Wehrli Weinbau AG

What Wehrli Weinbau AG does

Wehrli Weinbau AG is a privately held, family-owned Swiss wine estate headquartered in Küttigen, Canton Aargau, Switzerland, operating since 1948 and currently led by the third generation (with a fourth generation entering the business). The company produces a portfolio of approximately 20 still and sparkling wines from grape varieties including Pinot noir, Riesling-Sylvaner, Sauvignon blanc, Malbec, Merlot, Pinot gris, and Gewürztraminer, drawn from approximately 11 hectares of own vineyards spread across three distinct Aargau terroir regions (Küttigen/muschelkalk producing mineral wines, Erlinsbach/iron-rich limestone producing fruity wines, and Seengen/moraine producing full-bodied wines). Viticulture follows Integrated Production (IP) standards with biological pest control, and the estate participates in the PFLOPF precision farming project (2019-2026) targeting at least 25% reduction in plant protection product usage.

The business monetizes through three primary revenue streams: direct-to-consumer wine sales (own storefront in Küttigen and e-commerce shop at shop.wehrli-weinbau.ch), B2B contract winemaking services (Lohnkelterung/Lohnarbeit) covering an additional ~11 hectares for external vineyard owners, and resale of Quid refreshment beverage. Distribution is purely domestic Switzerland via physical winery sales, online shop delivery, gastronomy/restaurant accounts, and event participation (WeinGenussPlus, Aargauer Messe, Offener Weinkeller, Swiss Wine Tasting). Marketing relies on earned media (Aargauer Zeitung, SRF, NZZ, Falstaff, Vinum, Gault&Millau, Tagesschau), social channels, and regional wine events. Pricing is not publicly disclosed; the company is registered in the Canton Aargau Commercial Register as an Aktiengesellschaft (CHE-477.782.285 MWST) with no external investors or parent company.

Name

Wehrli Weinbau AG

Legal name

Wehrli Weinbau AG

Website

https://wehrli-weinbau.ch

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Wehrli Weinbau AG is a 3rd/4th-generation family-owned Swiss wine estate in Küttigen, Aargau, producing ~20 wines across 11 hectares of own vineyards in three terroir regions, selling direct-to-consumer plus contract winemaking services to external growers.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYAFAGAJAB

Grape Growing & Canopy Management (In-Season Vineyard Operations)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYCRAOAIAA

Beer, Wine & Spirits Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

Keywords

• Swiss wine production
• Aargau wines
• Contract winemaking
• Estate winery
• Vineyard management

Headquarters

HQ city

Küttigen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Production and sale of proprietary wines under the Wehrli's brand, including red, white, rosé, and sparkling wines. Sales through direct winery purchases and e-commerce web shop.
2. Lohnkelterung / Contract Winemaking: Custom winemaking services for external winemakers and vineyard owners. Covers approximately 11 additional hectares of vineyard land. Services include labeling, bottling, full vinification, and vineyard labor support.
3. Quid Soft Drink Sales: Sales of Quid, an refreshment beverage (Das Erfrischungsgetränk), available directly from the winery.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wehrli Weinbau AG is a family-owned Swiss winery producing and selling Aargau wines (red, white, rosé, sparkling) from approximately 11 hectares of vineyards across three terroir regions (Küttigen, Erlinsbach, Seengen). The portfolio includes over 20 varieties such as Pinot noir, Riesling-Sylvaner, Sauvignon blanc, Malbec, Merlot, Pinot gris, Gewürztraminer, plus the Aurea summer white assemblage and the limited-edition Limit-Serie. The company also offers contract winemaking services (Lohnkelterung) and vineyard labor (Lohnarbeit) to external winemakers, covering approximately 11 additional hectares.

Product overview

Wehrli Weinbau AG is a family-owned Swiss wine estate in Küttigen, Aargau, producing a diverse portfolio of still wines (red, white, rosé) and sparkling wines under the 'Wehrlis' brand. The product range includes single-varietal wines and assemblages from grape varieties such as Pinot noir, Riesling-Sylvaner, Sauvignon blanc, Malbec, Merlot, Pinot gris, and Gewürztraminer, sourced from multiple Aargau vineyard locations. Special products include the Aurea summer white wine Assemblage, the limited-edition Limit-Serie with individually numbered bottles, and the Quid refreshment beverage. The winery also offers contract winemaking services (Lohnkelterung/Lohnarbeit) for external clients. The estate manages approximately 11 hectares of own vineyards plus 11 hectares of contracted vineyard land.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot noir AOC Red wine from Pinot noir grapes grown in Aargau region, available from multiple vineyard locations (Küttigen, Erlinsbach, Brestenberg, Biberstein, Auenstein, Stierenbluet) including Barrique aged variants.
• Riesling-Sylvaner AOC White wine from Riesling-Sylvaner grapes sourced from Küttigen, Erlinsbach, and Auenstein vineyards. One of the estate's signature white wines.
• Sauvignon blanc AOC White wine from Sauvignon blanc grapes, available in standard and Barrique aged versions from Küttigen vineyard.
• Aurea Summer white wine Assemblage combining Sauvignon blanc, Riesling-Sylvaner, Pinot gris, and Gewürztraminer from Küttigen, AOC Aargau. Dry style with 12.5% alcohol.
• Malbec AOC Red wine from Malbec grapes from Küttigen vineyard, AOC classified.
• Merlot AOC / Merlot Malbec AOC Red wines from Merlot grapes and Merlot-Malbec blend from Erlinsbach vineyard, AOC classified.
• Gheld AOC / Gheld Barrique AOC Red wine from Biberstein vineyard, available in standard and Barrique aged versions.
• Pinot gris AOC White wine from Pinot gris grapes sourced from Küttigen and Brestenberg vineyards.
• Gewürztraminer AOC Aromatic white wine from Gewürztraminer grapes from Küttigen vineyard.
• Esprit Barrique AOC Premium white wine aged in barrique from Küttigen vineyard, specifically designed for the gastronomy sector.
• Blanc de noir AOC White wine made from dark-skinned grapes, available from Küttigen and Brestenberg vineyards.
• Rosé AOC Rosé wine from Erlinsbach vineyard.
• Perle Blanc Brut AOC / Perle Blanc Rosé AOC Sparkling wines in brut and rosé styles.
• Wehrlis Symphonie AOC / Wehrlis Weinkrone AOC Signature blended wines representing the estate's portfolio.
• Weisser Sauser Traditional Swiss partially fermented grape juice.
• Limit-Serie (including Limit 1812) Limited edition wines with individually numbered bottles and technology-themed labels. Grape varieties include Malbec, Merlot, and Gamaret, aged 36 months in barrique.
• Quid - Das Erfrischungsgetränk Refreshing beverage sold directly at the winery. Product of www.quid.swiss.
• Lohnkelterung und Lohnarbeit (Contract Winemaking Services) Contract winemaking and vineyard management services for other winemakers and vineyard owners. Includes labeling, bottling, and full vinification services. Covers approximately 11 additional hectares of vineyard land.

Quantifiable outcome

• PFLOPF project targets minimum 25% reduction in plant protection product usage
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PFLOPF Project ConsortiumcoreStrategic or Co-development Partner · 1 January 2019Participation in the PFLOPF project (2019-2026), a plant protection optimization initiative using precision farming technologies. The project aims to achieve at least 25% reduction in plant protection product usage through technology-based measures. Further information available at pflopf.ch.
• Quid.SwissminorOthersQuid, an refreshment beverage (Das Erfrischungsgetränk), is sold directly from the winery. Product information available at quid.swiss. The company sells this product alongside their wines.
• Christian Stettler, ErlinsbachminorStrategic or Co-development PartnerChristian Stettler developed the idea and technology for the Limit Series labels, which connect wine with technology through individually numbered, personalized bottle labels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weingut Erich Meier: Boutique Swiss winery in Uetikon am See (Zurich) producing premium terroir-driven wines with limited production and a strong gastronomy focus. Closely comparable in scale, premium positioning, and DTC/gastronomy GTM.
• Weingut Rutishauser: Multi-generational Swiss family winery in Thurgau with a similar DTC, gastronomy, and modest export model. Comparable in size, production approach, and Swiss premium positioning.
• Weingut Schwarzenbach: Family-owned Swiss winery in Meilen (Zurich) producing a comparable range of estate wines with direct-to-consumer sales and gastronomy distribution. Closely comparable in scale, family-led GTM, and premium Swiss positioning as a multi-generational estate.
• Weingut Adank: Family winery in Fläsch (Graubünden) producing premium Swiss wines with a comparable Gault Millau / Vinum recognized reputation. Similar size and premium family-estate positioning.

Emerging players

• Weingut Möhr-Niggli: Boutique Swiss winery in Graubünden producing premium terroir wines with a small production footprint. Comparable in scale and DTC/gastronomy mix, with a similar focus on quality and family-style operations.
• Tom Litwan: Small-scale, quality-focused Swiss winery in Graubünden with a comparable boutique approach and DTC-led model. Sized similarly in terms of production and team, with overlapping premium positioning.

Broad incumbents

• Domaine Louis Bovard: Historic Swiss estate in Lavaux (Vaud) producing premium terroir wines with significant gastronomy and export presence. Comparable in estate-driven, terroir-focused philosophy and premium Swiss positioning, though at greater scale and brand recognition.
• Schlossgut Bachtobel: Premium Swiss estate in Thurgau with broader recognition and a wider distribution footprint. Comparable in family-owned, terroir-driven winemaking but operates at greater scale and brand reach.
• Gantenbein: One of Switzerland's most prestigious Pinot Noir producers in Graubünden, regularly recognized by international critics. Comparable in family-owned, terroir-driven philosophy and award-led premium positioning, though materially larger in brand and price-point.

Regional players

• Weingut Hess: Aargau-based family winery operating in the same regional context as Wehrli Weinbau AG, with comparable DTC and gastronomy channels. Direct regional peer competing for the same Aargau wine consumer and HoReCa accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wehrlis
• LinkedInlinkedin.com/company/wehrli-weinbau-ag
• Instagraminstagram.com/wehrli_weinbau

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wehrli Weinbau AG