Name

InnoVero

Legal name

InnoVero, LLC

Website

https://innoveroglobal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Anti-Doping Sample Collection Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes) (IMALAIAF)

akta.pro secondary industries

Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ), Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO)

Keywords

• Anti-doping products
• Sample collection kits
• Blood collection devices
• Sports logistics services
• Tamper-evident security

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Anti-Doping Collection Products: Sale of sample collection kits including SAFESystem II, Tasso devices, urine cups, blood vial kits, and ancillary supplies to anti-doping organizations and sporting bodies.
2. Exclusive Distribution Rights: Exclusive worldwide distributor for Tasso blood collection devices to anti-doping organizations, generating revenue through distribution margins on Tasso products.
3. Logistics Services: Boutique logistics services including warehousing, fulfillment, ordering portal, and inventory management tailored for anti-doping and sports-focused businesses.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

InnoVero designs, distributes, and supplies tamper-evident anti-doping sample collection kits and devices (urine and blood) for human and animal athletic testing programs, alongside boutique logistics services (warehousing, fulfillment, ordering portal, inventory management) tailored for anti-doping and sports organizations. The company is the exclusive worldwide distributor of Tasso capillary blood collection devices to anti-doping organizations globally.

Product overview

InnoVero offers a comprehensive suite of anti-doping products designed with innovation and integrity as a single unified product portfolio. The core offering includes the SAFESystem II Kit (streamlined urine collection with tamper-evident technology), SAFE Collect Cup (ergonomic gender-specific collection), and SAFE Partial Sample System for human anti-doping. For blood collection, InnoVero distributes Tasso devices (Tasso-T20 and Tasso+) for virtually painless capillary blood draws, paired with DBS Security Kit and SAFE Blood Vial Kits. The animal anti-doping line includes Animal Collection Cup, Animal Urine Kit, Animal Blood Kits, and Animal Collection Stick and Adapter. A logistics division provides complementary services including Warehousing, Fulfillment, Ordering Portal, and Inventory Management tailored for anti-doping and sports organizations. InnoVero serves as the exclusive worldwide distributor for Tasso blood collection devices to anti-doping organizations globally.

Differentiator

Problem solved

Functional benefit

Brands

• SAFESystem II: Streamlined urine collection kit with reduced plastic and enhanced tamper-evident features for anti-doping sample collection.
• SAFE Collect Cup
• SAFE Blood Vial Kits
• DBS Security Kit

Products and services

• SAFESystem II Kit Streamlined urine sample collection kit for human anti-doping programs featuring approximately 25% less plastic, improved A/B sample code numbers and QR codes, enhanced integrated seal against leakage, and full tamper-evident security with real-time visual verification. Used by anti-doping organizations and sporting bodies.
• Tasso-T20 Non-invasive, virtually painless device for collecting dried blood spot samples as an alternative to traditional venipuncture blood draws for human athlete anti-doping testing. Distributed exclusively worldwide by InnoVero to anti-doping organizations.
• DBS Security Kit Secure kit for collecting and transporting dried blood spot samples, combined with the Tasso T-20 device for delivery to accredited laboratories for anti-doping analysis.
• SAFE Collect Cup Ergonomic, gender-specific urine sample collection cup that enhances the efficiency and convenience of human athlete sample collection for anti-doping testing.
• SAFE Partial Sample System System that quickly and easily secures partial sample collections, enabling athletes to return to training or competition while ensuring full security of the sample.
• Tasso+ Virtually painless device for collecting microliter capillary whole blood samples in EDTA or SST Microtainers, integrating with SAFE Blood Vial Kits for human athlete anti-doping testing.
• SAFE Blood Vial Kits Tamper-evident solution for safely storing and shipping blood tubes with a compact design that maximizes cold chain transport and laboratory storage capacity, integrating into centrifuging logistics for human anti-doping programs.
• Animal Collection Cup Animal sample collection cup with wide opening and hinged lid for streamlined collection, secured with tamper-evident 'Sealed' stickers to provide confidence in sample integrity for equine and animal anti-doping programs.
• Animal Urine Kit Animal urine collection kit with clear graduation markings and tamper-evident 'Sealed' stickers, featuring yellow and blue tamper-evident caps with alpha-numeric Unique Identifiers (UID) and data-matrixes for sample anonymity and security.
• Animal Blood Kits Range of animal blood kit solutions featuring multiple vacutainer configurations, heat-sealed within a protective plastic bag with tamper-evident security labels with alpha-numeric Unique Identifiers (UID) and data-matrixes.
• Animal Collection Stick and Adapter Collection cup adapter that integrates seamlessly with the animal collection cup for less intrusive sample collection, attaching to various handle lengths for adaptability across environments and collection requirements.
• Anti-Doping and Sports Logistics Services Boutique logistics services tailored for anti-doping and sport-focused businesses, encompassing secure warehousing for long-term and seasonal use, order fulfillment with volume-based couriers, an intuitive online ordering portal with access control, and comprehensive inventory management. Supports direct-to-collector, direct-to-consumer, and direct-to-business fulfillment with B2B and B2C integrations including Shopify and WooCommerce.

Quantifiable outcome

• Over 80,000 collection kits distributed globally since 2022
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Tasso, Inc.coreChannel Partner/ Reseller/ DistributorInnoVero serves as the exclusive worldwide distributor for Tasso blood collection devices to anti-doping organizations globally. The partnership provides innovative, athlete-centric collection technologies including the Tasso-T20 and Tasso+ for virtually painless capillary blood collection, eliminating the need for phlebotomists and enabling stable samples without immediate cold-chain requirements.
• TruShield CertifiedcoreTechnology or IntegrationTruShield, a subsidiary of an ISO 17025-accredited laboratory with over 20 years of experience supporting WADA-aligned anti-doping programs, provides certification for InnoVero's SAFESystem product suite. Through this certification, products are evaluated against stringent quality and performance standards for sample collection, handling, and transport in controlled testing environments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Quest Diagnostics: Major clinical diagnostics laboratory that performs anti-doping specimen analysis for U.S. and international clients. Adjacent rather than directly competitive — a downstream customer relationship in the anti-doping specimen chain.

Broad incumbents

• Cardinal Health: Major U.S. medical/dental/hospital equipment distributor with a logistics network similar to InnoVero's fulfillment arm. Comparable as a broad incumbent that could expand into specialty anti-doping logistics if the market proves attractive.
• Henry Schein: Wholesale distributor of medical, dental, and veterinary supplies. Comparable to InnoVero as a medical supply wholesaler with veterinary exposure relevant to InnoVero's animal anti-doping line.
• Owens & Minor: Medical/surgical supply distributor with logistics capabilities serving hospitals and clinics. Comparable as a broad medical logistics incumbent that could encroach on InnoVero's logistics services if the anti-doping vertical scales.
• Becton Dickinson (BD): Global medical device manufacturer whose Vacutainer blood collection tubes and specimen containers compete in the broader diagnostic specimen collection category where InnoVero plays. Compares on manufacturing scale and regulatory depth, though BD does not specifically serve anti-doping.
• Medline Industries: Large privately held manufacturer and distributor of medical supplies, including specimen collection products. Comparable as a broad incumbent with the scale to enter specialty anti-doping distribution if the vertical becomes attractive.
• McKesson: Large-scale medical supply distributor and logistics operator. Comparable to InnoVero's logistics services line as a much larger incumbent that could serve anti-doping organizations through existing channels.

Direct peers

• Tasso, Inc. Manufacturer of the Tasso-T20 and Tasso+ capillary blood collection devices that InnoVero exclusively distributes into anti-doping. Most direct comparable in the at-home / self-collection blood draw category.
• Berlinger: Swiss manufacturer historically dominant in anti-doping specimen collection bottles (Berlinger Smart). InnoVero's SAFESystem II emerged to address gaps left by Berlinger's 2018 product recall, making it the most direct head-to-head competitor in this niche.

Emerging players

• Neoteryx (Trajan Scientific): Maker of the Mitra microsampling device for dried blood spot collection. Comparable as an emerging player in volumetric dried blood spot sampling — a category that overlaps with InnoVero's DBS Security Kit and Tasso-based offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnoVero