Belgravia
Belgravia Family Ltd. is a family-owned Liverpool-based property developer acquiring and redeveloping residential sites across Northern England and Italy, operating four sub-brand collections covering heritage, urban regeneration, contemporary high-rise and signature luxury developments with a portfolio GDV exceeding £260m.
- Company typePrivate
- Founded2012
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Belgravia does
Belgravia Family Ltd. is a privately held, family-owned UK property development group headquartered at 116 Duke Street, Liverpool, operating under the leadership of the Howell family (Christopher Howell as CEO, David Howell in Accounts, Natalie Howell handling Press). The company acquires development sites, secures planning consent, and either develops residential property for direct sale or sells entitled sites to other developers, with a portfolio Gross Development Value exceeding £260m and over 1,000 homes delivered. Its portfolio is organised across four sub-brand collections: the Heritage Collection (Victorian and Georgian restorations including Grade II listed mills and former public houses), the Urban Collection (15-minute neighbourhood schemes such as Urban Village Preston), the Contemporary Collection (high-rise residential towers such as Hordan House, Ancoats House and Lofthaus), and the Signature Collection (luxury international assets including Casa Di Papavero in Tuscany).
The business operates a sales-led go-to-market model, transacting directly with end buyers and investors via its own sales team, website enquiries, and office visits, supplemented by periodic site sales to other developers. Pricing is set at the development level using Gross Development Value, with individual unit prices negotiated privately rather than publicly listed. Belgravia does not rely on proprietary technology; its operations use standard web and marketing tools (WordPress, Elementor, Google Analytics) and depend on a network of architecture, engineering and design partners (Zerum, Buttress, GIA, Curtins, Falconer) plus collaborations with Historic England and local authorities to deliver heritage and regeneration projects across Northern England, Merseyside, Lancashire, Yorkshire and, internationally, Italy.
Belgravia firmographics
Firmographics- Name
- Belgravia
- Legal name
- Belgravia Family Ltd.
- Website
- https://belgraviafamily.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Belgravia Family Ltd. is a family-owned Liverpool-based property developer acquiring and redeveloping residential sites across Northern England and Italy, operating four sub-brand collections covering heritage, urban regeneration, contemporary high-rise and signature luxury developments with a portfolio GDV exceeding £260m.
- Ownership category
- akta.pro rank
Where Belgravia is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Belgravia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Property Development Sales: Belgravia generates revenue through the acquisition, development, and sale of residential properties. Revenue is realized through one-time sales of completed developments or newly acquired sites with planning permission. Their portfolio includes luxury apartments, heritage conversions, and new-build residential schemes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual property sales - prices not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Belgravia product offering
Product offeringCore offering
Belgravia is a family-owned property developer that acquires development sites, secures planning permission, and either develops residential properties for sale or sells entitled sites to other developers. Its portfolio spans luxury apartments, heritage property conversions, urban regeneration schemes, and co-living developments across the UK (with a Tuscany, Italy presence), delivered through four branded collections: Heritage, Urban, Contemporary, and Signature.
Product overview
Belgravia is a European-based family office specialising in city centre developments, community regeneration programmes, and landmark ground-up developments. The company operates across four distinct property collections: the Heritage Collection (restored period properties including Victorian and Georgian conversions), the Urban Collection (15-minute neighbourhood developments emphasising sustainability and community), the Contemporary Collection (modern co-living spaces and high-rise residential towers), and the Signature Collection (exceptional luxury properties). Key projects include Lancashire's tallest residential tower Lofthaus (21-storey, 307 apartments), the multi-phase Urban Village development in Preston (471 apartments across three phases totalling £127m GDV), luxury high-rise Hordan House in Birkenhead (88 units), and international property Casa Di Papavero in Tuscany. The portfolio spans completed heritage restorations through to large-scale urban regeneration projects, with a gross development value exceeding £260m across over 1,000 homes worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Collection: Delivering 15 minute neighbourhoods, promoting community, sustainability and biodiversity.
- Heritage Collection
- Contemporary Collection
- Signature Collection
Products and services
- Ancoats House Exclusive collection of 28 luxury apartments in Ancoats featuring striking modern design with cutting-edge specification, warm terracotta and rich brown tones. GDV £8.6m.
- Hordan House Luxury high-rise development in Birkenhead with 88 apartments offering stunning views of the River Mersey and Liverpool skyline, inspired by local green spaces. GDV £12.5m.
- Lofthaus Luxury 21-storey co-living tower in Preston with 307 contemporary studio, one and two-bedroom apartments, featuring floor-to-ceiling windows and panoramic views. GDV £45m.
- Urban Village Phase 1 Landmark development in Preston with 187 apartments featuring roof terraces, landscaped gardens, central courtyard, gym, wellness facility, and on-site restaurant dining. GDV £50m.
- Urban Village Phase 2 Preston urban village entrance development with 85 apartments as part of the Stoneygate masterplan regeneration strategy. GDV £22m.
- Urban Village Phase 3 Preston urban village development with 199 apartments featuring roof terraces, gardens, courtyard, gym, wellness centre, lounges and on-site dining as part of the 15-minute neighbourhood concept. GDV £55m.
- Casa Di Papavero Enchanting Tuscany villa renovation on 17.5 acres with panoramic vineyard and olive grove views, featuring seamless indoor-outdoor living and handcrafted finishes. GDV exceeding £10 million.
- Pier House Luxury beachside penthouses in New Brighton with spectacular sea views, striking terrace designs and proximity to UNESCO World Heritage Site. GDV £1.5m.
- Price Street, Wirral Waters Prime development opportunity at the centre of Merseyside's largest regeneration project, positioned within the ambitious 2040 masterplan. 50 units, GDV £9m.
- Hard Lane Fully restored semi-detached Victorian property in St Helens, originally home to headmaster of Cowley International College, meticulously restored preserving 150-year period features. GDV £500k, completed 2018.
- Gathurst Lane Beautifully restored semi-detached Victorian home in Wigan featuring solid brass chandeliers, hidden spy holes, stunning stained glass windows, and wrought iron gates.
- St James Street
Quantifiable outcome
- Over 1,000 homes delivered with £260m+ GDV
- +1 more outcomes
Companies that use Belgravia
Customer profileSegments2 records
Ideal customer profiles2 records
Belgravia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Belgravia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Saints RLFCminorOfficial sponsor for Saints RLFC (Rugby League Football Club). Partnership demonstrates community engagement and local brand presence.
- ZerumcoreArchitecture and design partner listed on partners page. Collaboration on property development projects.
- David CoxcorePartner firm listed on partners page, nature of collaboration not specified.
- CWCcorePartner firm listed on partners page, nature of collaboration not specified.
- CurtinscoreEngineering consultancy partner listed on partners page.
- ButtresscoreArchitecture practice partner listed on partners page.
- RoscoecorePartner firm listed on partners page, nature of collaboration not specified.
- HarleycorePartner firm listed on partners page, nature of collaboration not specified.
- CopelandcorePartner firm listed on partners page, nature of collaboration not specified.
- AltcorePartner firm listed on partners page, nature of collaboration not specified.
- St HelensminorLocal authority partnership for development projects in St Helens area.
- GIAcoreDesign and architecture partner listed on partners page.
- FalconercorePartner firm listed on partners page, nature of collaboration not specified.
- BakercorePartner firm listed on partners page, nature of collaboration not specified.
- Historic EnglandcoreCollaboration with Historic England on heritage property projects, particularly Grade II listed building conversions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Belgravia competitors and assessment
Company assessmentEmerging players
- Keepmoat Homes: Keepmoat is a UK regional housebuilder focused on brownfield regeneration sites in the North of England and Midlands. Comparable to Belgravia on North-West regional regeneration focus, though at significantly higher volume and a more traditional housebuilder model.
Regional players
- Avant Homes: Avant Homes is a UK regional housebuilder operating across the North of England, Midlands and Scotland. Comparable to Belgravia on North-of-England regional residential development focus, though Avant operates at much greater scale with a broader new-build product range.
Direct peers
- Urban Splash: Urban Splash is a UK-based regeneration and residential developer specialising in converting heritage and industrial buildings into mixed-use schemes. It is directly comparable to Belgravia because both target urban regeneration, deliver heritage conversions, and operate across UK regional cities with a design-led, brand-positioned approach.
- Ask Real Estate: Ask Real Estate is a UK commercial and residential developer active in city centre regeneration projects. It is comparable to Belgravia because both target UK regional city centre redevelopment with a mix of new-build and conversion schemes.
- Harworth Group: Harworth Group is a UK regeneration and property investment company specialising in brownfield residential and industrial redevelopment. Comparable to Belgravia's heritage-conversion-plus-new-build regeneration model in North-of-England markets.
- Peel L&P: Peel L&P is a major UK regeneration and property company behind large North-West masterplans including Wirral Waters — the same regeneration Belgravia has Price Street positioned within. Directly comparable in regional regeneration focus and North-West geographic footprint.
- Muse Developments: Muse Developments is a UK-focused regeneration developer partnering with local authorities on large mixed-use masterplans. It is directly comparable to Belgravia's Stoneygate Preston and Wirral Waters masterplan-style activity, both delivering residential-led regeneration in regional UK cities.
Broad incumbents
- Bruntwood: Bruntwood is a long-established UK regional property developer and investor with operations across the North and Midlands, including workspaces and residential. Comparable to Belgravia as a broad North-of-England property incumbent, though Bruntwood's portfolio skews commercial while Belgravia is residential-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Belgravia social profiles
Digital presenceBelgravia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belgravia leadership team
Management profileNumber of profiles
Profiles1 record
Belgravia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belgravia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belgravia
What does Belgravia do?
Belgravia is a family-owned property developer that acquires development sites, secures planning permission, and either develops residential properties for sale or sells entitled sites to other developers. Its portfolio spans luxury apartments, heritage property conversions, urban regeneration schemes, and co-living developments across the UK (with a Tuscany, Italy presence), delivered through four branded collections: Heritage, Urban, Contemporary, and Signature.
Is Belgravia a public or private company?
Belgravia is a private company. It is classified as family owned and is currently operating.
When was Belgravia founded?
Belgravia was founded in 2012. It employs 1 to 10 people.
Where is Belgravia based?
Belgravia is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Belgravia make money?
One revenue line is on record: property Development Sales.
Who are Belgravia's main competitors?
Keepmoat Homes is listed as an emerging player. Avant Homes is listed as a regional player. Direct peers are Urban Splash, Ask Real Estate, Harworth Group, Peel L&P and Muse Developments. Bruntwood is listed as a broad incumbent.
Does Belgravia have an API?
No public API is recorded for Belgravia.