Vida First Aid - Training & Certification
Vida First Aid - Training & Certification is a Canadian Red Cross authorized training partner operating a single facility in New Westminster, BC. It delivers first aid, CPR, and Basic Life Support certification courses to individuals, nursing students, and healthcare providers.
- Company typePrivate
- Founded2018
- HeadquartersNew Westminster, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vida First Aid - Training & Certification does
Vida First Aid - Training & Certification, operating as Vida Training & Certification, is a single-location Canadian Red Cross authorized training provider based in New Westminster, British Columbia. Founded in 2018, the company delivers first aid, CPR, and Basic Life Support certification courses to individuals, nursing students, healthcare providers, and workplace employees in the Greater Vancouver area. The business operates from one physical training facility at 610 6th Street, Unit 235, in the Royal City Centre shopping complex, supplemented by online coursework delivered through a blended learning model.
The product portfolio consists of four core full-certification courses (CPR-C/AED, Emergency First Aid, Standard First Aid, and Basic Life Support for Healthcare Providers), four corresponding recertification courses, an N95 respirator qualitative fit testing service, and a bundled combo package targeting BSN nursing students. All courses meet CSA Z1210-17 Basic and Intermediate standards and produce Canadian Red Cross-issued certifications valid across Canada, recognized by all five National Training Agencies for recertification eligibility. Pricing ranges from $14.99 for individual N95 fit tests to $259.99 for the nursing student combo package, with core full certifications priced between $94.99 and $169.99 per person.
The business model is direct-to-consumer e-commerce: customers self-register, pay online through the company's website, and complete courses in-person at the New Westminster facility. Marketing is conducted through organic SEO on vidafirstaid.com, paid Google Ads, Instagram and Facebook organic presence, and email campaigns for recertification reminders. The company runs with 1-10 employees, has no disclosed funding rounds, no acquisitions, mergers, or leadership changes, and operates exclusively within British Columbia with all revenue generated from one-time course fees paid by individuals and small groups. The core strategic relationship is the authorized Canadian Red Cross training partnership, which enables the issuance of nationally recognized credentials.
Vida First Aid - Training & Certification firmographics
Firmographics- Name
- Vida First Aid - Training & Certification
- Legal name
- Vida Training & Certification
- Website
- https://vidafirstaid.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vida First Aid - Training & Certification is a Canadian Red Cross authorized training partner operating a single facility in New Westminster, BC. It delivers first aid, CPR, and Basic Life Support certification courses to individuals, nursing students, and healthcare providers.
- Ownership category
- akta.pro rank
Vida First Aid - Training & Certification industry classification
Industry- Product category
- First Aid & CPR Training Services
- NAICS
- Educational Services (61), Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
Keywords
Where Vida First Aid - Training & Certification is headquartered
LocationHeadquarters
- HQ city
- New Westminster
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vida First Aid - Training & Certification business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full Certification Courses: One-time fees for full certification courses including CPR-C/AED, Emergency First Aid, Standard First Aid, and Basic Life Support certifications. Pricing ranges from $94.99 to $169.99 per course.
- Recertification Courses: Discounted recertification courses for professionals renewing existing certifications. Recertification prices range from $49.99 to $119.99 depending on course type.
- N95 Fit Testing: Individual and group respiratory fit testing services for N95 respirators. Priced between $14.99 and $34.99 per test.
- Combo Packages: Bundled course packages offering multiple certifications at a discounted rate. The SFA + BLS + N95 combo is priced at $259.99, providing savings compared to individual course prices totaling $299.97.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPR-C/AED Blended Learning - Full Certification |
| Unit Pricing | Pay-as-you-go | Emergency First Aid + CPR-C/AED (CSA Z1210-17 Basic) - Full Certification |
| Unit Pricing | Pay-as-you-go | Standard First Aid + CPR-C/AED (CSA Z1210-17 Intermediate) - Full Certification |
| Unit Pricing | Pay-as-you-go | Basic Life Support (BLS) for Healthcare Providers - Full Certification |
| Unit Pricing | Pay-as-you-go | CPR-C/AED Recertification - Blended Learning |
| Unit Pricing | Pay-as-you-go | Emergency First Aid + CPR-C/AED Recertification (CSA Z1210-17 Basic) |
| Unit Pricing | Pay-as-you-go | Standard First Aid + CPR-C/AED Recertification (CSA Z1210-17 Intermediate) |
| Unit Pricing | Pay-as-you-go | Basic Life Support (BLS) Recertification for Healthcare Providers |
| Unit Pricing | Pay-as-you-go | 3M N95 Respirator Fit Test (Qualitative) |
| Unit Pricing | Pay-as-you-go | SFA + BLS + N95 Combo Package for BSN Nursing Students |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vida First Aid - Training & Certification product offering
Product offeringCore offering
Vida First Aid is an authorized Canadian Red Cross training provider selling first aid, CPR, and Basic Life Support certification courses to individuals and small groups in the Greater Vancouver area. Courses are delivered through blended learning combining online instruction with mandatory in-person skills sessions at the company's New Westminster, BC training facility, and meet CSA Z1210-17 and provincial worker safety (WorkSafeBC) requirements. The portfolio also includes recertification courses, qualitative N95 respirator fit testing, and a bundled SFA + BLS + N95 combo targeting nursing students.
Product overview
Vida First Aid Training is a Canadian Red Cross training partner offering first aid, CPR, and safety certification courses in New Westminster, BC. The product portfolio consists of four core certification courses (CPR-C/AED, Emergency First Aid, Standard First Aid, and Basic Life Support for Healthcare Providers), all delivered via blended learning format combining online instruction with in-class practical training. These core courses are complemented by corresponding recertification options for students with current certifications, a bundled combo package targeting nursing students requiring multiple certifications, and N95 respirator fit testing services. All courses meet Canadian Red Cross standards and CSA Z1210-17 certification requirements for provincial worker safety compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- CPR-C/AED (Blended Learning)
Companies that use Vida First Aid - Training & Certification
Customer profileSegments4 records
Ideal customer profiles4 records
Vida First Aid - Training & Certification technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vida First Aid - Training & Certification partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Canadian Red CrosscoreAuthorized Canadian Red Cross training partner delivering certified first aid and CPR courses under the Canadian Red Cross program. Student information (name, course details, completion status) is submitted to Red Cross systems for certification, record-keeping, and insurance purposes. Certifications are issued through Red Cross systems and are recognized nationally.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Vida First Aid - Training & Certification competitors and assessment
Company assessmentDirect peers
- Heart & Stroke Foundation of Canada: National BLS and CPR training provider widely used by Canadian healthcare employers. Overlaps with Vida's BLS for Healthcare Providers product and competes for the same hospital, clinic, and HCP segments.
- Safe + Sound First Aid Training: Lower Mainland first aid and CPR training school offering Red Cross certification courses. Competes with Vida on scheduling convenience and pricing for the same local individual and corporate buyers.
- SOS First Aid and Safety Training: BC-based Red Cross training partner offering comparable first aid, CPR, and BLS courses with blended learning. Operates in the same Greater Vancouver and Fraser Valley geographies as Vida.
- St. John Ambulance Canada: One of Canada's two largest national first aid and CPR training providers (alongside the Canadian Red Cross), offering the same blended-learning certification courses across BC and Canada. Directly competes with Vida for both individual learners and corporate compliance training contracts.
- Pacific First Aid: Vancouver-area first aid and CPR training provider offering Red Cross-aligned certification courses. Competes directly with Vida for both individual and workplace customers in the Lower Mainland.
- Vancouver First Aid: Local Vancouver first aid school running blended Red Cross certification courses. Targets the same geographic catchment and learner personas as Vida.
- Act Fast First Aid & Safety Training: BC-based first aid training provider with overlapping course catalog (CPR, AED, Standard First Aid, BLS). Targets the same workplace-compliance and individual-learner segments as Vida in Metro Vancouver.
Others
- WorkSafeBC: BC's provincial worker safety regulator whose Occupational First Aid requirements shape demand for Vida's CSA Z1210-17-aligned courses. Not a direct competitor but a regulatory driver of Vida's addressable market.
Broad incumbents
- Canadian Red Cross: Vida's curriculum and certification partner, but also operates its own direct training programs nationally. Functions as both supplier and broad incumbent competitor in the same space.
Regional players
- SafeCare BC: BC health and safety association serving the long-term care sector with workforce safety training, including first aid/CPR components. Competes for healthcare-employer training budgets in the same province as Vida.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Vida First Aid - Training & Certification social profiles
Digital presenceVida First Aid - Training & Certification financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vida First Aid - Training & Certification leadership team
Management profileNumber of profiles
Vida First Aid - Training & Certification funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vida First Aid - Training & Certification M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vida First Aid - Training & Certification
What does Vida First Aid - Training & Certification do?
Vida First Aid is an authorized Canadian Red Cross training provider selling first aid, CPR, and Basic Life Support certification courses to individuals and small groups in the Greater Vancouver area. Courses are delivered through blended learning combining online instruction with mandatory in-person skills sessions at the company's New Westminster, BC training facility, and meet CSA Z1210-17 and provincial worker safety (WorkSafeBC) requirements. The portfolio also includes recertification courses, qualitative N95 respirator fit testing, and a bundled SFA + BLS + N95 combo targeting nursing students.
Is Vida First Aid - Training & Certification a public or private company?
Vida First Aid - Training & Certification is a private company. It is classified as unknown and is currently operating.
When was Vida First Aid - Training & Certification founded?
Vida First Aid - Training & Certification was founded in 2018. It employs 1 to 10 people.
Where is Vida First Aid - Training & Certification based?
Vida First Aid - Training & Certification is headquartered in New Westminster, Canada, in the North America region.
How does Vida First Aid - Training & Certification make money?
Four revenue lines are on record. Full Certification Courses are the primary driver. The others are recertification Courses, N95 Fit Testing and combo Packages.
Who are Vida First Aid - Training & Certification's main competitors?
Direct peers on record are Heart & Stroke Foundation of Canada, Safe + Sound First Aid Training, SOS First Aid and Safety Training, St. John Ambulance Canada, Pacific First Aid, Vancouver First Aid and Act Fast First Aid & Safety Training. WorkSafeBC is listed as an others. Canadian Red Cross is listed as a broad incumbent. SafeCare BC is listed as a regional player.
Does Vida First Aid - Training & Certification have an API?
No public API is recorded for Vida First Aid - Training & Certification.
What industry is Vida First Aid - Training & Certification in?
Vida First Aid - Training & Certification's product category is First Aid & CPR Training Services. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training. Its NAICS code is 61 and its SIC code is 8200.