360 Link - Events & Brand Activations Agency

What 360 Link - Events & Brand Activations Agency does

360 Link is a privately held, founder-led South African agency that delivers integrated events, décor, and brand activation services to corporate, brand-owner, and private clients. Its operating model combines an in-house team of creatives with a subcontractor and field-agent network that executes installations, in-store promotions, mall activations, roadshows, and route-to-market campaigns across formal and informal trade channels. The agency is Level 1 B-BBEE compliant and explicitly positions the credential, alongside a focus on female participation in marketing, as a differentiator for enterprise procurement.

The service portfolio is organized around three core pillars — Brand Activations and Promotions, Events and Weddings, and Décor Rentals — supported by Creative and Full Procurement (design and print) and Virtual Planners and Assistants serving overseas clients. Named enterprise customers include TFG (The Foschini Group), Montblanc, Motherkind, and the South African Product Promotion Council, indicating work at both premium-brand and FMCG tiers. The décor rental catalogue (backdrops, centrepieces, crockery, glassware, linen, flower walls, balloon garlands, event stationery) provides a re-usable asset base that complements event execution.

Revenue is generated on a custom, project-based, quote-driven basis with no publicly disclosed pricing tiers or contract structures. Go-to-market is direct sales and event-driven, supported by a website (360link.co.za), social media presence (Facebook, Instagram, LinkedIn), and direct phone/email contact via Managing Director Zita De Abreu. The technology footprint is service-based rather than platform-based — no proprietary software, API, or app exists — and the agency's competitive positioning rests on its informal-trade reach, BEE status, and integrated execution capability rather than on technology differentiation.

Name

360 Link - Events & Brand Activations Agency

Legal name

360 Link

Website

https://360link.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

360 Link is a South African, founder-led events, décor rental, and brand activation agency serving corporate clients (TFG, Montblanc, SAPCC), FMCG brands, and private event hosts through in-house creatives and a subcontractor/field-agent network, with Level 1 B-BBEE credentials.

Ownership category

akta.pro rank

Product category

Event Management and Brand Activation Services

NAICS

Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)

Keywords

• Event management services
• Brand activation agency
• Wedding coordination services
• Decor rental services
• Promotional campaign management

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Planning and Management Services: Full-service event management including planning, styling, coordination for corporate functions, weddings, and private celebrations. Revenue generated through project-based fees for event planning, coordination, and execution services.
2. Décor Rentals: Rental of event décor items including backdrops, centrepieces, crockery, glassware, linen, candles, vases, balloon garlands, and event stationery. Revenue generated through rental fees per item or package.
3. Brand Activations and Promotions: Promotional campaigns including in-store promotions, mall activations, product launches, route-to-market services for spaza stores and wholesalers, and brand development. Revenue generated through campaign fees and promotional procurement services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

360 Link is a South African events, décor, and brand activations agency that plans, coordinates, and executes corporate functions, weddings, private celebrations, and promotional campaigns end-to-end. The agency's three core service pillars are Brand Activations and Promotions (route-to-market, in-store and mall activations, product launches, brand development), Events and Weddings (full coordination, styling, floral design), and Décor Rentals (backdrops, centrepieces, crockery, glassware, linens, and event stationery). Supporting services include Creative and Full Procurement plus Virtual Planners and Assistants for overseas clients.

Product overview

360 Link is an events, décor, and brand activations agency operating as a single integrated service offering rather than a platform-plus-modules architecture. The core portfolio consists of three main service pillars: Brand Activations and Promotions (covering route-to-market, in-store activations, mall activations, product launches, and brand development), Events and Weddings (encompassing corporate functions, year-end functions, full wedding coordination, event styling, and floral design), and Décor Rentals (providing hire equipment including backdrops, centrepieces, crockery, glassware, linens, and specialty items like flower walls and balloon garlands). These are supported by Creative and Full Procurement (design and print) and Virtual Planners and Assistants services. The agency also subcontracts to other agencies and enables entrepreneurs, positioning itself as a complete event experience provider from inception to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations and Promotions

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RB MEDIAminorOthersRB MEDIA is credited as the website designer for 360 Link's digital presence. This is a creative/design services partnership for website development and maintenance.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sparks: Sparks is a South African brand activation and experiential marketing agency serving FMCG and corporate clients with in-store, mall, and field activations. It is the closest South African direct peer to 360 Link given overlapping brand activation capabilities and shared informal-trade channel focus.
• Sparks NYC: Sparks NYC is a US-based experiential marketing agency delivering brand activations, events, and immersive experiences for consumer brands. It is directly comparable to 360 Link on the brand activation service line, providing a benchmark for how the offering could scale in larger markets.
• MKG: MKG is an Australian experiential marketing and brand activation agency focused on live brand experiences, events, and shopper activations. It is a direct peer to 360 Link in experiential brand activation, with similar service lines but operating in a different geography.
• Jack Morton Worldwide: Jack Morton Worldwide is a global brand experience agency that designs and produces events, activations, and sponsorships for major brands. It is a direct peer in the experiential and brand activation category, operating at much larger scale than 360 Link.
• George P. Johnson Experience Marketing: George P. Johnson (gpj) is a large global experiential marketing agency specializing in events, brand activations, and immersive experiences for enterprise clients. It is comparable to 360 Link in the underlying service category (brand activation and event execution) but serves globally at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/360linksouthafrica
• Instagraminstagram.com/360link_events/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Link - Events & Brand Activations Agency