Urban Edge Homes
Urban Edge Homes is a family-owned design-build firm in Plymouth, Minnesota that designs, builds, and renovates luxury custom homes and gut-to-stud remodels for high-net-worth homeowners in the Twin Cities metro area.
- Company typePrivate
- Founded-
- HeadquartersNew Brighton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urban Edge Homes does
Urban Edge Homes is a privately held, family-owned design-build firm specializing in high-end custom home construction and major renovations in the Twin Cities (Minneapolis-St. Paul) metropolitan area of Minnesota. Operating as Urban Edge Homes, LLC from its headquarters in Plymouth, MN, the firm serves high-net-worth homeowners seeking luxury custom residences and gut-to-stud remodels. Project work spans ground-up custom builds (illustrative example: a 5,225 sq ft, 5-bed/5-bath home on a 0.75-acre lot), full-scale renovations, interior design, pre-construction planning, and post-construction warranty support. Pricing is quote-based per project, with publicly listed lot prices of $1,200,000 and a renovated home listed at $2,395,000, placing the typical project value in the multi-million-dollar band.
The business is structured as a multi-generational family enterprise founded by Dave Soderquist, who brings 50 years of construction experience. Current leadership includes his son Dan Soderquist (Owner), Jon Metz (Co-Owner), Roxanne Soderquist (Director of Operations), and Kate Soderquist (Interior Designer). Operational staff comprises two project managers (Eric, John), two job supervisors (Greg, Ben), an associate designer (Bethany), and an accountant (Maddie). The firm uses Buildertrend for project management and operates an integrated five-step design-build process from consultation through post-construction support.
Urban Edge Homes generates revenue through three one-time streams: custom home construction, high-end remodeling and renovation, and sale of completed properties and build-ready lots. Go-to-market is sales-led and relationship-driven, anchored by direct owner-led consultation, a portfolio of featured projects across Edina, Minnetonka, Highlands, Lake Harriet, Morningside, and Washburn neighborhoods, blog content marketing, and referral partnerships with real estate groups including Stephanie Chandler Group (Compass) and Cari Ann Carter Group. The firm carries no disclosed institutional investors, no proprietary technology platform, no AI/ML capability, and operates exclusively within a single U.S. metro market.
Urban Edge Homes firmographics
Firmographics- Name
- Urban Edge Homes
- Legal name
- Urban Edge Homes, LLC
- Website
- https://urbanedgehomesmn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Edge Homes is a family-owned design-build firm in Plymouth, Minnesota that designs, builds, and renovates luxury custom homes and gut-to-stud remodels for high-net-worth homeowners in the Twin Cities metro area.
- Ownership category
- akta.pro rank
Urban Edge Homes industry classification
Industry- Product category
- Custom Luxury Home Building and Residential Renovation
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Luxury / High-End Home Construction (IMAFABAJ), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Urban Edge Homes is headquartered
LocationHeadquarters
- HQ city
- New Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Edge Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Home Building: One-time project revenue from ground-up custom luxury home construction. Revenue is generated per project based on scope, materials, and customization level.
- High-End Remodeling: Revenue from comprehensive gut-to-stud renovations and remodels of existing luxury homes, including additions and full-scale renovations.
- Property Sales: Sale of completed custom homes and custom-built lots to buyers, working with real estate agents for listing and closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Home Building - Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Urban Edge Homes product offering
Product offeringCore offering
Urban Edge Homes designs, builds, and renovates custom luxury residential homes and executes high-end gut-to-stud remodels for private homeowners in the Twin Cities, Minnesota market. The firm delivers each project through a five-step design-build process covering pre-construction consultation, conceptual design and budgeting, custom construction or major renovation, and post-construction warranty support. The company also lists select completed custom homes and build-ready lots for sale through partner real estate agents.
Product overview
Urban Edge Homes is a custom luxury home builder operating in the Twin Cities area of Minnesota. The company offers a unified service model combining design, build, and renovation services as a single integrated offering rather than separate products. Their core portfolio includes Custom Home Building (new construction from concept to completion) and Home Renovation/Remodeling (high-end remodels including gut-to-stud renovations). Supporting these core services are Design Services (interior design, architectural planning, 3D renderings), Pre-Construction Services (consultation, site assessment, budgeting, scheduling), and Post-Construction Support (final walkthrough, warranties). Additionally, they offer Properties for Sale including custom-built homes and lots. The company does not operate a software platform or sell discrete technology products; all offerings are service-based.
Differentiator
Problem solved
Functional benefit
Companies that use Urban Edge Homes
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Urban Edge Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Edge Homes partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Urban Edge Homes competitors and assessment
Company assessmentBroad incumbents
- Lennar Corporation: One of the largest U.S. homebuilders with active operations in the Twin Cities metro — competes for land, labor, and high-end buyer demand at scale.
- David Weekley Homes: Large national homebuilder operating in the Minneapolis market with luxury and move-up product lines — broad portfolio competitor with greater capital and marketing resources.
- Toll Brothers: National luxury homebuilder with significant presence in Minnesota including luxury single-family and active-adult communities — broader scale and brand reach, competing for the same high-end buyer pool.
- Shea Homes: National luxury and active-adult homebuilder with a presence in the upper Midwest — broad incumbent competing for premium buyer demand and skilled construction labor.
Regional players
- Rottlund Homes: Minnesota-based homebuilder active in the Twin Cities for new construction and select custom work — regional builder operating in the same metro with overlapping buyer demographics.
- Castle Building & Remodeling: Minneapolis-based design-build remodeler serving the Twin Cities luxury renovation market — directly comparable renovation services and customer segment within the same geography.
Direct peers
- Cates Builders: Edina-based luxury home builder and remodeler focused on upscale Twin Cities clients — comparable market, project scale, and design-build delivery model.
- Stonegate Builders: Twin Cities luxury custom home builder and remodeler serving high-net-worth clients in Edina, Minnetonka, and surrounding suburbs — directly comparable geography, price point, and design-build service model.
- JAG Construction: Minnesota luxury custom home builder specializing in high-end new builds and whole-home renovations in the western Twin Cities suburbs — overlapping customer base, project size, and premium positioning.
Emerging players
- TEA2 Architects: Minneapolis design-build firm offering architecture-led custom homes and additions for affluent homeowners — competing for the same HNW clients with an architecturally differentiated offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Urban Edge Homes social profiles
Digital presenceUrban Edge Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Edge Homes leadership team
Management profileNumber of profiles
Profiles11 records
Urban Edge Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Edge Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Edge Homes
What does Urban Edge Homes do?
Urban Edge Homes designs, builds, and renovates custom luxury residential homes and executes high-end gut-to-stud remodels for private homeowners in the Twin Cities, Minnesota market. The firm delivers each project through a five-step design-build process covering pre-construction consultation, conceptual design and budgeting, custom construction or major renovation, and post-construction warranty support. The company also lists select completed custom homes and build-ready lots for sale through partner real estate agents.
Is Urban Edge Homes a public or private company?
Urban Edge Homes is a private company. It is classified as family owned and is currently operating.
When was Urban Edge Homes founded?
Urban Edge Homes was founded in -1. It employs 11 to 50 people.
Where is Urban Edge Homes based?
Urban Edge Homes is headquartered in New Brighton, United States, in the North America region.
How does Urban Edge Homes make money?
Three revenue lines are on record. Custom Home Building is the primary driver. The others are high-End Remodeling and property Sales.
Who are Urban Edge Homes's main competitors?
Broad incumbents on record are Lennar Corporation, David Weekley Homes, Toll Brothers and Shea Homes. Regional players are Rottlund Homes and Castle Building & Remodeling. Direct peers are Cates Builders, Stonegate Builders and JAG Construction. TEA2 Architects is listed as an emerging player.
Does Urban Edge Homes have an API?
No public API is recorded for Urban Edge Homes.
What industry is Urban Edge Homes in?
Urban Edge Homes's product category is Custom Luxury Home Building and Residential Renovation. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236115 and its SIC code is 1520.