Guntersville City Schools

What Guntersville City Schools does

Guntersville City Schools is a public K-12 school district in Guntersville, Alabama, operating under the Alabama State Department of Education and governed by the Guntersville City Board of Education. The district serves more than 1,600 students across four schools: Guntersville Elementary School (Pre-K through 2nd grade, 600+ students), Cherokee Elementary School (grades 3-5), Guntersville Middle School (grades 6-8), and Guntersville High School (grades 9-12). Programs span core academics, competitive athletics, fine arts, career technical education (CTE) pathways with industry certifications and Marshall Technical School partnerships, special education from early childhood through 12th grade, and mental health services with dedicated coordinators at every campus. The district reports a 98% graduation rate.

The technology platform is built on a multi-vendor SaaS stack: Google for Education and Google Classroom power the G-Link 1:1 Chromebook program (ASUS and Lenovo devices managed through Google Workspace); PowerSchool serves as the Student Information System with parent portal; ParentSquare handles unified school-to-family communications with two-way translation; LINQ Connect manages meal accounts; and Incident IQ, Simbli, and Maintenance Care handle IT work orders, board management, and facilities requests, respectively. Single sign-on is available via Google and Microsoft 365. Compliance posture includes FERPA, COPPA, and Section 504/Title II of the Rehabilitation Act.

The district is a government entity with no private ownership; revenue is sourced from Alabama state education funding allocated under ESSA formulas, federal Title I/II/III/V-B grants, local property tax, meal program receipts (lunch at $2.75 paid / $0.40 reduced; free universal breakfast), and marginal out-of-district tuition. GTM motion is direct-to-consumer enrollment via PowerSchool or in-person at the Central Office, with transportation provided within city limits. Federal programs (Title I at GES/CES/GMS, Title III English Language Acquisition, McKinney-Vento homeless education, Foster Care support) address specific population segments. The district is led by Superintendent Dr. Brad Cooper, with a full executive team including Chief Academic Officer, Chief Administrative Officer, Chief School Financial Officer, Chief Technology Officer, and directors of CTE, Communications, Child Nutrition, Transportation, and Maintenance.

Name

Guntersville City Schools

Legal name

Guntersville City Schools

Website

https://guntersvilleboe.com

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

Guntersville City Schools is a public K-12 school district in Guntersville, Alabama, serving 1,600+ Pre-K through 12th grade students across four schools with a 98% graduation rate, 1:1 Chromebook program, and CTE and mental health services.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Preschool Programs within Childcare Centers (EDACABAL)

Keywords

• Public K-12 education
• Career technical education
• Special education services
• Student transportation services
• Child nutrition programs

Headquarters

HQ city

Guntersville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. State and Federal Education Funding: Primary funding from Alabama State Department of Education based on enrollment and formulas under ESSA. Includes Title I, Title II, Title III, and Title V-B RLIS grants.
2. Meal Program Revenue: Lunch meals at $2.75 for paid students, $0.40 for reduced. Breakfast provided free to all students. Revenue from meal purchases.
3. Out-of-District Tuition: Non-resident student tuition contracts for students outside district boundaries
4. Local Tax Revenue: Local property tax revenue supporting school operations and education programs

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Guntersville City Schools is a public K-12 school district delivering Pre-K through 12th grade education across four schools, with comprehensive academic instruction, career technical education pathways, special education, mental health services, and child nutrition. The district reports a 98% graduation rate and operates its G-Link 1:1 Chromebook initiative, school-to-family communication via ParentSquare, and student information management through PowerSchool.

Product overview

Guntersville City Schools is a public school district serving Pre-K through 12th grade with approximately 1,600 students across four schools (Guntersville Elementary School Pre-K-2, Cherokee Elementary School 3-5, Guntersville Middle School 6-8, and Guntersville High School 9-12). The district operates with a 98% graduation rate and provides a comprehensive educational portfolio including core academic instruction, the G-Link 1:1 Chromebook program, Career Technical Education pathways with industry certifications, mental health services, and special education support. Technology-enabled services include ParentSquare for school-to-family communication, PowerSchool for student information management, and LINQ Connect for meal account management. Federal programs include Title I, Title II, Title III, and McKinney-Vento homeless education services.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Educational Programs Comprehensive public K-12 education covering Pre-K through 12th grade students across Guntersville Elementary (PreK-2), Cherokee Elementary (3-5), Guntersville Middle (6-8), and Guntersville High (9-12), with a reported 98% graduation rate. Includes academics, competitive athletics, fine arts, and college/career readiness pathways for enrolled students and families in the district.
• Career Technical Education (CTE) Programs Career-focused secondary pathways for Guntersville High School students in Agriculture, Business Administration, Education & Training, Human Services, Health Science, Manufacturing, Marketing, and STEM, offering industry certifications, internships, and articulation with Marshall Technical School. Targets students seeking industry-ready credentials alongside a high school diploma.
• Special Education Services Comprehensive special education support for students from Early Childhood through 12th Grade, including individualized education programs (IEPs), related services, and inclusive accommodations across all four schools. Delivered for students with disabilities and their families.
• Mental Health Services Student mental health support delivered by a Mental Health Coordinator and Mental Health Specialist with school-specific caseloads (Guntersville High School and Cherokee Elementary; Guntersville Middle and Guntersville Elementary). Includes crisis hotlines, community resource referrals, and parent/caregiver resources.
• G-Link 1:1 Chromebook Program District-wide 1:1 Chromebook initiative providing every student with an ASUS or Lenovo Chromebook for instructional technology integration across all learning environments, including Google Classroom access, hotspot availability, and technology use procedures. Targeted at enrolled Pre-K through 12 students and their families.
• Marshall Technical School CTE Partnerships Additional career technical programs available to Guntersville High School students in grades 10-12 through Marshall Technical School, including Automotive Services, Collision Repair, Construction Technology, Cosmetology, JROTC, Public Safety, Mechatronics/Robotics, and Welding Technology. Targeted at on-track high school students seeking advanced trade credentials.
• Child Nutrition Meal Program School meal service providing free daily breakfast to all students and paid ($2.75) or reduced-price ($0.40) lunch, with menu viewing and account management through LINQ Connect in multiple languages. Targeted at enrolled students across all four schools.
• Federal Educational Programs Federally-funded programs operated under the Every Student Succeeds Act (ESSA) including Title I Improving Basic Programs (at GES, CES, and GMS), Title II Supporting Effective Instruction, Title III English Language Acquisition for English Learners and immigrant youth, Title V-B Rural and Low-Income School Program, and McKinney-Vento Homeless Education with Foster Care support. Targeted at Title-eligible students, English Language Learners, and homeless/foster youth.
• Student Transportation Services Bus transportation provided to enrolled students within Guntersville city limits, plus scheduling for field trips and athletic event transportation managed through the Transportation & Safety Director. Targeted at enrolled students and school-sponsored travel needs.

Quantifiable outcome

• 98% graduation rate
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and general_office.

• Marshall Technical SchoolcoreStrategic or Co-development PartnerMarshall Technical School provides additional Career Tech Programs to GHS students in grades 10-12 including Automotive Services, Collision Repair, Construction Technology, Cosmetology, JROTC, Public Safety, Mechatronics/Robotics, and Welding. Students must be on track with core subject requirements to participate.
• ParentSquarecoreTechnology or IntegrationParentSquare is the unified communication platform for district, school, and classroom communication. Automatically syncs with Student Information System to generate parent accounts. Provides email, text, app notifications, and two-way translation.
• LINQ ConnectcoreTechnology or IntegrationLINQ Connect is the parent portal for viewing menus and managing student lunch account payments. Offers documents in multiple languages.
• PowerSchoolcoreTechnology or IntegrationPowerSchool is the Student Information System and parent portal used for enrollment, registration, and student records management.
• Google for EducationcoreTechnology or IntegrationGoogle for Education platform supports 1:1 Chromebook program with Google Classroom. Chromebooks are ASUS or Lenovo devices managed through Google Workspace for Education.
• Incident IQgeneral_officeTechnology or IntegrationIncident IQ is used for technology work order management and submission by staff and faculty.
• Simbligeneral_officeTechnology or IntegrationSimbli board management software used for board meeting agendas, minutes, and policy management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Fort Payne City Schools: Northeast Alabama city school district in a similar small-city / lakeside-adjacent setting. Comparable demographics and operating model though serving a distinct geographic territory.
• Oneonta City Schools: Blount County, Alabama city school district of similar size. Comparable grade-band structure and small-city Alabama district operating profile.

Direct peers

• Cullman City Schools: Alabama city school district of similar size and grade-band structure. Comparable reliance on state foundation funding, Title programs, and local property tax base.
• Arab City Schools: Marshall County area city school district with similar enrollment scale and rural-Northeast-Alabama demographic, making it a tight operational peer.
• Boaz City Schools: Adjacent Marshall County city school district with similar small-city Alabama profile. Operates multiple schools across grade bands with comparable CTE and federal program mix.
• Scottsboro City Schools: Northeast Alabama city school district of comparable size serving Pre-K-12. Directly comparable in geographic, demographic, and funding profile to Guntersville.
• Marshall County Schools: County-wide public school district overlapping Guntersville's service area. Shares the same Alabama regulatory environment and rural/small-city demographic mix.
• Hartselle City Schools: North Alabama city school district with comparable enrollment scale. Overlapping CTE pathways, federal program participation, and academic outcome reporting structure.
• Albertville City Schools: Neighboring Alabama city school district serving Pre-K through 12 in Marshall County. Comparable in scale, governance structure, and reliance on state/federal funding, making it the closest operating peer.

Broad incumbents

• Huntsville City Schools: Larger Alabama public school district in the same region. Comparable governance, funding model, and CTE offerings, but operates at substantially greater scale in a metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GuntersvilleCitySchools
• Instagraminstagram.com/guntersvillecityschools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guntersville City Schools