Bleadersedge Llc
BLeadersEdge LLC is a privately-held US company that sells on-demand video-based leadership training (TEAM123 and KooLeaderZ series) built on its proprietary Incremental Shift methodology, targeting business leaders, large organizations, educational institutions, and Tribal organizations through a self-serve Moodle/WooCommerce subscription platform.
- Company typePrivate
- Founded2022
- HeadquartersFishers, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bleadersedge Llc does
BLeadersEdge LLC is a privately-held, founder-owned online leadership training company headquartered in Fishers, Indiana, operating as a single-entity LLC founded in 2022 by Michael Nadeau. The company sells on-demand video-based leadership development content to business leaders, large organizations, educational institutions, and Tribal organizations in the United States. Its product is built around the proprietary 'Incremental Shift' methodology — a three-phase leadership learning framework (individual, team, organizational) developed by the founder during doctoral research in leadership, codified into roughly 300 PowerPoint slides and operationalized through two complementary video series.
The commercial product, TEAM123 Leadership Training, consists of the KooLeaderZ Video Series (81 mini-courses of 5:55 to 8:28 minutes) and the KooLeaderZ Video Refresher Series (81 micro-courses of 1:16 to 2:17 minutes), totaling 100 leadership topics. Delivery runs on a Moodle Learning Management System integrated with Edwiser (bridge plugin), WordPress (CMS), and WooCommerce (e-commerce), accessible across devices. The free tier includes sample training videos and a downloadable Excel tool ('Leadership is Incremental Shift') to drive top-of-funnel engagement.
The company generates revenue through auto-renewing monthly subscriptions priced at $2.70 per user per course, sold primarily via a self-serve WooCommerce storefront. Distribution is hybrid: self-serve product-led growth for individuals and SMBs, supplemented by direct outreach to large organizations and educational institutions. The company is currently offering deeply discounted launch pricing to drive early sales volume. BLeadersEdge holds DOBE and MBE certifications, positioning it for public sector and supplier diversity procurement channels. No external funding, no disclosed headcount, and no reported revenue are evidenced.
Bleadersedge Llc firmographics
Firmographics- Name
- Bleadersedge Llc
- Legal name
- BLeadersEdge LLC
- Website
- https://bleadersedge.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BLeadersEdge LLC is a privately-held US company that sells on-demand video-based leadership training (TEAM123 and KooLeaderZ series) built on its proprietary Incremental Shift methodology, targeting business leaders, large organizations, educational institutions, and Tribal organizations through a self-serve Moodle/WooCommerce subscription platform.
- Ownership category
- akta.pro rank
Bleadersedge Llc industry classification
Industry- Product category
- Leadership Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Bleadersedge Llc is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bleadersedge Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Subscription-based Video Training: Monthly subscription model at $2.70 per user per course. Subscriptions auto-renew and can be managed through customer dashboard. The company is currently offering deeply discounted pricing for initial ramp-up period.
- Leadership Development Tools: Free leadership development tools (Excel spreadsheet 'Leadership is Incremental Shift') provided as complementary resources to support leaders who lack LMS access, potentially driving engagement for paid training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | KooLeaderZ Video Series - Per Course Monthly Subscription |
| Subscription | Monthly | KooLeaderZ Video Refresher Series - Per Course Monthly Subscription |
| Freemium | Pay-as-you-go | Free Leadership Training Videos |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bleadersedge Llc product offering
Product offeringCore offering
BLeadersEdge LLC sells online, self-paced video-based leadership training courses via a subscription e-commerce storefront. Its catalog includes the KooLeaderZ Video Series (81 mini-courses), the KooLeaderZ Video Refresher Series (81 micro-courses), and the TEAM123 Leadership Training program, all structured around the proprietary Incremental Shift methodology that moves learners from individual contributor to team leader to organizational leader.
Product overview
BLeadersEdge LLC offers TEAM123 Leadership Training, a unified on-demand video training platform built around two complementary video series and a proprietary methodology. The core offering consists of KooLeaderZ Video Series (81 mini-courses of 5-8 minutes each) and KooLeaderZ Video Refresher Series (81 micro-courses of 1-2 minutes each), both delivering the same 81 leadership topics through sequential learning guided by the Incremental Shift methodology that progresses learners from individual (Level 1) through team (Level 2) to organizational (Level 3) leadership development. Additional offerings include free leadership training video samples and a downloadable Excel tool called Leadership is Incremental Shift for self-guided development.
Differentiator
Problem solved
Functional benefit
Brands
- KooLeaderZ Video Series: Mini-training series ranging from 5:55 to 8:28 minutes, focusing on key leadership topics for individual, team, and organizational growth.
- KooLeaderZ Video Refresher Series
- Incremental Shift
- KooL Keys to Success
Products and services
- KooLeaderZ Video Series A library of 81 mini-courses delivering video-based leadership training organized around the Incremental Shift methodology for individual contributors, team leaders, and organizational leaders.
- KooLeaderZ Video Refresher Series A companion set of 81 micro-courses designed as short refresher lessons that reinforce and build on the core KooLeaderZ Video Series content.
- TEAM123 Leadership Training A structured leadership training program built on the Incremental Shift methodology, sized for any age group, institution, or leadership development program.
Quantifiable outcome
- Stronger leaders
- +6 more outcomes
Companies that use Bleadersedge Llc
Customer profileSegments3 records
Ideal customer profiles2 records
Bleadersedge Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Bleadersedge Llc partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MoodlecoreMoodle Learning Management System integrated with Edwiser to WooCommerce and WordPress for delivery of leadership training courses. Platform provides the core LMS infrastructure for hosting and delivering Team123 Leadership training content.
- EdwisercoreEdwiser plugin integration connecting Moodle LMS to WordPress and WooCommerce, enabling seamless e-commerce functionality and course delivery through the BLeadersEdge storefront.
- WordPresscoreWordPress platform used as the web infrastructure for the BLeadersEdge website and training platform, integrated with Edwiser and WooCommerce.
- WooCommercecoreE-commerce plugin integrated with WordPress and Edwiser to power the BLeadersEdge store (store.bleadersedge.com) for subscription sales and account management.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Bleadersedge Llc competitors and assessment
Company assessmentEmerging players
- BetterUp: Enterprise leadership and executive-coaching platform combining AI-driven assessments with 1:1 coaching and on-demand learning content for managers — competes for the same large-organization leadership-development budget that BLeadersEdge targets.
Broad incumbents
- LinkedIn Learning: Subscription video-based online learning platform owned by LinkedIn/Microsoft with extensive leadership, management, and business course catalogs delivered on-demand — competing head-on for self-serve leadership-training dollars.
- MasterClass: Subscription video-based creator-led courses (including leadership, business, and communications categories) sold directly to consumers at a premium subscription price — directly comparable in business model (subscription + on-demand creator video courses) to BLeadersEdge.
- Skillsoft: Enterprise corporate L&D platform providing leadership, business, and compliance courses via Percipio, sold primarily to large organizations through subscription contracts — the kind of incumbent BLeadersEdge would compete against for enterprise deals.
- Dale Carnegie Training: Long-established leadership and professional-skills training provider offering courses, in-person workshops, and online content for managers and emerging leaders — overlapping directly with BLeadersEdge's leadership-discipline focus.
- Pluralsight: Subscription online learning platform focused on technology and business skills including leadership tracks, sold to individual learners and enterprises — adjacent as a subscription video-course platform for professional development.
- FranklinCovey: Largest dedicated leadership-development training company, offering books, workshops, and on-demand content (All Access Pass) for individual, team, and organizational leaders — directly competing with TEAM123's corporate leadership-training audience.
- Udemy Business: Online course marketplace with a large leadership and management catalog, sold both directly to learners and via Udemy Business to enterprises — comparable as a subscription video-course platform targeting professional leadership upskilling.
- Center for Creative Leadership: Nonprofit leadership-research and training organization offering assessments, coaching, and programs across individual/team/organizational levels — closely comparable to TEAM123's three-tier Incremental Shift structure and methodology-driven approach.
- Coursera: Large online learning marketplace with leadership and management specializations from universities and companies, plus Coursera for Business for enterprise upskilling — overlapping with BLeadersEdge's B2B leadership development pitch.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bleadersedge Llc social profiles
Digital presenceBleadersedge Llc compliance and trust
Trust signalCompliance2 records
Bleadersedge Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bleadersedge Llc leadership team
Management profileNumber of profiles
Profiles1 record
Bleadersedge Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bleadersedge Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bleadersedge Llc
What does Bleadersedge Llc do?
BLeadersEdge LLC sells online, self-paced video-based leadership training courses via a subscription e-commerce storefront. Its catalog includes the KooLeaderZ Video Series (81 mini-courses), the KooLeaderZ Video Refresher Series (81 micro-courses), and the TEAM123 Leadership Training program, all structured around the proprietary Incremental Shift methodology that moves learners from individual contributor to team leader to organizational leader.
Is Bleadersedge Llc a public or private company?
Bleadersedge Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bleadersedge Llc founded?
Bleadersedge Llc was founded in 2022. It employs 1 to 10 people.
Where is Bleadersedge Llc based?
Bleadersedge Llc is headquartered in Fishers, United States, in the North America region.
How does Bleadersedge Llc make money?
Two revenue lines are on record. Subscription-based Video Training is the primary driver. The others are leadership Development Tools.
Who are Bleadersedge Llc's main competitors?
BetterUp is listed as an emerging player. Broad incumbents are LinkedIn Learning, MasterClass, Skillsoft, Dale Carnegie Training, Pluralsight, FranklinCovey, Udemy Business, Center for Creative Leadership and Coursera.
Does Bleadersedge Llc have an API?
No public API is recorded for Bleadersedge Llc.
What industry is Bleadersedge Llc in?
Bleadersedge Llc's product category is Leadership Training Services. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.