ATA Tech B.V.

What ATA Tech B.V. does

ATA Tech B.V., founded in 1999 and headquartered in Eersel, Netherlands, is a specialist engineering firm that designs, develops, and installs custom lighting, audiovisual, and show control systems for permanent museum, experience center, and cultural-heritage installations. Its core product, Showcontrol, is a software platform that orchestrates lighting (DALI, DMX, Casambi, Art-Net, sACN, RDM protocols), audio (5.1/7.1 surround, directional speakers, audio guides), video projection (LCD/DLP/LED/Laser, 4K, 3D, 360-degree, Pepper's Ghost holography), and interactive elements (RFID, beacons, 3D cameras, touchscreens, speech recognition) into synchronized, timeline-programmed experiences. The offering is structured around four service pillars — Showcontrol, Lighting Installation, Audiovisual, and Engineering — supplemented by hardware supply and a discrete Touch Table product, with technical staff VOL-VCA certified and control-box assembly compliant with NEN-EN-IEC 60204-1.

The business operates on a project-based, quote-driven model with multi-year contract cadence. Revenue is generated from professional services (advisory, engineering, installation), hardware supply (projectors, LED walls, media players, controllers), and recurring managed services (maintenance, TeamViewer remote support, Showcontrol Cloud monitoring). Customers are engaged directly via phone, email, and website contact forms, with additional inbound from design agencies and architects such as Kossmann.dejong, Tinker Imagineers, and NorthernLight. The company serves museums (Naturalis Biodiversity Center, ARTIS-Aquarium Amsterdam, Anne Frank Exhibition NY, LEGO House Billund, NEMO Science Museum, European Hansemuseum), corporate clients (Philips Museum, De Nederlandsche Bank, Barbas Bellfires), and public institutions (European Parliament Info Bureau, Euromast Rotterdam) across 40+ countries, with no public revenue disclosure and no external funding raised.

Name

ATA Tech B.V.

Legal name

Ata Tech B.V.

Website

https://ata-tech.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

ATA Tech B.V. is a Netherlands-based specialist founded in 1999 that designs, engineers, and installs custom lighting, audiovisual, and show control systems for museums, experience centers, and cultural institutions across 40+ countries, with a small team serving as technical integrator between designers and end users.

Ownership category

akta.pro rank

Product category

Museum Audiovisual Integration Services

NAICS

Industrial Design Services (541420), Interior Design Services (54141), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Commercial Lighting Fixture Installation (HSAOAFAM)

akta.pro secondary industries

Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), Lighting Design & Lighting Equipment Rentals (THAHAEAB)

Keywords

• Museum lighting systems
• Audiovisual integration
• Show control systems
• Interactive exhibit installations
• AV engineering services

Headquarters

HQ city

Eersel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Installations: ATA Tech provides complete light and audiovisual installation projects from advisory through development to installation. Projects include lighting design, audiovisual systems, show control programming, and hardware supply for museums, experience centers, and corporate installations.
2. Hardware Supply: Supply of specialized equipment including video projectors, LED walls, displays, touchscreens, audio equipment, lighting fixtures, controllers, and custom hardware developed in-house. Equipment is supplied as part of installation projects or separately.
3. Maintenance and Support Services: Ongoing maintenance and repair of installed equipment. Remote support services via TeamViewer. Showcontrol Cloud platform for remote monitoring and management of installed systems.
4. Engineering and Technical Design: Technical design and engineering services including CAD drawings, wiring diagrams, block diagrams, control box assembly (NEN-EN-IEC 60204-1 compliant), and CE inspection with complete technical documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ATA Tech B.V. designs, engineers, and installs custom permanent lighting, audiovisual, and show control systems for museums, experience centers, corporate visitor centers, and public institutions. The company acts as the technical link between contractors, designers, and end users, delivering complete turnkey projects from advisory through development to installation. Core offerings include Showcontrol (centralized synchronization software), Lighting Installation (museum and object lighting with DMX/DALI/Casambi), Audiovisual Systems (projection, audio, interactive displays), and Engineering (CAD design and custom hardware development).

Product overview

ATA Tech B.V. is a specialist in custom light and audiovisual experiences for museums, experience centers, and public spaces. The company offers an integrated portfolio combining four core service pillars—Showcontrol (centralized control software), Lighting Installation, Audiovisual systems, and Engineering—alongside Hardware and Services as an add-on offering. Showcontrol serves as the central orchestration platform that synchronizes lighting, sound, and video through timeline programming and sensor integration. Lighting Installation provides museum-quality illumination using DMX, DALI, and Casambi protocols. Audiovisual delivers video projection, audio systems, and interactive displays. Engineering handles technical design, custom hardware development, and installation. The company also offers Touch Tables as a discrete product for retail applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Showcontrol Software-based control system that synchronizes lighting, sound, and visual effects into a unified timeline-programmed experience for museums, experience centers, and conference rooms. Enables one-button startup, integration with building management systems (BMS/GBS), and trigger-based automation via sensors and timetables.
• Lighting Installation (Lichtinstallatie) Customized lighting solutions including museum lighting, object lighting, miniature and showcase lighting, theater lighting, and interactive lighting. Utilizes DMX, DALI, and Casambi control protocols with controllers supporting Art-Net, sACN, DMX512, and RDM protocols. Includes pixel-controlled lighting for dynamic visual effects.
• Audiovisual (Audiovisueel) Complete audiovisual systems including video projection (LCD/DLP/LED/Laser, Full-HD, 4K, 3D, 360-degree, short throw, floor projection), audio systems (5.1/7.1 surround, directional sound domes, audio guides), LED walls, videowalls, interactive touch tables, virtual reality systems, and Pepper's Ghost holographic projection.
• Engineering Technical design and engineering services including CAD technical drawings, wiring diagrams, block diagrams, control box assembly (NEN-EN-IEC 60204-1 compliant), and CE inspection with complete technical documentation. Includes custom in-house hardware development when standard products are unavailable.
• Hardware and Services (Apparatuur en Diensten) Equipment supply and maintenance services including video projectors, LED walls, displays, touchscreens, audio equipment, lighting fixtures, controllers, and custom hardware developed in-house. Includes ongoing maintenance and repair of installed equipment, remote support via TeamViewer, and Showcontrol Cloud platform for remote monitoring and management of installed systems.
• Touch Table Interactive touch table solutions for retail showrooms and exhibitions, configurable with custom software such as the Leolux Creator for 3D furniture configuration. Quote-based pricing available through online request form.

Quantifiable outcome

• Projects completed in over 40 countries across Europe, USA, and Turkey
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kraftwerk Living Technologies: Austrian AV systems integrator specializing in immersive themed attractions and museum/exhibition installations, with overlapping show-control, projection and lighting capabilities and a similar international project portfolio.
• Soltech: US-based AV and lighting integrator with museum, attraction and corporate experience-center projects; directly comparable scope of audiovisual and lighting installation services.
• Moment Factory: Canadian multimedia studio specializing in immersive and interactive experiences for museums and public spaces; competes for similar large-scale narrative-driven lighting/AV projects.
• McCann Systems: US-based AV integrator focused on museums, corporate experience centers and high-end retail; offers comparable audiovisual, lighting and show-control integration services to ATA Tech's museum clients.
• Electrosonic: UK-origin AV integrator with deep museum, cultural attraction and corporate experience-center expertise; directly competes for the same types of permanent light/AV installations that ATA Tech delivers.

Others

• Christie Digital Systems: Major projector and display manufacturer widely used in museum, immersive and large-venue installations; an ecosystem supplier whose products ATA Tech integrates into its projects.

Regional players

• Heuvelman Ibis: Dutch AV and presentation technology integrator serving museums, corporate and public-sector clients; a Netherlands-based peer with overlapping audiovisual installation services.
• Zign B.V. Dutch experience-design and technical production firm working with museums and cultural institutions in the Benelux; comparable in market and customer segment, though more design-led.

Broad incumbents

• Diversified: Large US AV and media-technology integrator with significant cultural and museum/expo work; offers overlapping audiovisual, lighting and control system integration capabilities.
• AVI-SPL: Largest global AV systems integrator serving corporate, education and cultural clients; overlaps with ATA Tech on AV integration and lighting control but operates at much broader scale and across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ata-Tech-318932364787656
• LinkedInlinkedin.com/company/6815624
• Instagraminstagram.com/ata_tech_bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATA Tech B.V.