charles & charlotte - we're hiring!

What charles & charlotte - we're hiring! does

charles & charlotte is a Berlin-based, independent social-first creative agency that delivers strategy, content production, and consulting services for brands on TikTok, Instagram, and Facebook. Co-founded by Pascal Fiedler and Paulina Schumann and structured as a GmbH, the firm organizes its offering into three service modules: Always-On & Campaigns (research, strategy, concept, creation and production, influencer and creator management, channel ownership, paid social, and measurement), Production (pre- and post-production plus studio shooting), and Consulting (audits, workshops, ongoing strategy, and activation planning). It serves a mix of enterprise clients such as Burger King, Nikon Europe, Back Market, Jack Wolfskin, and Bundaberg, alongside D2C and startup engagements including WTF, Grazer, Spiritual Babe, and Grau, and maintains an internal TikTok lab profile (@mister.marathon) used to test and showcase growth tactics in a live environment.

The agency's underlying technology is intentionally light: its differentiation rests on in-house creative and production talent, deep platform fluency, and creator/influencer relationships, supported by standard marketing tooling (Google Analytics, Meta Pixel, TikTok Pixel) for measurement and retargeting. The team of approximately 30 is arranged in interdisciplinary, autonomous "circles" rather than traditional agency pyramids, a structure the founders use to attract and retain creative talent in a competitive Berlin market.

Revenue is generated through professional-service fees on custom-quoted agency engagements, with no publicly disclosed pricing or contract values. The firm pursues a sales-led go-to-market motion led directly by the co-founders, supported by an earned-media engine that includes a TikTok Ad Awards 2023 win, a 2024 Forbes feature, recurring coverage in Horizont, W&V, and Business Punk, and consistent podcast and conference presence. The "we're hiring!" positioning on the company name and the August 2025 Burger King account win are the most recent indicators of active scaling.

Name

charles & charlotte - we're hiring!

Legal name

charles & charlotte GmbH

Website

https://charlesandcharlotte.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

charles & charlotte is a Berlin-based, independent social-first agency providing strategy, content production, and consulting for brands on TikTok, Instagram, and Facebook, serving enterprise clients such as Burger King, Nikon, and Back Market alongside D2C and startup brands.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Social media agency
• Content production services
• Influencer management
• Tiktok marketing
• Social media consulting

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Agency Services: Full-service social media agency offering Always-On & Campaigns (research, strategy, concept, creation, production, influencer management, channel ownership, paid social, measurement), Production services (pre & post production, shooting & studio), and Consulting services (audit, workshops, training, strategy consulting, activation planning). Revenue is generated through professional service fees for ongoing agency engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

charles & charlotte is a Berlin-based social media agency that delivers social-first strategy, content production, and consulting for brands on TikTok, Instagram, and Facebook. The offering is structured into three modules: Always-On & Campaigns (ongoing management including research, strategy, concept, content creation, influencer/creator management, channel ownership, paid social, and measurement), Production (pre & post production and studio shooting), and Consulting (audits, workshops, training, and strategy roadmapping). The agency works primarily with enterprise brands (Burger King, Nikon, Back Market, Jack Wolfskin) and D2C startups to help them build social-native presence and reach Gen Z audiences.

Product overview

charles & charlotte is an independent social-first social media agency based in Berlin, Germany. The agency's offering is organized as a unified service portfolio structured around three core modules: Always-On & Campaigns (covering research, strategy, concept, content creation & production, influencer/creator management, channel ownership, paid social, and measurement), Production (pre/post production and studio shooting), and Consulting (audit, workshops, strategy, and roadmapping) — all spanning TikTok, Instagram, and Facebook. Additionally, the agency maintains @mister.marathon as an internal TikTok lab profile for experimentation and proof-of-concept. The company has also been recognized as a TikTok Ad Awards winner.

Differentiator

Problem solved

Functional benefit

Products and services

• Always-On & Campaigns

Quantifiable outcome

• Nikon: 17% uplift in unaided brand awareness, +5% purchase intent among Gen Z
• +6 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• WestwingcoreStrategic or Co-development Partner · 1 January 2022Spiritual Babe collaborated with Westwing within 6 months of launching - a sustainable crystal shop with transparent supply chain partnership that achieved 100% sold out within 24 hours
• WTF Condoms (Co-founded by Influencers)coreStrategic or Co-development Partner · 1 January 2022WTF launched as a new condom brand in Germany, co-founded by influencers. charles & charlotte handled full social media launch achieving 24K followers in 24 hours and 20K condoms sold in 30 minutes

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept: Large global digital creative and media agency with established social, content production and influencer practices — overlapping capability set but at much greater scale and as part of a broader integrated offering.
• MediaMonks (S4 Capital / Monks): Global content-and-media production network offering short-form video, paid social and creator services at enterprise scale — competes for the same brand budgets with a much broader service portfolio.
• VMLY&R (WPP): Global brand, experience and advertising network with significant social media and influencer capabilities — competes through integrated mandates where C&C would otherwise lead social work.
• Serviceplan Group: Europe's largest independent agency group with House of Communication model bundling creative, media, digital and social — the dominant integrated competitor in the German market where C&C operates.

Direct peers

• Obviously: Global influencer marketing and social creative agency with end-to-end campaign management for enterprise brands — same creator-led social-first playbook for tier-1 marketers.
• Social Chain: Manchester- and Berlin-based social media and influencer marketing agency serving enterprise brands with content, creator and paid social services — overlapping service scope and similar DACH exposure.
• Jellysmack: Global creator content company that manages influencer/creator portfolios and produces short-form social video — comparable operating model around creator management, content production and platform-native social strategy.
• TLGG: Berlin-based social-first and digital agency with comparable founder-driven culture and a focus on social strategy, content, and influencer work for European enterprise clients — closest peer in size, geography, and specialty.

Regional players

• Kolle Rebbe: Award-winning Hamburg-based creative agency with integrated digital, social and content capabilities — comparable German-market creative pedigree with social as part of a wider offering.

Emerging players

• The Garage (TikTok creator-side offering): Creator marketing and social creative arm tied closely to TikTok's platform — comparable short-form focus and emerging as both a complement and competitive threat to independent TikTok-specialist agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/charlesandcharlotte
• Instagraminstagram.com/charlesandcharlotte.bln?igshid=MWZjMTM2ODFkZg==
• TikToktiktok.com/@charlesandcharlotte.bln?_t=8gFihtWnULw&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about charles & charlotte - we're hiring!