What Abilet.pl does

Abilet.pl is a Polish online ticketing platform founded in 2008 and headquartered in Zielona Góra, operating as a marketplace for live event tickets across concerts, theatre, sports, cabaret, and other cultural categories. The platform serves both B2C consumers seeking convenient 24/7 online ticket purchasing and B2B organizers—principally Polish sports clubs across basketball, volleyball, handball, football, and speedway—who use the platform for online distribution and season pass (karnety) sales. Coverage extends to 34 Polish cities, with 40+ sports clubs operating dedicated branded ticketing subdomains under the abilet.pl domain (e.g., zastal.abilet.pl, czarni.abilet.pl, kkwloclawek.abilet.pl).

The platform's core technology is an online ticket distribution system with interactive seat and sector selection, real-time pricing, and a 15-minute cart reservation timer. It supports three primary delivery formats: ABILET.SMS (mobile text delivery at 2.00 PLN per ticket), ABILET.PRINT (email with print-at-home option), and ECO.DELIVERY (Apple Wallet and Google Wallet-compatible digital tickets). Payment processing is handled through PayU S.A. and Autopay S.A., and physical delivery is fulfilled via InPost (Paczkomat and Kurier) and DHL (BOX and Kurier). The platform has no native mobile app; user access occurs via web and digital wallet integrations. There are no disclosed AI/ML capabilities, API/SDK offerings, or patents.

Abilet.pl generates revenue primarily through per-transaction service fees (opłata serwisowa/systemowa) embedded in displayed ticket prices, with ancillary revenue from gift cards (Karty Podarunkowe), delivery fees for physical tickets (19.90–25.00 PLN), and reissuance fees for duplicate season passes (50.00 PLN), seat changes, and name changes. The legal entity operating the platform is ABI PLUS Krzysztof Frejman, a sole proprietorship, with a separate entity ABILET.PL sp. z o.o. (KRS 0001184664) also associated with the brand. The company is privately held, has no external institutional or venture capital backing, and operates exclusively within Poland.

Name

Abilet.pl

Legal name

ABI PLUS Krzysztof Frejman

Website

https://abilet.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Abilet.pl is a Polish online ticketing platform for concerts, theatre, sports, and live events, serving individual consumers and 40+ sports clubs across 34 Polish cities through branded microsites, multiple delivery formats, and electronic payment processing.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

Keywords

• Online ticketing platform
• Event ticket sales
• Sports club ticketing
• Concert ticket distribution
• Season pass management

Headquarters

HQ city

Zielona Góra

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Ticket Sales Commission / Take Rate: Abilet.pl acts as an intermediary between Event Organizers and Buyers. The company earns revenue through service fees embedded in ticket prices (opłata serwisowa / opłata systemowa), as evidenced by displayed prices that include service charges. Prices are shown as brutto (with VAT). The company also charges a system fee separate from the ticket face value.
2. Gift Cards / Vouchers (Karty Podarunkowe): Customers can purchase gift cards (Karty Podarunkowe) with selectable denominations and validity of 12 months. The voucher value is loaded into the buyer's account or sent via email link. These generate upfront cash flow that is redeemed against future ticket purchases.
3. Physical Delivery of Tickets: Revenue is generated from delivery fees for physical ticket formats: Paczkomat InPost (19.90 PLN), Kurier InPost (19.90 PLN), DHL BOX (25.00 PLN), Kurier DHL (25.00 PLN), and SMS delivery (2.00 PLN per ticket).
4. Duplicate / Reissuance Fees: Fees are charged for duplicate season pass (Karnet) reprints (50.00 PLN + delivery), seat changes (50.00 PLN), and name changes on named tickets (30.00 PLN + delivery). These are additional service revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Abilet.pl is an online ticketing marketplace that sells tickets to concerts, theater performances, sports events, cabaret shows, and other live events across 34 Polish cities. The platform connects event organizers and sports clubs with consumers, offering seat/sector selection, multiple delivery formats (SMS, email, print, digital wallet), season passes (Karnety), gift cards, and integrated electronic payment processing. Revenue is earned through service fees on each ticket transaction, delivery fees, and ancillary charges.

Product overview

Ablet.pl is an online ticket sales platform operated by ABI PLUS Krzysztof Frejman. The core offering consists of online ticket sales (Bilety Online) for concerts, theater, sports events, cabaret, and other entertainment categories. The platform supports multiple ticket delivery formats including SMS (ABILET.SMS), email (ABILET.PRINT), and digital wallets (ECO.DELIVERY/Apple Wallet/Google Wallet). Related products include Karnety (season passes) for sports teams and cultural events, Karty Podarunkowe (gift cards/vouchers) valid for 12 months, and Bilet Kolekcjonerski (collector's tickets) with personalization options. The platform integrates with payment providers PayU and Autopay for card transactions, and delivery partners InPost and DHL for physical tickets. Users can also use the Digital Wallet feature to store tickets on mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilety Online (Online Ticket Sales) Core platform for purchasing tickets to concerts, theater performances, sports events, cabaret shows, and other entertainment events across 34 Polish cities. Enables online ticket sales with seat/sector selection, multiple delivery options (SMS, email, print, digital wallet), and payment via PayU and Autopay.
• Karnety (Season Passes) Multi-event season passes for sports teams granting access to a full season of home games within a single purchase. Sold as bundles for sports club seasonal cycles (e.g., Astoria Bydgoszcz 2026/2027, PGE Spójnia Stargard 2026/2027, Lechia Zielona Góra 2026/27). Available with seat selection and multiple delivery formats.
• Karty Podarunkowe (Gift Cards/Vouchers) Prepaid gift cards with customer-selectable monetary denominations, valid for 12 months, redeemable for any event tickets on the platform. Available in standard and custom-branded versions for corporate/B2B gifting. Value is loaded into buyer's account or sent via email link.
• Bilet Kolekcjonerski (Collector's Ticket) Premium commemorative ticket with personalization options, including items like lanyards, plastic cards, scarves, or t-shirts. Available for select events as a collectible memorabilia product.

Quantifiable outcome

• Covers 34 cities across Poland with events spanning sports, music, theater, cabaret, and other entertainment categories
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PayU S.A.coreTechnology or IntegrationPayU S.A. (PayU Spółka Akcyjna, ul. Grunwaldzka 182, Poznań, KRS 0000274399) provides electronic payment processing services for Abilet.pl. PayU handles the payment gateway for online ticket purchases, with payment confirmation sent upon receipt of funds.
• Autopay S.A.coreTechnology or IntegrationAutopay S.A. (ul. Powstańców Warszawy 6, Sopot, KRS 0000320590) handles card payment processing for Abilet.pl as a dedicated payment card acquirer.
• InPost (Paczkomat / Kurier)coreTechnology or IntegrationInPost provides physical delivery services for Abilet.pl tickets via its Paczkomat (parcel locker) and Kurier (courier) networks in Poland. Delivery rates: Paczkomat 19.90 PLN, Kurier 19.90 PLN.
• Niebieska Wyspa (Płock)minorChannel Partner/ Reseller/ DistributorAuthorized physical point of sale located in Galeria Mazovia, Płock. Open Monday–Saturday 9:00–21:00. Customers can purchase tickets for events on Abilet.pl in cash.
• Dagna (Płock)minorChannel Partner/ Reseller/ DistributorAuthorized physical point of sale at Królewiecka 2 paw. 46, Płock. Open Monday–Friday 9:30–17:30, Saturday 9:00–13:30.
• Biuro Podróży Wodnik (Słupsk)minorChannel Partner/ Reseller/ DistributorAuthorized physical point of sale at Wojska Polskiego 8B, Słupsk. Open Monday–Friday 9:00–18:00, Saturday 9:00–15:00.
• Eskapada Biuro Podróży (Słupsk)minorChannel Partner/ Reseller/ DistributorAuthorized physical point of sale at Wileńska 26, Słupsk. Open Monday–Friday 10:00–17:00.
• Centrum Informacji Turystycznej w SłupskuminorChannel Partner/ Reseller/ DistributorAuthorized physical point of sale at Stefana Starzyńskiego 8, Słupsk, operating seasonally with extended hours.
• Sopocka Organizacja Turystyczna (Sopot)minorChannel Partner/ Reseller/ DistributorAuthorized physical point of sale at Plac Zdrojowy 2 (Sopot, open Monday–Friday 9:00–17:00, weekends 10:00–16:00) and Dworcowa 4 (Monday–Friday 8:00–16:00, weekends 10:00–16:00).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ticket Tailor: Ticket Tailor is a self-service ticketing SaaS platform used by event organizers globally. It overlaps with Abilet.pl's organizer-side offering as an alternative distribution channel for Polish event organizers evaluating platform providers.
• Going. (formerly Get Going): Going. is an emerging ticketing platform focused on last-minute and discounted live-event tickets across multiple European markets. It intersects with Abilet.pl's category with a differentiated value proposition targeting price-sensitive consumers.

Broad incumbents

• Eventim: Eventim is Europe's largest ticketing operator with a broad portfolio spanning concerts, sports, and theater across dozens of countries, including Poland. It is a broader incumbent that overlaps with Abilet.pl's organizer-side offerings and competes for the largest Polish events.
• Ticketmaster: Ticketmaster is the global leader in live-event ticketing, serving concerts, sports, and theater worldwide. While not localized as deeply in Poland, it represents the global incumbent standard Abilet.pl is benchmarked against for technology, scale, and organizer relationships.
• Paylogic (CTS Eventim): Paylogic, now part of CTS Eventim, is a European ticketing platform specializing in festivals and large-scale events. It competes in the broader live-event ticketing category with overlapping technology and organizer-side capabilities relevant to Abilet.pl's market.
• See Tickets: See Tickets is an established European ticketing operator serving concerts, festivals, and sports across multiple countries. It competes with Abilet.pl in the broader live-event ticketing space with overlapping organizer relationships and platform capabilities.
• Empik Bilety: Empik Bilety is the ticketing arm of the Empik Group in Poland, distributing tickets for concerts, theater, and cultural events. It benefits from the parent retail/media brand and competes with Abilet.pl for consumer ticket purchases across Poland.

Direct peers

• eBilet.pl: eBilet.pl is a leading Polish online ticketing platform selling tickets to concerts, sports, theater, and cultural events nationwide. It directly competes with Abilet.pl in the same product category, serving the same Polish consumer base with similar organizer-side distribution.
• KupBilet.pl: KupBilet.pl is a Polish online ticketing platform covering concerts, theater, festivals, and sports. It targets the same Polish consumer and organizer base as Abilet.pl, offering similar delivery formats and event categories.
• Bilety24: Bilety24 is a Polish ticket marketplace serving concerts, theater, and sports across multiple cities in Poland. It competes head-to-head with Abilet.pl for both consumer ticket purchases and organizer distribution partnerships in the Polish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abilet-pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abilet.pl