RB Sales
- Company typePrivate
- Founded1989
- HeadquartersSanta Cruz, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What RB Sales does
RB Sales is a privately held, founder-led sales training company founded in 1989 and headquartered in Santa Cruz, California. The company delivers customized sales training engagements to enterprise and mid-market clients, with its founder Ralph Beltran — who brings 35+ years of industry experience and 10+ years as a sales coach — serving as the primary trainer and mentor. Operations are described as a small team of experienced sales mentors providing personalized guidance, and the firm maintains a single-country (United States) footprint with California as the base of operations.
The company's product portfolio is structured as eight modular training programs: Transformative Selling, Sales Prospecting, Know Like & Trust, Funnel Management, Social Selling, Objection Handling, Business Development, and Sales Negotiation. Programs are described as flexible and self-paced but customized to each client's specific sales challenges, with engagement durations of 3-6 months for experienced teams and 6-12 months for newer teams. The underlying technology is sales training methodology and curriculum; no proprietary software platform, AI capabilities, mobile app, API, or patent portfolio is disclosed. Marketing and distribution rely on a direct sales motion supplemented by organic social channels (LinkedIn, Facebook, Instagram, X), website content, and client testimonials.
RB Sales monetizes through professional services fees for customized training engagements sold under multi-year contracts, with pricing provided on request and a stated policy of non-refundable fees. Customer segments are horizontal across three personas — individual sales professionals, sales managers, and sales coaches — with named enterprise reference customers concentrated in the security vertical (First Alarm). The company is privately held with no disclosed institutional funding, parent company, or M&A activity.
RB Sales firmographics
Firmographics- Name
- RB Sales
- Legal name
- RB Sales
- Website
- https://ralphbeltransales.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Ownership category
- akta.pro rank
RB Sales industry classification
Industry- Product category
- Sales Training & Coaching Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales Management & Coaching (Frontline Leadership) (EDABABAI)
- akta.pro secondary industry
- Sales Onboarding & Ramp Programs (EDABABAA)
Keywords
Where RB Sales is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RB Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Sales Training Programs: Revenue generated from customized sales training programs delivered to sales teams. Programs are tailored to individual company needs and sold directly to clients. The company offers ongoing support and mentorship as part of the training engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized training programs for sales teams |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RB Sales product offering
Product offeringCore offering
RB Sales delivers customized, mentor-led sales training programs to sales teams and individual sales professionals. The portfolio includes eight training courses (Transformative Selling, Sales Prospecting, Know Like & Trust, Funnel Management, Social Selling, Objection Handling, Business Development, and Sales Negotiation) delivered through personalized guidance and self-paced instruction. Programs are tailored to each company's specific sales challenges and run for 3–12 months depending on team experience.
Product overview
RB Sales is a sales training company offering eight distinct training programs as a unified service portfolio. The programs include Transformative Selling, Sales Prospecting, Know Like & Trust Factor, Funnel Management, Social Selling, Objection Handling, Business Development, and Sales Negotiation. These training solutions are designed to be flexible and self-paced, customizable to different industries, and delivered with personalized guidance from experienced sales mentors. The company teaches modern-day transformational sales training to empower sales teams with the right skills and strategies to outperform competition.
Differentiator
Problem solved
Functional benefit
Products and services
- Transformative Selling
- Sales Prospecting
- Know, Like & Trust Factor
- Funnel Management
- Social Selling
- Objection Handling
- Business Development
- Sales Negotiation
Quantifiable outcome
- Training success measured by closing ratio at end of program
- +1 more outcomes
Companies that use RB Sales
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
RB Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RB Sales partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
RB Sales competitors and assessment
Company assessmentEmerging players
- Gong Labs / Gong Academy: Revenue intelligence platform that has expanded into sales training content and methodology (Gong Academy) targeting modern B2B sales teams. Comparable as a sales enablement/training resource for sales professionals, but differentiated by its underlying technology platform.
- JBarrows Sales Training: Sales training company offering courses, workshops, and coaching on prospecting, cold calling, and sales operations for B2B sales professionals. Comparable in targeting individual sales reps and offering customizable sales skills training, though operating at smaller scale than RB Sales.
- Sales Hacker (sales training programs): Community and training resource for B2B sales professionals offering courses, certifications, and events on modern sales skills. Comparable to RB Sales in serving sales professionals seeking skill development, but differentiated by digital-first delivery.
Broad incumbents
- Grant Cardone Training (Cardone Training Technologies): Large-scale sales training company offering online courses, certification programs, and live events targeting individual sales professionals and sales teams. Comparable in core sales training focus (prospecting, closing, objection handling) but operating at much larger scale with digital-first delivery.
- Dale Carnegie Training: Long-established, globally scaled provider of sales, leadership, and communication training to individuals and enterprises. Comparable in delivering in-person and customized sales training, but operates at significantly larger scale with broader curriculum beyond sales.
- Salesloft (Drift) Sales Coaching: Sales engagement platform that also provides sales coaching, training content, and best-practice frameworks integrated with its CRM-adjacent software. Comparable in offering sales coaching and training to enterprise sales teams, but bundled with a broader software platform.
Direct peers
- Sandler Training: Global sales training franchise offering structured coaching programs (prospecting, closing, negotiation, sales management) for B2B sales teams. Directly comparable to RB Sales in service type, target customer (sales professionals and managers), and consultative coaching delivery model.
- Winning by Design: B2B sales training and enablement firm offering courses, certifications, and coaching in SaaS sales methodology, MEDDIC, and sales leadership. Directly comparable as a sales methodology/training provider targeting sales teams and managers with cohort and 1:1 coaching.
- Force Management: Enterprise sales training and consulting firm specializing in value selling, salesforce effectiveness, and revenue transformation for B2B sellers. Directly comparable in delivering customized sales coaching engagements to enterprise sales teams.
- Richardson Sales Performance: Sales training and performance improvement company providing customized learning solutions in consultative selling, sales negotiations, and sales coaching. Directly comparable to RB Sales in methodology-driven, customized sales training delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RB Sales social profiles
Digital presenceRB Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
RB Sales leadership team
Management profileNumber of profiles
Profiles1 record
RB Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RB Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RB Sales
What does RB Sales do?
RB Sales delivers customized, mentor-led sales training programs to sales teams and individual sales professionals. The portfolio includes eight training courses (Transformative Selling, Sales Prospecting, Know Like & Trust, Funnel Management, Social Selling, Objection Handling, Business Development, and Sales Negotiation) delivered through personalized guidance and self-paced instruction. Programs are tailored to each company's specific sales challenges and run for 3–12 months depending on team experience.
Is RB Sales a public or private company?
RB Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RB Sales founded?
RB Sales was founded in 1989.
Where is RB Sales based?
RB Sales is headquartered in Santa Cruz, United States, in the North America region.
How does RB Sales make money?
One revenue line is on record: sales Training Programs.
Who are RB Sales's main competitors?
Emerging players on record are Gong Labs / Gong Academy, JBarrows Sales Training and Sales Hacker (sales training programs). Broad incumbents are Grant Cardone Training (Cardone Training Technologies), Dale Carnegie Training and Salesloft (Drift) Sales Coaching. Direct peers are Sandler Training, Winning by Design, Force Management and Richardson Sales Performance.
Does RB Sales have an API?
No public API is recorded for RB Sales.
What industry is RB Sales in?
RB Sales's product category is Sales Training & Coaching Services. Its primary akta.pro industry code is EDABABAI, Sales Management & Coaching (Frontline Leadership), with a secondary code of EDABABAA, Sales Onboarding & Ramp Programs. Its NAICS code is 611430 and its SIC code is 8200.