Absolute Golf

What Absolute Golf does

Absolute Golf is a privately held Dutch golf instruction and equipment services business structured as a VOF (commanditaire vennootschap / limited partnership) and co-founded in August 2018 by PGA Holland professionals Martin Groenendaal and Felix Meijer. The company delivers its services at two partner venues in the North Brabant province of the Netherlands: Golfclub Vught, a 9-hole Par-3 course with a 16-bay covered driving range and practice greens, and Haviksoord Golf Club, an 18-hole woodland course in Leende. Its offering spans six core products: Golfstart 1 (€109 for six 60-minute beginner group lessons targeting baanpermissie), Golfstart 2 (€159 for eight 60-minute intermediate lessons targeting HCP 54 certification), private 1:1–1:4 lessons (€40–€111 per 30–60 minute session), group golf clinics (€35–€55 per person for 2–4 hour corporate, team-building or family formats), TrackMan-enabled club fitting (€75–€150 per session with partial cashback on club purchases), and club repair services (from €20, including regripping, reshafting, length/loft/lie adjustment, and swingweight optimization).

The core technical asset is the TrackMan launch monitor, deployed for both lesson swing analysis and club fitting to measure club speed, ball flight, spin, launch angle and distance. Absolute Golf does not own or develop this technology; it is a third-party instrument whose value is mediated through the PGA-certified operators. The business has no software product, no mobile app, no API, and no disclosed data or AI capabilities; it is fundamentally a personal-services and small-pro-shop business that rents specialized measurement hardware.

Commercially, Absolute Golf runs on pay-as-you-go unit pricing across all six products with no subscriptions, no membership tier, and no e-commerce channel. Customer acquisition leans on the company website (absolutegolf.nl), direct phone and WhatsApp contact with the two principals, customer testimonials displayed as social proof, and venue-based visibility through its two golf club partnerships. The active customer base is overwhelmingly individual consumers (named testimonials include Kees, Merel, Mark, Inneke and Wil, all Golfstart beginners), with occasional corporate/event clients for the clinic product. Revenue, headcount growth, and customer counts are not publicly disclosed; the operation runs on two principals with no additional full-time staff indicated in the available data.

Name

Absolute Golf

Legal name

Absolute Golf

Website

https://absolutegolf.nl

Company type

Private

Operating status

Operating

Short description

Absolute Golf is a Dutch VOF partnership between two PGA Holland professionals, Martin Groenendaal and Felix Meijer, delivering golf lessons, TrackMan-based club fitting, club repair and group clinics at two partner golf clubs in North Brabant, Netherlands.

Ownership category

akta.pro rank

Product category

Golf Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf instruction
• Club fitting
• Golf lessons
• Club repair
• Golf coaching

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Lessons: Private lessons, group lessons (Golfstart programs), and clinics. Pricing varies by format, duration, and group size. Golfstart 1 (beginners): €109 for 6 lessons. Golfstart 2: €159. Private lessons from €40 per 30 minutes.
2. Club Fitting: Professional club fitting services using TrackMan technology. Standard iron fitting €75/hr, Premium €150/2hr. Partial cashback on club purchases. Wedges and woods fitting €75/hour each.
3. Club Repair: Golf club maintenance and repair services including regripping, reshafting, length adjustment, loft & lie adjustment, swingweight optimization, and shaft spinning. Starting from €20.
4. Golf Clinics: Group clinic experiences for corporate events, team building, friend groups, and families. Pricing from €35-55 per person depending on duration (2-4 hours). Suitable for 6-40+ persons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Absolute Golf delivers professional golf instruction and equipment services in North Brabant, Netherlands. The company runs group lesson programs (Golfstart 1 and 2), private one-on-one lessons, group clinics, TrackMan-based custom club fitting, and club repair services. Services are delivered in person by two PGA Holland-qualified professionals at partner golf clubs (Golfclub Vught and Haviksoord Golf Club).

Product overview

Absolute Golf is a golf instruction and equipment services company operating as a VOF (general partnership) between PGA professionals Martin Groenendaal and Felix Meijer. The company offers a portfolio of six core services: Golfstart 1 and Golfstart 2 group lesson programs (for beginners working toward baanpermissie and HCP 54 respectively), private one-on-one lessons, golf clinics for groups, club fitting using TrackMan launch monitor technology, and club repair services. The products work together to guide golfers from initial introduction through skill development to equipment optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Golfstart 1 (Groepslessen) Beginner group lesson program consisting of 6 lessons of 60 minutes each. Teaches basic swing, chipping, putting, bunker techniques, etiquette, and rules, with the goal of achieving baanpermissie (course permit). Includes free loaner equipment and practice facilities. Priced at €109.
• Golfstart 2 (Groepslessen) Intermediate group lesson program consisting of 8 lessons of 60 minutes each. Deepens technique and game insight, includes theory and a practical exam for Handicap 54, enabling players to play independently on 95% of Dutch courses. Priced at €159.
• Privélessen (Private Lessons) One-on-one golf lessons with a PGA Holland-qualified professional, available in 30, 45, or 60-minute sessions for 1-4 persons. Optional TrackMan video analysis included. Pricing from €40 per 30 minutes.
• Golfclinics Group golf experiences for beginners and recreational players, suitable for corporate outings, team building, friend groups, and family activities of 6-40+ persons. Includes professional guidance, clubs, and balls. Pricing from €35-55 per person depending on duration (2-4 hours).
• Clubfitting Custom golf club fitting service using TrackMan launch monitor technology, assessing swing speed, ball flight, spin, launch angle, distance, lie-angle, shaft, and grip thickness. Provides recommendations for optimal club selection. Standard iron fitting €75/hour, Premium €150/2 hours, partial fitting (wedges/woods) €75/hour. Partial cashback on club purchases.
• Clubrepair Professional golf club repair and maintenance services including regripping, reshafting, length adjustment, loft and lie adjustment, swingweight optimization, and shaft spinning. Starting from €20.

Quantifiable outcome

• Course permit (baanpermissie) achieved after 6 lessons in Golfstart 1 program
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Golfclub VughtcoreStrategic or Co-development PartnerGolfclub Vught is a 9-hole Par-3 course with practice facilities including a partially covered driving range with 16 bays, putting green, chipping green, and practice bunkers. Absolute Golf provides golf lessons, fitting, and repair services at this venue. The club is located at the forest edge of Vught in Sportpark Bergenshuizen.
• Haviksoord Golf ClubcoreStrategic or Co-development PartnerHaviksoord Golf Club is an 18-hole woodland course (Par 72, approximately 6,083 meters) located in Leende. Original 9 holes from 1976, expanded to 18 holes in 2006. Well-maintained Bentgrass greens. Absolute Golf provides lessons and services at this venue, which serves as one of their primary lesson locations.
• Robert Kalkman FoundationminorOthersMentioned by a customer (Mark) as their prior exposure to golf before taking lessons with Absolute Golf. Not an active commercial partnership but referenced in customer journey context.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Loop (European golf entertainment): The Loop operates indoor golf entertainment and instruction venues across Europe with TrackMan and similar technology. Comparable to Absolute Golf on the technology stack (launch monitors) and lesson/clinic formats, though focused on entertainment-led indoor venues rather than outdoor partner-club delivery.
• Golfacademie Nederland: Golfacademie Nederland is a Dutch golf instruction provider offering lessons, courses, and club-fitting services in the Netherlands. A directly comparable domestic peer to Absolute Golf, serving the same market and offering similar beginner-to-handicap progression paths.

Broad incumbents

• GOLFTEC: GOLFTEC is the largest technology-driven golf instruction chain in the US, combining PGA coaching with launch-monitor-based swing analysis and club fitting. It is highly comparable to Absolute Golf's TrackMan-enabled teaching and fitting model, though at vastly greater scale and primarily in North America.
• Leadbetter Golf Academy: Leadbetter Golf Academy is a globally branded premium golf instruction network founded by David Leadbetter. Comparable to Absolute Golf in that it sells individual and group lessons from PGA-level coaches, but operates at far larger scale and global brand recognition.
• Jim McLean Golf School: Jim McLean Golf School operates premium golf instruction schools with structured curricula for beginners to elite players. Overlaps with Absolute Golf's Golfstart 1/2 tiered curriculum and beginner-to-handicap progression model.

Direct peers

• Cool Clubs: Cool Clubs operates fitting studios with launch-monitor technology to fit and build custom golf clubs. Directly comparable to Absolute Golf's premium 2-hour fitting at €150 and standard iron fitting at €75.
• Club Champion: Club Champion is a US-based club fitting specialist using launch-monitor technology to recommend custom-built clubs. Comparable to Absolute Golf's club fitting service line in both technology (TrackMan-class data capture) and pricing model (paid fitting sessions with optional club purchase).
• True Spec Golf: True Spec Golf is a premium club fitting brand offering custom fitting sessions independent of club brand, with multiple shaft and head options. Mirrors Absolute Golf's brand-agnostic, data-driven premium and partial fitting offerings (wedges/woods/irons).

Others

• NGF (Nederlandse Golf Federatie) affiliated PGA professionals: The PGA Holland-qualified professionals registered with the NGF form the broader competitive pool of independent golf instructors in the Netherlands. Comparable to Absolute Golf's PGA-credentialed founders and the most direct source of competitive pressure at Dutch golf clubs.
• TrackMan A/S: TrackMan is the launch-monitor technology vendor whose hardware Absolute Golf uses for swing analysis and club fitting. It is an enabling/infrastructure peer rather than a competitor, but is central to Absolute Golf's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Golf