WINI Kantoordesign

What WINI Kantoordesign does

WINI Kantoordesign B.V. is the Dutch operating subsidiary of German family-owned office furniture manufacturer WINI Büromöbel GmbH, founded in Coppenbrügge in 1908. The Dutch entity was established in 2000 by Peter Salm to serve the Benelux market, and since 2017 has been owned by Robin Salm and Ruben Trimbach. The company designs, supplies and installs complete office interiors — workstations, sit-stand desks, seating, modular storage, acoustic solutions, custom reception counters and meeting tables — through its WINEA product family (PRO, FLOW, ECO, STARTUP, FLOW MEET, TEAMS, MAXX, ID, ELEMENTS) and partner brands from The Senator Group UK. The company's technical platform includes the proprietary SARA 100% recycled waste wood particleboard and WINI MOTION touch-control interfaces, with manufacturing centralized in Germany under a fourth-generation, CO2-neutral production operation.

The business model is project-based B2B enterprise sales with quote-based pricing, multi-year contracts, and full-service delivery from design consultation (WINI Studio, including 2D/3D visualization) through VCA-certified in-house installation. Revenue derives from three streams: hardware sales of standard and customized furniture, design and consultation services, and installation/inhuizing services. Go-to-market is direct enterprise field sales supplemented by a 1,000 m² showroom in Waalwijk, InfoCenters in Germany (Coppenbrügge, Berlin, Munich), and content-led marketing aimed at architects and interior planners. Customers are concentrated in Western Europe (Netherlands, Belgium, Luxembourg, Germany) and span logistics (MAERSK), banking (Rabobank), government (Gemeente Waalwijk), research (Deltares), retail (Decathlon) and corporate offices. The parent group generates approximately €46 million in annual revenue across ~250 employees and has been continuously ranked in Germany's TOP 100 mid-market since 2001, supported by an unusually broad stack of sustainability certifications (FEMB LEVEL 3, Blauwe Engel, EMAS III, ISO 14001, TÜV-LEVEL 3, FSC, PEFC).

Name

WINI Kantoordesign

Legal name

WINI Kantoordesign B.V.

Website

https://wini.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

WINI Kantoordesign is the Dutch subsidiary of German family-owned office furniture manufacturer WINI Büromöbel, designing and supplying complete workplace interiors — workstations, seating, storage, acoustic and custom solutions — to enterprise and government clients across the Benelux market.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214), Interior Design Services (54141)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Interior Design Services (BPAHAKAB)

Keywords

• Office furniture design
• Ergonomic workstations
• Modular storage systems
• Acoustic office solutions
• Custom reception desks

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office furniture sales: WINI Büromöbel generates revenue through the sale of office furniture including workstations, seating, storage, acoustic solutions, and accessories. The company manufactures its products in Germany and distributes through InfoCenters in Germany and the Benelux. Revenue comes from both standard product lines and custom furniture solutions.
2. Design and consultation services: WINI Studio provides design consultation, moodboard creation, 2D layout design, 3D visualization, and implementation services. This professional services component supports furniture sales and adds value through interior design expertise.
3. Installation and inhuizing services: The company provides complete installation services through its own VCA-certified fitters who handle the physical installation of furniture based on the design plans and visualizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WINI Kantoordesign designs, supplies and installs office furniture including ergonomic sit-stand workstations (WINEA PRO, FLOW, ECO, STARTUP 2.0), office and meeting chairs, modular storage cabinets, reception counters and acoustic solutions for B2B customers. The company also offers custom furniture (maatwerk), in-house WINI Studio design consultation with 2D/3D visualization, and installation by VCA-certified fitters, primarily serving the Benelux market from its Waalwijk InfoCenter as part of the German WINI Büromöbel group.

Product overview

WINI Kantoordesign is a German-Dutch office furniture company offering a comprehensive portfolio of workplace solutions. The core product lines include the WINEA table systems family: WINEA PRO (premium workspace tables), WINEA FLOW (fast-adjusting sit-stand desks), WINEA ECO (ergonomic entry-level), WINEA STARTUP 2.0 (affordable electric desks), WINEA FLOW MEET (mobile whiteboard tables), and WINEA TEAMS (communication area tables). Complementary product lines include WINEA MAXX (modular storage cabinets), WINEA ID (reception counters), and WINEA ELEMENTS (modular seating). The seating portfolio spans office chairs (VESPER, ALEXE, OUSBY, MERA, CONNEX2, Freeflex Mesh, EVOLVE 2, FREEFLOW, I-WORKCHAIR, LIM, RAPT) and meeting chairs (JOLIE, CIRCO, RICCO, ARLO, KIN, AXYL, QDOS, LYFT, SWINI), plus lounge softseating brands from The Senator Group (HAVEN, SUNDA, OPEN, BASTILLE, FAMIGLIA, MOZAIK, ORAI, CLARA, ELEGANCE, CONIC, JINX, ORAN, MOLLIE, HOST). The sustainability innovation SARA (100% recycled wood particleboard) underpins the entire product range. The company operates a Studio service for custom design, 2D/3D visualization, and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• WINEA PRO Premium sit-stand workstation table system developed in collaboration with 12 German architects. Offers 4-, C- or T-leg underframes, manual height adjustment (65-85cm) or electric (65-125cm / 68-135cm), and integrates the WINI MOTION touch switch as standard. Targeted at corporate offices seeking premium ergonomic workstations.
• WINEA FLOW Sit-stand table system with HV+ quick motor height adjustment (twice as fast as conventional tables) from 65-125cm. Features Soft-Start/Stop, PIEZO integrated resistance recognition, lift-cable channel, and 0.1 Watt standby power consumption. Targeted at dynamic modern workplaces.
• WINEA ECO Ergonomic table system with a minimal component count, supporting single, duo, bench and team configurations. Manual or electric height adjustment (65-125cm), compliant with EU standard EN 527-1:2011. Targeted at value-oriented office projects.
• WINEA STARTUP 2.0 Entry-level electric sit-stand desk for ergonomic workspaces with motor-driven height adjustment (65-130cm), Arriba Basic control element with color feedback, and duo, bench and team configurations. Targeted at SMB and entry-level office projects.
• WINEA FLOW MEET Mobile meeting table that converts to a whiteboard with a single-hand tilt mechanism. Equipped with a lithium-ion battery, WINI MOTION touch control, and electronic integration options. Multiple units can be placed together for space-saving collaboration.
• WINEA TEAMS Versatile table system designed for canteens, agile project work, and meeting or training rooms in modern workplaces. Targeted at communication zones and collaborative spaces.
• WINEA MAXX Individually organizable modular cabinet system with uniform design lines, 45cm depth and large modularity (up to 7OH height). Supports mirrored or linear placement for dual-sided access, with separate decor selection for top/bottom, sides and fronts.
• WINEA ID Freestanding multifunctional counter system for individual reception desks, technical spaces and relaxation areas. Flexible profile construction supports horizontal and vertical front elements; configurable from 1.20m to 6.00m widths in straight, L- or U-shapes.
• WINEA ELEMENTS Modular seating system for creating individual elements and tiered arrangements. Tool-free assembly, available in 180 decor colors, with optional electrification and cushions.
• SARA recycled particleboard Proprietary 100% recycled waste-wood particleboard (Spanplatte Aus Recyceltem Altholz) — the first in the furniture industry. FSC and PEFC certified, vegan bonding without animal-based adhesives, uses less water than conventional particleboard, certified to German E05 standard. Available in 8mm, 13mm, 9mm and 25mm thicknesses.
• Office chairs (VESPER, ALEXE, OUSBY, MERA, CONNEX2, Freeflex Mesh, EVOLVE 2, FREEFLOW, I-WORKCHAIR 2.0, LIM, RAPT) Portfolio of ergonomic office chairs including executive (RAPT), task (VESPER, ALEXE, OUSBY, MERA, CONNEX2), dynamic (Freeflex Mesh, EVOLVE 2, FREEFLOW), innovative (I-WORKCHAIR 2.0), minimalist meeting-style (LIM) and award-winning variants (MERA carries the Blue Angel ecolabel). Adjustable lumbar support, sliding seats and synchro mechanisms.
• Senator Group lounge and softseating brands (HAVEN, SUNDA, OPEN, BASTILLE, FAMIGLIA, MOZAIK, ORAI, CLARA, ELEGANCE, CONIC, JINX, ORAN, MOLLIE, HOST, SWINI) Lounge, softseating and side-table collection distributed via the 2020 partnership with The Senator Group UK. Includes lounge chairs, sofas, benches, bar stools and standing-height tables (e.g. HOST) for communication, breakout and reception areas in modern workplaces.
• WINI Studio design and installation services Professional services covering interior design consultation, moodboard creation, 2D layout design and 3D visualization, plus implementation and on-site installation by VCA-certified fitters. Sold as a bundled service alongside furniture projects.

Quantifiable outcome

• Saves 80,000 liters of heating oil annually through CO2-neutral production
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• The Senator Group UKcoreStrategic or Co-development Partner · 1 January 2020Partnership started in 2020 for lounge and softseating products. WINI incorporates The Senator Group brands (Senator, Allermuir, Torasen) into their product assortment, complementing their existing WINI product lines to offer complete interior solutions for every project.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Global office furniture market leader offering workstations, seating, storage, and architectural, acoustic and technology solutions across Europe with broad multi-country dealer networks. Pitches to the same enterprise RFP pool that WINI targets but at much larger scale and with global procurement programs.
• Haworth: Global office furniture, seating, and architectural interiors manufacturer (with European brands such as Poltrona Frau and Cappellini) operating across Benelux and DACH through dealer networks and direct offices. Competes on enterprise contracts and global framework deals at a broader scale than WINI's specialty offering.

Direct peers

• BISLEY: UK-based office furniture manufacturer specializing in storage, lockers, and increasingly workstations and acoustic solutions, with operations across Europe including Germany and Benelux. Direct overlap on the storage and lockers categories within WINI's WINEA MAXX and modular ranges.
• Kinnarps: Swedish family-owned office furniture group (with subsidiary brands Materia and Skandiform) delivering workstations, meeting solutions, and storage across Europe, with strong ergonomic and sustainability positioning. Comparable mid-cap European footprint and direct competition for enterprise office fit-out tenders in the Benelux and DACH regions.
• Nowy Styl Group: European office and public-space furniture manufacturer with a broad range of seating, desks, and acoustic solutions, headquartered in Poland, with growing Western European presence including Benelux and Germany. Comparable mid-to-large scale enterprise furniture portfolio and competing for the same corporate and public-sector fit-out projects.
• Vitra: Swiss premium office and contract furniture manufacturer with strong design heritage and broad European presence, including designer collaborations and architect-led specification channels. Comparable on full-service office interior offerings and design-award positioning; competes in the upper end of the same enterprise/specification segment WINI targets.
• USM: Swiss modular furniture system specialist (USM Haller) known for configurable storage, workstations, and side tables with strong architect/specifier positioning in Europe. Direct overlap on the modular storage and systems furniture category that anchors WINI's WINEA MAXX and PRO offerings.
• Sedus Stoll: German premium office furniture manufacturer offering ergonomic seating, sit-stand desks, and modular systems, with comparable sustainability credentials and direct DACH-market overlap. Competes head-to-head with WINI Büromöbel on mid-market and enterprise tenders in Germany and adjacent Benelux accounts.
• Ahrend: Dutch-based office furniture manufacturer with very similar scope: workstations, seating, storage, interior design services, and installation across Benelux and broader Europe. Headquartered in the Netherlands, Ahrend is the closest geographic and product-line competitor to WINI Kantoordesign for enterprise and government accounts in the region.
• Bene Office Solutions: Austrian-headquartered office furniture manufacturer specializing in workstations, height-adjustable desks, and modular systems, with design-led positioning and direct DACH + Benelux market overlap. Comparable mid-cap scale, similar product range, and similar target customer (corporate enterprises, architects, government).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/wini-kantoordesign

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINI Kantoordesign