What Imagine Pools does

Imagine Pools designs, manufactures, and distributes in-ground composite fiberglass swimming pools for the residential market across North America. The company produces a portfolio of 13 pool models — ranging from 16-foot compact designs (The Vision) to 40-foot feature-rich configurations (The Illusion, The Celebration) — alongside three spa models (Dream, Treasure, Mystique) and three tanning ledges (Pearl, Mercury, Lagoon). Its core technical differentiator is Centurion Core™ construction technology, in which premium vinyl ester resin is woven into every structural fiberglass layer, paired with a non-porous gelcoat finish. The product line is ICC-certified (ESR-1732) and backed by a Lifetime Structural Warranty, Lifetime Structural Osmosis Warranty, and 10-year gelcoat surface warranty.

The business operates as a B2B2C manufacturer: Imagine Pools sells exclusively to a licensed network of independent dealers who handle retail sales, installation, and customer relationships. End customers access the brand via a dealer locator on imaginepools.com or the 1-800-997-POOL phone line. Revenue is generated through unit sales of pools, spas, and tanning ledges, with pricing set by individual dealers via quote-based contracts rather than published price lists. The company supports the dealer network through 10 regional distribution centers spread across the US and Canada (Knoxville HQ plus Dix, Millville, Tucson, Woodland, New Braunfels, Picayune, Marion, Delta, and Woodbridge), enabling logistics coverage of major North American markets.

Imagine Pools Manufacturing North America, Inc. is the US operating entity, privately held as part of the Australia-based Explore Industries family of brands and run as a family-owned business. Leadership includes President David Pain. The company complements its pool shells with ecosystem partnerships — Integra Pool Covers for automatic safety covers and Jandy for salt chlorination/automation compatibility — extending the dealer attach opportunity without expanding the core manufacturing footprint. The company has been operating for over 20 years and self-describes as one of the world's largest manufacturers of in-ground one-piece composite fiberglass swimming pools.

Name

Imagine Pools

Legal name

Imagine Pools Manufacturing North America, Inc.

Website

https://imaginepools.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Imagine Pools designs, manufactures, and distributes composite fiberglass in-ground swimming pools, spas, and tanning ledges to residential customers across North America through an exclusive independent dealer network backed by 10 regional distribution centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fiberglass Pool Sales: Imagine Pools manufactures and sells one-piece composite fiberglass swimming pools through an exclusive network of independently owned and operated dealerships across North America. Revenue is generated from the sale of pools, spas, and tanning ledges to dealers who then sell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Imagine Pools manufactures one-piece composite fiberglass in-ground swimming pools, spas, and tanning ledges using its proprietary Centurion Core™ technology with vinyl ester resin and hand-laid fiberglass layers. The portfolio includes 13 pool models, 3 spa models, and 3 tanning ledge options sold through an exclusive network of independently owned dealers across North America. End consumers receive installation, warranty support, and accessories through authorized dealers.

Product overview

Imagine Pools is a manufacturer of high-end composite fiberglass in-ground swimming pools for the US and Canadian markets. The product portfolio includes 13 distinct pool models (The Illusion, Bliss, Inspiration, Fantasy, Freedom with Splash Pad, Exquisite, Celebration, Freedom, Brilliant, Marvelous, Vision, Glimmer, and Elation) featuring various designs from rectangular to freeform shapes with sizes ranging from 16' to 40'. Complementing the pools are 3 spa models (Dream Spa, Treasure Spa, Mystique Spa) and 3 tanning ledge options (Pearl, Mercury, Lagoon). All products feature the proprietary Centurion Core construction technology with vinyl ester resin and gelcoat finishes. The company distributes through an independent dealer network across North America and offers automatic pool covers through a partnership with Integra.

Differentiator

Problem solved

Functional benefit

Products and services

• The Illusion A composite fiberglass in-ground swimming pool available in 40', 35', and 30' lengths with depths of 6' to 7'. Features a full-width splash pad at the front and stylish step design; intended for residential backyards.
• The Bliss Composite fiberglass pool in 35', 30', and 26' lengths featuring an elegant splash pad that accommodates up to three lounge seats plus a full-length bench and perimeter swim out; targets residential homeowners seeking a resort-style backyard pool.
• The Inspiration Freeform composite fiberglass pool with a sleek design and splash pad area near the front, offered in five lengths (40', 35', 30', 26', 23') for design flexibility; intended for residential backyard installations.
• The Fantasy Freeform composite fiberglass pool featuring a wraparound entry area and bench, offered in 35', 30', and 26' lengths with organic design shape for landscaping flexibility; targeted at residential customers wanting a naturalistic backyard pool.
• The Freedom with Splash Pad Flat-bottom composite fiberglass pool with an 8-foot splash pad, suited for group play and exercise, offered in 38', 34', and 31' lengths; targets active families seeking recreation and fitness features.
• The Exquisite Contemporary composite fiberglass pool with a centrally located built-in spa that allows a full channel for end-to-end swimming, offered in 40', 35', and 30' lengths; intended for homeowners wanting both swimming and spa functionality.
• The Celebration Rectangular composite fiberglass pool with an 8-foot deep end suitable for a Class 1 diving board, full 40' length with right-side front entry; intended for residential customers wanting a traditional lap-pool/diving pool configuration.
• The Freedom Flat-bottom rectangular composite fiberglass pool with a full bench at the front and entry stairs along both sides, available in 30', 26', and 23' lengths; positioned for residential customers seeking a smaller, versatile pool.
• The Brilliant Freeform composite fiberglass pool combining the beauty of freeform design with splash pad and built-in spa luxuries; spa at the shallow end cascades water through spillovers, offered in 40', 35', and 30' lengths; targets premium residential customers.
• The Marvelous Rectangular composite fiberglass pool with a full-length bench parallel to the swim channel and a gentle slope at the shallow end for family games, offered in 40', 35', and 30' lengths; targets families seeking a multi-use residential pool.
• The Vision Compact composite fiberglass pool with four length options (16' to 26'), featuring a full-width 10-foot bench at entry and a generous swimming area; designed for residential customers with limited backyard space.
• The Glimmer Crescent-shaped composite fiberglass pool with an infinity edge and built-in spillover, featuring a flat-bottom layout for socializing and lounging, offered in 23' length; targets homeowners seeking a visually distinctive backyard centerpiece.
• The Elation Deep composite fiberglass pool with 8-foot depth, rounded entry steps, a wide wraparound bench, and a clear swim lane; designed for relaxation, exercise, and diving. Introduced in October 2025 as one of two newest pool designs.
• The Dream Spa Square-shaped fiberglass spa with warm water massage, available in 7' size with optional spillover for water feature installation; intended for residential use as a stand-alone or pool companion.
• The Treasure Spa Round fiberglass spa with easy walk-in entry and wrap-around bench seating, available in 8' size; designed for relaxation as a stand-alone spa or as an ensemble feature with a swimming pool.
• The Mystique Spa Contemporary square fiberglass spa with strategically placed jets for pressure massage and rejuvenation, available in any Imagine Pools color with optional spillover; intended for residential homeowners seeking a premium spa experience.
• The Pearl Tanning Ledge Curved fiberglass tanning ledge for shallow-water lounging, accommodating one to two lounge chairs, available in 10' length with optional bubblers, fountains, and spillways; targets residential pool owners wanting a dedicated shallow-water sunbathing area.
• The Mercury Tanning Ledge Rectangular fiberglass tanning ledge with configurable spillway placement around the perimeter, designed for straight-walled pool models, accommodating one to two lounge chairs; intended for residential installations.
• The Lagoon Tanning Ledge Extra-long 14' fiberglass tanning ledge for full sun bathing, allowing multiple chair and umbrella placement, and including a 10' spillway; targets premium residential pool installations.

Quantifiable outcome

• Only ~30 minutes of weekly maintenance required
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Integra Pool CoversminorStrategic or Co-development PartnerImagine Pools offers Integra automatic swimming pool covers for all brands and models of in-ground pools. Integra's proprietary 18-ounce Aegis™ fabrics are acrylic-coated for superior strength, maximum performance, and durability. The partnership provides automated safety and maintenance solutions to Imagine Pools customers seeking pool covers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alaglas Pools: US fiberglass pool manufacturer serving residential customers through dealer distribution; comparable product mix, construction approach, and channel model to Imagine Pools in the same regional markets.
• River Pools: US fiberglass pool manufacturer known for content-marketing leadership and dealer enablement; comparable to Imagine Pools in product offering, channel model, and emphasis on education-driven demand generation.
• Thursday Pools: US-based fiberglass pool manufacturer with a similar dealer-driven distribution model and comparable one-piece pool portfolio, competing for the same premium residential customers and dealer relationships.
• Narellan Pools: Australian fiberglass pool manufacturer with international expansion including North America; sibling-like competitor with shared Australian heritage to Imagine Pools' Explore Industries ownership, overlapping dealer economics and product positioning.
• San Juan Pools: US-based fiberglass pool manufacturer selling through a dealer network with comparable one-piece pool construction, similar mid-to-premium positioning, and overlapping dealer channels with Imagine Pools.
• Viking Pools: North American fiberglass pool manufacturer with comparable product line and dealer distribution model, competing directly with Imagine Pools on design variety, warranty offerings, and premium residential positioning.
• Compass Pools: International ceramic composite pool manufacturer with North American distribution; competes with Imagine Pools in the premium in-ground pool segment using similar one-piece construction technology and comparable warranty positioning.
• Leisure Pools: Australian-founded composite fiberglass pool manufacturer with strong North American presence and dealer network; competes head-to-head with Imagine Pools on similar one-piece pool designs, warranty-backed premium positioning, and Centurion-equivalent composite construction technology.

Emerging players

• Anthony & Sylvan Pools: Legacy pool builder historically focused on concrete/gunite that has expanded into fiberglass and renovations; competes for adjacent demand rather than head-to-head on premium one-piece fiberglass installs, often sourcing shells from other manufacturers.

Broad incumbents

• Latham Pool Products: Largest US pool manufacturer with a broad portfolio across vinyl liner, fiberglass, and polymer pools; overlaps Imagine Pools in the fiberglass segment but competes primarily as a wider-portfolio incumbent with scale advantages in distribution and dealer relationships.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/imaginepools
• Facebookfacebook.com/imaginepools
• LinkedInlinkedin.com/company/imaginepools
• Instagraminstagram.com/imaginepools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Pools