WOAH an experiential agency
WOAH an experiential agency is a privately held, three-person Italian experiential marketing boutique (founded 2020, Pianezza) that designs Shopper Experiences for brands and companies seeking to connect brand values with consumers through emotionally engaging purchasing experiences.
- Company typePrivate
- Founded2020
- HeadquartersPianezza, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WOAH an experiential agency does
WOAH an experiential agency (legal name: WOAH Experience) is a privately held Italian experiential marketing boutique founded in 2020 and headquartered in Pianezza, in the Turin province of Italy. The company operates as a collective of three named professionals — Paolo Costamagna (consultant), Raffaele Speranza, and Fernando Turbiglio (creative director) — and specialises in Shopper Experience design, building durable, emotionally engaging purchasing experiences that connect brand values with consumers. Its core offering is a single unified professional services engagement rather than a modular product platform, and it serves brands and companies across multiple industries seeking to enhance customer engagement and purchasing experience outcomes.
WOAH's go-to-market is sales-led and direct: the agency engages prospective clients through consultations, portfolio presentations, and project-based work, with brand awareness supported by an organic digital presence on Instagram (@woah_experience), LinkedIn, and a Wix-hosted website that showcases its Projects and Clients sections (including 2021-2022 client logos). The company is GDPR-compliant under EU Regulation 2016/679 and Italian Legislative Decree 196/2003, with no disclosed patents, awards, external funding, parent company, or strategic partnerships. There are no technology products, APIs, or proprietary software assets; the value delivered rests on the creative and consulting capabilities of the three-person team. Revenue is generated through professional services fees on a project basis, with no publicly disclosed pricing.
WOAH an experiential agency firmographics
Firmographics- Name
- WOAH an experiential agency
- Legal name
- WOAH Experience
- Website
- https://wo-ah.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WOAH an experiential agency is a privately held, three-person Italian experiential marketing boutique (founded 2020, Pianezza) that designs Shopper Experiences for brands and companies seeking to connect brand values with consumers through emotionally engaging purchasing experiences.
- Ownership category
- akta.pro rank
WOAH an experiential agency industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where WOAH an experiential agency is headquartered
LocationHeadquarters
- HQ city
- Pianezza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
WOAH an experiential agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Experiential Agency Services: Professional services revenue model through consulting and experiential marketing project engagements with brands and companies seeking to enhance customer purchasing experiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WOAH an experiential agency product offering
Product offeringCore offering
WOAH is an experiential agency and collective of professionals that designs Shopper Experiences for brands and companies. It creates durable, positive purchasing experiences that connect brand values with consumers through emotional engagement, compelling content, and creativity. The agency operates as a project-based professional services firm focused on experiential marketing and retail experience design.
Product overview
WOAH is an experiential agency and collective of professionals specializing in Shopper Experience — creating immersive, memorable, and positive purchasing experiences for brands and businesses. The company connects brand values with consumers through creative solutions aimed at increasing business activity. The offering is a single unified service focused on experiential marketing and retail experience design rather than a platform with modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopper Experience Design A professional service that creates durable and positive purchasing experiences connecting brand values with consumers through emotional engagement, compelling content, and creativity. Targeted at brands and companies seeking to enhance customer engagement and increase business activity.
Companies that use WOAH an experiential agency
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
WOAH an experiential agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WOAH an experiential agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
WOAH an experiential agency competitors and assessment
Company assessmentEmerging players
- Livework Studio: Service design and brand experience studio with a presence in Italy and Europe. Comparable boutique scale and overlap on experience design thinking applied to shopper and brand engagement work.
- Civic: Italian boutique creative and experience design studio. Similar size and positioning to WOAH, focused on brand experience and creative work for Italian and European clients.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency operating across experiential marketing, events, and shopper activation. Overlaps directly with WOAH's service offering but serves enterprise clients at much greater scale through a worldwide network.
- Sparks (Cheil): Cheil-owned experiential marketing agency serving global brands on retail experiences and brand activations. Direct category competitor to WOAH but with broader geographic reach and deeper client rosters.
- AKQA: Global design and experience agency with strong retail and brand experience practice. Overlaps with WOAH's shopper experience design offering but operates at much larger scale with broader digital and creative capabilities.
- George P. Johnson Experience Marketing: Large US-headquartered experiential agency with European operations. Competes in the same experiential and shopper experience design space as WOAH but at significantly larger brand-budget levels.
- MKTG (Dentsu): Global experiential and shopper marketing division of Dentsu, with operations across Europe including Italy. Competes for the same brand activation and shopper experience budgets as WOAH but from a much larger, networked platform.
Direct peers
- UDG United Design Group: Italian creative and experiential agency with a comparable size and shop format to WOAH. Most directly comparable peer on geography, scale, and creative-experiential offering in the Italian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
WOAH an experiential agency social profiles
Digital presenceWOAH an experiential agency compliance and trust
Trust signalCompliance1 record
WOAH an experiential agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOAH an experiential agency leadership team
Management profileNumber of profiles
Profiles3 records
WOAH an experiential agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOAH an experiential agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOAH an experiential agency
What does WOAH an experiential agency do?
WOAH is an experiential agency and collective of professionals that designs Shopper Experiences for brands and companies. It creates durable, positive purchasing experiences that connect brand values with consumers through emotional engagement, compelling content, and creativity. The agency operates as a project-based professional services firm focused on experiential marketing and retail experience design.
Is WOAH an experiential agency a public or private company?
WOAH an experiential agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOAH an experiential agency founded?
WOAH an experiential agency was founded in 2020. It employs 1 to 10 people.
Where is WOAH an experiential agency based?
WOAH an experiential agency is headquartered in Pianezza, Italy, in the Europe region.
How does WOAH an experiential agency make money?
One revenue line is on record: experiential Agency Services.
Who are WOAH an experiential agency's main competitors?
Emerging players on record are Livework Studio and Civic. Broad incumbents are Jack Morton Worldwide, Sparks (Cheil), AKQA, George P. Johnson Experience Marketing and MKTG (Dentsu). UDG United Design Group is listed as a direct peer.
Does WOAH an experiential agency have an API?
No public API is recorded for WOAH an experiential agency.
What industry is WOAH an experiential agency in?
WOAH an experiential agency's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541430 and its SIC code is 7311.