ACAC
ACAC is a private outpatient mental health and substance use disorder counseling practice in Muskegon, Michigan, serving West Michigan residents with master's-level therapists across two office locations. It bills insurance carriers including Medicare, Medicaid, and major commercial payers for weekly therapy, MAT, and court-related evaluations.
- Company typePrivate
- Founded-
- HeadquartersGrand Rapids, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What ACAC does
ACAC is a private outpatient mental health and substance abuse counseling practice based in Muskegon, Michigan, operating from two physical locations (North Office at 1190 E Apple Ave and South Office at 1128 Roberts Street). The practice delivers a coordinated continuum of services including mental health counseling for anxiety, depression, grief, trauma, and stress; substance use disorder treatment anchored by Medication-Assisted Treatment (MAT) using Suboxone and injectable Sulocade combined with therapy and Recovery Coach support; and specialized court- and DMV-related assessments including driver's license appeal evaluations and court-ordered psychosocial and substance abuse evaluations. Its clinical team consists of approximately five master's-level licensed therapists (Anje Banks, Ann W. Dawson, David Neal, Venettie Poston, Michael Duthler) plus an Office Manager (Ben Worth), supported by over 20 years of combined experience in behavioral health and substance abuse treatment in West Michigan.
The practice runs on a fee-for-service, insurance-reimbursed model, accepting Blue Cross Blue Shield, Cigna, Aetna, Priority Health, Molina, United HealthCare, Medicare, and Michigan Medicaid. Standard delivery is weekly 55-minute therapy sessions scheduled primarily between 9AM and 5PM, with some after-hours availability, and individualized treatment plans developed after a comprehensive intake assessment. Family members, life partners, and the client's physician may be included in care planning with client consent.
ACAC's go-to-market is direct-to-consumer, relying on insurance network directories, physician referrals, and organic discovery through its website. There is no mobile app, no API, no digital platform, and no AI tooling; the practice's technology footprint is limited to a Squarespace marketing site and phone-based scheduling. The business is small, single-market, privately held, and has not disclosed revenue, funding, or ownership structure.
ACAC firmographics
Firmographics- Name
- ACAC
- Legal name
- ACAC
- Website
- https://acacsite.com
- Company type
- Private
- Operating status
- Operating
- Short description
- ACAC is a private outpatient mental health and substance use disorder counseling practice in Muskegon, Michigan, serving West Michigan residents with master's-level therapists across two office locations. It bills insurance carriers including Medicare, Medicaid, and major commercial payers for weekly therapy, MAT, and court-related evaluations.
- Ownership category
- akta.pro rank
ACAC industry classification
Industry- Product category
- Outpatient Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)
Keywords
Where ACAC is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ACAC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance-Reimbursed Therapy Services: Fee-for-service model where services are billed to insurance carriers. The practice accepts multiple commercial insurers (Cigna, Blue Cross Blue Shield, Aetna, Priority Health, etc.) and government programs (Medicare, Medicaid). Clients may have copays or deductibles depending on their insurance coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based outpatient therapy sessions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ACAC product offering
Product offeringCore offering
ACAC provides outpatient mental health counseling and substance use disorder treatment through weekly 55-minute therapy sessions delivered by master's level licensed counselors at two Muskegon, Michigan offices. Services include individual therapy for anxiety, depression, trauma, grief, and stress; Medication-Assisted Treatment (MAT) with Suboxone and injectable Sulocade; Driver's License Appeal Evaluations; and court-ordered psychosocial and substance abuse evaluations.
Product overview
ACAC is an outpatient mental health and substance abuse counseling service provider offering a coordinated set of treatment services. The core offerings include Mental Health Counseling for conditions such as anxiety, depression, trauma, and grief; Substance Use Disorder Treatment featuring Medication-Assisted Treatment (MAT) with Suboxone and Sulocade combined with therapy and Recovery Coach support; and Special Assessments including Driver's License Appeal Evaluations and court-ordered Psychosocial and Substance Abuse Evaluations. All services are delivered by experienced master's level therapists at two locations in Muskegon, Michigan.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Counseling Outpatient mental health counseling services provided by master's level therapists, addressing anxiety, stress, depression, grief, trauma, and other mental health issues through weekly 55-minute sessions.
- Substance Use Disorder Treatment Evidence-based addiction treatment combining Medication-Assisted Treatment (MAT) with Suboxone and injectable Sulocade, plus therapy, Recovery Coach support, and other supportive services for individuals with substance use disorders.
- Driver's License Appeal Evaluations Substance use evaluations required for driver license reinstatement appeals, completed by licensed professional counselors with over 20 years of experience in West Michigan.
- Psychosocial and Substance Abuse Evaluations Court-ordered pre-trial and post-trial evaluations including psychosocial assessments and substance use evaluations completed by licensed counselors.
Quantifiable outcome
- Over 20 years providing behavioral health services in West Michigan
- +1 more outcomes
Companies that use ACAC
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
ACAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ACAC partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
ACAC competitors and assessment
Company assessmentBroad incumbents
- Rogers Behavioral Health: Regional behavioral health system offering outpatient mental health and substance abuse treatment in the Upper Midwest. Comparable outpatient service lines to ACAC's counseling and SUD programs.
- Acadia Healthcare: National behavioral healthcare operator offering inpatient and outpatient psychiatric and substance abuse treatment. Comparable service categories to ACAC but at significantly broader scale and scope.
- Behavioral Health Group (BHG): Large national outpatient provider of Medication-Assisted Treatment with 80+ locations. Comparable in core MAT service line to ACAC but operates at vastly larger scale across many states.
Direct peers
- BrightView Health: Outpatient addiction treatment provider offering MAT, counseling, and recovery support across multiple states. Closely comparable to ACAC's integrated mental health, MAT, and case management model.
- Cherry Health: Grand Rapids-based Federally Qualified Health Center providing integrated primary care, behavioral health, and substance abuse treatment. Comparable to ACAC in offering outpatient mental health services within the same West Michigan market.
- Pine Rest Christian Mental Health Services: The largest behavioral health provider in West Michigan, headquartered in Grand Rapids, offering outpatient mental health and substance abuse treatment across a broad continuum. Directly comparable to ACAC in service mix (counseling, MAT, evaluations) and regional footprint.
- CleanSlate Centers: National outpatient provider specializing in Medication-Assisted Treatment for opioid and alcohol use disorders. Highly comparable to ACAC's MAT service line using Suboxone/Sublocade combined with counseling, though at much larger scale.
- Network180: Community Mental Health Services Program for Kent County (Grand Rapids), providing outpatient behavioral health and substance abuse services. Comparable regional peer offering similar counseling and SUD treatment services to ACAC's catchment.
- Arbor Circle: Grand Rapids-based behavioral health and family services nonprofit serving West Michigan. Comparable to ACAC in regional scope and outpatient mental health/substance abuse counseling offerings.
Regional players
- Ottagan Addictions Recovery (OAR): Holland, Michigan-based addiction recovery provider serving the broader West Michigan region. Comparable outpatient SUD treatment services to ACAC's Muskegon-area practice.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ACAC social profiles
Digital presenceACAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACAC leadership team
Management profileNumber of profiles
Profiles6 records
ACAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACAC
What does ACAC do?
ACAC provides outpatient mental health counseling and substance use disorder treatment through weekly 55-minute therapy sessions delivered by master's level licensed counselors at two Muskegon, Michigan offices. Services include individual therapy for anxiety, depression, trauma, grief, and stress; Medication-Assisted Treatment (MAT) with Suboxone and injectable Sulocade; Driver's License Appeal Evaluations; and court-ordered psychosocial and substance abuse evaluations.
When was ACAC founded?
ACAC was founded in -1.
Where is ACAC based?
ACAC is headquartered in Grand Rapids, United States, in the North America region.
How does ACAC make money?
One revenue line is on record: insurance-Reimbursed Therapy Services.
Who are ACAC's main competitors?
Broad incumbents on record are Rogers Behavioral Health, Acadia Healthcare and Behavioral Health Group (BHG). Direct peers are BrightView Health, Cherry Health, Pine Rest Christian Mental Health Services, CleanSlate Centers, Network180 and Arbor Circle. Ottagan Addictions Recovery (OAR) is listed as a regional player.
Does ACAC have an API?
No public API is recorded for ACAC.
What industry is ACAC in?
ACAC's product category is Outpatient Behavioral Health Services. Its primary akta.pro industry code is HLAFACAG, Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs). Its NAICS code is 621420 and its SIC code is 8093.