eugenie, stratégie de marque

What eugenie, stratégie de marque does

eugenie is a Paris-based brand strategy consultancy founded in 2017 that serves large French enterprises with a co-construction methodology and proprietary singularity framework. The agency provides a full suite of brand development services including positioning, brand platform definition (plateforme de marque), brand architecture, naming, visual identity design, storytelling, content strategy, editorial line development, and 360° communication campaigns. The named client base spans luxury goods (Moët Hennessy), airport operations (Groupe ADP, Paris Aéroport), real estate and asset management (Perial, Corum Butler, Corum L'épargne, Réside Études), HVAC and industrial (Cotherm/Groupe Atlantic, Atlantic Systèmes, Valeo, Philips), professional services (Deloitte, Econocom, MeltOne), insurance (Solly Azar), and infrastructure, with 30+ named references accumulated over 7+ years.

The firm's core intellectual property is its co-construction methodology, which embeds client stakeholders across marketing, HR, RSE, finance, and legal throughout the strategy development process to drive organizational buy-in and brand resilience. This is operationalized through a proprietary "4 Marqueurs de Singularité" framework (Plasticité, Hypersensibilit, Générativité, Narrativité) that structures diagnostics and platform development, and is supported by certified facilitator credentials in LEGO SERIOUS PLAY and La Fresque du climat, which enable differentiated workshop engagements. The firm publishes an active thought leadership content engine (12+ blog articles) covering brand resilience, platform construction, and singularity.

Commercially, eugenie operates as a bespoke professional services firm with 1-10 employees based at 30 rue Boileau in the 16th arrondissement of Paris. The agency is founder-led by Galaxie Vujanic (Directeur de la Publication) and Grégori Loui (Directeur Artistique), with no disclosed funding rounds, parent company, or external investors. Revenue is generated through project-based and retainer-based consulting engagements, with no public pricing; all client relationships begin through direct email or website contact form inquiries. The go-to-market motion is sales-led, supported by organic SEO content and word-of-mouth referrals from the existing enterprise client base, and the firm operates exclusively in the French domestic market.

Name

eugenie, stratégie de marque

Legal name

eugenie

Website

https://eugenie.ooo

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

eugenie is a Paris-based, founder-led brand strategy consultancy founded in 2017 that serves large French enterprises across luxury, real estate, HVAC, infrastructure, and professional services with co-construction methodology, a proprietary singularity framework, and certified workshop facilitation.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Brand strategy consulting
• Visual identity design
• Brand platform development
• Naming and storytelling
• Integrated communication campaigns

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy Consulting Services: eugenie generates revenue through bespoke consulting engagements centered on brand strategy. Services include brand platform definition, brand identity design, storytelling, content strategy, and 360° communication campaigns. Engagements are project-based or retainer-based, with delivery across positioning, naming, branding, architecture, content, and communication deployment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

eugenie is a Paris-based brand strategy consultancy that helps mid-to-large French enterprises build differentiated brand platforms, visual identities, and integrated communication campaigns. Its services span positioning, brand platform definition, brand architecture, naming, storytelling, content strategy, and 360-degree campaigns, delivered through a co-construction methodology that engages clients' internal stakeholders via certified LEGO SERIOUS PLAY and La Fresque du climat workshops.

Product overview

eugenie is a brand strategy consulting agency offering a comprehensive suite of brand development services built around co-construction methodology. The core offering centers on strategic services including brand platform development (plateforme de marque), positioning, brand architecture, visual identity, and 360-degree communication campaigns. Supporting services include naming, storytelling, content strategy, and editorial line development. Deliverables include graphic and linguistic style guides, foundational discourse platforms, and brand books. The agency differentiates through certified facilitation methodologies including La Fresque du climat and LEGO SERIOUS PLAY, positioning itself as a strategic partner that co-constructs brand solutions with clients rather than delivering prescriptive recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning (Positionnement) Strategic brand positioning services including market analysis, target audience identification, and competitive differentiation to establish a unique and compelling brand position for enterprise clients.
• Brand Platform Development (Plateforme de marque) Brand platform development defining the brand's raison d'être, mission, vision, values, and promise to serve as the strategic foundation for all brand activities.
• Brand Architecture (Architecture de marque) Brand architecture services structuring the relationships between a company's master brand and sub-brands, product lines, or divisions for coherent brand portfolios.
• Visual Identity (Identité visuelle) Visual identity creation including logo design, graphic territory, and style guides that define the brand's visual expression and ensure consistency across all touchpoints.
• Content Strategy (Contenus) Content strategy and production including brand books, editorial lines, commercial presentations, and 360 communication campaigns to bring the brand to life.
• Naming Brand naming services for creating new brand names, product names, or renaming existing entities with distinctive and meaningful designations.
• Storytelling Brand storytelling services that craft the narrative and messaging framework to communicate the brand's essence, values, and promise to audiences.
• 360° Communication Campaigns (Campagnes 360) Integrated 360-degree communication campaigns spanning offline and online channels including print, radio, digital, and experiential marketing.
• Co-Construction Workshop Facilitation (Animation & facilitation) Workshop facilitation services using co-construction methodologies including La Fresque du climat and LEGO SERIOUS PLAY certified approaches to engage stakeholders in brand strategy development.

Quantifiable outcome

• The co-construction methodology is cited as generating stronger organizational alignment, greater employee engagement, and improved talent retention for client companies.
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• LEGO Group (LEGO Serious Play)coreOtherseugenie's facilitators hold official LEGO Serious Play certifications granted by the LEGO Group, enabling the agency to deliver certified strategy workshops using the methodology. This is a licensing/certification relationship that enables a key differentiator in eugenie's service delivery.
• La Fresque du ClimatminorOtherseugenie's experts are certified facilitators of La Fresque du climat (Climate Fresk), a collaborative climate education workshop methodology. This enables eugenie to incorporate climate awareness and sustainability dialogue into its brand strategy co-construction workshops.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• W&Cie: Independent French brand strategy consultancy specializing in brand platform, identity, and content strategy. Closely comparable to eugenie in size, methodology, and target client base within the French enterprise market.
• Dragon Rouge: Paris-headquartered independent brand consultancy with offices worldwide, offering brand strategy, naming, identity, and packaging. Direct competitor in the French market with overlapping service offerings and similar client tiers.
• Saguez & Partners: French independent brand and design consultancy delivering strategy, identity, and experience design for major French and international brands. Directly comparable offering and client tier to eugenie.
• Insign: Independent Parisian brand strategy and design agency focused on brand platform, identity, and editorial design. Competes with eugenie for mid-to-large French enterprise branding mandates with a similar bespoke delivery model.
• Carré Noir: Paris-based brand strategy and design consultancy (Publicis network) offering brand platform, positioning, naming, and visual identity services. Direct competitor for the same French enterprise brand transformation mandates eugenie targets.

Broad incumbents

• Interbrand: One of the world's largest brand consultancies with offices in Paris. Competes with eugenie across the full brand strategy value chain (positioning, naming, identity, architecture) but serves predominantly global enterprise clients.
• Brand Union: Global brand consultancy (now part of Superunion/Yellowstone) offering brand strategy, identity, and architecture. Operates a Paris office and competes for the same enterprise brand transformation work as eugenie.
• FutureBrand: International brand consultancy with a Paris office delivering brand strategy, identity, and experience design. Competes for the same French enterprise mandates as eugenie but with broader geographic reach and larger team capacity.
• Landor & Fitch: Global brand consulting and design network with deep French market presence through its Paris office. Directly comparable to eugenie in brand strategy, identity design, and brand architecture services but operates at vastly larger scale with multinational clients.
• BETC Design (HAVAS): Paris-based brand design and strategy practice within the Havas network. Delivers brand platform, visual identity, and content services to large French enterprises, overlapping with eugenie's core offerings but with the backing of a global holding company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eugenie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eugenie, stratégie de marque