Whatley Farms
Shatley Farms is a family-owned wholesale supplier of Christmas trees and evergreen products founded in 1984 in Jefferson, NC, serving U.S. retailers, tree lots, nonprofits, and corporate buyers via a vertically integrated, climate-controlled distribution network.
- Company typePrivate
- Founded1984
- HeadquartersJefferson, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Whatley Farms does
Shatley Farms is a wholesale supplier of Christmas trees and complementary evergreen products, founded in 1984 and headquartered in Jefferson/West Jefferson, North Carolina, in the heart of the Blue Ridge Mountains. The company is a family-owned LLC and operates as one of the largest Fraser Fir producers in the United States, drawing on production capacity in Ashe County — the highest-volume Christmas tree-producing county in the country. Its core product set includes Fraser Fir, Douglas Fir, Balsam Fir, and Noble Fir cut trees, alongside a broad assortment of evergreen wreaths, garland, decorated baskets, bouquets, and seasonal decor.
Operations are vertically integrated, with the company controlling the production chain from seed source and seedling propagation through mature-tree harvest. This integration extends into post-harvest handling via climate-controlled distribution centers in both North Carolina and Virginia, which support a nationwide freight network offering full truckload, less-than-truckload, and international shipping options to wholesale buyers.
The business model is exclusively B2B wholesale with a $5,000 minimum order, serving garden centers and retailers, independent tree lot operators, nonprofit fundraising organizations, and corporate or hospitality buyers. Revenue mechanics are driven by volume-based seasonal pricing, supplemented by value-added services such as custom labeling, merchandising support, and inventory tracking. The company maintains active membership in the National Christmas Tree Association, North Carolina Christmas Tree Association, and Virginia Christmas Tree Growers Association, reinforcing its position in the wholesale channel.
Whatley Farms firmographics
Firmographics- Name
- Whatley Farms
- Legal name
- Shatley Farms LLC
- Website
- https://shatleyfarms.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shatley Farms is a family-owned wholesale supplier of Christmas trees and evergreen products founded in 1984 in Jefferson, NC, serving U.S. retailers, tree lots, nonprofits, and corporate buyers via a vertically integrated, climate-controlled distribution network.
- Ownership category
- akta.pro rank
Whatley Farms industry classification
Industry- Product category
- Wholesale Christmas Tree Supply
- NAICS
- Forest Nurseries and Gathering of Forest Products (11321), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industry
- Seed & Nursery Stock Distribution and Logistics (AFAMADAL)
Keywords
Where Whatley Farms is headquartered
LocationHeadquarters
- HQ city
- Jefferson
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Whatley Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Christmas Trees: Primary revenue stream from wholesale Fraser Fir, Douglas Fir, Balsam Fir, and Noble Fir Christmas trees sold to retailers nationwide. Trees available in various species from 2'-15' height. Revenue generated through bulk wholesale orders with minimum $5,000 purchase requirement.
- Evergreen Products: Secondary revenue from complementary holiday products including wreaths (various styles and sizes), garland (Cedar, White Pine, Fraser Fir), baskets (centerpiece, sleigh, cornucopia), and decor items (door swags, candle rings, mantle pieces)
- Freight and Logistics Services: Arranged shipping services including dry van and refrigerated trailers, with nationwide delivery through an extensive network of freight companies. Split lot, replenishment shipments, and LTL delivery available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Wholesale Christmas Trees - Baled |
| Unit Pricing | Multi-year contract | Wreaths and Evergreen Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Whatley Farms product offering
Product offeringCore offering
Shatley Farms is a vertically integrated wholesale supplier of premium Fraser Fir, Douglas Fir, Balsam Fir, and Noble Fir Christmas trees in sizes from 2' to 15', complemented by handcrafted evergreen wreaths, garlands, baskets, bouquets, and décor items. The company grows, harvests, stores, packages, and ships fresh products to retailers, garden centers, tree lot operators, nonprofits, and corporate/hospitality buyers nationwide, with a $5,000 minimum wholesale order requirement.
Product overview
Shatley Farms is a vertically integrated wholesale supplier of premium Fraser Fir Christmas trees and evergreen products, controlling all processes from seed source to mature trees. The company operates with distribution centers in North Carolina and Virginia and serves retailers nationwide. The core product portfolio centers on four Christmas tree species (Fraser Fir, Douglas Fir, Balsam Fir, Noble Fir) complemented by wreaths, garlands, baskets, bouquets, and decorative items. Services include labeling (UPC/QRC/private label), merchandising support, packaging options (crates, display boxes, pallets, loose), and freight logistics. The company emphasizes sustainability, quality control through climate-controlled storage, and reliable on-schedule delivery with a $5,000 minimum order requirement.
Differentiator
Problem solved
Functional benefit
Products and services
- Fraser Fir Christmas Trees Flagship wholesale Christmas tree grown in the Blue Ridge Mountains of North Carolina and Virginia, valued for excellent needle retention, rich fragrance, and strong branches. Available in sizes ranging from 3' to 14', plus a tabletop variety with stands. Sold to retail buyers nationwide.
- Douglas Fir Christmas Trees Wholesale Christmas tree noted for a dense, full bushy shape, soft dark green needles, and distinctive pine-like scent. Available in sizes ranging from 6' to 10'. Sold to retail buyers nationwide.
- Balsam Fir Christmas Trees Wholesale Christmas tree featuring airy, flexible branches, attractive form, and pleasant fragrance with dark green needles. Native to the northern United States and Canada. Available in sizes ranging from 6' to 9'. Sold to retail buyers nationwide.
- Noble Fir Christmas Trees Wholesale Christmas tree with a spruce-like appearance, soft blue-green needles on stiff, evenly spaced branches suitable for heavy ornaments, featuring 1-inch needles with excellent needle retention. Available in sizes 6' to 7'. Sold to retail buyers nationwide.
- Wholesale Wreaths Handcrafted evergreen wreaths available in various shapes and sizes including Fraser Fir, Boxwood, Southern Mix, Mixed Evergreen, Grapevine, and specialty designs with bows, cones, and berries. Sold wholesale to retail buyers.
- Wholesale Garland Lush, fragrant garlands crafted from sustainably harvested evergreens including Cedar, White Pine, White Pine & Cedar blend, and Fraser Fir. Available in 25' and 75' lengths in standard and heavy weights. Sold wholesale to retail buyers.
- Wholesale Holiday Baskets Decorative holiday baskets crafted with fresh sustainably grown evergreens, including Centerpiece Baskets, Hanging Baskets, Sleigh Baskets, Cornucopia Baskets, Wicker Baskets, and Welcome Baskets. Sold wholesale to retail buyers.
- Wholesale Bouquets
Quantifiable outcome
- Trees retain freshness for weeks or months with proper care
- +2 more outcomes
Companies that use Whatley Farms
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Whatley Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Whatley Farms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- National Christmas Tree AssociationminorIndustry membership organization. Membership provides access to association research, industry news, standards, and regulations. Helps ensure best quality tree growing practices.
- North Carolina Christmas Tree AssociationminorState-level industry association. Membership provides resources, industry standards, and networking opportunities for NC Christmas tree growers.
- Virginia Christmas Tree Grower's AssociationminorState-level industry association for Virginia Christmas tree producers. Membership provides access to research, standards, and industry updates specific to Virginia growing conditions.
- Freight Carrier NetworkcoreExtensive network of freight companies providing transportation resources for nationwide delivery. Companies must have experience hauling Christmas trees, pass screening requirements, and be able to arrange store-level delivery appointments.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Whatley Farms competitors and assessment
Company assessmentRegional players
- Beaver Dam Christmas Tree Farm: Virginia-based Christmas tree operation located in a similar Blue Ridge growing region. Competes for the same Fraser fir supply, labor, and Mid-Atlantic retail/lot buyer base as Shatley.
- Cool Springs Nursery: North Carolina-based nursery and Christmas tree operation. Geographic proximity to Shatley's Blue Ridge growing region makes it a direct regional competitor for the same Fraser fir supply and downstream retail accounts.
- Brookwood Christmas Tree Farm: Ashe County-area Christmas tree operation in North Carolina. Direct regional competitor with overlapping Fraser fir supply, similar growing conditions, and identical target retail/lot buyer base.
Direct peers
- Holiday Tree Farms: Oregon-based wholesale Christmas tree grower and one of the largest operations in the Pacific Northwest, serving national retailers with multiple species. Comparable scale, B2B wholesale model, and multi-species offering to Shatley.
- Mountain View Christmas Tree Farm: Multi-state wholesale Christmas tree supplier offering multiple species in sizes suitable for retail chains and tree lots. Comparable product breadth and B2B distribution model to Shatley Farms.
- High Valley Christmas Tree Farm: Mid-Atlantic wholesale Christmas tree supplier offering Fraser fir and other species to retailers and tree lots. Comparable product mix and B2B wholesale model targeting seasonal retail demand.
- Tom's Christmas Tree Farm: Florida-based Christmas tree distributor that sources and supplies trees and holiday decor to retailers and tree lots nationwide. Comparable wholesale distribution model and complementary evergreen product offering.
- Dull's Tree Farm: One of the largest choose-and-cut and wholesale Christmas tree operations in the Midwest (Bluffton, Indiana). Operates at a similar scale with multi-species offering and serves retailers/lots across broad geographies - directly comparable vertical structure to Shatley.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whatley Farms social profiles
Digital presenceWhatley Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whatley Farms leadership team
Management profileNumber of profiles
Whatley Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whatley Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whatley Farms
What does Whatley Farms do?
Shatley Farms is a vertically integrated wholesale supplier of premium Fraser Fir, Douglas Fir, Balsam Fir, and Noble Fir Christmas trees in sizes from 2' to 15', complemented by handcrafted evergreen wreaths, garlands, baskets, bouquets, and décor items. The company grows, harvests, stores, packages, and ships fresh products to retailers, garden centers, tree lot operators, nonprofits, and corporate/hospitality buyers nationwide, with a $5,000 minimum wholesale order requirement.
Is Whatley Farms a public or private company?
Whatley Farms is a private company. It is classified as family owned and is currently operating.
When was Whatley Farms founded?
Whatley Farms was founded in 1984. It employs 1 to 10 people.
Where is Whatley Farms based?
Whatley Farms is headquartered in Jefferson, United States, in the North America region.
How does Whatley Farms make money?
Three revenue lines are on record. Wholesale Christmas Trees are the primary driver. The others are evergreen Products and freight and Logistics Services.
Who are Whatley Farms's main competitors?
Regional players on record are Beaver Dam Christmas Tree Farm, Cool Springs Nursery and Brookwood Christmas Tree Farm. Direct peers are Holiday Tree Farms, Mountain View Christmas Tree Farm, High Valley Christmas Tree Farm, Tom's Christmas Tree Farm and Dull's Tree Farm.
Does Whatley Farms have an API?
No public API is recorded for Whatley Farms.
What industry is Whatley Farms in?
Whatley Farms's product category is Wholesale Christmas Tree Supply. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAMADAL, Seed & Nursery Stock Distribution and Logistics. Its NAICS code is 11321 and its SIC code is 800.