ASP Fire (Pty) Ltd

What ASP Fire (Pty) Ltd does

ASP Fire (Pty) Ltd, trading as the fire-safety arm of South African private limited company Accredited Support Professionals (Pty) Ltd, is a Johannesburg- and Cape Town-based fire risk management and fire protection systems provider founded in 2013. The company operates as an integrated service and product business, delivering fire risk consulting and rational design assessments using the BS7974 Published Documents methodology, paired with the design, installation, and maintenance of a comprehensive suite of fire detection and suppression systems. The product portfolio spans automatic electronic fire detection (addressable and conventional), fire control alarm and evacuation systems, gas suppression (FM200, Novec 1230, CO2, Inergen, Pyroshield, Pro-Inert, Argonite), dry chemical, foam, water mist, water sprinkler, water deluge, pre-engineered vehicle suppression, kitchen hood suppression, fire water tanks and pumps, hose reels and hydrants, portable extinguishers, mobile fire trailer units, and protective clothing, with periodic maintenance and training services layered on top. The customer base comprises 70-plus named enterprise accounts across Financial Services, FMCG, Mining, Automotive, Telecommunications, Retail, Logistics, Agriculture, and Chemicals, including ABSA, Standard Bank, BMW, Sasol, MTN, Vodacom, Glencore, Tiger Brands, and Sappi.

The business runs on a consultative, direct-sales GTM in which accredited fire risk professionals conduct on-site assessments and rational designs before quoting project work; pricing is quote-based rather than published, and a WeTransfer document upload facility on the website supports client onboarding into the consulting process. Geographic reach is claimed across the entire African continent from the Gauteng base, supported by a Cape Town head office. The company is privately held, with no disclosed institutional investors, funding rounds, M&A, or leadership transitions in the available record, and reports a headcount in the 11-50 range. Competitive positioning rests on a stack of accreditations (ISO 9001, SABS, NFPA, FPASA, FDIA, SAQCC, ASIB, SFPE, SAICE, ECSA) and a BBBEE 2023-2024 certificate, which together qualify the firm for regulated enterprise and public-sector fire-safety work in South Africa.

Name

ASP Fire (Pty) Ltd

Legal name

Accredited Support Professionals (Pty) Ltd

Website

https://aspfire.co.za

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ASP Fire (Pty) Ltd is a South African fire risk consulting and fire detection and suppression systems provider serving enterprise customers across Financial Services, Mining, FMCG, Automotive, Telecommunications, and other industrial sectors from Johannesburg and Cape Town, with claimed pan-African reach.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Pump Inspection, Testing & Service (IMAIAJAF)

Keywords

• Fire risk consulting
• Fire suppression systems
• Fire detection systems
• Rational fire design
• Fire safety maintenance

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Fire Risk Consulting & Rational Design: Professional fire risk assessment and rational design services conducted by accredited fire risk professionals. Includes fire safety reports, fire engineering calculations, and compliance documentation.
2. Fire Detection & Suppression System Installation: Design, installation and maintenance of comprehensive fire detection and suppression equipment including electronic fire detection, gas suppression, dry chemical, foam, water mist, sprinkler systems, and portable extinguishers.
3. Training Services: Fire risk and safety training courses including standard programs and customized training developed around specific client needs. Covers fire marshal roles, evacuation drills, extinguisher training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ASP Fire provides professional fire risk consulting and rational design services, alongside the design, installation and maintenance of fire detection and suppression systems for enterprise and industrial clients. The company delivers a complete portfolio of suppression technologies (gas, water mist, foam, dry chemical, sprinkler, vehicle, kitchen hood) and detection systems (addressable, conventional, voice evacuation), complemented by training and proactive maintenance services.

Product overview

ASP Fire (Pty) Ltd operates as a fire risk management company offering an integrated portfolio of fire safety solutions. The core offering consists of Fire Risk Consulting & Rational Design services (covering qualitative design reviews, quantitative analysis using BS7974 methodology, and training) paired with a comprehensive suite of suppression and detection products. The suppression product line includes Water Mist, Water Sprinkler, Water Deluge, Foam, Dry Chemical, and Gas Suppression Systems (FM200, Novec, CO2, Inergen, Argonite), alongside Vehicle Suppression Systems, Kitchen Hood Suppression, and Portable/Mobile Fire Equipment. Detection offerings comprise Automatic Electronic Fire Detection Systems (addressable and conventional) and Fire Control Alarm/Evacuation Systems. Supporting services include Fire Water Tanks/Pumps, Hose Reels/Hydrants, Proactive Maintenance Solutions, and Protective Clothing/Fire Gear. The company also provides additional services such as flammable liquid store designs, visual safety programs, SHEQ safety files, emergency response plans, and evacuation drills. All solutions comply with SABS, NFPA, FPASA, FDIA, and SAQCC standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Risk Consulting & Rational Design Comprehensive fire risk assessment and rational design services where accredited fire risk professionals evaluate all areas of a property for fire safety, applying sound fire engineering principles to ensure compliance with fire safety objectives and reduce insurance premiums.
• Automatic Electronic Fire Detection Systems Systems that continuously monitor the environment and provide early warning with automatic suppression triggering, including addressable systems (pinpoint location) and conventional systems (zoned areas) using smoke detectors, heat detectors, beam detectors and aspirating air sample detectors for enterprise facilities.
• Fire Control Alarm and Evacuation Systems Fire alarm systems with voice messaging for emergency evacuation announcements, configurable as standalone, integrated with public address systems, or integrated with building management software, and monitorable off site via radio link to 24/7/365 control rooms.
• Gas Suppression Systems Gaseous mixture systems that extinguish fires without residue, triggered automatically by fire detection systems, including FM200, Novec 1230, CO2, Inergen, Pyroshield, Pro-Inert and Argonite for environments such as data centres and server rooms requiring rapid fire extinguishing.
• Dry Chemical Suppression Systems Large industrial static pipe systems combining dry chemical suppression with fire detection to protect against light to heavy industrial hazards such as flammable liquid storage and processing.
• Foam Suppression Systems Foam agent systems that cool and coat burning flammable liquids to restrict oxygen supply, used in flammable liquid transfer pipelines, storage tanks, chemical processing plants, fuel refineries, aircraft operations and LPG manufacturing areas.
• Pre-engineered Vehicle Suppression Systems Fire suppression systems installed on vehicles and mobile heavy equipment, designed per individual machine parameters, commonly used in mining, forestry, landfill and mass transit industries.
• Water Sprinkler Suppression Systems Fixed sprinkler systems distributing water via application-specific sprinkler heads activated by mechanical heat-sensitive devices when predetermined temperatures are exceeded in specific areas.
• Water Deluge Suppression Systems Water spray nozzle systems connected to continuous water supply, activated by automatic fire detection using medium or high velocity nozzles to suppress fire fuel sources in high-risk industrial applications.
• Water Mist Suppression Systems High-pressure water systems that create micro water vapor mist through micro nozzles, extinguishing fires through cooling effect and oxygen displacement and providing improved asset protection by minimising water damage.
• Restaurant Kitchen Hood Suppression Systems Kitchen fire suppression systems activated manually or automatically by fusible links, discharging suppression agent through piping to nozzles above cooking appliances, hoods, filters and ducts in commercial kitchens.
• Fire Water Tanks, Pumps and Water Reticulation Systems Design, installation and commissioning of fire water storage tanks, fire water pump systems and ancillary water reticulation infrastructure for sites where municipal water supply is insufficient for fire protection requirements.
• Fire Hose Reels and Fire Hydrants Fire hose reels and hydrants providing accessible controlled water supply with 30-meter fully extended hose coverage for effective fire suppression throughout building structures.
• Portable Fire Fighting Equipment and Extinguishers Complete range of portable fire extinguishers including DCP (1.5kg to 50kg), CO2 (2kg and 10kg), foam, water, gas, vaporising liquid and wet chemical variants for enterprise and facility deployment.
• Mobile Fire Trailer Units Towable fire suppression trailers built to client specifications, complete with generator, water pump, large volume water tanks, fire beaters and extinguishers for situations where permanent equipment installation is not cost-effective.
• Proactive Fire System Maintenance Solutions Periodic checking of fire detection and suppression systems by certified personnel to ensure operational readiness, with documentation as required by relevant standards, delivered as a recurring maintenance service.
• Protective Clothing Systems and Fire Gear Range of protective clothing systems for hazardous environments and fire gear for workers and safety personnel complementing the fire suppression solutions offered.
• Fire Risk and Safety Training Services Standard fire risk and safety training courses covering causes of fire, Fire Marshal roles, safety features, fire discovery actions, risk assessment, drills, evacuation, prevention and extinguisher usage, with customised programmes developed around specific client needs.

Quantifiable outcome

• Reduces insurance premiums through professional fire risk assessment and compliance
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• ASIB (Association of South African Institutes of Fire Engineering)minorOthersProfessional association membership providing industry networking and standards development participation
• SFPE (Society of Fire Protection Engineers)minorOthersProfessional society membership for fire protection engineering standards and best practices
• SAICE (South African Institution of Civil Engineering)minorOthersProfessional engineering institution membership
• ECSA (Engineering Council of South Africa)minorOthersStatutory body for registration of professional engineers in South Africa

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fidelity Services Group: Large South African security and fire services group offering fire detection, suppression installation and maintenance — competes with ASP Fire across enterprise and commercial accounts.
• AOS Group: South African fire and security systems integrator providing detection, suppression and compliance services to enterprise clients, overlapping directly with ASP Fire's core offering.
• Booyco Engineering: South African specialist in vehicle fire suppression systems for mining and heavy industry, directly comparable to ASP Fire's pre-engineered vehicle suppression line serving mining and forestry customers.
• Chase Fire Engineering: South African fire engineering and installation contractor serving industrial and commercial customers — directly comparable service portfolio and customer segment to ASP Fire.

Broad incumbents

• Honeywell: Global fire detection (Notifier, Xtralis) and building technologies incumbent — overlaps with ASP Fire on detection and integrated alarm systems for enterprise customers.
• Bosch Security and Safety Systems: Global fire alarm and evacuation systems manufacturer — overlaps with ASP Fire's detection, alarm and evacuation product line on commercial and industrial sites.
• Johnson Controls: Global fire protection and building automation giant (includes Tyco/ADT and SimplexGrinnell) — competes with ASP Fire on large multi-site enterprise and mining deals across Africa.
• Siemens: Global fire safety (Cerberus PRO) and building technologies provider — competes with ASP Fire for large infrastructure, industrial and data-centre accounts in Africa.
• Minimax: Global fire protection and special hazard suppression specialist — directly comparable to ASP Fire's gas suppression, foam and special hazard capabilities.
• Hochiki: Global manufacturer of fire detection and alarm products distributed through integrators — competes indirectly with ASP Fire's installed detection product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASP Fire (Pty) Ltd