machinery and Equipment Manufacturing (333131), Farm Machinery and Equipment Manufacturing (333111)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Construction equipment attachments
• Heavy machinery couplers
• Steel excavator buckets
• Skid steer attachments
• Construction IoT tracking

Headquarters

HQ city

Mosinee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Heavy Equipment Attachments: Manufacture and sale of construction attachments including buckets, couplers, thumbs, grapples, and specialized attachments for excavators, wheel loaders, skid steers, and tractors. Products sold through dealer network with pricing determined per inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WainRoy designs and manufactures steel construction equipment attachments — buckets, couplers, thumbs, grapples, augers, cold planers, rock saws, pavement saws, pallet forks, toothbars, box scrapers, and bulldozer root rakes — for use on excavators, compact excavators, wheel loaders, tractor loader backhoes, skid steers, bulldozers, and tractors. The company also offers Smart Steel, an IoT-enabled Bluetooth tracking system for geolocation, loss prevention, and utilization insights, integrated with Trackunit's network.

Product overview

Wainroy is a construction attachments manufacturer offering a comprehensive portfolio of steel buckets, couplers, and attachments for heavy equipment. The product line spans excavators, compact excavators, wheel loaders, tractor loader backhoes, skid steers, bulldozers, and tractors. Key product categories include: digging/trenching buckets, ditching/grading buckets, specialty buckets (jaw, pavement removal, ripper, tilt), couplers (direct pin and quick latch in mechanical/hydraulic), thumbs, ripper teeth, root and scrap grapples, cold planers, rock saws, pavement saws, augers, pallet forks, toothbars, box scrapers, and bulldozer root rakes. The company also offers Smart Steel, an IoT-enabled tracking system for attachment geolocation and fleet management. Wainroy unites heritage brands Alitec, Central Fabricators, and Gannon under its banner. Products are available through a dealer network, with factory installation and retrofit options for Smart Steel.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Steel: Revolutionizing Equipment Connectivity - geolocation, loss prevention, and utilization insights for equipment tracking via Bluetooth integration with Trackunit network.
• Wain-Roy
• Alitec
• Gannon
• Woods

Products and services

• Buckets Steel buckets for excavators, compact excavators, wheel loaders, tractor loader backhoes, and skid steers, available in digging/trenching, ditching/grading, specialty, general purpose, light material, and rock variants.
• Couplers
• Thumbs
• Ripper Tooth
• Augers Hydraulic auger drive units and drill bits for skid steers and compact excavators, including double-flighted augers in hex and round collar variants for standard drilling and boring through abrasive soil or rock.
• Cold Planers Skid steer cold planers for asphalt and concrete work including pothole repair, pavement milling, manhole overlay preparation, and utility cuts, with 12 to 40-inch drum widths and hydraulic depth and side-shift controls.
• Rock Saws (RW-series) RW-series rock wheels for skid steers designed to replace concrete cutting machines, with electro-hydraulic controls for depth and sideshift, hydraulic side-shift up to 22 inches, and planetary drive.
• Pavement Saws (PS-series) PS-series skid steer pavement saws with 9-inch cutting depth and manual depth control, used for creating expansion joints, traffic loop cuts, and municipal public works projects.
• Pallet Forks (PF/PW-series) General purpose free-swinging pallet forks with 2200, 4400, and 6600 lb lift capacities, certified forged steel fork tines, walk-thru frame design, and SAE J2513 Quick Attach System compatibility.
• Root and Scrap Grapples HLRG and HLSG series heavy-duty root and scrap grapples for skid steers, built with grade 80 steel, twin hydraulic cylinders, cylinder guards, and greasable pivots, with SAE-rated operating capacity up to 4800 lbs.
• Toothbars (CETB-series) CETB-series standard duty toothbars for farm loaders and skid loaders, made with 1/2 x 4-inch high-strength steel, fitting most skid loader buckets without bolt-on edge installed.
• Bulldozer Root Rake (DBRR) DBRR dozer blade root rakes for ripping out roots and clearing brush, built with high-strength steel for extreme durability, available in basic and high-guard styles for 60-165 hp bulldozers.
• Box Scrapers (HD242) HD242 4x2 universal hydraulic box scrapers for 40-80 hp tractors, with hydraulic operating scarifier bar, category 2 hitch, hinged adjustable tailgate, and maxi-load moldboard, available in high back and low back models.
• Smart Steel IoT-enabled attachment tracking system with geolocation, loss prevention, and utilization insights, pairing via Bluetooth with Trackunit's network, available factory-installed on buckets and attachments or as a retrofit option, with battery life up to 5 years.

Quantifiable outcome

• Up to 20% work time lost due to forgotten, lost, or stolen equipment on construction sites
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TrackunitcoreTechnology or IntegrationStrategic partnership where Trackunit provides the Bluetooth connectivity infrastructure for Wainroy's Smart Steel technology. Trackunit operates the largest Bluetooth network in construction with over 1.3 million connected devices, enabling Wainroy Smart Steel products to track attachments within a 150-yard range globally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kubota: Compact excavator and tractor OEM that competes directly with Wainroy in compact equipment attachments while also being a major host platform for third-party attachments.
• John Deere Construction & Forestry: Diversified equipment maker with construction, forestry, and agricultural equipment lines that compete with and host Wainroy-style attachments across excavators, dozers, and tractor loaders.
• Bobcat Company (Doosan): Major compact equipment OEM whose skid steers and compact excavators are primary hosts for many Wainroy attachments; competes with proprietary Bobcat attachments in the same dealer channels.
• Caterpillar: Global heavy equipment leader that sells factory-fit and Cat Work Tool attachments for its excavators and wheel loaders, the broadest incumbent comp across Wainroy's installed base.

Direct peers

• AMI Attachments: Niche manufacturer of specialty excavator and compact equipment attachments, comparable in product breadth and dealer-channel go-to-market to Wainroy.
• Rockland Manufacturing: US-based manufacturer of heavy-duty construction and mining attachments including buckets, rippers, and couplers, directly comparable to Wainroy's excavator and mining product lines.
• Paladin Attachments (Brand Industrial Services): Specialist construction attachment manufacturer offering buckets, couplers, brooms, and forks for skid steers, excavators, and wheel loaders, overlapping with Wainroy's Smart Steel and skid steer portfolios.
• Werk-Brau: Independent North American manufacturer of construction attachments (buckets, thumbs, couplers, grapples) for excavators and wheel loaders, serving the same contractor and dealer channel as Wainroy.
• TAG Manufacturing: US-focused attachment maker producing buckets, grapples, and couplers for skid steers and compact equipment, closely aligned with Wainroy's skid steer and compact excavator SKUs.

Others

• Epiroc AB: Wainroy's publicly listed Swedish parent operating in mining and infrastructure equipment; the broader Epiroc mining and construction aftermarket is the platform through which Wainroy's products are scaled and complemented.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/187399228622702
• LinkedInlinkedin.com/company/wainroy
• Instagraminstagram.com/wainroy.us?igsh=NXptN2VuaDZwZjI=

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wainroy