What Winston School does

The Winston School is a private, nonprofit K-12 college preparatory school in Dallas, Texas serving bright students with learning differences including dyslexia, ADHD, dysgraphia, dyscalculia, executive functioning deficits, and Autism Spectrum Disorder (Level 1). Founded in 1975, the school operates three divisions — Lower School (PreK4-5th), Middle School (6th-8th), and Upper School (9th-12th) — with a no-cut athletics policy, arts programming in the 10,500 sq ft N. Best Center for the Arts, and an Innovation Studio makerspace. Specialized pedagogy centers on small class sizes, individualized learning plans, executive functioning support, and the licensed Take Flight dyslexia intervention developed by Scottish Rite for Children; the school is currently the first learning-different school in Texas pursuing International Baccalaureate certification (MYP candidacy).

Technology infrastructure is a 1:1 device environment using iPads with SeeSaw (K-3rd) and Chromebooks with Google Suite, GoGuardian, Read&Write, Quizlet, and Canva (4th-12th), operated on Veracross for student information and Clarity for tuition assistance. Revenue is overwhelmingly tuition-driven ($25,875-$40,479 per student for 2026-27, plus $2,328-$3,850 in student life fees), supplemented by ancillary services sold to the broader DFW community: psychoeducational testing ($1,950/battery), college admission testing with accommodations, Take Flight community enrollment, summer camps (Steve & Kate's Camp, On Cloud Nine math, reading, Pokemon), and gym facility rentals through CatchCorner. Distribution is direct-enrollment via rolling admissions, inquiry forms, campus visits, and family referrals targeting 52 DFW zip codes; Annual Fund and North Texas Giving Day contributions support operations.

Name

Winston School

Legal name

The Winston School

Website

https://winston-school.org

Company type

Private

Operating status

Operating

Short description

The Winston School is a private nonprofit K-12 college preparatory school in Dallas, Texas serving bright students with learning differences such as dyslexia and ADHD through small classes, individualized instruction, and programs including the Take Flight dyslexia intervention and IB candidacy.

Ownership category

akta.pro rank

Product category

Private K-12 Education for Learning Differences

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)

Keywords

• Private K-12 education
• Learning differences school
• Dyslexia intervention services
• College preparatory school
• Special education school

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition: Primary revenue stream from tuition payments for K-12 education. Tuition ranges from $23,547-$36,629 depending on grade level, plus student life fees of $2,328-$3,850.
2. Testing & Evaluation Services: Psychoeducational testing services offered to both Winston students and private clients. Full Psychoeducational Test Battery costs $1,950 with a $400 deposit.
3. Take Flight Dyslexia Intervention: Dyslexia intervention program offered to non-Winston students in the greater community for an additional charge. Winston students receive this instruction incorporated into tuition.
4. Summer Programs: Various summer programs including Steve & Kate's Camp, On Cloud Nine Math Intervention, Unique Lower School Reading Camp, and Pokemon Camp offered for additional fees.
5. Facility Rentals: Gym rental services available through CatchCorner platform for external community use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Winston School is a private college preparatory school for students in grades PreK 4 through 12 who learn differently, including those with dyslexia, ADHD, dysgraphia, dyscalculia, executive functioning deficits, and Autism Spectrum Disorder. It delivers individualized instruction through Lower School, Middle School, and Upper School divisions, supported by Take Flight dyslexia intervention, college counseling, athletics, arts, and an Innovation Studio makerspace.

Product overview

The Winston School is a private college preparatory school for students with learning differences (Kindergarten through 12th grade) located in Dallas, Texas. The core educational offerings are organized by division: Lower School (PreK 4-5th grade), Middle School (6th-8th grade), and Upper School (9th-12th grade). Supporting the academic programs are specialized services including Take Flight dyslexia intervention, psychological and educational testing and evaluation, college admission testing with accommodations, and comprehensive college counseling (grades 9-12) using Naviance and YouScience platforms. The school is pursuing International Baccalaureate (IB) certification, currently in MYP candidacy phase. Additional programs include a 1:1 technology initiative (iPads for lower school, Chromebooks for upper school), an Innovation Studio for STEAM activities, athletics with no-cut policy, arts programs housed in the N. Best Center for the Arts, after school care via YMCA partnership, summer programming including Steve & Kate's Camp and academic intervention programs, and Upper School Academy signature programs. The school operates Veracross for student information management and integrates with multiple educational technology platforms including SeeSaw, Google Suite, Read&Write, Quizlet, Canva, GoGuardian, SportsYou, TAPPS TMS, Clarity (tuition assistance), SAGE Dining Services, and CatchCorner (facility rental).

Differentiator

Problem solved

Functional benefit

Brands

• Winston Eagles: Athletic teams mascot and school spirit identity for The Winston School.
• Take Flight
• Winston Youth Sports Academy (WYSA)
• Winston Language Lab

Products and services

• Lower School (PreK 4-5th Grade) Self-contained instruction for grades PreK 4 through 5th grade focusing on core reading, math, and writing skills with multi-sensory reading and math labs, executive functioning, and social-emotional lessons for students with learning differences.
• Middle School (6th-8th Grade) Instruction continuing skill development in language arts, science, and mathematics with focus on project-based learning, critical thinking, social-emotional learning, and executive functioning.
• Upper School (9th-12th Grade) College preparatory program requiring 26 credits for graduation, with courses in literature, writing, science, mathematics, social studies, dual credit options, and college road map planning.
• Take Flight Dyslexia Intervention Comprehensive intervention program for students with dyslexia developed by experts at Luke Waites Center for Dyslexia and Learning Disorders at Scottish Rite for Children, using multi-sensory techniques for reading, writing, and spelling instruction. Available to Winston students and external community clients.
• Psychological and Educational Testing & Evaluation Comprehensive battery of psychoeducational tests including intellectual/cognitive processes, executive functioning, attention and concentration assessment; services available for both Winston students and community clients at $1,950 with $400 deposit.
• College Admission Testing SAT and ACT testing services with approved accommodations including multi-day testing, extended time, MP3 audio reader, scribe, and breaks as needed; available for Winston students and community members with documentation.
• College Counseling Four-year college counseling program from 9th grade through senior year, including Naviance software, YouScience aptitude testing, 75+ college representative visits annually, dual credit guidance, and financial aid support through FAFSA.
• International Baccalaureate (IB) Programme Middle Years Programme (MYP) for grades 6-10 currently in candidacy phase, with plans to add Diploma Programme (DP) for grades 11-12. First learning-different school in Texas to pursue IB certification.
• Innovation Studio Hands-on prototyping space serving as the School's center of innovation and creativity with 3D printers, laser printer, CNC mill, vinyl cutter, and woodworking tools for digital fabrication, rapid prototyping, and design thinking.
• Winston Youth Sports Academy (WYSA) After school sports program for Kindergarten through 8th grade introducing students to sports including soccer, basketball, flag football, pickleball, PE games, and cheerleading; runs Fall, Winter, and Spring sessions.
• After School Care (YMCA Partnership) After school care program beginning 2026-27 school year provided through YMCA partnership; offers STEM, arts, physical activities, on-site field trips, and homework help from 3:30-6pm daily at $100-$125/week.
• Summer Programs Summer programming including Steve & Kate's Camp ($114/day or $3,420 summer pass), On Cloud Nine Math Intervention, Take Flight Dyslexia Intervention, Unique Lower School Reading Camp ($760-$1,140), and Pokemon Camp ($250).
• On Cloud Nine Math Intervention Math intervention program using visual and sensory approach with small group (1 to 3) and one-on-one instruction; utilizes Lindamood Learning's On Cloud Nine math program.
• Athletics Programs No-cut athletic programs including varsity basketball (reached Elite 8 in 2023), varsity track and field, varsity tennis, varsity golf, and varsity swimming; participates in TAPPS athletic association. 68% of Middle School and 67% of Upper School students participate.
• Arts Programs Visual and performing arts classes including visual art, digital art, music, band, theater, and Business of Art; housed in the N. Best Center for the Arts with 250-seat theater, art gallery, 3D art studio, music lab, and recording studio.
• 1:1 Technology Program 1:1 device environment providing classroom iPads for Kindergarten through 3rd grade (using SeeSaw) and Chromebooks for 4th through 12th grade students with Google Suite integration and GoGuardian device management.
• Upper School Academies Signature Upper School programs designed to enhance creativity, team-building, problem-solving, and innovative thought processes; completion adds distinction to student transcripts.

Quantifiable outcome

• 90% of Class of 2025 attending one of their top-choice schools
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SAGE Dining ServicescoreOthersFull-service catering partnership providing nutritious breakfast and lunch to students every school day. SAGE has been partnering with independent schools for more than 30 years. Their chefs and dietitians provide house-made dressings, fresh fruits and vegetables, antibiotic-free and hormone-free milk, and trans-fat-free cooking.
• YMCAcoreChannel Partner/ Reseller/ DistributorPartnership beginning 2026-27 school year to provide after school care for students in Kindergarten-8th grade. Y staff offers supervised enrichment activities including games, sports, arts and crafts, and homework help. Families may register by semester or purchase punch cards for drop-ins.
• Luke Waites Center for Dyslexia and Learning Disorders at Scottish Rite for ChildrencoreStrategic or Co-development PartnerTake Flight dyslexia intervention program was developed by experts at this center. The comprehensive intervention is specifically designed for dyslexia therapists working with children diagnosed with developmental dyslexia using multi-sensory techniques.
• Dallas CollegecoreStrategic or Co-development PartnerDual credit courses offered to Winston students in 9th through 12th grades. Winston has a designated college liaison to advise which courses might offer the most benefit. Credits accepted at all public Texas institutions.
• ClaritycoreTechnology or IntegrationTuition assistance application platform used to determine family financial need. The application considers assets, income, expenses, and debts. Clarity produces reports and recommendations for tuition assistance awards.
• VeracrosscoreTechnology or IntegrationSchool management system providing parent portals, student information systems, admission forms, and online giving platforms.
• TAPPS (Texas Association of Private and Parochial Schools)coreOthersAthletic association Winston participates in for fielding teams in various sports. TAPPS TMS system manages logistics including physicals, student profiles, medical history, and signature pages.
• Steve & Kate's CampminorChannel Partner/ Reseller/ DistributorDay camp operating on Winston campus for Summer 2025. Since 1980, Steve & Kate's Camp provides activities including sewing, stop-motion animation, music, performing arts, makers crafts, and bread making for ages 4-12.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• The Shelton School: Dallas-based private PK-12 school specifically for students with learning differences including dyslexia and ADHD; the closest direct competitor to Winston in the same metroplex, offering a parallel mission, parallel tuition model, and overlapping instructional approaches.
• The Windward School: Independent day school in Westchester County, NY specializing in students with language-based learning disabilities (K-8); comparable academic model, small-class intensive remediation, and college-prep continuation focus.
• The Forman School: Boarding and day college-preparatory school in Litchfield, CT serving bright students with dyslexia, ADHD, and language-based learning differences; comparable tuition profile and outcome-oriented LD college prep mission.
• The Kildonan School: Independent day and boarding school in Amenia, NY serving language-based learning disabilities including dyslexia; closely mirrors Winston's core competency in one-to-one Orton-Gillingham and multi-sensory literacy instruction for college-prep outcomes.
• The Vanguard School: Co-ed college-preparatory school in Malvern/Paoli, PA for students with learning differences, ADD/ADHD, and language-based learning disabilities; closely aligned college-prep curriculum with intensive support.
• The Gow School: Residential and day secondary school in South Wales, NY for students with dyslexia and language-based learning disabilities; peers in specialized boarding/day model and college-prep outcomes tracking.
• The Chelsea School: Silver Spring, MD independent day school (K-12) designed for students with language-based learning differences; similar small-class structured-literacy approach and family-centric support model.
• The Lab School of Washington: Washington, DC independent school serving students with learning disabilities including dyslexia and ADHD; peer in specialized faculty training (Summer Lab) and curriculum design for neurodivergent learners.
• Greenwood Learning Academy (Howard Gardner School): Independent school networks for bright students with specific learning disabilities and ADHD; comparable niche positioning and tuition band to Winston in their respective regions.

Broad incumbents

• Greenhill School: Dallas-based PK-12 independent school from whose campus Winston originated in 1975; broad-incumbent peer in the same market segment for general college-prep families, against whom Winston competes at the margin for non-LD-needs students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheWinstonSchoolDallas
• Instagraminstagram.com/thewinstonschool

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winston School