Hänel Büro- und Lagersysteme
Hänel Büro- und Lagersysteme is a third-generation, German family-owned manufacturer of automated vertical storage lifts, rotating carousels, and 3-axis storage systems, sold primarily to industrial, automotive, pharmaceutical, and office enterprise customers across more than 60 countries via direct sales and a 60+ partner distribution network.
- Company typePrivate
- Founded1954
- HeadquartersAltstätten, Switzerland
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hänel Büro- und Lagersysteme does
Hänel Büro- und Lagersysteme is a privately held, third-generation German family-owned manufacturer of automated vertical storage and retrieval systems, headquartered in Bad Friedrichshall, Germany, with operations dating to 1954. The company designs and builds three core product lines: the Lean-Lift® vertical lift, the Rotomat® rotating vertical carousel (with both Lagerlift and Bürolift variants), and the Multi-Space® 3-axis storage lift, complemented by the Lockomat® automated locker system, a proprietary controller and software portfolio (MP 14 N and MP 14 B), and energy-efficiency modules (EcoDrive®, EcoMode®, EcoConcept). Manufacturing is vertically integrated across three production sites in Germany and Austria, and the systems integrate with customer ERP/WMS environments.
The company sells primarily into industrial, manufacturing, automotive, pharmaceutical, and office/administrative customers through direct field sales supplemented by more than 60 distribution partners in over 60 countries. Pricing is quote-based and tailored to configuration, with revenue generated from capital equipment sales, controllers and software, and recurring service, maintenance contracts, and spare parts (supported by 24-hour service and 4 service support points in Switzerland). Named enterprise customers include Porsche, BMW, Mercedes-Benz, Audi, Bosch, ABB, Liebherr, Nestlé, Novartis, Roche, Pfizer, Johnson & Johnson, Alstom, MAN, BNP Paribas, and Geberit, indicating a stable, repeat-oriented B2B book across multiple end markets.
The business is led by CEO Dr. Christina Hänel, with no disclosed external investors or public listing. Recent activity in 2026 includes trade fair participation at Nortec, LogiMAT, and SIAMS, the unveiling of the Multi-Space® HSP design study, the launch of new MP 14 N and MP 14 B controllers, and a refreshed product color palette. Distribution-led geographic expansion, product portfolio refresh, and energy-efficiency positioning are the primary visible levers of forward strategy; revenue, headcount, and order book remain undisclosed.
Hänel Büro- und Lagersysteme firmographics
Firmographics- Name
- Hänel Büro- und Lagersysteme
- Website
- https://haenel.ch
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Short description
- Hänel Büro- und Lagersysteme is a third-generation, German family-owned manufacturer of automated vertical storage lifts, rotating carousels, and 3-axis storage systems, sold primarily to industrial, automotive, pharmaceutical, and office enterprise customers across more than 60 countries via direct sales and a 60+ partner distribution network.
- Ownership category
- akta.pro rank
Hänel Büro- und Lagersysteme industry classification
Industry- Product category
- Automated Storage and Retrieval Systems (AS/RS)
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)
Keywords
Where Hänel Büro- und Lagersysteme is headquartered
LocationHeadquarters
- HQ city
- Altstätten
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Hänel Büro- und Lagersysteme business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automated Vertical Storage Lift Systems: Hänel generates primary revenue from the sale of automated vertical storage lift systems including the Lean-Lift®, Rotomat®, and Multi-Space®. These are capital equipment sales, typically sold as complete installed solutions to industrial and commercial customers.
- Controllers and Software: Sale of proprietary Hänel microprocessor controllers (MP 14 N and MP 14 B) and integrated warehouse management software, sold as part of the storage system or as upgrades.
- Service, Maintenance Contracts, and Spare Parts: Hänel offers 24-hour service, attractive maintenance packages, and tailored service contracts. Service revenue is generated through 4 service support points in Switzerland and production sites in Europe. Service includes preventive maintenance, repairs, and spare parts supply.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hänel Büro- und Lagersysteme product offering
Product offeringCore offering
Hänel designs, manufactures, and globally distributes automated vertical storage systems — including height-extractable vertical lifts, rotating storage carousels (industrial and office variants), 3-axis multi-space storage lifts, and automated cabinet/locker systems — for industrial, office, and small-parts storage applications. The hardware is paired with Hänel's proprietary MP 14 N and MP 14 B controllers and HänelSoft storage-management software, integrating energy-recovery and standby-management technologies directly into the lifts.
Product overview
Hänel Büro- und Lagersysteme is a family business in its third generation offering a comprehensive portfolio of automated vertical storage and retrieval systems. The product lineup centers on three main storage lift technologies: the Lean-Lift® (vertical lift with automatic item retrieval), the Rotomat® (rotating vertical carousel), and the Multi-Space® (3-axis lift combining vertical and horizontal movements). Supporting these core products are the Lockomat® (automated cabinet system), a comprehensive Steuerung & Software (Controllers & Software) line including the MP 14 N and MP 14 B controllers with touch-screen interfaces and ERP/WMS connectivity, and sustainability add-ons such as EcoConcept, EcoDrive® (energy recovery), and EcoMode® (standby energy management). The company operates three production facilities in Europe, maintains over 60 distribution partners in more than 60 countries, and serves customers across industries including automotive, pharmaceutical, manufacturing, and logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Hänel Lean-Lift®
Quantifiable outcome
- Up to 85% floor space savings compared to conventional floor-standing storage
- +4 more outcomes
Companies that use Hänel Büro- und Lagersysteme
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
Hänel Büro- und Lagersysteme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Hänel Büro- und Lagersysteme partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Hänel Büro- und Lagersysteme competitors and assessment
Company assessmentBroad incumbents
- Dematic: Global leader in supply chain automation owned by KION Group; provides AS/RS, goods-to-person systems, and warehouse automation. Competes broadly with Hänel in industrial storage but focuses on larger, integrated automation projects.
- Knapp AG: Austrian-headquartered intralogistics specialist offering shuttle-based AS/RS (OSR), goods-to-person solutions, and warehouse automation with overlap to Hänel in industrial storage applications and customer verticals.
- Swisslog: Swiss-headquartered global automation provider (KUKA subsidiary) offering AS/RS, shuttle systems, and intralogistics software. Overlaps with Hänel in industrial storage and warehouse automation with a broader solutions portfolio.
- TGW Logistics Group: Austrian-headquartered logistics solutions provider specializing in automated warehouse systems, including AS/RS and shuttle technology. Competes broadly with Hänel in industrial intralogistics, particularly in central Europe.
- SSI Schaefer: Large global intralogistics integrator offering a broad portfolio including vertical storage systems, shelving, WMS, and AS/RS. Overlaps with Hänel in warehouse storage but operates at much greater scale across the full intralogistics stack.
- Mecalux: Spanish-listed warehouse storage and logistics solutions provider offering pallet racking, shelving, AS/RS, and warehouse management software, with partial overlap with Hänel in industrial storage systems.
Direct peers
- Westfalia Technologies: US-based manufacturer of automated storage and retrieval systems (AS/RS) including vertical lift modules and carousels, directly competing with Hänel in the North American market for similar industrial customer segments.
- Modula: Italy-based manufacturer of vertical lift modules (VLM) and automated storage systems with comparable product offerings to Hänel's Lean-Lift, serving industrial and manufacturing customers worldwide.
- Kardex Group: Swiss-listed direct competitor specializing in vertical lift modules (VLM), automated storage carousels, and similar goods-to-person storage systems. Kardex is the most direct competitor to Hänel's Lean-Lift and Rotomat product lines across manufacturing and industrial customers.
- BÖHM Storage & Logistics: German manufacturer of automated storage systems including vertical carousels and storage lifts, directly comparable to Hänel's Rotomat and Lean-Lift product lines serving similar European manufacturing customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hänel Büro- und Lagersysteme social profiles
Digital presenceHänel Büro- und Lagersysteme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hänel Büro- und Lagersysteme leadership team
Management profileNumber of profiles
Profiles1 record
Hänel Büro- und Lagersysteme subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hänel Büro- und Lagersysteme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hänel Büro- und Lagersysteme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hänel Büro- und Lagersysteme
What does Hänel Büro- und Lagersysteme do?
Hänel designs, manufactures, and globally distributes automated vertical storage systems — including height-extractable vertical lifts, rotating storage carousels (industrial and office variants), 3-axis multi-space storage lifts, and automated cabinet/locker systems — for industrial, office, and small-parts storage applications. The hardware is paired with Hänel's proprietary MP 14 N and MP 14 B controllers and HänelSoft storage-management software, integrating energy-recovery and standby-management technologies directly into the lifts.
Is Hänel Büro- und Lagersysteme a public or private company?
Hänel Büro- und Lagersysteme is a private company. It is classified as family owned and is currently operating.
When was Hänel Büro- und Lagersysteme founded?
Hänel Büro- und Lagersysteme was founded in 1954.
Where is Hänel Büro- und Lagersysteme based?
Hänel Büro- und Lagersysteme is headquartered in Altstätten, Switzerland, in the Europe region.
How does Hänel Büro- und Lagersysteme make money?
Three revenue lines are on record. Automated Vertical Storage Lift Systems are the primary driver. The others are controllers and Software and service, Maintenance Contracts, and Spare Parts.
Who are Hänel Büro- und Lagersysteme's main competitors?
Broad incumbents on record are Dematic, Knapp AG, Swisslog, TGW Logistics Group, SSI Schaefer and Mecalux. Direct peers are Westfalia Technologies, Modula, Kardex Group and BÖHM Storage & Logistics.
Does Hänel Büro- und Lagersysteme have an API?
No public API is recorded for Hänel Büro- und Lagersysteme.
What industry is Hänel Büro- und Lagersysteme in?
Hänel Büro- und Lagersysteme's product category is Automated Storage and Retrieval Systems (AS/RS). Its primary akta.pro industry code is IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules). Its NAICS code is 333924 and its SIC code is 3537.