Belloo Creative

What Belloo Creative does

Belloo Creative (legally Belloo Inc.) is an all-female, award-winning Australian contemporary theatre company founded in 2013 in Brisbane and operating as a registered nonprofit. The company creates original interdisciplinary works that blend text, movement, and design for stage, digital, and installation formats, with a stated focus on feminist and transcultural storytelling. Its main-stage productions include Motherland (2013), HANAKO (2016), Rovers (2018), Boy, Lost (2022), SAND (2024), and Back to Bilo (2025); digital and installation works include The Woman Remembers projection piece and the Rovers Web Series broadcast on SBS On Demand. The current portfolio also includes an education program (Rovers Schools Tour), community engagement initiatives (BCreative Workshops, Foyer Activations, Belloo Mentorship Program), and works in development spanning children's, bilingual, and cinematic-dance formats.

Belloo's underlying production technology is interdisciplinary performance practice — combining dramaturgy, movement, projection design, video design, and (in SAND) live Japanese Taiko drumming — rather than a software or platform product. Productions are developed in long-term collaboration with international partners including Idiot Savant Theatre Company (Japan, 8+ year relationship), Good Company Arts (New Zealand, with Daniel Belton as trans-media creator), and Taikoz (Australia). Distribution is exclusively venue-based: co-productions and residencies with Queensland Theatre (Resident Company 2019-2020), NORPA, Brisbane Festival, Brisbane Powerhouse, Redland Performing Arts Centre, HOTA, and Critical Stages Touring for national reach, with SBS On Demand for digital extension.

The business model is a hybrid nonprofit revenue stack: (1) ongoing organizational funding from Arts Queensland (confirmed four-year) plus project-based grants from the Australia Council for the Arts, Brisbane City Council Creative Sparks, and federal RISE Fund, which together constitute the primary operational backbone; (2) co-production and presentation fees from a small set of repeat venue partners; and (3) private patronage including Dame Quentin Bryce as inaugural Patron (June 2026) and targeted crowdfunding (Back to Bilo Mentorship Program). Ticket pricing is set by presenting venues rather than Belloo directly, and no company-level pricing model is publicly disclosed. Belloo is led by Co-Artistic Directors Caroline Dunphy and Katherine Lyall-Watson, with Managing Producer Kristen Maloney and Chair/Company Dramaturg Dr Kathryn Kelly, operating with 1-10 employees from a Brisbane headquarters on the traditional lands of the Jagera and Turrbal Peoples.

Name

Belloo Creative

Legal name

Belloo Inc.

Website

https://belloocreative.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Belloo Creative is a Brisbane-based, all-female nonprofit theatre company that produces award-winning contemporary stage works, digital pieces, and installations with a feminist and transcultural focus, serving Australian audiences, schools, and international co-production partners in Japan and New Zealand.

Ownership category

akta.pro rank

Product category

Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Contemporary theatre productions
• Performing arts company
• Digital theatrical installations
• Transcultural performance works
• Live stage productions

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Arts Funding: Belloo receives ongoing organizational funding from Arts Queensland (four years confirmed) and project-based funding from Australia Council for the Arts, Brisbane City Council Creative Sparks, and federal government initiatives like RISE Fund. This represents the primary operational funding model.
2. Co-production and Presentation Fees: Revenue generated through co-production arrangements with presenting partners including NORPA, Queensland Theatre, Brisbane Festival, Brisbane Powerhouse, Critical Stages Touring, and Redland Performing Arts Centre.
3. Private Patronage and Donations: The company maintains a patron program with Dame Quentin Bryce as inaugural patron, and conducts fundraising campaigns such as the Back to Bilo Mentorship Program crowdfunding effort.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Belloo Creative produces original contemporary theatre works, digital productions, and installations through an interdisciplinary practice that blends text, movement, and design. Its offerings include main-stage productions (Motherland, HANAKO, Rovers, Boy Lost, SAND, Back to Bilo), bilingual works (House in the Dunes), site-specific performances (AKIRUNO), digital/film works (Rovers Web Series, The Woman Remembers), an educational schools touring program, and artist mentorship and community engagement programs. Productions are developed through co-production partnerships with presenting venues and festivals and toured nationally and internationally.

Product overview

Belloo Creative is an all-female, award-winning Australian theatre company that produces original contemporary works for stage and film. The company operates as a portfolio of distinct theatrical productions and community programs rather than a unified software platform. Their main stage productions include Motherland, HANAKO, Rovers, Boy, Lost, SAND, and Back to Bilo. They offer digital works including The Woman Remembers (projection installation) and Rovers Web Series (broadcast on SBS On Demand). Educational offerings include Rovers Schools Tour for secondary students. Current works in development include or fish (bilingual absurdist), The Crab The Lizard & The Upside-Down Girl (children's production), A Night at the Pink Poodle (pop opera), and Dragon (cinematic dance). Community engagement programs include the Belloo Mentorship Program, BCreative Workshops, and Foyer Activations. The company specializes in transcultural collaborations, particularly with Japanese and New Zealand partners, and First Nations storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Motherland Award-winning play based on the true story of Brisbane socialite Nell Tritton, who married Russia's deposed Prime Minister Alexander Kerensky and helped him escape from the Nazis during WWII. A tapestry of friendship, displacement, home, and identity spanning decades, continents and world wars. Aimed at general theatre audiences and venues seeking award-winning Australian dramatic works.
• HANAKO Hyper-realistic fantasy of a girl's journey from a traditional Japanese Noh play into an east-west inspired future world. Traditional Japan collides with contemporary urban culture, music, anime and fashion as the audience follows Hanako on her precarious journey. Aimed at festival and venue audiences interested in transcultural contemporary performance.
• Rovers Contemporary comedy-drama celebrating the grit and daring of Australian women. A two-hander featuring Roxanne McDonald and Barbara Lowing, weaving true stories from their families with tales of Australia's first female bushrangers. Aimed at general theatre audiences.
• Rovers Web Series Companion web series to the Rovers stage production, featuring 'Aunty Rox and Barb' riffing on age, love, and life's comforts. Broadcast nationally by Critical Stages and acquired by SBS TV and SBS On Demand. Aimed at digital streaming audiences.
• Rovers Schools Tour 40-minute performance version of Rovers adapted for secondary school students (Year 10-12), aligned with curriculum priorities in Drama, English and Humanities, followed by a 20-minute yarning circle discussion. Aimed at secondary schools seeking curriculum-aligned performing arts experiences.
• Boy, Lost Dynamic production adapted from Kristina Olsson's award-winning memoir about a boy's lifelong search for his mother and a family's journey from loss to redemption. Combines dramatic storytelling and nuanced music theatre. Aimed at general theatre audiences.
• The Woman Remembers Sophisticated and visually striking projection work exploring themes of belonging and loss, reflecting on relationship with landscape and shared experience of climate emergency. Presented as building projection and micro-cinema experience. Aimed at public audiences and presenting venues/festivals.
• House in the Dunes Bilingual performance work in Japanese and English, created with Idiot Savant Theatre Company (Japan) and Good Company Arts (New Zealand). A story of entrapment and an ode to the natural world amid the looming threat of climate emergency. Aimed at international theatre audiences and Japanese/Australian presenting venues.
• SAND Original performance fusing stunning Japanese Taiko drumming from Taikoz with intricate projection and Belloo's award-winning fluid storytelling. Features First Nations storytelling from Terangeree (Minjerribah/Stradbroke Island) and explores elemental forces of nature. Aimed at general audiences and presenting venues/festivals.
• AKIRUNO Ecologically-focused durational site work drawing from traditional Japanese folk tales. International collaboration presented at Tokyo Tokyo Festival, exploring special relationship between Japan, Australia and New Zealand. Aimed at international arts audiences.
• Back to Bilo A remarkable true story inspired by the Nadesalingam family's ordeal and the grassroots advocacy to bring them home to Biloela. Combines original music, striking projection design, and deeply human storytelling. Aimed at general audiences and presenting venues/festivals.
• Belloo Mentorship Program

Quantifiable outcome

• BACK TO BILO sold out Brisbane season with extra performances added due to demand
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Queensland TheatrecoreStrategic or Co-development Partner · 1 January 2019Queensland Theatre appointed Belloo as their Resident Company for 2019-2020, a two-year residency supporting Belloo's artistic development and inclusion of work in QT's season. The partnership has continued with co-productions including Boy, Lost and Back to Bilo. QT provides venues, artistic support, and industry leadership on career pathways.
• NORPAcoreStrategic or Co-development PartnerNORPA (Northern Rivers Performing Arts) partnered with Belloo for the world premiere of Rovers in 2018 and ongoing creative developments. Belloo worked with NORPA through the INFORM Critical Path residency program, and NORPA continues as a key presenting partner.
• Brisbane FestivalcoreStrategic or Co-development PartnerBrisbane Festival has presented multiple Belloo productions including HANAKO (2016), Rovers (2018), and Back to Bilo (2025). The festival serves as a major premiere venue and audience development opportunity.
• Critical Stages TouringcoreChannel Partner/ Reseller/ DistributorCritical Stages Touring partnered with Belloo on national touring of Rovers (2020) and co-presents the production. The partnership included developing the Rovers Web Series as a digital alternative during COVID-19 tour disruptions.
• Brisbane PowerhousecoreStrategic or Co-development PartnerBrisbane Powerhouse co-produced HANAKO with Belloo as part of Brisbane Festival 2016 and has featured Belloo works at the venue.
• Redland Performing Arts CentrecoreStrategic or Co-development PartnerRedland Performing Arts Centre was the world premiere venue for SAND (2024) and is developing two new works with Belloo in 2026. Belloo is the Redland Arts Partnership Program Associate Company.
• HOTA (Home of the Arts)minorStrategic or Co-development PartnerHOTA supported the creative development of A Night at the Pink Poodle, providing rehearsal space and production support.
• Idiot Savant Theatre Company (Japan)coreStrategic or Co-development PartnerEight-year ongoing collaboration with the Japanese theatre company, resulting in SAND (2018 creative development), House in the Dunes (2020 Japanese premiere), AKIRUNO (2021 Tokyo Tokyo Festival), and continued collaboration. The partnership includes shared artistic practice, international exchange, and co-production.
• Good Company Arts (New Zealand)coreStrategic or Co-development PartnerTrans-Tasman collaboration with New Zealand's Good Company Arts, involving digital and visual design contributions to multiple works including The Woman Remembers, House in the Dunes, SAND, and AKIRUNO. Daniel Belton serves as trans-media creator and digital visual designer.
• Taikoz (Sydney)coreStrategic or Co-development PartnerCollaboration with Australia's leading taiko drumming ensemble for SAND production, combining Japanese Taiko musicality with Belloo's storytelling and Good Company Arts' projection design.
• Queensland University of Technology (QUT)minorStrategic or Co-development PartnerQUT has partnered with Belloo through research collaborations, the Special Relationship lecture series, and academic partnerships. Dr Kathryn Kelly serves as company dramaturg and QUT Senior Lecturer.
• SBSminorChannel Partner/ Reseller/ DistributorSBS TV and SBS On Demand acquired the Rovers Web Series for national broadcast, extending the work's reach beyond live performance to digital audiences.
• Phluxus2 Dance Collective (Australia)minorStrategic or Co-development PartnerCollaborated with Phluxus2 Dance Collective on The Woman Remembers, contributing choreographic expertise to the projection work.
• La Boite TheatreminorStrategic or Co-development PartnerLa Boite Theatre provided filming location for AKIRUNO digital components and serves as a venue partner for Belloo-related activities.
• Performing LinesminorChannel Partner/ Reseller/ DistributorPerforming Lines is partnering with Belloo for the Darwin Festival 2026 presentation of Back to Bilo, supporting touring to the Northern Territory.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Queensland Theatre: Brisbane-based state theatre company that produces contemporary Australian work and was Belloo's Resident Company partner 2019-2020. Closely comparable in producing original Australian theatre with strong co-production relationships, though at a materially larger scale and budget.
• Critical Stages Touring: National touring company that partnered with Belloo on the Rovers national tour and co-presents work. Comparable as a national touring/distribution model for independent Australian theatre productions.
• La Boite Theatre: Brisbane-based theatre company with a similar focus on new Australian work and community engagement, and a comparable scale of operation. Direct local peer sharing Brisbane's performing arts ecosystem and venue partners.
• Belvoir St Theatre: Sydney-based contemporary theatre company known for bold new Australian work. Directly comparable in artistic ambition (new Australian plays, social themes, interdisciplinary practice) and in operating through venue-based production rather than commercial touring.
• NORPA (Northern Rivers Performing Arts): Regional NSW performing arts company that co-produced Rovers with Belloo and runs the INFORM Critical Path residency. Comparable as a regional Australian producing company focused on new work and community-engaged contemporary performance.
• Malthouse Theatre: Melbourne-based contemporary theatre company producing bold, often experimental Australian work. Comparable in positioning at the artistically ambitious end of Australian theatre and in producing work that tours nationally to major festivals.
• Performing Lines: National touring and producing organization for contemporary Australian performance, partnering with Belloo on the Darwin Festival 2026 tour of Back to Bilo. Comparable in model of producing and touring independent Australian work to regional and festival venues.
• Idiot Savant Theatre Company: Japanese theatre company in an 8+ year collaboration with Belloo producing SAND, House in the Dunes, and AKIRUNO. Comparable as a contemporary ensemble with similar transcultural, interdisciplinary practice and a long-dated bilateral artistic partnership.
• Good Company Arts: New Zealand-based interdisciplinary arts company in long-term collaboration with Belloo, providing digital and visual design across multiple productions. Comparable in blending digital projection, dance, and cross-cultural storytelling.

Broad incumbents

• Sydney Theatre Company: One of Australia's flagship theatre companies producing a mix of new Australian work, classics, and international productions. Comparable as a producing company for major Australian theatre but at significantly larger scale, broader audience scope, and with permanent venue infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belloo-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belloo Creative