What bott DK does

bott Danmark A/S is the Danish operating subsidiary of bott GROUP (Bott GmbH & Co. KG, headquartered in Gaildorf, Germany), supplying modular vehicle interior fittings, workshop equipment, and industrial workstation systems to trade and industrial customers across Denmark. The company sells three core product lines — bott vario3 for commercial vehicle interiors, cubio for workshop storage, and avero for height-adjustable assembly workstations — built on a common aluminum modular architecture with standardized dimensions for cross-product compatibility. Supporting products include the Systainer³ case system (co-developed with Festool and TANOS), bottBoxe small-parts organizers (Red Dot and iF Design Award winner), and perfo perforated panel storage. Technical differentiators include the C-Lash integrated load restraint system and crash-tested safety certification.

Revenue is generated primarily through one-time hardware sales of vehicle interior fittings, workshop storage systems, and workstation assemblies, with secondary revenue from installation and professional services delivered by certified service partners and from optional vehicle-leasing-bundled procurement. Go-to-market combines a nationwide certified service partner network for consultation, 3D configurator-based planning, and installation, with direct regional account managers covering Western Denmark, Sjælland/Islands, and Southern/Central Jutland/Funen, supported by digital channels (website with configurator, Facebook, Instagram, LinkedIn) and a VW PremiumPartner relationship that enables coordinated vehicle-plus-interior procurement. Pricing is structured around starter packages (kr. 11,995 to kr. 24,995) plus custom-configured quotes, with leasing available through partners; bott GROUP reports 222 million EUR in revenue and approximately 1,500 employees in 2023, with production in Germany, the UK, and Hungary and additional subsidiaries in France, Austria, Switzerland, and Italy.

The customer base is distributed across trades and craftsmen (electricians, plumbers, HVAC, carpenters, painters, roofers), fleet operators, automotive/motorcycle workshops, and industrial manufacturers, with named case-study users including power tool maker Fein and custom furniture maker HolzSTEEL GmbH. The company holds multiple design awards (iF Design, Red Dot across 2011, 2015, and 2020) and is privately held within the family-controlled bott GROUP, with no external funding or M&A activity disclosed.

Name

bott DK

Legal name

Bott Danmark A/S

Website

https://bott.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

bott Danmark A/S supplies modular vehicle interior fittings (bott vario3), workshop storage systems (cubio), and industrial workstations (avero) to Danish trades, fleet operators, automotive workshops, and manufacturers via a certified service partner network.

Ownership category

akta.pro rank

Product category

Vehicle Interior and Workshop Equipment

NAICS

Motor Vehicle Parts Manufacturing (3363), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Truck & Bus Bodies (3713), General Industrial Machinery & Equipment (3560), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

akta.pro secondary industries

Passenger Vehicle Interior Systems Manufacturing (ICE) (IMACAAAM), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Vehicle interior systems
• Workshop storage solutions
• Industrial workstations
• Modular van racking
• Mobile workshop conversions

Headquarters

HQ city

Denmark

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Interior Products: Sale of bott vario3 vehicle interior systems including shelving, drawers, workbenches, and accessories. Products are sold as one-time purchases with optional leasing arrangements tied to vehicle leasing.
2. Workshop Equipment: Sale of cubio workshop systems including storage cabinets, drawer units, workbenches, and organization accessories.
3. Workstation Systems: Sale of avero workstation systems for industrial assembly including height-adjustable stations, supply wagons, and assembly lines.
4. Installation and Professional Services: Installation and mounting services performed by certified service partners. Includes consultation, planning, and assembly of vehicle and workshop interiors.
5. Leasing Arrangements: Vehicle interior equipment can be included in vehicle leasing arrangements. Partners handle coordination with car dealers for seamless procurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

bott Danmark A/S supplies modular aluminum vehicle interior systems (bott vario3), workshop storage equipment (cubio), and industrial workstation systems (avero) for trades, fleet operators, and manufacturing operations in Denmark. The product range is complemented by organization systems (Systainer³, bottBoxe, perfo) and delivered through a certified service partner network that handles consultation, planning, and installation.

Product overview

bott DK offers a comprehensive modular workspace system comprising vehicle interior fittings (bott vario3), workshop equipment (cubio), and industrial workplace systems (avero), complemented by organization systems (Systainer³, bottBoxe, perfo). The bott vario3 system transforms commercial vehicles into mobile workshops with modular aluminum shelving, load-securing C-Lash systems, and fold-down workbenches. The cubio line provides workshop storage with customizable drawer cabinets and workbenches, including specialized cubio Service variants for automotive workshops. The avero system delivers ergonomic assembly workstations with height-adjustable stations and configurable assembly lines. All systems are designed to work together: Systainer³ cases integrate into vario3 vehicle fittings via sliding rails, bottBoxe containers organize small parts across all product lines, and perfo perforated panels provide tool storage throughout. Start packages in various sizes enable entry-level setups for each product line.

Differentiator

Problem solved

Functional benefit

Products and services

• bott vario3 Modular aluminum vehicle interior fitting system that transforms commercial vans into mobile workshops for service technicians across trades such as electrical, plumbing, HVAC, carpentry, painting, and roofing. Includes shelving, drawers, fold-down workbenches with vises, and the integrated C-Lash load restraint system.
• cubio Modular workshop equipment system comprising drawer cabinets, mobile and stationary workbenches, and storage solutions with customizable drawer divisions and labeling options for professional workshops and industrial environments.
• cubio Service Specialized variant of the cubio workshop system designed for car and motorcycle service workshops, including modules for oil, air, and water disposal, fluid management units, and gasoline-resistant surfaces.
• avero Workplace system for industrial assembly operations including height-adjustable workstations, supply carts, FIFO racks, and perfo tool holders, designed for ergonomic efficiency, process optimization, and worker comfort.
• avero Chipline Assembly line system within the avero workplace family, configurable in straight lines, U-shapes, or circular arrangements for flexible production line layouts.
• Systainer³ Professional toolbox and storage case system co-developed by bott, Festool, and TANOS. Features T-Loc closure for stacking and coupling, available in M, L, and XXL sizes, and integrates with bott vario3 vehicle fittings via sliding rails.
• Systainer³ Organizer Organization case with transparent lid for quick visibility of contents, available in M and L sizes with 20 kg load capacity, designed to minimize search times for small parts.
• Systainer³ ToolBag M Versatile carrying bag within the Systainer³ product family, designed to adapt to all tool types and integrate with bott vario3 vehicle interior fittings for tradespeople and service technicians.
• bottBoxe Award-winning small parts storage boxes with removable and repositionable transparent dividers, used in industry, workshops, and service vehicles for systematic organization.
• perfo Perforated panel system with hooks and tool holders for wall or workbench mounting, available as wall elements, freestanding racks, and mobile units, integrating with cubio cabinets and bott vario vehicle fittings.
• Startpakker (bott vario3) Pre-configured vehicle interior fitting starter packages in S, M, and L sizes for small, medium, and large vans respectively, including shelving units, drawers, Systainer³ cases, bottBoxe, and accessories, priced from kr. 11,995 to kr. 24,995 excluding VAT and installation.
• cubio Start Pakker Pre-configured workshop equipment starter packages for quick setup of organized work areas using the cubio system.
• ESD-Montage ESD (Electrostatic Discharge) safe assembly workstations within the avero system, protecting sensitive products from uncontrolled electrostatic discharge and invisible damage.

Quantifiable outcome

• Load restraint tested and verified in crash tests
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• FestoolcoreStrategic or Co-development PartnerCo-development partnership with Festool and TANOS for Systainer³ system. Festool, bott, and TANOS jointly developed the Systainer³ product family to create a uniform packaging and transport system that integrates optimally with vehicle interiors. The system enables organized and safe storage and transport from stationary workshop to mobile service vehicle.
• TANOScoreStrategic or Co-development PartnerCo-development partnership with Festool and bott for Systainer³ system. Three companies with one goal: to make everyday work easier for tradespeople and service technicians through a uniform packaging and transport system.
• Volkswagen (VW)coreStrategic or Co-development PartnerPremiumPartner status with VW. bott works closely with VW to ensure optimal fit of bott vario3 products in VW vehicles. All component dimensions and mounting points are adapted to the conditions of each vehicle model, maximizing storage space utilization.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Worky® / Workybox: Workybox is a European vehicle racking manufacturer offering configurable modular shelving and drawer systems for vans, directly competitive with bott vario3 in the mobile workshop segment.
• Lista AG: Lista manufactures professional workspace storage, drawer cabinets, and industrial workstations, overlapping with bott's cubio workshop equipment and avero workstation portfolios in the European industrial market.
• Modul-System: Modul-System provides modular vehicle racking and storage solutions for commercial vehicles, competing directly with bott vario3 across European markets with comparable fitting partner channels.
• Treston Oy: Treston is a Finnish manufacturer of industrial workstations, modular workbenches, and industrial storage, directly competing with bott's avero workstation system and cubio workshop furniture lines.
• Sortimo International GmbH: Sortimo is bott's closest direct competitor in vehicle racking and mobile workshop solutions for commercial vans, offering a comparable modular product range (e.g., Globelyst, SR5) with similar installation partner networks across Europe.
• Rhino Van Racking (Resinco): Rhino manufactures van racking, roof racks, and accessories for commercial vehicles, competing in the same UK and European aftermarket as bott with a similar modular fit-out value proposition.
• System Edström Bilinredningar AB: System Edström is a Nordic-headquartered manufacturer of vehicle interior racking systems for vans and trucks, directly competing with bott in the Scandinavian and broader European fleet aftermarket.

Others

• Festool GmbH: Festool is a co-development partner for the Systainer³ system that integrates with bott vario3, a premium power-tool OEM that jointly sells the interconnected storage ecosystem with bott.
• Volkswagen Commercial Vehicles: VW is a PremiumPartner whose vehicle models (Caddy, Caddy Life, Caddy Maxi) are specifically tested with bott vario3 mounting points, making it bott's key OEM channel for fleet procurement.

Emerging players

• Hänel Büro- und Lagersysteme GmbH: Hänel specializes in vertical lift storage and automated industrial storage systems, an adjacent product category to bott's cubio workshop storage range targeting similar industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BottDanmark
• LinkedInlinkedin.com/company/bott-danmark-a-s
• Instagraminstagram.com/bott_danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bott DK