26 Extreme Ltd

What 26 Extreme Ltd does

26 Extreme Ltd is a privately held Northern Ireland-based event management company, incorporated as a UK private limited company with its registered office in Warrenpoint, Co Down. The company organises trail running and endurance events in Ireland's outdoor locations and provides online registration and ticketing for participants through two web properties: 26extreme.com (marketing and corporate services site) and 26.events (event registration and ticketing platform with Google OAuth login). Its core product portfolio comprises the Mourne Way Marathon (launched 2009, Ireland's first mass-participation off-road marathon) and the Causeway Coast Marathon series (launched 2010, Northern Ireland's North Coast), both with multiple race categories ranging from 10km to a 64km Ultra, alongside sub-products including Mountain Summit guided events across seven Irish and UK peaks, bespoke trail running and walking challenges, and a standalone event registration/entry system. Six of the company's races carry International Trail Running Association (ITRA) point accreditation, supporting international runner participation.

The company's revenue model is dual-stream. The consumer stream consists of one-time registration fees from individual participants in self-serve online registration, with publicly disclosed unit pricing of $39.00–$99.00 per entry depending on race category. The B2B stream consists of professional services revenue from charity and corporate event contracts, providing end-to-end event management including route mapping, risk assessments, permit acquisition, timing and live tracking, medical planning, marshals, merchandise, and equipment rental, supported by public liability insurance up to £10 million. Named enterprise and non-profit clients include TikTok (bespoke EMEA team charity run in Dublin), Marie Curie (annual Twilight Walk), Cancer Focus NI (Causeway Coast Marathon beneficiary), The Children's Cancer Unit Charity, and Firmus Energy. Distribution is direct via the company's websites to individual consumers and via direct sales to corporate/charity clients. Sponsors and minor partners include Mourne Mountains Brewery and Basalt Six, with Cancer Focus NI and Marie Curie as core strategic charity partners.

Operationally, 26 Extreme is a small founder/owner-operated business with 1–10 employees; named team members include Ian, Lucy, and Cormac McCann. The company has no disclosed external funding, no parent company, no subsidiaries, and no M&A activity. Minor platform integrations include Google OAuth for identity and Garmin Connect for route hosting. The company operates across Northern Ireland, the Republic of Ireland, and the United Kingdom, and continues to schedule annual flagship races through 2025–2026.

Name

26 Extreme Ltd

Legal name

26 Extreme Ltd

Website

https://26extreme.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

26 Extreme Ltd is a Northern Ireland-based event management company that organises trail running and endurance races across Ireland and provides online registration, ticketing, and end-to-end event management services for individual runners, charities, and corporate clients.

Ownership category

akta.pro rank

Product category

Endurance Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

akta.pro secondary industries

Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL), Hiking, Trekking & Mountain Guiding (THAJABAA), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Trail running events
• Endurance race organization
• Charity event management
• Corporate running challenges
• Off-road marathon events

Headquarters

HQ city

Warrenpoint

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Public Event Registration Fees: Individual participants pay entry fees to participate in trail running and marathon events. Registration prices range from $39.00 to $99.00 for the Causeway Coast Marathon 2025, with categories including 10km, half marathon, marathon, ultra, and challenge walk.
2. Charity and Corporate Event Services: Since 2007, the company has designed and delivered exceptional events for charities and businesses. Services include event management, route mapping, risk assessments, emergency planning, permit acquisition, route marking, aid stations, timing, marshal deployment, merchandise, and equipment rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

26 Extreme Ltd designs, organizes, and delivers trail running, ultra-marathon, and mountain summit events across Ireland, primarily in Northern Ireland. The company provides ITRA-accredited races for individual participants and comprehensive event management services — including route mapping, risk assessments, permits, timing, marshal deployment, and merchandise — for charities and corporate clients.

Product overview

26 Extreme Ltd operates as an event management company offering a portfolio of trail running events and corporate/charity event services. The core product portfolio includes three flagship annual trail running events: the Mourne Way Marathon (launched 2009), Causeway Coast Marathon (launched 2010), and Basalt Breaks Giants Causeway Coast Marathon (launched 2010). These events range from 10km to 64km Ultra distances and are certified by ITRA (International Trail Running Association) for point allocation. Additionally, the company provides comprehensive charity and corporate event management services including mountain summit events, trail running challenges, and bespoke walking events. The company also offers an internal event registration and entry system platform for participants.

Differentiator

Problem solved

Functional benefit

Brands

• 26.events: Event registration platform used for managing event bookings and participant registrations.

Products and services

• Charity & Corporate Event Services Comprehensive event management services for charities and corporate organizations including route mapping, risk assessments, permit acquisition, timing systems, medical staff provision, marshal deployment, merchandise, and equipment rental.
• Mourne Way Marathon Events Trail running event held in the Mourne Mountains, including marathon and ultra-marathon categories attracting endurance athletes from Ireland, the UK, and beyond.
• Causeway Coast Marathon Ireland's premier off-road marathon featuring five categories: 10km, Half Marathon, Marathon, Ultra (64km), and Challenge Walk, with proceeds benefiting Cancer Focus NI.
• Basalt Breaks Giants Causeway Coast Marathon Trail running event featuring the North Coast of Northern Ireland including the iconic Giant's Causeway, covering cliffs, beaches, and scenic coastal terrain.
• Mountain Summit Events Guided hikes and waymarked mountain events including Slieve Donard Summit, Mourne Wall Challenge, Cuilcagh Summit, Mweelrea Summit, Lugnaquilla Summit, Carrauntoohil Summit, and Croagh Patrick Summit.
• Trail Running & Walking Challenges Bespoke running and walking challenges tailored to organizational needs, delivering safe and professionally managed trail running and walking events for charity and corporate clients.
• Event Registration & Entry System Online registration and ticketing platform used for managing event bookings, participant accounts, ticket downloads, and participant tracking across the company's portfolio of events.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mourne Mountains BreweryminorOthersLocal brewery partner shown in the sponsors section. Partner's shop link is featured on the website footer for additional customer engagement.
• Basalt SixminorOthersSponsor shown in the website footer and sponsor logos section. Event partner providing support for company events.
• Cancer Focus NIcoreStrategic or Co-development PartnerLong-standing charity partner that benefits from the annual Causeway Coast Marathon events. The partnership provides charitable fundraising opportunities through the company's events.
• Marie CuriecoreStrategic or Co-development PartnerAnnual Twilight Walk partner where 26 Extreme manages the entire event including event village setup, route management, live music, and fireworks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Athletics Ireland: National governing body for athletics in Ireland that sanctions and certifies road and off-road races; ecosystem participant whose permits, sanctions, and championship allocations directly affect 26 Extreme's flagship Mourne Way and Causeway Coast events.
• Mourne Mountains Brewery: Local Northern Ireland brewery partner and sponsor linked from 26 Extreme's footer; an ecosystem/supplier partner rather than a direct competitor, indicative of the local commercial partnerships supporting event production.

Broad incumbents

• Great North Run (The Great Run Company): Established UK mass-participation running event organizer (Great North Run, Great Manchester Run, etc.); overlaps with 26 Extreme on running event production and registration, but operates at materially larger scale across broader event formats.
• RunSignup: Large US-based race registration and event management platform serving thousands of endurance events; overlaps with 26 Extreme's 26.events platform in functionality and target market (race directors and endurance participants).
• UTMB World Series: Global ultra-trail running circuit operated by UTMB Group that awards ITRA points and qualification slots; comparable as the leading global brand in the exact ultra-endurance category 26 Extreme competes in via its ITRA-scoring events.

Emerging players

• Race Roster: Endurance event registration platform with a strong base of running and trail races; comparable as an alternative registration platform that event organizers of 26 Extreme's size could adopt, indicating direct platform-level competitive overlap.

Direct peers

• Threshold Sports: UK-based adventure and trail running event organizer running trail and ultramarathon series; directly comparable in product (off-road endurance races), geography (UK and Ireland adjacency), and B2B event management capability.
• Lets Do This: UK-headquartered endurance event marketplace that helps runners discover and register for marathons, ultras, and trail races; comparable as both an event registration platform and a discovery channel for endurance events overlapping 26 Extreme's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/26-extreme-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 26 Extreme Ltd