Birdie & Co.
Birdie & Co. is a privately held Düsseldorf-based deli-café operator (Birdie GmbH) running four locations serving health-conscious urban consumers with made-from-scratch breakfast, bowls, coffee, and pastries, plus neighborhood delivery, catering, and a nationwide online shop for house-made pantry products.
- Company typePrivate
- Founded2016
- HeadquartersDüsseldorf, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What Birdie & Co. does
Birdie & Co. (legal entity Birdie GmbH) is a privately held German casual food and catering operator headquartered in Düsseldorf. Founded in 2016, it runs a small multi-unit deli-café concept under the 'Birdie & Co.' brand, with four physical locations across distinct Düsseldorf districts (Mittelstraße, Bagelstraße, Kaiserswerther Str., Marc-Chagall-Str.) — the last of which is temporarily closed due to water damage. The offer centers on breakfast, bowls and salads, house-made pastries, bagels and sandwiches on spelt sourdough, specialty coffee, cold-pressed juices, and smoothies, with a vegetarian/vegan/gluten-free tilt and a 'made-all-from-scratch' positioning.
The company monetizes through four retail-style revenue streams: in-café dining, takeaway and pre-order pickup (powered by the third-party MyLightspeed/LightSpeed app), an own-fleet neighborhood delivery service with €15/€25/€30 minimum order thresholds by district, catering for events, and a nationwide online shop (shop.birdieco.de) shipping shelf-stable, house-manufactured pantry products — peanut butter, granola, jam, and hummus — across Germany. Customers are individual health-conscious urban consumers in Düsseldorf and, via the online shop, across Germany; there are no disclosed enterprise or contract customers. Operations run 365 days per year with extended hours.
Birdie & Co. has no proprietary technology platform, no external investors or parent company, and no disclosed revenue, funding, or headcount figures. It is led by Laura Müller as Geschäftsführer (managing director). The underlying business model is a standard multi-unit casual food operator: physical retail plus delivery plus a nascent e-commerce SKU line for house-made packaged goods, with the latter representing the only current vector for scaling beyond a single city.
Birdie & Co. firmographics
Firmographics- Name
- Birdie & Co.
- Legal name
- Birdie GmbH
- Website
- https://birdieco.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Birdie & Co. is a privately held Düsseldorf-based deli-café operator (Birdie GmbH) running four locations serving health-conscious urban consumers with made-from-scratch breakfast, bowls, coffee, and pastries, plus neighborhood delivery, catering, and a nationwide online shop for house-made pantry products.
- Ownership category
- akta.pro rank
Birdie & Co. industry classification
Industry- Product category
- Casual Dining / Deli Café
- NAICS
- Restaurants and Other Eating Places (7225), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where Birdie & Co. is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Birdie & Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-store dining: Revenue from customers dining at one of four café locations in Düsseldorf. Operates as day-gastronomy with indoor and outdoor seating.
- Delivery service: Delivery to specific Düsseldorf neighborhoods (Pempelfort, Derendorf, Golzheim, Altstadt, Bilk, etc.) with minimum order requirements ranging from €15 to €30 depending on area.
- Takeaway/Pre-order: Takeaway orders via pre-order system through LightSpeed app. Pickup available at all locations without prior reservation.
- Online shop - manufactured products: Nationwide shipping of house-made products including peanut butter, granola, jam, and hummus. Products manufactured in-house and shipped across Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Delivery areas with minimum order thresholds |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Birdie & Co. product offering
Product offeringCore offering
Birdie & Co. operates deli cafés offering eat-in, takeaway, delivery, catering and an online shop for in-house food products. The cafés serve made-from-scratch breakfast items, bowls, salads, house-made pastries, bagels, sandwiches, specialty coffee, cold-pressed juices, and smoothies. Supplemented by neighbourhood delivery within Düsseldorf, an event catering service, and a nationwide online shop shipping house-made peanut butter, granola, jam, and hummus.
Product overview
Birdie & Co. is a casual deli, café, and catering concept in Düsseldorf operating multiple locations. The offering is a unified food service operation rather than a platform architecture. The core products include made-from-scratch breakfast items (eggs Benedict, yogurt bowls, açai bowls, porridge), fresh bowls and salads (quinoa bowl, Caesar salad, Korean beef bowl), house-made pastries and sweets, bagels and sandwiches on spelt sourdough, specialty coffee and beverages, and cold-pressed juices and smoothies. A notable sub-product line is the online shop offering house-made pantry items (peanut butter, granola, jam, hummus) available for nationwide shipping. Additional services include delivery with tiered pricing by Düsseldorf neighborhood, pre-order and takeaway via their MyLightspeed platform, and catering services with vegetarian, vegan, and gluten-free options.
Differentiator
Problem solved
Functional benefit
Products and services
- Catering Event catering service offering sustainable, made-from-scratch food with vegetarian, vegan, and gluten-free options for events.
- Delivery Service Food and product delivery covering Düsseldorf neighbourhoods with tiered minimum order thresholds (€15, €25, €30 depending on area). Available 09:00-15:00 with payment accepted via PayPal or cash.
- Pre-Order & Takeaway Online pre-ordering and takeaway pickup powered by the LightSpeed (MyLightspeed) app at three Düsseldorf locations (Bagelstraße, Kaiserswerther Str., Mittelstraße).
- Online Shop (House-Made Products) Direct-to-consumer e-commerce storefront selling house-made pantry products (peanut butter, granola, jam, hummus) shipped nationwide across Germany.
Companies that use Birdie & Co.
Customer profileSegments2 records
Ideal customer profiles3 records
Birdie & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Birdie & Co. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Birdie & Co. competitors and assessment
Company assessmentBroad incumbents
- L'Osteria: Major German casual-dining chain serving freshly-prepared Italian-style food in a sit-down, family-friendly environment. Competes for the same daytime/early-evening dining occasions and customer wallet share as Birdie & Co. in Düsseldorf-area retail strips.
- Jim Block: Northern German casual dining chain focused on burgers and American-style fare. Compares as an established Düsseldorf-area multi-location casual-eatery operator competing for the same lunch and casual dinner traffic.
- Coffee Fellows: Established German coffee-and-light-food café chain with broad nationwide footprint. Not a like-for-like in terms of premium health positioning, but competes directly with Birdie & Co. for the daytime urban coffee-and-snack occasion.
- Einstein Kaffee: Large German/Austrian café chain offering coffee, pastries and light meals. Overlaps with Birdie & Co. on the breakfast/coffee daypart and on customer acquisition through walk-in urban trade.
Direct peers
- Dean & David: German-headquartered healthy bowls, salads and smoothies chain with multiple urban locations. Closely comparable to Birdie & Co. in core menu (Buddha bowls, salads, smoothies) and target customer (health-conscious urban professionals).
- The Bakery Berlin: Berlin-based specialty café-bakery combining house-baked breads, pastries and specialty coffee with an all-day food menu — analogous to Birdie & Co.'s deli-café blend of in-house bakery, breakfast and coffee programme.
- Bonanza Coffee Roasters: Berlin specialty coffee roaster with café locations and direct-to-consumer packaged coffee. Comparable as a high-quality specialty-coffee operator with parallel café and packaged-retail revenue streams.
- Five Elephant: Berlin specialty coffee roaster with integrated bakery/café and wholesale distribution. Comparable through house-made baked goods, specialty coffee focus, and the combination of café retail with packaged product (coffee beans) shipped nationally.
- Holy Greens: European healthy-bowl/salad restaurant brand. Directly comparable to Birdie & Co. on plant-forward bowls, customizable salads, and the diner-as-ritual daytime operating model targeting urban wellness consumers.
- St. Oberholz: Berlin flagship café concept combining specialty coffee, all-day food (breakfast through light dinner) with strong digital/tech-operator crowd appeal. Highly analogous in daypart, urban dweller target, and café-as-third-place positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Birdie & Co. social profiles
Digital presenceBirdie & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birdie & Co. leadership team
Management profileNumber of profiles
Profiles1 record
Birdie & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birdie & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birdie & Co.
What does Birdie & Co. do?
Birdie & Co. operates deli cafés offering eat-in, takeaway, delivery, catering and an online shop for in-house food products. The cafés serve made-from-scratch breakfast items, bowls, salads, house-made pastries, bagels, sandwiches, specialty coffee, cold-pressed juices, and smoothies. Supplemented by neighbourhood delivery within Düsseldorf, an event catering service, and a nationwide online shop shipping house-made peanut butter, granola, jam, and hummus.
Is Birdie & Co. a public or private company?
Birdie & Co. is a private company. It is classified as management employee owned and is currently operating.
When was Birdie & Co. founded?
Birdie & Co. was founded in 2016.
Where is Birdie & Co. based?
Birdie & Co. is headquartered in Düsseldorf, Germany, in the Europe region.
How does Birdie & Co. make money?
Four revenue lines are on record. In-store dining is the primary driver. The others are delivery service, takeaway/Pre-order and online shop - manufactured products.
Who are Birdie & Co.'s main competitors?
Broad incumbents on record are L'Osteria, Jim Block, Coffee Fellows and Einstein Kaffee. Direct peers are Dean & David, The Bakery Berlin, Bonanza Coffee Roasters, Five Elephant, Holy Greens and St. Oberholz.
Does Birdie & Co. have an API?
No public API is recorded for Birdie & Co..
What industry is Birdie & Co. in?
Birdie & Co.'s product category is Casual Dining / Deli Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness). Its NAICS code is 7225 and its SIC code is 5812.