strianese motors

What strianese motors does

Strianese Motors SA is an authorized Volkswagen dealership (Concesionario Oficial Volkswagen) headquartered at Av. Hipolito Yrigoyen 11026 in Turdera, in the southern Buenos Aires metropolitan area (GBA Sur) of Argentina. Operating under CUIT 30-70993281-7 as a private Argentine corporation in its third generation of family ownership, the company commercializes the full Volkswagen vehicle portfolio — spanning compact hatchbacks (Polo, Polo Track), sedans (Virtus, Vento GLI), SUVWs (Tera, Taos, Tiguan, Nivus, T-Cross), and pickups (Amarok, Saveiro) — alongside certified after-sales service, original-parts sales, extended warranty administration through The Warranty Group, and corporate fleet sales billed directly through Volkswagen Argentina S.A. The underlying technology is OEM-supplied rather than proprietary: vehicles incorporate TSI/TDI engines, Tiptronic and DSG transmissions, the MQB platform, VW Play infotainment (10" touchscreen with wireless Apple CarPlay/Android Auto), the Mi VW Connect smartphone app (remote lock/unlock, real-time location, 90+ alert types), IQ Light LED Matrix headlights, Travel Assist semi-autonomous driving, and 4MOTION all-wheel drive.

The company's revenue mechanics span six streams: one-time new-vehicle sales (the dominant stream), transaction-based used-vehicle sales (including via MercadoLibre partnership), subscription-style recurring Autoahorro plan administration (60/40, 70/30, 80/20, and 100% payment structures over 84 months), professional-service after-sales maintenance and repairs, hardware margins on genuine VW parts, and managed-services revenue from extended warranty programs. Go-to-market combines enterprise-style field sales for corporate fleet accounts with inside-sales digital engagement (WhatsApp contact 5491122661010, online appointment booking, virtual advisor requests, VW Play and Mi VW Connect app touchpoints). Customer segments are bifurcated between individual retail consumers and Autoahorro subscribers as primary revenue sources, with corporate fleet buyers (5+ vehicle commitments) as a secondary segment. Service-quality and sustainability commitments include participation in Volkswagen Group's goTOzero environmental program, a formal Calidad (quality) department with feedback/complaint handling, and Latin NCAP 5-star safety certifications across the Tera, Taos, and Virtus lineup.

Name

strianese motors

Legal name

Strianese Motors SA

Website

https://strianese.com.ar

Company type

Private

Founded year

1913

Operating status

Operating

Short description

Strianese Motors SA is a third-generation family-owned official Volkswagen dealership in Turdera, Argentina, selling the full VW lineup (Tera, Taos, Tiguan, Nivus, T-Cross, Amarok, Polo, Virtus, Vento GLI) and providing certified after-sales service, genuine parts, Autoahorro savings plans, extended warranty, and corporate fleet sales to retail consumers and business fleet customers in the GBA Sur region.

Ownership category

akta.pro rank

Headquarters

HQ city

Turdera

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Volkswagen vehicles including SUVs (T-Cross, Taos, Tiguan, Tera, Nivus), sedans (Virtus, Vento), compacts (Polo), and pickups (Amarok, Saveiro) through the official dealership network. Revenue generated from direct consumer purchases and corporate fleet sales.
2. After-Sales Service: Maintenance, repairs, and servicing of Volkswagen vehicles using original parts at the official workshop facility. Includes scheduled maintenance, warranty repairs, and general vehicle service.
3. Original Parts Sales: Sale of original Volkswagen replacement parts and accessories for vehicle maintenance and repairs. Parts are manufactured to the same quality standards as original vehicle components.
4. Autoahorro Plans: Volkswagen Argentina savings plan administration offering 60/40, 70/30, 80/20, and 100% payment structures over 84-month terms. Revenue from plan administration fees and financing aspects.
5. Extended Warranty: Warranty extension programs (Powertrain, Powertrain Plus, Full) administered through The Warranty Group, providing mechanical failure protection for up to 1 year or 20,000km beyond factory warranty.
6. Used Vehicle Sales: Sales of pre-owned vehicles through the dealership and MercadoLibre marketplace partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Strianese Motors is an official Volkswagen dealership (Concesionario Oficial Volkswagen) based in Turdera, Buenos Aires, Argentina, that sells new Volkswagen vehicles, administers Autoahorro savings plans, and provides authorized after-sales service, original parts, extended warranty programs, and corporate fleet sales. As a third-generation family business, it operates a physical dealership, online sales portal, and MercadoLibre presence to deliver full vehicle lifecycle services across Argentina.

Product overview

Strianese Motors SA is an official Volkswagen dealership in Argentina offering a comprehensive vehicle portfolio spanning multiple segments: compact (Polo, Polo Track), sedan (Virtus, Vento GLI), SUVW/crossover (Tera, Taos, Tiguan, Nivus, T-Cross), and pickup (Amarok, Saveiro). The product lineup ranges from entry-level Polo Track and Virtus Sense to performance models like Vento GLI (230 CV) and premium SUVs like Tiguan with semi-autonomous driving. Complementing vehicle sales, the company provides integrated services including official after-sales maintenance, genuine Volkswagen parts, online service scheduling via VW Play/MiVW apps, Autoahorro savings plans for accessible financing, extended warranty programs, and corporate fleet sales. The portfolio integrates smartphone platforms (Apple CarPlay, Android Auto), proprietary VW Play infotainment, and Mi VW Connect connectivity app for remote vehicle management.

Differentiator

Problem solved

Functional benefit

Brands

• Autoahorro Volkswagen Strianese: Volkswagen auto savings plan program offered through the dealership for purchasing vehicles on installment plans.

Products and services

• Volkswagen Tera A compact SUVW introduced as Volkswagen's new icon in South America, offering a 170 TSI engine producing 101 CV, 350L trunk capacity, VW LED headlights, VW Play 10" infotainment, Mi VW Connect smartphone integration, and 5-star Latin NCAP safety rating. Targeted at retail buyers seeking an entry-level SUV.
• Volkswagen Nuevo Taos 2026 A mid-size SUVW featuring the 250 TSI engine with Tiptronic 8-speed transmission, IQ Light LED headlights with dynamic cornering, illuminated VW logo and LED rear bar, Active Info Display 10" digital instrument cluster, and Mi VW Connect connectivity. Targeted at families and SUV buyers; recognized as the safest mid-size SUV in Argentina by CESVI.
• Volkswagen Nuevo Tiguan 2025/2026 A mid-size premium SUVW with R-Line design, 15" semi-floating multimedia screen, IQ Light LED Matrix headlights with Dynamic Light Assist, panoramic sunroof, 360° camera, Travel Assist for semi-autonomous driving between 20-150 km/h, and wireless charging. Targeted at premium SUV buyers.
• Volkswagen Nuevo Nivus A compact SUVW that was the first Volkswagen with Mi VW Connect app integration. Features 200 TSI engine (116 CV), 415L trunk capacity, illuminated front grille, Light Strip LED rear signature, VW Play 10" touchscreen, and eco-leather seats. Targeted at retail SUV buyers seeking connectivity.
• Volkswagen T-Cross 2024/2025 A compact SUVW available with 170 TSI (101 CV) or 200 TSI (116 CV) engines. Features VW Play 10" semi-floating screen, wireless App Connect, Ambient Light interior lighting, VW LED headlights with Light Strip rear signature, and up to 6 airbags. Targeted at retail buyers seeking a versatile compact SUV.
• Volkswagen Amarok (Third Generation) A mid-size pickup truck now in its third generation. Features VW LED headlights with illuminated grille, Safer Tag safety suite, engines from 2.0 TDI 140-180 CV to 3.0 V6 TDI 258 CV, 4MOTION all-wheel drive, 1,280L cargo capacity, and 6-year/150,000 km warranty. Targeted at commercial, fleet, and rural buyers.
• Volkswagen Polo A compact hatchback featuring 170 TSI engine (170 Nm torque, 183 km/h top speed, 0-100 in 11.5s), VW Play infotainment, Active Info Display, wireless charging, Kessy keyless entry, and up to 4 airbags. Available in Track, Comfortline, and Highline versions. Targeted at urban retail buyers.
• Volkswagen Polo Track An entry-level compact hatchback featuring 1.6L MSI engine (110 CV, 155 Nm torque), ESC stability control, hill start assist, ABS, and 4 airbags (2 front, 2 lateral) for safety at an accessible price point. Targeted at first-time and budget-conscious car buyers.
• Volkswagen Virtus A sedan featuring LED headlights and taillights across all versions, TSI engine with 170 Nm torque, 10" VW Play multimedia, Active Info Display, wireless charger, Kessy keyless system, 6 airbags, and 5-star Latin NCAP rating. Available in Sense, Trendline, Highline, and Exclusive (250 TSI, 150 CV) versions. Targeted at retail sedan buyers.
• Volkswagen Vento GLI A performance sedan featuring 350 TSI engine (230 CV, 350 Nm torque), DSG 7-speed automatic transmission with Sport mode, illuminated front grille LED, LED Light Strip rear signature, panoramic sunroof, 10" semi-floating screen with wireless App Connect, and comprehensive safety features. Targeted at performance-oriented buyers.
• Volkswagen Saveiro A compact pickup truck available in single or double cabin configurations. Features 1.6L MSI engine (110 CV, 155 Nm torque), Composition Touch 9" infotainment with App Connect, ESC stability control, hill start assist, and multiple versions (CS Trendline, CD Comfortline, CD Extreme). Targeted at small business and rural buyers.
• Postventa (After-Sales Service) Official Volkswagen maintenance and repair services using genuine parts, performed by certified technicians at authorized workshops to keep vehicles in optimal condition. Available to all VW vehicle owners in the region.
• Repuestos Originales VW (Genuine Parts) Original Volkswagen replacement parts manufactured to the same quality standards as new vehicle components, ensuring optimal compatibility and performance. Available for all VW models sold through the dealership.
• Autoahorro VW (Savings Plans) Volkswagen savings plan financing program offering accessible monthly payments with fully predictable costs across 84-month terms. Available with 60/40, 70/30, 80/20, and 100% payment structures for Tera, Taos, Amarok, Virtus, T-Cross, and Nivus models. Features up to $1,000,000 discount on withdrawal fees and guaranteed/traditional adjudication options.
• Garantía Extendida (Extended Warranty) Extended warranty program backed by The Warranty Group offering Powertrain, Powertrain Plus, or Full coverage options for 1 year or 20,000 km beyond the official VW warranty. Available exclusively through official VW dealers.
• Ventas Especiales (Corporate Fleet Sales) Corporate fleet sales program with direct billing from Volkswagen Argentina S.A. at specially tailored pricing. Available to companies with 5+ registered units or initial purchases of 5 units. Targeted at B2B fleet customers.
• Used Vehicle Sales Sales of pre-owned vehicles through the dealership and MercadoLibre marketplace partnership (cust_id_116485842), expanding reach for used car inventory to retail buyers seeking certified pre-owned options.

Quantifiable outcome

• 5-star Latin NCAP safety rating for Virtus, Tera, and Taos models
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Volkswagen Argentina S.A.coreOEM/ Whitelabel/ Licensing PartnerStrianese Motors operates as an official Volkswagen dealership (Concesionario Oficial Volkswagen) authorized to sell new Volkswagen vehicles, administer autoahorro savings plans, provide after-sales services using original parts, and represent the brand in the Argentine market.
• The Warranty GroupsupportingOthersPartnership for administering extended warranty programs (Powertrain, Powertrain Plus, Full) providing mechanical failure protection beyond factory warranty coverage.
• Volkswagen Financial Services (VWFS)supportingOthersProvider of extended warranty program distribution and administration for the VW Garantía Extendida program offering 1-year or 20,000km additional coverage.
• MercadoLibreminorChannel Partner/ Reseller/ DistributorMarketplace partnership for listing and selling pre-owned vehicles through MercadoLibre's platform (cust_id_116485842), expanding reach for used vehicle inventory.
• Volkswagen Group - goTOzero InitiativesupportingStrategic or Co-development PartnerParticipation in Volkswagen Group's global environmental initiative (goTOzero) focused on climate change mitigation, resource efficiency, ecosystem protection, and environmental compliance. Strianese aligns operations with the four pillars of change: climate action, resources, ecosystems, and environmental compliance.
• Latin NCAPsupportingOthersVehicle safety certification through Latin New Car Assessment Programme, which has awarded 5-star ratings to multiple Volkswagen models including Taos, Tera, and Virtus.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stellantis Argentina: Argentine subsidiary of Stellantis, parent of Fiat, Peugeot, Citroën, and Jeep. Competes with VW across multiple segments via an authorized dealer network addressing the same Argentine retail and corporate fleet customer base as Strianese.
• Renault Argentina S.A. Argentine subsidiary of Renault, a key VW competitor in compact and mid-size vehicles. Operates an authorized dealer network and savings plan analogous to Autoahorro, serving the same retail and fleet customer segments as Strianese.
• Volkswagen Argentina S.A. The official Volkswagen importer and distributor in Argentina. Operates as the ecosystem in which Strianese functions as an authorized franchisee — supplying vehicles, parts, brand standards, and the Autoahorro administration framework that the dealership monetizes.
• Toyota Argentina S.A. Argentine subsidiary of Toyota, one of VW's main automotive competitors in Argentina. Operates a parallel authorized dealer network and savings plan (Plan de Ahorro Toyota), addressing the same retail and corporate customers as Strianese.
• Lithia Motors (NYSE: LAD): Large US public auto retailer group (franchised new and used vehicle sales, service, parts, F&I). Used here as an international scale and operating-model benchmark for the multi-revenue dealership business that Strianese operates at a single Argentine location.
• Ford Argentina S.A. Argentine subsidiary of Ford, a major competitor in passenger and commercial vehicles — including pickup trucks (Ranger line) that compete directly with the Volkswagen Amarok that Strianese sells. Authorized dealer network serves similar customers in Argentina.

Direct peers

• Grupo Maipú: Established Argentine multi-brand automotive dealer group. Operates a similar full-service dealership model (new/used vehicles, service, parts, financing) and competes with Strianese for retail and corporate fleet buyers in Argentina.
• Grupo Yammine: Argentine automotive dealer group active in vehicle sales, service, and parts. Competes with Strianese for retail auto customers and corporate fleet contracts within the Argentine market.
• Gancedo Volkswagen: Authorized Volkswagen dealer in the Buenos Aires region offering the same VW model lineup plus aftermarket parts, service, and Autoahorro-administration services. Direct competitor for VW buyers in GBA.
• Taraborelli Volkswagen: Established authorized Volkswagen dealer group in the Buenos Aires metropolitan area. Competes head-on with Strianese for the same VW retail, fleet, Autoahorro, and after-sales customers under the same VW Argentina franchise framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAk0HJzHe7zlL7E9QGheQ6w
• Facebookfacebook.com/strianesemotorsvolkswagen
• Instagraminstagram.com/strianesevw
• LinkedInlinkedin.com/company/strianese

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about strianese motors