SOS First Aid and Safety Training

What SOS First Aid and Safety Training does

SOS First Aid and Safety Training Inc. is a privately held Canadian Red Cross Training Partner founded in 2004 and headquartered in Mississauga, Ontario, operating eight training academies across Southern Ontario (Brampton, Burlington, Hamilton, Milton, Mississauga, Oakville, Stoney Creek, Toronto). The company delivers WSIB-approved first aid, CPR, and AED certification courses, blended and online learning, professional responder training, psychological first aid, children's safety programs, pet first aid, mask fit testing, and Red Cross instructor development, training more than 15,000 students annually and serving as a Canadian Red Cross Instructor Trainer Development Centre.

The company has built a two-pillar offering: a training-services division and an EHS (Environmental, Health and Safety) software platform. The e-learning catalog comprises over 700 health and safety courses — self-described as the largest in Canada — covering awareness, driver training, equipment operation, fall protection, and soft skills, delivered through All Access subscriptions, pay-as-you-go, or pre-paid codes. The EHS software division offers tiered SaaS (Bronze through Enterprise, 50 to 5,000+ user minimums) with modules including Training Record Management System (TRMS), Training Matrix, digital Forms Builder, Equipment Management, Commercial Driver Compliance, Work Site Orientation, Virtual Proctoring, and industry-specific bundles for construction (97 programs), oil & gas (105), transportation (48), and transportation/hazmat (65).

Revenue is generated through four streams: per-seat in-class certification fees, recurring online course subscriptions, tiered EHS software subscriptions billed per user account, and private on-site group training for businesses. Customer segments span individual learners, SMBs, enterprises (logos include Mike Holmes Inspections, Mammoet, LOK Energy, IESO, Total, Lowes, Rain for Rent, PT Health), schools, municipalities, and non-profits like the YMCA. The company is founder-owned and bootstrapped with no disclosed funding rounds, and competes in regulated workplace safety compliance markets where its 20-year Red Cross partnership, WSIB approvals, and Lifesaving Society affiliation constitute primary competitive assets.

Name

SOS First Aid and Safety Training

Legal name

SOS First Aid and Safety Training Inc.

Website

https://sosfirstaid.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SOS First Aid and Safety Training is a privately held Canadian Red Cross Training Partner, founded in 2004 and based in Mississauga, Ontario, that delivers WSIB-approved first aid, CPR, and safety certification courses alongside a tiered EHS software platform, serving individuals, businesses, schools, municipalities, and enterprise customers across Southern Ontario.

Ownership category

akta.pro rank

Product category

Workplace Safety Training and EHS Software

NAICS

Other Technical and Trade Schools (611519), Technical and Trade Schools (61151), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Machine Safety, Guarding & Industrial Equipment Safety (EDABAEAG), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

Keywords

• First aid training
• CPR certification
• Workplace safety training
• EHS software platform
• WSIB-approved courses

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. In-Class First Aid and CPR Training: WSIB-approved certification and recertification courses for first aid, CPR, and AED training delivered in-person at training centers or client locations. Revenue generated through course registration fees.
2. Online Safety Courses: Over 700 e-learning health and safety courses available through subscription (All Access), pay-as-you-go, or pre-paid codes. Includes courses for awareness, driver training, equipment, and soft skills.
3. EHS Software Subscription: Tiered SaaS pricing for Environmental Health and Safety management software with features including LMS, TRMS, Training Matrix, Forms Builder, and industry-specific packages. Billed per user account on subscription basis.
4. Private Group Training: On-site training services for businesses and organizations including all materials, study guides, and equipment. Revenue through group booking fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SOS First Aid and Safety Training is a Canadian Red Cross Training Partner that sells WSIB-approved first aid, CPR, and AED certification courses (Standard First Aid, Emergency First Aid, CPR C/AED, CPR BLS/AED, recertification, blended learning, professional responder, remote/wilderness first aid, psychological first aid, pet first aid, and children's safety programs), instructor development, and mask fit testing. Alongside its training services, the company sells a cloud-based EHS software platform with training record management, training matrix, digital forms builder, equipment management, virtual proctoring, and industry-specific bundles for construction, oil and gas, and transportation/hazmat sectors.

Product overview

SOS First Aid and Safety Training offers a comprehensive safety training ecosystem consisting of two main divisions: in-person/online training courses and EHS (Environmental, Health and Safety) software. The training division provides WSIB-approved Canadian Red Cross first aid and CPR certification courses (Standard First Aid, Emergency First Aid, CPR/AED levels, recertification), blended learning options, professional responder training, psychological first aid, pet first aid, children's safety programs, instructor development, mask fit testing, and over 700 online safety courses. The EHS software division offers a cloud-based management platform with modules including Training Record Management System (TRMS), Training Matrix, Online Safety Forms & Assessments, Equipment Management, Online Classroom Calendar, Commercial Driver Compliance, Work Site Orientation, and Virtual Proctoring. Industry-specific bundles are available for construction, oil & gas, and transportation/hazmat sectors. The company operates as a Red Cross Training Partner and Instructor Development Centre, offering certifications valid for 3 years.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid & CPR/AED Certification Courses WSIB-approved first aid and CPR/AED certification courses for workplaces and individuals, including Standard First Aid, Emergency First Aid, CPR C/AED, and CPR BLS/AED levels.
• First Aid and CPR Recertification Courses WSIB-approved recertification courses covering all standard and CPR levels with AED training to maintain current first aid and CPR credentials.
• Blended First Aid Training Hybrid training combining 50% online self-paced learning with 50% in-person classroom instruction, available for Standard First Aid, Emergency First Aid, and recertification courses.
• Professional Responder Courses Advanced first aid training for professional responders including First Responder and Emergency Medical Responder courses, plus their recertification options.
• Remote First Aid Wilderness Remote First Aid training for emergency response in remote locations without immediate access to medical services.
• Psychological First Aid Red Cross mental health wellness training using the Look, Listen, Link, and Live model to support people in crisis, prevent burnout, and build resiliency in workplaces, schools, and communities.
• Pet First Aid Online Canadian Red Cross First Aid for Dogs and Cats course covering vital signs monitoring, CPR, choking interventions, wound management, and seizure response for pet owners and pet care professionals.
• Children's Safety Programs Age-appropriate safety courses including Babysitter's Course, Home Alone Safety for Kids (ages 9-12), Online Home Alone Safety Course, and Personal Safety for Kids (ages 7-9), covering anti-bullying, cyber safety, and injury prevention.
• Red Cross Instructor Development Program Instructor training and certification programs approved by the Canadian Red Cross, including First Aid Instructor Course, First Aid Instructor Recertification, Instructor Transfer Course, Professional First Responder Instructor (BLSI, FRI, EMRI), and Psychological First Aid Instructor Course.
• Mask Fit Testing Services N95 mask fit certification and testing services for healthcare and industrial workers requiring proper respirator fitting, reached via 289-648-6222.
• Online Safety Course Library Over 700 e-learning health and safety courses covering awareness (Confined Space, Drug & Alcohol, Ground Disturbance, H2S), driver training (Cargo Securement, Hours of Service, Defensive Driving), equipment (Aerial Platform, Chainsaw, Telehandler), safety (Fall Protection, Hazard Assessment, Rigging), and soft skills.
• EHS Software Platform Cloud-based Environmental, Health and Safety management software with Training Record Management System, Training Matrix, digital safety forms and assessments, equipment management, virtual proctoring, SCORM-compliant internal course hosting, SSO, and API, billed per user on a monthly subscription.
• Premium Construction EHS Program Industry-specific EHS software bundle including all core EHS functionality plus unlimited access to 97 construction industry-specific training programs.
• Premium Oil & Gas EHS Program Industry-specific EHS software bundle including all core EHS functionality plus unlimited access to 105 oil and gas industry-specific training programs.
• Premium Transportation EHS Program Industry-specific EHS software bundle including all core EHS functionality plus unlimited access to 48 transportation industry-specific training programs.
• Premium Transportation/Hazmat EHS Program Industry-specific EHS software bundle including all core EHS functionality plus unlimited access to 65 transportation/hazmat industry-specific training programs.
• Private Group On-Site Training On-site training delivered at client locations for businesses, organizations, and groups, including all materials, study guides, and equipment for WSIB compliance programs.

Quantifiable outcome

• 15,000+ students trained annually
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Canadian Red CrosscoreStrategic or Co-development PartnerSOS First Aid is an authorized Canadian Red Cross Training Partner since 2004, delivering WSIB-approved first aid and CPR certifications. They are also a Canadian Red Cross Instructor Trainer Development Centre responsible for developing new instructors and recertifying current instructors for First Aid & CPR, Basic Life Support, and Psychological First Aid programs. Canadian Red Cross has been a national leader in injury prevention for over 60 years.
• Lifesaving SocietycoreStrategic or Co-development PartnerSOS First Aid is an affiliate and Lifesaving Society Instructor/Examiner, offering water safety programs and certifications in addition to first aid training.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Cority: Enterprise EHS software platform serving large industrial and healthcare organizations. Overlaps with SOS's EHS SaaS in training record management and compliance.
• SafetyCulture: Global EHS and operations platform with iAuditor forms, training, and inspections. Competes with SOS's EHS software modules but serves a much broader market with deeper functionality.
• Canadian Red Cross Training Programs: National training program under which SOS operates as a partner. The Red Cross indirectly competes by signing additional training partners and running direct programs in regions where SOS is absent.

Emerging players

• Avantis Education (e-Learning WMB): Canadian e-learning provider offering workplace safety, HR, and compliance training. Comparable to SOS's online catalog with a similar SMB target market.

Direct peers

• AlertForce: Canadian provider of online workplace safety and EHS training courses. Highly comparable to SOS's e-learning catalog and EHS software offerings.
• Heart & Stroke Foundation of Canada: National non-profit delivering CPR and AED certification courses across Canada. Direct competitor in the CPR/BLS certification segment where SOS also operates.
• Worksite Safety Compliance Centre: Canadian provider of online safety training, working-at-heights, and EHS compliance courses. Directly competes with SOS's online safety training catalog.
• St. John Ambulance: Canada's other major first aid and CPR training provider, also delivering WSIB-approved Red Cross-aligned certifications through in-person and blended formats. Direct competitor in the same geographic and product category.
• Lifesaving Society (Canada): Partner/affiliate of SOS for water safety training and a broader training provider itself. Both offer lifeguard and first aid certifications in Canada.

Regional players

• OSHA.com (360training): U.S.-based online safety training provider with comparable online catalog of OSHA-aligned courses. Relevant as a U.S. counterpart showing how online-first safety training businesses scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sosfirstaid
• LinkedInlinkedin.com/company/safety-on-site-sos-first-aid-and-safety-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS First Aid and Safety Training