GOOD COMPANY

What GOOD COMPANY does

Good Company is a multi-disciplinary creative studio founded in 2011 that produces films, immersive content, music videos, and live experiences for global brands and recording artists. The company operates from its New York headquarters at 81 Walker St and a Los Angeles office at 2825 Glendale Blvd, with a management team led by co-founders Ryan Heiferman and Jonathan Lia alongside partners and executive producers including Ralph Miccio (Head of Post Production), Sverre Wegge-Gundhus (Integrated Content), and Matt Lowe (Experiential & Technology).

The studio has built proprietary technical capabilities that include a custom seven-camera rig developed for a seven-screen film that debuted at Cannes in 2012, remote capture platforms deployed by the NBA and Meta during COVID, and bespoke content pipelines and applications used in Apple and Balenciaga immersive experiences. Service delivery is organized across interconnected divisions: Good Studio (production facilities), Good Post (post-production), a directors roster, and a project portfolio segmented into Brand Content, Immersive & Live, Music Content, Original Content, and AI. Notable projects span custom content for the world tours of Beyonce, Justin Timberlake, Pharrell, and Sabrina Carpenter, as well as work for Apple, Samsung, Amazon, Kendrick Lamar, Blackpink, Don Toliver, Madonna, NBA, Meta, Balenciaga, and Gucci.

Revenue is generated through project-based professional services contracts with enterprise clients, with pricing custom to each engagement. Go-to-market is executed through a regional representative network: The Cre8tors covers East and Mid-West commercials, Covington Reps covers West Coast commercials, and Lark Creative represents music videos. The company operates as a privately held, founder-controlled entity with no disclosed external funding or institutional investors.

Name

GOOD COMPANY

Legal name

Good Company

Website

https://goodco.tv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Company is a multi-disciplinary creative studio founded in 2011 that produces films, immersive content, music videos, and live experiences for global brands and recording artists including Apple, Amazon, Beyonce, Kendrick Lamar, Balenciaga, and Gucci.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Photographic Services (54192)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative production services
• Immersive content creation
• Live experience production
• Music video production
• Post-production services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Production Services: Project-based creative production services including film production, immersive content creation, and live experience production for enterprise brands and recording artists

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Good Company is a multi-disciplinary creative studio that produces films, immersive content, live experiences, and post-production for the world's top brands, recording artists, and creatives. The studio operates through interconnected divisions including Good Studio (in-house production facilities), Good Post (post-production services), and a directors roster, delivering projects across brand content, immersive and live, music content, original content, and AI categories.

Product overview

Good Company is a single, unified creative studio offering multidisciplinary production services. The company operates through interconnected divisions: Good Studio provides in-house production facilities, Good Post handles post-production services, and the Directors roster connects clients with creative talent. The core offering is creative production spanning films, immersive experiences, live events, and music content, serving major brands, recording artists, and creatives since 2011.

Differentiator

Problem solved

Functional benefit

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• The Cre8torscoreChannel Partner/ Reseller/ DistributorCommercial representation partnership covering East and Mid West regions for commercials. Contact: Jenny Lumpkin ([email protected]) and Dani Jackson ([email protected]). They represent Good Company to commercial clients in their territory.
• Covington RepscoreChannel Partner/ Reseller/ DistributorCommercial representation partnership covering West Coast for commercials. Contact: Brooke Covington ([email protected]). They represent Good Company to commercial clients on the West Coast.
• Lark CreativecoreChannel Partner/ Reseller/ DistributorMusic video representation partnership. They represent Good Company for music video productions and connect the studio with artists and labels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radical Media: New York-based creative studio producing commercials, branded content, music videos, and immersive experiences for Fortune 500 brands and top artists — directly comparable in service offering, client caliber, and multi-discipline delivery model.
• Prettybird: Premium production company and director representation firm producing commercials, music videos, and branded content for global brands — closely comparable in combining director talent with integrated production services.
• Tool of North America: Commercial and music video production company with strong director roster producing content for major brands and artists — closely comparable in boutique scale, premium positioning, and dual brand/music focus.
• RSA Films: Ridley Scott-associated global production company producing high-end commercials, music videos, feature films, and branded content for major brands — comparable in serving premium brand and music clients across commercial and immersive formats.
• Park Pictures: Boutique premium commercial production company with director roster producing high-end advertising and music content for major brands — directly comparable in boutique scale, premium positioning, and integrated director/production model.
• Pulse Films: Multi-disciplinary production company producing commercials, music videos, feature films, and immersive content for brands and artists — comparable in combining music content production with brand commercial work.
• Caviar: International production company producing commercials, films, and branded content for leading global brands and agencies — directly comparable in delivering premium creative across commercial and entertainment formats.
• Anonymous Content: Premium multi-disciplinary production company and talent management firm producing commercials, music videos, films, and branded content for top global brands and artists — closely mirrors Good Company's model of integrated commercial + music content production for premium clientele.

Broad incumbents

• Wieden+Kennedy: Large independent global creative agency with in-house film and content production capabilities serving major global brands — broader incumbent operating in the same space, often commissioning or competing with boutique studios like Good Company.

Emerging players

• B-Reel: Creative production and digital content studio producing brand films, interactive content, and immersive experiences for major brands — comparable in multi-discipline brand content production with an emphasis on emerging formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goodcopix
• Xx.com/GOODCOtweets
• Facebookfacebook.com/goodco.tv
• LinkedInlinkedin.com/company/good-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD COMPANY