Martino Cartier Salon

What Martino Cartier Salon does

Martino Cartier Salon is a privately held, premium hair salon business founded around 2000 by celebrity stylist Martino Cartier and operated from two New Jersey locations — Washington Township/Sewell (124 Salina Road, headquarters) and Cherry Hill (1902 Rt. 70 East), the latter owned by Patricia D'angelo-Loeb, Heather Loeb, and Holly Loeb. The company offers a full suite of in-salon services including cuts, color (full color, retouch, balayage, highlights, corrective color), texturizing (keratin treatments, Brazilian Blowout, perms, relaxing), HairTalk extensions, hair prosthetics, makeup, waxing, and bridal services. It also sells a proprietary branded product line — the 'Martino by Martino Cartier' blow dryers, brushes, and hair care, plus the sulfate-free Jewels of the Nile Collection — through its Shopify storefront, mobile apps on iOS/Android/Amazon, and historically on HSN.

The business operates a direct-to-consumer model with appointment-based services at the two physical locations and nationally distributed e-commerce product sales. Pricing is consultation-driven rather than publicly tiered, with premium positioning anchored by Martino Cartier's celebrity reputation (W Magazine 'most sought after stylist,' Top 20 U.S. Salon ranking by the beauty industry, appearances on Tabatha's Salon Takeover, HSN, and ABC Live-well Network). Martino Cartier founded two affiliated nonprofit initiatives — Wigs & Wishes (2011), which provides free wigs and grants wishes to cancer patients and reports impacting 150,000+ people, and Friends Are By Your Side, a network of 600+ salons pledging free hair replacement services to chemotherapy patients. Wigs & Wishes receives corporate sponsorship from P&G Professional, Paul Mitchell, WELLA, HOT HEADS, McDonald's, and Keratin Complex, and in 2020 the American Cancer Society began referring all wig requests to it. The company shows no external PE/VC investment, no public listing, and no disclosed revenue, funding rounds, or headcount.

Name

Martino Cartier Salon

Legal name

Martino Cartier Salon

Website

https://martinocartier.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Martino Cartier Salon is a privately held, premium two-location hair salon in New Jersey (Sewell and Cherry Hill) offering cuts, color, extensions, and texturizing services, plus a proprietary 'Martino by Martino Cartier' product line sold online and on HSN. The founder's celebrity-stylist brand is extended through the affiliated Wigs & Wishes charity and 600+-salon Friends Are By Your Side network serving cancer patients.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Extensions & Weaves Services (HSALAAAG), Wig Styling, Customization & Maintenance (HSALAAAL), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon services
• Professional hair styling
• Hair extensions
• Hair replacement prosthetics
• Salon retail products

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure

Revenue model

1. Hair Services: Core salon services including haircuts, coloring, texturizing, hair extensions, makeup, waxing, and hair replacement/prosthetics. Services offered for men and women with various pricing tiers including premium services with founder Martino Cartier.
2. Proprietary Products: Sale of branded hair care tools and products including blow dryers, brushes, styling products, and sulfate-free hair care collections through e-commerce and in-salon retail.
3. Charitable Donations: Reception of charitable donations through salon client contributions. Receptionists ask every client if they'd like to donate a dollar or more towards creating wigs for women and children with cancer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Martino Cartier Salon operates a premium full-service hair salon business across two New Jersey locations (Washington Township/Sewell and Cherry Hill), offering haircuts, coloring, texturizing treatments (keratin, Brazilian blowout), hair extensions, makeup, and waxing. The company also sells its proprietary 'Martino by Martino Cartier' line of professional styling tools and sulfate-free hair care products through e-commerce, and provides medical hair replacement/prosthetic services to cancer patients through the affiliated Wigs & Wishes charity.

Product overview

Martino Cartier Salon operates as a premium hair salon with multiple locations in New Jersey (Washington Township in Sewell and Cherry Hill). The business offers a comprehensive suite of hair care services including cuts, coloring, texturizing treatments, extensions, makeup, and waxing. Their product portfolio includes the proprietary 'Martino by Martino Cartier' professional styling line sold through their Shopify store, featuring tools like the Haute Stuff Turbo Hair Dryer, hair care products including the Jewels of the Nile Collection, and HairTalk hair extensions. The salon also provides medical hair replacement services through its affiliated Wigs & Wishes charity, offering custom wigs to cancer patients undergoing chemotherapy.

Differentiator

Problem solved

Functional benefit

Brands

• Martino by Martino Cartier: Professional styling tools and blow dryer product line sold on HSN and through their online shop
• Jewels of the Nile Collection

Products and services

• Martino by Martino Cartier Product Line A proprietary line of professional styling tools and hair care products sold through the salon's Shopify e-commerce store, including the Haute Stuff Turbo Hair Dryer, anti-static brushes, Shampoo and Conditioner Duo, Leave-In Conditioning Spray, and the Jewels of the Nile Collection featuring sulfate-free products with botanical extracts.
• HairTalk Hair Extensions A signature hair extension technique and service allowing clients to add length, volume, or color highlights in under an hour, including an 11-second hair extension application demonstrated at industry events such as IBSNYC.
• Hair Prosthetic Services Custom-made wigs and hair replacement solutions for clients suffering hair loss due to chemotherapy or other medical conditions, provided through the affiliated Wigs & Wishes charity initiative.
• Salon Services Full-service hair salon offerings including Hair Cut & Styling, Hair Color (Full Color, Retouch, Balayage Highlights, Highlighting, Corrective Color), Texturizing (Keratin Treatments in Original, Express, and Glycolic variants; Brazilian Blowout; Permanent Wave; Relaxing), Make Up, Waxing (Eyelashes, Chin, Eyebrow, Lip), and Bridal Party accommodations.

Quantifiable outcome

• 150,000+ lives impacted through Wigs & Wishes since 2011
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• International Designs Corporation (Hotheads & Hairtalk)coreStrategic or Co-development Partner · 5 October 2014Martino Cartier announced he would be joining the International Designs Corporation Family, home of Hotheads & Hairtalk Hair Extensions. This partnership involved new product launches including HairTalk extensions.
• American Cancer SocietycoreStrategic or Co-development PartnerBeginning in 2020, the American Cancer Society began referring all wig requests to Wigs & Wishes. This partnership ensures cancer patients in need are connected with the charity's services.
• HOT HEADScoreStrategic or Co-development PartnerMajor sponsor that has donated thousands of wigs to the Wigs & Wishes cause. Part of the International Designs Corporation Family along with Hotheads & Hairtalk Hair Extensions.
• Keratin ComplexmajorGTM or Marketing PartnerCorporate sponsor of the Friends are by Your Side program. Martino Cartier previously served as International Artistic Director for Keratin Complex before resigning in 2014.
• McDonald'sminorGTM or Marketing PartnerCorporate sponsor of the Wigs & Wishes program.
• P&G ProfessionalmajorGTM or Marketing PartnerCorporate sponsor of Wigs & Wishes, supporting the charity's mission to provide wigs to cancer patients.
• Paul MitchellmajorGTM or Marketing PartnerSponsored a Disney vacation giveaway for mothers with cancer and their families as part of the Wigs & Wishes program.
• WELLAmajorGTM or Marketing PartnerPlatinum Sponsor for 'A Night of Wigs and Wishes' charity gala event.
• P&G Salon ProfessionalmajorGTM or Marketing PartnerPlatinum Sponsor for 'A Night of Wigs and Wishes' charity gala event.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Great Clips: Largest U.S. hair salon chain with thousands of franchise locations; comparable as a hair salon services business but operates at the value/chain end versus Martino's premium positioning.
• Sephora: Global beauty retailer; comparable as a channel for premium haircare products like Martino's proprietary line, though Sephora is retail-only versus Martino's salon-plus-retail model.
• Regis Corporation: Owner of SmartStyle, Supercuts, and other salon brands; directly comparable as a multi-brand hair salon operator, though focused on chain/mid-market rather than premium celebrity positioning.
• Ulta Beauty: Major beauty retail chain selling haircare and salon products; comparable via Martino's e-commerce product sales, though Ulta is a mass-market retailer rather than a salon.
• Olaplex: Premium professional haircare brand with patented bond-building technology; comparable via shared salon distribution and direct product-line competition with Martino's Jewels of the Nile line.
• Wella Company: Global professional haircare company behind brands like Wella Professionals and Sebastian; comparable as a professional salon product partner and Platinum Sponsor of Martino's Wigs & Wishes gala.
• Paul Mitchell (John Paul Mitchell Systems): Professional haircare brand with deep salon distribution and namesake schools; comparable via shared B2B salon channel, professional haircare products, and Martino's prior partnership with them.

Direct peers

• Locks of Love: Nonprofit providing hairpieces to children with medical hair loss; directly comparable to Wigs & Wishes in mission, donor base, and beneficiary population.
• HairUWear: Major wig and hair replacement products company; directly comparable to Martino's Hair Prosthetic Services and Wigs & Wishes charity offerings for medical hair loss customers.
• HotHeads Hair Extensions (International Designs Corporation): Hair extension brand and Martino Cartier's named partner; directly comparable via the HairTalk extensions service and IDC partnership announced in 2014.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/martinocartier
• YouTubeyoutube.com/user/martinocartier
• Facebookfacebook.com/MartinoCartier
• Instagraminstagram.com/martinocartier
• LinkedInlinkedin.com/company/martino-cartier-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martino Cartier Salon