Vaughan Pools & Spas
Vaughan Pools & Spas, founded 1971 and based in central Missouri, designs, builds, sells, and services residential and commercial swimming pools, spas, hot tubs, and related equipment across five retail showroom locations in Jefferson City, Columbia, Sedalia, Osage Beach, and Rolla.
- Company typePrivate
- Founded1971
- HeadquartersJefferson City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vaughan Pools & Spas does
Vaughan Pools & Spas is a central Missouri pool and spa design, build, sales, and service company founded in 1971 by Richard Vaughan. It operates five retail showroom and service-dispatch locations across Jefferson City, Columbia, Sedalia, Osage Beach, and Rolla, serving residential homeowners as its primary customer base and a secondary segment of commercial properties (hotels, resorts, community pools). Its core product offerings span custom gunite pools, vinyl liner inground pools (Cardinal, PerSUNal), fiberglass pools (Imagine), multiple above-ground pool brands (Doughboy, Seaspray, Radiant), hot tubs and spas (Hot Spring, Limelight, Highlife, Hot Spot, FreeFlow, Endless Pools), saunas (Tylo), cold plunge (Hot Spring Vigor), automated spa covers (Covana), and BioGuard water-care consumables. The company is also the factory repair center for all Watkins Wellness spa brands in its region and a Master Pools Guild member since 1971.
The business operates a multi-stream revenue model combining hardware sales (pool/spa equipment and installation), recurring professional services (maintenance, repairs, liner replacements, openings/closings, leak detection, water chemistry), and consumables (parts, BioGuard chemicals). Go-to-market is hybrid: in-store consultation and quote-based sales across five retail showrooms, on-site backyard design consultations, a dedicated commercial sales motion, and a website with contact-form lead capture. Marketing relies on project photo galleries, customer reviews, and industry credentialing (Master Pools Guild, BioGuard Platinum, Hot Spring dealer) rather than paid digital channels.
Ownership transitioned in June 2025 from the founding Vaughan family (Cathy Crocker and Rick Vaughan, who held it from 2011) to Bryan McClain — who had operated the Sedalia location since 1997 — and his wife Amanda McClain. The company remains privately held with 11-50 employees, no disclosed funding rounds, no patents, and no disclosed revenue. Its recognition profile includes the 2010 AQUA 100 Hall of Fame induction, the 2002 Pool and Spa News 100 Most Successful Builders and Retailers listing, the 2002 Top 50 Builders designation, the 2013 World's Greatest Pools award from Pebble Tec, and a Master Pools Guild Excellence Silver Award for Freeform Pools.
Vaughan Pools & Spas firmographics
Firmographics- Name
- Vaughan Pools & Spas
- Legal name
- Vaughan Pools & Spas
- Website
- https://vaughanpools.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vaughan Pools & Spas, founded 1971 and based in central Missouri, designs, builds, sells, and services residential and commercial swimming pools, spas, hot tubs, and related equipment across five retail showroom locations in Jefferson City, Columbia, Sedalia, Osage Beach, and Rolla.
- Ownership category
- akta.pro rank
Vaughan Pools & Spas industry classification
Industry- Product category
- Swimming Pool and Spa Services
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industry
- Pool Draining, Refill & Water Exchange Services (HSAIALAK)
Keywords
Where Vaughan Pools & Spas is headquartered
LocationHeadquarters
- HQ city
- Jefferson City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Vaughan Pools & Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pool and Spa Sales: Sale of pools (inground gunite, vinyl, fiberglass) and spas/hot tubs including installation
- Service and Maintenance: Service technicians provide maintenance, repairs, liner replacements, openings/closings, and weekly maintenance programs. The company stocks parts inventory across 5 retail locations.
- Pool and Spa Supplies: Sale of parts, equipment, water care products (BioGuard), automatic covers, and accessories
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Vaughan Pools & Spas product offering
Product offeringCore offering
Vaughan Pools & Spas designs, builds, sells, and services residential and commercial swimming pools (custom gunite, vinyl liner, and fiberglass), hot tubs, spas, saunas, cold plunge pools, and related water care and equipment products. The company also provides ongoing pool and spa maintenance, repairs, liner replacements, openings/closings, and CPO certification training, operating five retail showrooms and a service fleet across central Missouri.
Product overview
Vaughan Pools & Spas is a pool and spa builder and retailer offering custom gunite pools, vinyl liner pools, and fiberglass pools as core products. The company sells and services multiple hot tub brands including Hot Spring (Highlife, Limelight, Hot Spot lines) and FreeFlow Spas. Additional products include Endless Pool fitness systems, Tylo saunas, cold plunge pools (Hot Spring Vigor, PerSUNal Plunge Pools, Little Pool Co.), Covana spa covers, Sunheat heaters, and BioGuard water care products. The company provides installation services for above-ground pools (Doughboy, Seaspray, Radiant brands) and comprehensive maintenance and repair services. As a Master Pools Guild member with over 50 years of experience since 1971, the company operates five retail locations across central Missouri.
Differentiator
Problem solved
Functional benefit
Brands
- Little Pool Co. Plunge pool brand offering compact pool solutions
- PerSUNal
Products and services
- Custom Gunite Pools
Companies that use Vaughan Pools & Spas
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Vaughan Pools & Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vaughan Pools & Spas partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Master Pools GuildcoreVaughan Pools is a member of the Master Pools Guild, a national guild of pool contractors that collaborate and maintain utmost standards in pool construction. This membership provides access to shared expertise and industry recognition.
- BioGuardcoreVaughan Pools is a BioGuard Platinum dealer, offering a wealth of training and expertise in water care programs for pools and spas.
- Hot Spring Spas (Watkins Wellness)coreVaughan Pools is an authorized Hot Spring, Limelight, Highlife, and Hot Spot spa dealer. They are also the factory repair center for all Watkins spa brands.
- FreeFlow SpasminorVaughan Pools offers FreeFlow Spas as part of their product lineup, with dedicated video content showcasing their spas.
- Endless PoolsminorVaughan Pools offers Endless Pool fitness systems and swim spas, with dedicated video content.
- Doughboy PoolsminorDoughboy above ground pools are offered as part of Vaughan Pools' above ground pool selection.
- Radiant PoolsminorRadiant above ground pools are offered as part of Vaughan Pools' above ground pool selection.
- Seaspray PoolsminorSeaspray above ground pools are offered as part of Vaughan Pools' above ground pool selection.
- Imagine PoolsminorImagine Pools fiberglass pools are offered as part of Vaughan Pools' inground pool selection, featuring unique designs and colors with speedy installation.
- Cardinal PoolsminorCardinal vinyl liner pools are offered as part of Vaughan Pools' inground pool selection, featuring domestically-sourced materials and long-lasting construction.
- Tylo SaunasminorTylo Saunas are offered as part of Vaughan Pools' product lineup.
- Pebble TecminorVaughan Pools won the World's Greatest Pools award in 2013 for a pool featuring Pebble Tec black pearl finish at Lake of the Ozarks.
- CovanaminorCovana Spa Cover Gazebos are offered as an accessory product for spas.
- Little Pool Co.minorThe Little Pool Co. Plunge Pool products are offered as part of Vaughan Pools' product lineup.
- PerSUNal PoolsminorPerSUNal vinyl inground pools and plunge pools are offered as part of Vaughan Pools' product lineup.
- National Swimming Pool Foundation (NSPF)minorVaughan Pools offers CPO (Certified Pool-Spa Operator) certification courses, and certificates are issued by the National Swimming Pool Foundation upon passing the exam.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Vaughan Pools & Spas competitors and assessment
Company assessmentOthers
- Master Pools Guild: National network of independent pool builders of which Vaughan Pools has been a member since 1971. Other Guild members are direct competitors in their respective territories and provide the closest benchmarks for design-build quality and operating standards.
- Imagine Pools: Fiberglass pool manufacturer whose products Vaughan Pools sells and installs. Functions as a vendor partner with indirect competitive overlap through other Imagine Pools dealers operating in nearby geographies.
- BioGuard: National manufacturer of pool and spa water care products. Vaughan Pools operates as a BioGuard Platinum dealer; relevant as a supplier partner rather than a competitor, but BioGuard's distribution through other dealers creates indirect competitive overlap.
- Hot Spring Spas (Watkins Wellness): Manufacturer of premium hot tubs and the parent brand that Vaughan Pools sells and services as an authorized dealer and factory repair center. A key supplier partner rather than a direct competitor.
Direct peers
- California Pools & Landscape: Regional pool design/build firm offering custom pools, spas, and outdoor living construction with retail and service. Operates a comparable integrated builder-retailer-service model to Vaughan Pools.
- Blue Haven Pools & Spas: National residential pool builder with branch locations offering custom gunite and vinyl liner pools, hot tubs, and service. Mirrors Vaughan Pools' integrated sales/installation/service offering at a regional branch level.
- Premier Pools & Spas: Largest member of the Master Pools Guild with a network of regional pool builders across the U.S. Operates the same design-build-service model for residential and commercial pools and spas, directly comparable to Vaughan Pools' positioning as a Master Pools Guild builder.
- Anthony & Sylvan Pools: Long-established U.S. pool builder (founded 1946) designing and installing inground pools with full retail and service operations. Comparable to Vaughan Pools in business model, customer base, and long-tenured industry positioning.
Emerging players
- River Pools & Spas: Direct fiberglass pool installer serving the Mid-Atlantic and Southeast with regional showrooms and service. Overlaps with Vaughan Pools' Imagine Pools fiberglass offering and follows a similar retail showroom plus installation model.
Broad incumbents
- Leslie's Pool Supplies: Largest U.S. specialty retailer of pool and spa supplies, chemicals, equipment, and accessories with hundreds of stores nationwide. Competes with Vaughan Pools on the supplies/chemicals side and increasingly on service, but does not build pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vaughan Pools & Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vaughan Pools & Spas leadership team
Management profileNumber of profiles
Profiles2 records
Vaughan Pools & Spas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vaughan Pools & Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vaughan Pools & Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vaughan Pools & Spas
What does Vaughan Pools & Spas do?
Vaughan Pools & Spas designs, builds, sells, and services residential and commercial swimming pools (custom gunite, vinyl liner, and fiberglass), hot tubs, spas, saunas, cold plunge pools, and related water care and equipment products. The company also provides ongoing pool and spa maintenance, repairs, liner replacements, openings/closings, and CPO certification training, operating five retail showrooms and a service fleet across central Missouri.
Is Vaughan Pools & Spas a public or private company?
Vaughan Pools & Spas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vaughan Pools & Spas founded?
Vaughan Pools & Spas was founded in 1971. It employs 11 to 50 people.
Where is Vaughan Pools & Spas based?
Vaughan Pools & Spas is headquartered in Jefferson City, United States, in the North America region.
How does Vaughan Pools & Spas make money?
Three revenue lines are on record. Pool and Spa Sales are the primary driver. The others are service and Maintenance and pool and Spa Supplies.
Who are Vaughan Pools & Spas's main competitors?
Others on record are Master Pools Guild, Imagine Pools, BioGuard and Hot Spring Spas (Watkins Wellness). Direct peers are California Pools & Landscape, Blue Haven Pools & Spas, Premier Pools & Spas and Anthony & Sylvan Pools. River Pools & Spas is listed as an emerging player. Leslie's Pool Supplies is listed as a broad incumbent.
Does Vaughan Pools & Spas have an API?
No public API is recorded for Vaughan Pools & Spas.
What industry is Vaughan Pools & Spas in?
Vaughan Pools & Spas's product category is Swimming Pool and Spa Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAK, Pool Draining, Refill & Water Exchange Services. Its NAICS code is 4442.