VP Nordic

What VP Nordic does

VP Nordic AB is a Swedish private limited company founded in 2023 and headquartered in Trollhättan, operating as a virtual production supplier for the Nordic film, television, and live events market. The company delivers modular LED volume solutions configurable up to 28 x 4 meters with 1.9mm pixel pitch, 2000 nits brightness, and 98% DCI-P3 color gamut, alongside mobile pop-up LED stages (AOTO 1.5mm panels) and a proprietary in-house control system for real-time screen management. It anchors its footprint through fixed studio partnerships with Gateway Studios in Drammen, Norway (studios of 1,047m2 and 670m2) and Independent Studios in Stockholm, Sweden (335m2 and 552m2), together with a 14 x 4 meter LED stage launched in 2025. The founding team, led by Rasmus Eriksson and Johannes Skoog, has supervised virtual production on Netflix series 'The Case' (2026), Joachim Trier's 'Sentimental Value' (2025), and additional feature films including 'Nation's Gambit' (2026) and 'Ibelin' (2027).

The underlying technology stack combines third-party LED panels and camera tracking (AOTO, HTC Vive Mars, Sony OCELLUS, Stype RedSpy) with real-time rendering engines (Unreal Engine 5, Aximmetry), chroma keying (Blackmagic Ultimatte), and a custom-built VP Nordic Media Server with GPU-accelerated processing and remote management. Integration coverage extends across the VP workflow including LiDAR-based 3D scanning (XGRIDS PortalCam, Lixel L2 Pro). Revenue is generated through five streams: hardware sales via the vp-nordic.se e-commerce store, studio integration services, on-set production services, mobile LED stage rentals, and structured education/workshop programs. Pricing is transaction-based for hardware (€176 to €7,046 for tracker and tracking systems, up to $37,641 for the Sony OCELLUS camera tracking system) and quote-based for studio builds and production services, with B2B account registration available.

The go-to-market combines B2B enterprise sales through fixed studio partnerships with event-driven credibility building via high-profile productions, supported by content marketing through the company news page and presence on LinkedIn and Instagram. The company maintains exclusive reseller status for HTC Vive Mars tracking solutions in the Nordics and is an official reseller for AOTO LED displays and Aximmetry software, positioning it as a regional full-service VP supplier rather than a single-product vendor.

Name

VP Nordic

Legal name

VP Nordic AB

Website

https://vp-nordic.se

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

VP Nordic is a Nordic virtual production supplier that provides modular LED volumes, mobile LED stages, studio integration, and on-set production services for film, TV, and live event producers, anchored by exclusive reseller partnerships with AOTO, HTC Vive, and Aximmetry.

Ownership category

akta.pro rank

Product category

Virtual Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Virtual Production Stages & LED Volume Operators (MPAHADAA)

akta.pro secondary industries

VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL), In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)

Keywords

• Virtual production services
• LED volume solutions
• Camera tracking systems
• Studio integration services
• Film production equipment

Headquarters

HQ city

Trollhättan

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of virtual production hardware including AOTO LED panels, HTC Vive tracking solutions, media servers, workstations, and accessories through the VP Nordic store. Products include LED panels, tracking systems, and workstations.
2. Studio Integration Services: Complete virtual production studio solutions including consultation, planning, purchase, delivery, and installation services. As a reseller of AOTO LED Panels and HTC Vive Tracking Solutions, VP Nordic supports the entire setup process.
3. Production Services: On-set virtual production support including LED workflow management, digital environment creation, and technical execution for film and TV productions.
4. Education and Workshops: Virtual production training programs including introductory sessions, technical LED and tracking focus, Unreal Engine workflow training, creative sessions, and captured plates integration. Tailored learning experiences for filmmakers, producers, technical specialists, and creative teams.
5. Mobile LED Stage Rental: Pop-up LED screen solution bringing high-resolution AOTO LED displays to locations of choice. Mobile solution for productions that need flexible virtual production capabilities without permanent installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VP Nordic supplies virtual production solutions for film, TV, and live events across the Nordics. They design, sell, and integrate modular LED volume systems, mobile LED stages, and camera tracking hardware, complemented by studio integration, on-set production services, and virtual production training workshops. As official resellers of AOTO LED panels, HTC Vive tracking solutions, and Aximmetry software, they deliver turnkey ICVFX (in-camera visual effects) infrastructure to professional production companies.

Product overview

VP Nordic is a leading virtual production supplier in the Nordics offering a comprehensive portfolio of products and services. The core offerings include modular ICVFX/LED Volume systems that can be configured up to 28m x 4m, and Mobile LED Stage solutions for portable pop-up installations. These are complemented by Studio Integration services, Production Services for on-set execution, and Education/Workshops training programs. VP Nordic operates an e-commerce store selling AOTO LED panels (RM 1.5, RM 1.9, RM 2.3), real-time tracking solutions including HTC Vive Mars CamTrack, VIVE Base Station, VIVE Tracker, VIVE Fiztrack, Stype RedSpy, and Sony OCELLUS, 3D scanning equipment (XGRIDS PortalCam and L2 Pro), proprietary VP Nordic Media Server, and Aximmetry software. The company also partners with studios including Gateway Studios in Norway and Independent Studios in Sweden to provide turnkey virtual production facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ICVFX / LED Volume VP Nordic's core virtual production offering featuring modular LED walls for in-camera visual effects (ICVFX). Configurable LED volumes for professional film, TV, and live events.
• Mobile LED Stage Portable pop-up LED screen solution delivering high-resolution AOTO 1.5pp LED displays directly to locations. Offers modular LED panels with easy installation for virtual backgrounds and real-time storytelling for productions needing flexible VP capabilities without permanent installations.
• Studio Integration Complete virtual production studio solutions covering consultation, planning, purchase, delivery, and installation. Includes AOTO LED Panels, HTC Vive Tracking Solutions, compatible software, and workstations.
• Production Services Virtual production support including planning, digital environments, LED workflows, and on-set execution for feature films, series, and genre productions.
• Education / Workshops & Training Comprehensive Virtual Production training programs including introductory sessions, LED & Tracking technical focus, Unreal Engine workflow training, creative sessions, captured plates for VP, and script breakdowns. Tailored to filmmakers, producers, technical specialists, and creative teams.
• AOTO RM 1.9 - LED Panel Virtual production LED panel with 1.9mm pixel pitch, 7680Hz refresh rate, and 99.6% DCI-P3 color gamut for high-quality in-camera visual effects.
• AOTO RM 2.3 - LED Panel Virtual production LED panel with 2.3mm pixel pitch, 1/6 scan mode, 7680Hz refresh rate, 99.6% DCI-P3 color gamut, and low reflectivity for reduced ambient light interference.
• AOTO RM 1.5 - LED Panel Virtual production LED panel with 1.56-2.31mm pixel range, 7680Hz refresh rate, 99.6% DCI-P3 Color Gamut for premium LED volume applications.
• VIVE Mars CamTrack Compact plug-and-play virtual production solution with Genlock and timecode (LTC) sync support. Includes Mars Rovers, base stations, trackers, and calibration board. Priced at 7,046.25 EUR.
• VIVE Mars CamTrack Studio Edition Top-tier camera tracking package with expanded 10m x 10m tracking area, multi-object tracking (up to 3 objects), FIZtrack for focus/zoom control, wireless functionality, and portable suitcase.
• VIVE Base Station 2.0 Tracking base station supporting up to 10m x 10m coverage with four stations, or 5m x 5m with two stations. Compatible with VIVE Mars CamTrack. Priced at 306.25 EUR per unit.
• VIVE Tracker 3.0 Wearable tracker for motion capture with dongle, dongle cradle (USB-C), and USB cable included. Priced at $220.24 USD.
• Vive Mars Fiztrack Focus, iris, and zoom tracker for precise control over cinematic lens adjustments in virtual production.
• Stype RedSpy 4.0 Tracking System Low-cost optical camera tracking solution requiring no recalibration. Works with any camera setup including pedestal, dolly, crane, steadicam, or handheld. Features wireless data transmission and battery power options.
• Sony OCELLUS ASR-CT1 Sony Virtual Production Camera Tracking System with markerless tracking using Visual SLAM technology. Multi-eye image sensor with compact sensor unit, processing box, and lens encoder. Priced at $37,641.28 USD.
• XGRIDS PortalCam Standard Kit 3D scene capture device with LiDAR sensor (856,000 pts/sec), four cameras, 360-degree coverage, real-time visualization, and LCC Studio Basic processing software. Used for film and virtual production scene documentation.
• XGRIDS PortalCam Premium Kit Enhanced 3D scene capture with LCC Studio Premium processing, two batteries, and Lixel Cyber Color Studio Premium version. Priced at $6,291.47 USD.
• XGRIDS L2 Pro SLAM Scanner SLAM Scanner combining LiDAR, visual, and IMU modules with AI. Delivers real-time point cloud data with 1mm spacing, 1cm relative accuracy, and 3cm real-time absolute accuracy. Available in multiple configurations up to 300m range. Priced at $7,864.34 USD.
• VP Nordic Media Server Custom-built media server designed for virtual production with real-time playback, scalability, high bandwidth support, GPU-accelerated processing, frame-perfect synchronization across multiple displays, and remote management capabilities. Supports Unreal Engine and popular tracking systems.
• Aximmetry Software Official reseller of Aximmetry virtual production software providing real-time rendering and advanced tracking solutions for ICVFX workflows.

Quantifiable outcome

• LED volume configurable up to 28 x 4 meters with 1.9mm pixel pitch
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Ljud & BildmediacoreStrategic or Co-development Partner · 17 October 2025Partnership for the launch of a new dedicated LED stage for Virtual Production in Stockholm, working with Independent Studios. Collaboration previously worked together on the Netflix series 'The Case'.
• Lux MachinamajorStrategic or Co-development Partner · 10 November 2024Virtual production company collaborating with VP Nordic on the feature film 'Sentimental Value' by Joachim Trier, along with CT and Gateway Studios.
• CTmajorStrategic or Co-development Partner · 10 November 2024Virtual production company collaborating with VP Nordic on the feature film 'Sentimental Value' by Joachim Trier, along with Lux Machina and Gateway Studios.
• VJUSmajorStrategic or Co-development Partner · 27 March 2024Film production company located in Oslo, Norway that hosted the Dune: Awakening livestream with VP Nordic serving as VP supervisors. Collaboration showcased virtual production integration for the MMO game.
• FuncommajorStrategic or Co-development Partner · 27 March 2024Game developer and publisher known for online games including Dune: Awakening MMO. Commissioned the Dune: Awakening livestream where VP Nordic served as VP supervisors.
• Gateway StudioscoreStrategic or Co-development PartnerStudio partnership providing large-scale virtual production facilities in Drammen, Norway. Features Studio 1 (1047m2, capacity up to 1000 people) and Studio 2 (670m2). Strong access, loading and power infrastructure for productions requiring scale.
• Independent StudioscoreStrategic or Co-development PartnerStudio partnership in Stockholm, Sweden featuring two controlled stages (Studio 33: 335m2 and Studio 55: 552m2). Home to the new dedicated LED stage for Virtual Production featuring a 14 x 4 meter LED wall built with AOTO panels.
• B-Reel FilmsmajorStrategic or Co-development PartnerProduction company that produced Netflix series 'The Case' utilizing VP Nordic's virtual production workflow.
• AOTO ElectronicscoreTechnology or IntegrationOfficial reseller of AOTO LED displays. VP Nordic provides sales, installation and calibration of AOTO RM series LED panels (1.5mm, 1.9mm, 2.3mm pixel pitch) designed specifically for virtual production and XR studios.
• HTC VivecoreTechnology or IntegrationExclusive reseller of HTC Vive Mars tracking solutions in the Nordics. VP Nordic offers end-to-end support including unboxing, setup, calibration and workflow integration for virtual production tracking.
• AximmetrycoreTechnology or IntegrationOfficial reseller of Aximmetry software. VP Nordic provides software selection, installation and integration support for real-time rendering and advanced tracking solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PRG (Production Resource Group): Global entertainment technology and production services company offering virtual production stages, lighting, camera and staging infrastructure. Overlaps directly with VP Nordic on hardware supply, studio integration and on-set VP support for major productions.
• Lux Machina: US-headquartered virtual production services company that designs, builds, and operates LED volumes for feature films and live events. Already collaborates with VP Nordic on Joachim Trier's 'Sentimental Value', and competes for the same premium VP supervision engagements globally.
• NEP Group: Global broadcast and live-events production services provider with virtual production capabilities (NEP Studios, NEP Virtual Production). Comparable business model combining fixed studio facilities, LED volumes, and on-set technical services for film, TV, and live events.
• MARS Volume: UK-based virtual production stage operator and VP services provider serving feature, episodic and advertising productions. Direct peer in the European LED-volume-operator segment with similar fixed-stage-plus-services model.
• ROE Visual: LED panel manufacturer specializing in virtual production and XR stages. Competes with AOTO (VP Nordic's primary LED partner) and serves many of the same global VP stage operators.
• Vū Technologies: Operator of large-scale LED virtual production studios and provider of VP services to film, TV and advertising clients. Closely comparable offering to VP Nordic's studio-partner-based LED volume model with on-set supervision.
• disguise: Provider of virtual production technology platforms including media servers, render engines and show control systems used to run LED volumes. Comparable to VP Nordic's proprietary media server and in-house control system stack.

Broad incumbents

• ARRI: Major cinematography, lighting and studio systems manufacturer that has expanded into virtual production solutions (ARRI Stage, ALEXA-driven VP workflows). Broader incumbent offering overlapping with VP Nordic's production-services and hardware-integration business.
• Sony (Virtual Production / Crystal LED): Diversified electronics and imaging incumbent with Crystal LED VP walls, OCELLUS camera tracking and Venice camera systems. Provides technology that competes with parts of VP Nordic's stack and could expand into integrated VP services.

Others

• Brompton Technology: LED video processing technology provider that powers many virtual production LED walls, including VP Nordic's Nextnew Studio stage. Technology enabler/partner rather than direct competitor, but central to the VP stack VP Nordic sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vp-nordic
• Instagraminstagram.com/vp_nordic
• Facebookfacebook.com/VP-Nordic-61555559203657

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VP Nordic