Digs Design

What Digs Design does

Digs Design Co is a full-service interior design firm founded in 2012 by Jocelyn Chiappone and headquartered at 65 Bellevue Avenue, Newport, Rhode Island. The firm delivers end-to-end interior design services — including project management, materials selection, custom millwork design, furniture procurement, and installation oversight — for high-net-worth residential clients and boutique hospitality operators. Its signature methodology, the "Digs Mix," blends vibrant patterns, bold colors, and classic New England aesthetics into cohesive interiors marketed as "New England chic with a mastery of color and comfort."

The business operates as a project-based professional services practice generating revenue through design fees and markups on furniture and furnishings procurement; pricing is not publicly disclosed. A six-person team covers design and operations, working alongside a curated network of architects, builders, and artisans (including Donald Powers, New England Design Works, Lars Olson Fine Home Building, and Bob Ventura). Projects span from Cape Cod to Anguilla, with named engagements in Newport, Providence, Chatham, Harwich Port, Martha's Vineyard, Marion, and Scraggy Neck.

Customer acquisition is relationship-driven and earned-media-led. The firm does no paid advertising; instead it relies on shelter-publication features (House Beautiful, Traditional Home, New England Home, HGTV Magazine, Real Simple, Modern Luxury Interiors, Homes & Gardens), an Instagram presence, podcast appearances, and repeat referrals from its architect/builder network. Recognition includes a NAHB Living Best in American Living Gold Award for Historic Rejuvenation (2020), IFDA 2025 recognition, and Modern Luxury Interiors Best of Design 2026. The firm remains privately held and founder-owned with no external institutional investment.

Name

Digs Design

Legal name

Digs Design Co

Website

https://digsdesignco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Digs Design Co is a Newport, Rhode Island-based full-service interior design firm founded in 2012 that delivers end-to-end residential and boutique hospitality projects for high-net-worth clients across coastal New England and beyond, anchored by the founder's signature "Digs Mix" aesthetic.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior design services
• Residential interior design
• Boutique hospitality design
• Historic home renovation
• Custom home interiors

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design fees for residential and boutique commercial projects. Services include project management, design guidance, materials selection, procurement, and installation oversight. Revenue is generated through professional design fees and markups on furniture/furnishings procurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Digs Design Co is a full-service interior design firm that delivers custom residential interiors and boutique hospitality design from concept through installation. Services include project management, design guidance, materials and furniture selection, custom millwork design, procurement, and installation oversight for new construction, renovations, and room refreshes. The firm operates on professional design fees and procurement markups, with a signature "Digs Mix" aesthetic that blends vibrant patterns, bold colors, and timeless sophistication.

Product overview

Digs Design Co is a single, unified full-service interior design firm offering custom residential interiors for clients across the country. Founded in 2012 by Jocelyn Chiappone, the firm provides end-to-end design services including project management, materials selection, custom millwork design, furniture procurement, and installation. The firm's signature approach, known as the "Digs Mix," emphasizes classic custom interiors designed to be enjoyed for generations, with a focus on New England coastal aesthetics and personalized client solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Full-service interior design for residential and boutique hospitality clients, covering project management, design guidance, materials and furniture selection, custom millwork design, procurement, and installation oversight from concept through completion. Targets affluent homeowners undertaking new construction, renovations, or whole-home refreshes, plus boutique hotel and inn operators seeking distinctive interiors.

Quantifiable outcome

• Award-winning projects featured in major shelter publications
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Donald Powers (Architect)coreStrategic or Co-development PartnerArchitectural collaborator on historic renovation projects. Worked with Jocelyn Chiappone on the Providence Greek Revival home renovation on Benefit Street.
• New England Design WorkscoreStrategic or Co-development PartnerDesign/build partner collaborating on comprehensive kitchen renovations. Partnered on the Marion, Massachusetts shingle-style home project.
• Lars Olson Fine Home BuildingcoreStrategic or Co-development PartnerFine home building partner on custom residential projects. Collaborated on the Marion, Massachusetts kitchen renovation.
• Bob Ventura (Builder)coreStrategic or Co-development PartnerBuilder partner on residential projects in Newport's Historic Hill neighborhood. Constructed fireplace and built-ins for residential project.
• Trusted Network of Architects, Builders, Artisans, and TradesmencoreStrategic or Co-development PartnerThe firm maintains a trusted network of talented architects, builders, artisans and tradesmen who together create inspiring spaces. This network generates continued referrals year after year.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Havenly: Havenly is a tech-enabled interior design platform offering online and in-person design services. While operating at a different price point and delivery model, it represents the broader competitive landscape for residential interior design services and brand-defines what Digs is positioned against in the premium tier.
• Decorilla: Decorilla is an online interior design service matching clients with professional designers across price points. It addresses a different (mass-affluent) segment than Digs but competes for share of voice in residential design services and reflects the broader digitization trend shaping the category.

Direct peers

• Victoria Hagan Interiors: Victoria Hagan operates a high-end residential interior design practice with a similar full-service model, including custom furniture and millwork specifications. Comparable in scale, client profile, and project complexity.
• Bunny Williams Home: Bunny Williams' eponymous design practice and home furnishings business is a benchmark for high-end residential interior design. Comparable in client caliber, project scope, and full-service design-plus-procurement model to Digs.
• Jamie Drake: Jamie Drake's interior design practice (now Drake/Anderson) operates in the same high-end residential market with bold use of color and pattern. Comparable clientele, project complexity, and shelter-magazine visibility to Digs.
• Mark Sikes Interior Design: Mark Sikes runs a nationally recognized interior design firm with a coastal-leaning, pattern-forward aesthetic that closely mirrors Digs' signature blend of color and classic American style. Both serve affluent residential clients and feature regularly in the same shelter publications.
• Suzanne Kasler Interiors: Suzanne Kasler's Atlanta-based interior design firm serves affluent residential clients nationwide with a classical-yet-fresh aesthetic. Overlaps with Digs on luxury residential focus, product collaborations, and shelter-magazine editorial presence.
• Sheila Bridges Design: Sheila Bridges runs a well-known residential interior design firm with national press visibility and a luxury client base. Comparable in editorial profile, residential focus, and signature design sensibility to Digs.
• Cullman & Kravis: Cullman & Kravis is an established New York-based interior design firm specializing in luxury residential projects with classical roots. Comparable in clientele, project scope, and long-tenured brand position to Digs.

Broad incumbents

• RH (Restoration Hardware) Interior Design: RH has aggressively expanded into full-service interior design under the RH Interiors brand, leveraging its large physical galleries and brand recognition. Represents a well-capitalized incumbent competing for the same affluent residential client segment from a broader-portfolio position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Digs-Design-Company-485801904781145
• LinkedInlinkedin.com/company/digs-design-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digs Design