REIMAGINE - AI and Robotic solutions

What REIMAGINE - AI and Robotic solutions does

Reimagine is a Belgian AI and digital-transformation consultancy headquartered in Sint-Stevens-Woluwe (Brussels area), operating as a private, founder-led firm of 11–50 employees. The company positions itself as the reference in the Belgian market for AI and digital-transformation support and sells three integrated service lines — Strategy (AI, CX, Channel), AI Concept Building (Gen AI, Machine Learning, Deep Learning prototyping and architecture), and Full-Scale Implementation (production deployment, change management, and AI governance). Its go-to-market is sales-led and content-driven, anchored by a technical blog and direct enterprise engagement; the firm emphasizes 100% independence and vendor-agnostic tooling as a deliberate differentiator against platform-aligned integrators.

Reimagine's technology stack centers on applied AI rather than foundational model development. Core modalities include text (LLM-based classification, intent recognition, entity recognition, sentiment, summarization, translation) and audio (conversational AI for training simulations). Two proprietary assets extend the services offering: Prowli, a low-code platform for building and managing LLM classification use cases, and Qontact AI, an affiliated startup applying a multi-agent architecture (Planning, Pre-Processing, Evaluation, Validation, Post-Processing agents) to automated call-center performance evaluation. Delivery is enabled through a core strategic partnership with Microsoft, notably the Digital Coach AI-powered training application developed for Ageas and scaled to 11 languages across Asian and European markets.

Revenue is generated through professional-services engagements — AI strategy advisory, prototyping, and full-scale implementation projects — with no publicly disclosed pricing or retainer structure. Public enterprise clients include Eneco, Acerta, Europ Assistance, Ageas, and an unnamed large Belgian payroll/HR provider. Operating geographies span Benelux and Western Europe. As of the data available, the firm is actively hiring across four roles (Full Stack Developer, Digital Transformation Consultant, NLP Engineer, Back-End Developer), indicating ongoing capacity build-out, and no funding rounds, M&A, or ownership changes are disclosed.

Name

REIMAGINE - AI and Robotic solutions

Legal name

Reimagine

Website

https://reimagine.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reimagine is a Belgian AI consultancy that designs and implements AI, data, and digital-transformation strategies, prototypes, and production solutions for enterprise clients — primarily in Benelux — through its Strategy, AI Concept Building, and Implementation service lines, supplemented by proprietary tooling (Prowli, Qontact AI).

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Architecture & Technology Roadmapping (BPAEAAAC), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• AI consulting services
• Generative AI solutions
• Digital transformation strategy
• Machine learning implementation
• Agentic AI systems

Headquarters

HQ city

Etterbeek

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Consulting Services: Professional consulting services for AI strategy, concept building, and implementation. The company works with organizations to identify AI opportunities, develop roadmaps, build prototypes, and deploy scalable AI solutions. Revenue is generated through project-based engagements and potentially retainer arrangements for ongoing advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reimagine is a Belgian AI consultancy that helps enterprise organizations navigate AI and digital transformation through three service lines: Strategy (AI/CX/Channel strategy, roadmaps, training), AI Concept Building (Gen AI, ML, DL prototyping, solution architecture, tool evaluation), and Full-Scale Implementation (production deployment, change management, AI governance). The firm also develops proprietary tools including Prowli (low-code LLM classification platform) and the affiliated Qontact AI (agentic AI for call center evaluations).

Product overview

Reimagine is a Belgian AI consultancy operating as a services firm rather than a software product company. The company offers three core service lines: (1) Strategy — covering AI Strategy, CX Strategy, and Channel Strategy, including inspiration sessions, AI training, market benchmarking, capability assessment, and roadmap design; (2) AI Concept Building — covering Gen AI, Machine Learning, and Deep Learning with solution architecture, tool/platform evaluation, and prototyping AI use cases including user testing and implementation planning; and (3) Full-Scale Implementation — covering product development, change management, and AI governance (ethical/secure data use, compliance, monitoring, and auditing), including deployment and scaling of prototypes to production and model optimization. Beyond these service offerings, the company has developed two named products: Prowli (a low-code platform for LLM classification use cases) and Qontact AI (an agentic AI system for automated call center evaluations, operated through a separate affiliated start-up).

Differentiator

Problem solved

Functional benefit

Brands

• Qontact AI: A dedicated startup company focused on applying Agentic AI, including automated call center performance evaluations
• Prowli

Products and services

• AI Strategy Services Advisory and consulting services that translate corporate strategy into actionable AI roadmaps with clear business cases. Includes inspiration sessions, AI training, market benchmarking, capability assessment, and roadmap design for enterprise clients. Audience: executives and program managers seeking to prioritize AI initiatives.
• AI Concept Building Services Concept development and prototyping services covering Gen AI, Machine Learning, and Deep Learning. Includes solution architecture, tool and platform evaluation, prototyping of AI use cases, user testing, and implementation planning. Audience: enterprise teams seeking proof-of-concept validation before scaling.
• AI Implementation Services Full-scale implementation services that transition AI solutions from prototype to scalable production environments. Includes product development, change management, AI governance (ethical and secure data use, compliance, monitoring, auditing), deployment, scaling, and model optimization. Audience: enterprises deploying AI into production.
• Prowli Low-code platform for building and managing LLM-based classification use cases. Uses prompt engineering and taxonomy design to classify free-form customer messages into intent categories without extensive retraining pipelines. Audience: enterprise teams implementing customer-facing NLP classification.
• Qontact AI Agentic AI solution for automated call center performance evaluations. Uses a multi-agent system (Planning, Pre-Processing, Evaluation, Validation, and Post-Processing agents) to assess call center agents on metrics such as tone, empathy, accuracy, and policy adherence. Operated through a dedicated start-up affiliated with Reimagine.

Quantifiable outcome

• Significant efficiency improvements demonstrated through Open AI Proof-of-Concepts for HR/Payroll client
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMicrosoft is a key technology partner for Reimagine, particularly in the development of the Digital Coach AI-powered training application for Ageas. The collaboration leverages Microsoft's AI and cloud infrastructure to deliver scalable, production-grade AI solutions across multiple markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Datatonic: UK-based AI and data consultancy delivering ML and GenAI solutions to large enterprises, including accelerators for LLM use cases. Comparable services-led model with proprietary tooling.
• Radix: Belgian AI consultancy specializing in applied AI, data science, and generative AI solutions for enterprise clients across BeLux. Highly comparable scope and customer base.
• ML6: Belgian AI and machine learning consultancy headquartered in Ghent with similar positioning around end-to-end AI strategy, MLOps, and GenAI implementation for enterprises. Closest geographic and offering overlap to Reimagine.
• Faktion: Belgian AI services firm focused on applied AI, GenAI, and enterprise AI implementations. Comparable offering portfolio and BeLux enterprise client profile.
• Datategy: French AI and data consultancy offering AI strategy, ML engineering, and GenAI solutions. Comparable services-led model with adjacent Benelux/Western European footprint.
• Craftworks: Benelux AI consultancy focused on applied AI, conversational AI, and enterprise GenAI implementations. Comparable size, scope, and target customer base.

Broad incumbents

• Deloitte AI Institute: Big-4 advisory with a sizable AI/GenAI transformation practice targeting Belgian enterprise clients on strategy through implementation.
• McKinsey QuantumBlack: McKinsey's AI arm delivering AI strategy and transformation engagements; competes for the same enterprise AI road-mapping work as Reimagine's strategy service line.
• Accenture AI: Global SI with extensive AI strategy, GenAI, and industry transformation practices serving Belgian enterprises. Represents the most likely alternative vendor for the same enterprise RFPs.
• Element AI (ServiceNow): Originally a Montreal AI consultancy, now part of ServiceNow, offering applied AI services and products. Comparable applied AI consulting DNA, now backed by a large enterprise software incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reimagine-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIMAGINE - AI and Robotic solutions