USA YOUTH EDUCATION IN SHOOTING SPORTS

What USA YOUTH EDUCATION IN SHOOTING SPORTS does

USA Youth Education in Shooting Sports (USAYESS) is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in Pleasant Grove, Utah, that operates a national youth clay target shooting sports program. It serves student athletes from 5th grade through college across 18 state affiliates, offering structured competitive events in International Skeet, International Trap, American Skeet, American Trap, Sporting Clays, and Super Sporting Clays, anchored by a National Junior Clay Target Championship in San Antonio, Texas and a Western Regional Championship in Las Vegas, Nevada. The organization also runs a three-tier Coach Training and Certification Program in partnership with Erickson Shooting School and an International Development Camp at Tucson Skeet and Trap.

The core digital product surface consists of a Zoho Commerce-powered online store selling branded apparel, shooting eyewear, firearms, awards, and accessories; a custom event registration portal supporting team and individual registration with squad management and Stripe-based payment processing; a public live scoring and leaderboard system for competitions; and a SportsEngine-based membership registration platform for athletes, coaches, and adult volunteers. Ancillary platforms include a Zoho Survey-based coach training request form and a dedicated donation portal accepting contributions to the General Fund and the Mike Borg Memorial Scholarship Fund.

USAYESS operates a hybrid revenue model spanning subscription-style annual memberships ($50 per athlete or adult, October through September), transactional event registration fees ($40-$125 per discipline), professional-services revenue from coach certification ($150-$500 per participant) and the $600 International Development Camp, e-commerce sales (with 10% donated to MidwayUSA Foundation endowment accounts), tiered corporate sponsorships ($500-$10,000), and individual donations. Distribution flows through a 18-state affiliate network, direct e-commerce, branded national and regional championship events, and partner-brand promotions with SSP Eyewear, Webley & Scott, Bone-Dri, Shot Tracker, and Coastal Plains Outdoors.

Name

USA YOUTH EDUCATION IN SHOOTING SPORTS

Legal name

USA Youth Education in Shooting Sports

Website

https://usayess.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

USAYESS is a 501(c)(3) nonprofit that runs national youth clay target shooting sports programs, championships, coach certification, and scholarships across 18 state affiliates, serving athletes from 5th grade through college.

Ownership category

akta.pro rank

Product category

Youth Shooting Sports Education

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Youth shooting sports
• Shotgun training programs
• Clay target championships
• Coach certification courses
• Firearms safety education

Headquarters

HQ city

Colville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership dues of $50 per member (athletes, coaches, adult volunteers) for the 2025-26 season running October 1 through September 30. Includes background checks, athlete protection training, and insurance coverage.
2. Event Registration Fees: Entry fees for National and Regional championships ranging from $50-$110 for members, higher for non-members. Events include International Trap, American Skeet, American Trap, Sporting Clays, and Super Sporting Clays.
3. E-commerce Product Sales: Online store selling USAYESS merchandise (apparel, patches, decals), shooting gear (eyewear, firearms, accessories), and awards/recognition items. 10% of all store sales donated to MidwayUSA Foundation endowment accounts.
4. Coach Training Programs: Revenue from certification courses: Level I ($150), Level II ($350), Level III ($500) per participant. Training conducted in partnership with Erickson Shooting School.
5. International Development Camp: $600 per participant camps offering professional coaching with lunch included. Held at Tucson Skeet and Trap in Arizona.
6. Sponsorships and Donations: Corporate sponsorships at multiple tiers (Bronze through Ultimate: $500-$10,000) plus individual donations to General Fund or Mike Borg Memorial Scholarship Fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

USAYESS is a 501(c)(3) nonprofit that runs structured youth shotgun sports programs across multiple U.S. states. It delivers competitive events (National and Regional Junior Clay Target Championships), a tiered coach certification program in partnership with Erickson Shooting School, an annual International Development Camp, the Mike Borg Memorial Scholarship, and an e-commerce store selling branded merchandise, firearms, and shooting eyewear. Revenue is generated through annual memberships, event entry fees, training programs, merchandise sales, sponsorships, and donations.

Product overview

USAYESS operates as a youth shooting sports education organization offering a suite of products and services organized around its core mission. The primary digital platform consists of an e-commerce store (built on Zoho Commerce) selling USAYESS-branded merchandise including apparel (t-shirts, hoodies, hats), shooting gear (SSP Eyewear, shotguns from Webley & Scott and Kizilkaya), awards (Winners Circle patches and medals), and accessories. Complementing the retail operation are event management services including a web-based event registration portal and a public leaderboard/scores system for live competition results. Additional offerings include a coach training and certification program, the International Development Camp, and the Mike Borg Memorial Scholarship for high school members. The online store donates 10% of all sales to MidwayUSA Foundation endowment accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• USAYESS Annual Membership
• National Junior Clay Target Championship
• Western Regional Junior Clay Target Championship
• Coach Training and Certification Program
• International Development Camp
• Mike Borg Memorial Scholarship
• USAYESS Online Store
• USAYESS Event Registration Portal
• USAYESS Event Scores and Leaderboard System
• Donation Portal
• Athlete Protection Training (Parent Course)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MidwayUSA FoundationcoreStrategic or Co-development PartnerPartnership for endowment account management allowing teams and individuals to establish funding accounts. 10% of USAYESS store sales donated to MidwayUSA Foundation endowments with matching. Major lodging partner for Nationals events.
• SSP EyewearcoreGTM or Marketing PartnerExclusive shooting eyewear partner providing 10% discount to USAYESS members using code USAYESS. SSP Eyewear is the exclusive competitive shooting eyewear holding ANSI Z87.1+ Safety Rating. Also sponsors Buckle Race at Nationals.
• Webley & ScottcoreGTM or Marketing PartnerFirearms partner offering shotguns through USAYESS store including ProComp and Sport X models. Provides equipment access for youth shooters at competitive pricing.
• Bone-DriminorGTM or Marketing PartnerGun case partner offering 20% discount with code USAYESS2023 plus 10% donation to USAYESS from purchases.
• Shot Tracker (Take Aim Technologies)minorGTM or Marketing Partner$100 of each purchase donated to USAYESS when referred through Grayson Stuart program, forwarded to MidwayUSA Foundation endowment of choice.
• Coastal Plains Outdoors (Collectibles Insurance Services)minorGTM or Marketing PartnerProvides discounted firearm insurance to USAYESS members through partnership with Collectibles Insurance Services.
• Erickson Shooting SchoolcoreStrategic or Co-development PartnerPartner for coach certification training programs with instructors including Bret (30+ year veteran, 4-time Olympian, Olympic Shotgun Team Coach) and Lisa (Operations Manager at USA Shooting). Levels I, II, and III certification courses.
• Jim Maggard and Mike SimpsoncoreStrategic or Co-development PartnerMaster class coaches for International Development Camp. Mike Simpson is USA Shooting Master Coach and Coach of the Year; Jim Maggard is USAYESS International Development Coach and USA Shooting Advanced Coach Level 2 NRA.
• National Shooting ComplexcoreOthersVenue host for National Junior Clay Target Championships in San Antonio, TX. Address: 5931 Roft Rd, San Antonio, TX.
• Clark County Shooting ComplexcoreOthersVenue host for Western Regional Junior Clay Target Championship in Las Vegas, NV.
• Marriott HotelsminorGTM or Marketing PartnerOfficial lodging partner for Nationals providing discounted rates ($139/night) at Courtyard and Fairfield Inn properties near National Shooting Complex.
• Association of College Unions International (ACUI)minorStrategic or Co-development PartnerPartnership for collegiate clay target program management and support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USA Shooting: The official U.S. Olympic Committee governing body for shooting sports, running national teams, elite competitions, and coach certification pipelines. Overlaps with USAYESS at the elite-athlete and coach level (e.g., Mike Simpson partnership) but focuses on adult/elite pipeline versus USAYESS's youth-development focus.
• Amateur Trapshooting Association (ATA): The longstanding governing body for trapshooting in the U.S., running adult amateur leagues, state shoots, and the Grand American Trapshoot. While historically adult-focused, it increasingly has youth categories that overlap with USAYESS's trap disciplines and provides a downstream league destination as athletes age up.
• National Skeet Shooting Association (NSSA): The national governing body for skeet and sporting clays competition in the U.S., hosting sanctioned registered events nationwide. Provides adult league pathways for USAYESS alumni and runs parallel state-affiliate infrastructure to USAYESS's.

Direct peers

• Scholastic Clay Target Program (SCTP): Operates the largest youth clay target shooting league in the U.S., running state-by-state and national championships across trap, skeet, and sporting clays with school- and team-based participation. Directly comparable to USAYESS in target audience, disciplines, and event-driven GTM model.
• 4-H Shooting Sports: The youth shooting sports arm of the national 4-H program covering rifle, shotgun, muzzleloader, and archery, organized through land-grant universities and county-level clubs. Competes for the same youth shooting sports families and coaches, with comparable coach certification and progressive-discipline structure.
• Scholastic Shooting Sports Foundation (SSSF): Runs the Scholastic Pistol Program and supports youth shooting sports at the K-12 level with state-affiliate network and national championship events. Overlaps significantly with USAYESS on youth shooting sports programming, insurance inclusion, and education/safety framing.

Others

• Erickson Shooting School: A premier shotgun training school run by 4-time Olympian Bret Erickson that delivers USAYESS's coach certification courses (Levels I-III). A Core Strategic Partner and infrastructure provider, not a direct competitor — comparable as a talent/coaching resource serving the same shooting sports ecosystem.
• MidwayUSA Foundation: A public charity that provides endowment account management for youth shooting sports teams, including USAYESS state affiliates. Not a competitor — directly enables USAYESS funding through its endowment matching program and is a Core Strategic Partner of the subject company.

Emerging players

• CMP (Civilian Marksmanship Program): A federally chartered nonprofit that promotes firearms marksmanship training and competition across rifle, pistol, and shotgun disciplines. Operates youth-focused events and schools similar to USAYESS's coaching infrastructure, supported by government-mandated inventory programs.
• Boy Scouts of America — Shooting Sports Program: Long-running youth shooting sports program within Scouting USA covering rifle, shotgun, and archery at the troop and council level. Reaches a similar youth demographic with merit-badge-based progression and competes for the same volunteer-coach pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usa-youth-education-in-shooting-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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