Holy Greens
- Company typePrivate
- Founded2013
- HeadquartersMalmö, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
Holy Greens firmographics
Firmographics- Name
- Holy Greens
- Website
- https://holygreens.se
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Holy Greens industry classification
Industry- Product category
- Quick-Service Healthy Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Cafeterias, Grill Buffets, and Buffets (722514)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industry
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ)
Keywords
Where Holy Greens is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Holy Greens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Holy Greens product offering
Product offeringCore offering
Holy Greens operates a chain of salad restaurants that serve fresh, healthy food to individual consumers. The company's core product is its menu of salads and other healthy meal offerings, sold directly to customers through its multi-location restaurant footprint in Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Salad restaurant dining service In-restaurant service of fresh, healthy salads and related menu items to individual consumers seeking nutritious quick-service meals.
- Healthy food menu (salads, bowls, and complementary items) Core menu of freshly prepared salads, bowls, and other healthy food items sold to consumers through the company's own restaurant locations in Sweden.
Companies that use Holy Greens
Customer profileIdeal customer profiles1 record
Holy Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holy Greens partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Holy Greens competitors and assessment
Company assessmentDirect peers
- Salad and Go: Salad and Go is a US-based drive-thru salad chain offering affordable made-to-order salads and bowls. It is directly comparable to Holy Greens in category (salad-first QSR) and demonstrates the drive-thru/limited-service model Holy Greens could potentially evolve toward.
- Freshii: Freshii is a Canadian-founded health-focused fast-casual chain offering salads, bowls, wraps, and smoothies. Its franchise-led, internationally scaling model closely mirrors the growth path Holy Greens would need to follow to become a multi-market Nordic/European chain.
- Sweetgreen: Sweetgreen is the US market-leading salad/bowl fast-casual chain serving made-to-order grain bowls and salads. It is the global category benchmark that Holy Greens competes against conceptually, with identical menu architecture, customer demographic, and unit economics profile.
- Picadeli: Picadeli is a Sweden-based salad bar and fast-casual salad chain operating self-service salad bars across Europe. It is the closest direct competitor to Holy Greens in geography, category (salad-led fast casual), and target customer (health-conscious urban Nordic consumer).
- Chop't Creative Salad Company: Chop't is a US East Coast salad-focused fast-casual chain offering custom-built salads and warm bowls. It is a direct peer to Holy Greens in custom salad assembly model, urban professional customer base, and unit-economics-driven growth strategy.
- Just Salad: Just Salad is a US-based fast-casual chain specialising in salads, wraps, bowls, and warm bowls. It is directly comparable to Holy Greens in menu composition (custom salad/bowl), customer demographic (urban professionals), and digitally-enabled ordering experience.
- Tossed: Tossed is a UK-based chain of made-to-order salad and wrap restaurants. It is directly comparable to Holy Greens in menu (salads, wraps, warm pots), service model (counter-service fast casual), and target customer (urban health-conscious lunchtime diners).
Regional players
- Joe & The Juice: Joe & The Juice is a Danish-founded health-focused café chain operating across the Nordics and globally. It is a regional comparable to Holy Greens given shared Nordic origin, health/lifestyle brand positioning, and overlap on salads, bowls, and healthy grab-and-go offerings.
Broad incumbents
- leon (Leon Restaurants): Leon is a UK-founded natural fast-food chain serving salads, wraps, and hot boxes with a strong "naturally fast food" positioning. It is a broader incumbent in the European healthy fast-casual space, with overlapping menu and customer profile to Holy Greens but a wider category footprint.
Emerging players
- Sushi & Bowl / Poké House: Sushi & Bowl / Poké House is a European poké and bowl chain operating across multiple countries. It competes with Holy Greens for the same health-conscious lunch customer and represents the broader "bowl" trend that includes — and overlaps with — Holy Greens' salad-led offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Holy Greens social profiles
Digital presenceHoly Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holy Greens leadership team
Management profileNumber of profiles
Profiles1 record
Holy Greens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holy Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holy Greens
What does Holy Greens do?
Holy Greens operates a chain of salad restaurants that serve fresh, healthy food to individual consumers. The company's core product is its menu of salads and other healthy meal offerings, sold directly to customers through its multi-location restaurant footprint in Sweden.
When was Holy Greens founded?
Holy Greens was founded in 2013. It employs 51 to 100 people.
Where is Holy Greens based?
Holy Greens is headquartered in Malmö, Sweden, in the Europe region.
Who are Holy Greens's main competitors?
Direct peers on record are Salad and Go, Freshii, Sweetgreen, Picadeli, Chop't Creative Salad Company, Just Salad and Tossed. Joe & The Juice is listed as a regional player. leon (Leon Restaurants) is listed as a broad incumbent. Sushi & Bowl / Poké House is listed as an emerging player.
Does Holy Greens have an API?
No public API is recorded for Holy Greens.
What industry is Holy Greens in?
Holy Greens's product category is Quick-Service Healthy Restaurants. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 72251.