RAZ Vape Direct
RAZ Vape Direct is an authorized direct-to-consumer e-commerce retailer selling RAZ-branded disposable vape devices and e-liquids to US adult consumers (21+) through its own website, operating under the Geek Bar family.
- Company typePrivate
- Founded-
- HeadquartersChattanooga, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What RAZ Vape Direct does
RAZ Vape Direct is an authorized direct-to-consumer e-commerce retailer specializing in RAZ-branded disposable vaping products and e-liquids, headquartered at 711 Signal Mountain Rd Suite 306, Chattanooga, Tennessee. The company operates exclusively online through razvapedirect.com, shipping to adult consumers (21+) across the United States with delivery within 2–8 business days. It generates revenue almost entirely from unit-priced hardware sales of disposable vape devices and bottled e-liquid, with no subscription or recurring contract model. Pricing ranges from $14.99 for entry-level disposables (TN9000) up to $31.99 for mid-tier devices (LTX DC25000), with free shipping above $150 and a $10 first-order discount over $35 as the primary conversion incentives.
The product portfolio is anchored by five device platforms: the RAZ TN9000 (9,000 puffs, high-definition animated smart screen), RAZ LTX DC25000 (25,000 puffs, leather-wrapped body, dual-mesh coil), RAZ RYL Classic 35K (35,000 puffs, luxury wearable design with gold-plated chain), RAZ RX 50K (50,000 puffs, 9-level adjustable power slider), and RAZ VUE 50K (refillable pod-kit system). The assortment spans 188 SKUs and 100+ flavors across fruit, ice, menthol, candy, tobacco, and zero-nicotine profiles, plus limited seasonal editions (Frozen, Freedom, Spring, Gush). The company also sells RAZ-branded e-liquid and a co-branded Pod Juice X line, extending beyond hardware disposables.
RAZ Vape Direct operates as a single-channel retailer within the Geek Bar family of brands, which is consistently ranked among the top three disposable vape brands in North America. Its go-to-market relies on organic content (blog, SEO, Twitter/X, Pinterest, YouTube), email marketing, and direct website traffic, with age verification at checkout. The company has no disclosed funding, M&A, leadership, or certification data. The model is structurally vulnerable to US vaping regulatory shifts (FDA premarket tobacco product authorization, flavor bans, state-level restrictions), though this is not disclosed in the source data.
RAZ Vape Direct firmographics
Firmographics- Name
- RAZ Vape Direct
- Legal name
- RAZ Vape Direct
- Website
- https://razvapedirect.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RAZ Vape Direct is an authorized direct-to-consumer e-commerce retailer selling RAZ-branded disposable vape devices and e-liquids to US adult consumers (21+) through its own website, operating under the Geek Bar family.
- Ownership category
- akta.pro rank
RAZ Vape Direct industry classification
Industry- Product category
- Disposable Vape Devices
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
- akta.pro secondary industry
- Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where RAZ Vape Direct is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RAZ Vape Direct business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Disposable Vape Device Sales: Primary revenue stream from selling RAZ branded disposable vape devices across multiple product lines including TN9000, LTX DC25000, RYL Classic 35K, RX 50K, and VUE 50K. Products sold as one-time purchases with varying price points based on model and puff capacity.
- E-Liquid and Vape Juice Sales: Secondary revenue from selling RAZ branded vape juices including RAZ Vape Juice (100ml), RAZ Salt Nic Juice (30ml), and collaborative products with Pod Juice X. Available in multiple flavor profiles matching the disposable device offerings.
- Refillable Pod Systems: Revenue from selling RAZ VUE 50K disposable kits and separate refillable pods, allowing repeat purchases of pods while retaining the device hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RAZ TN9000 - Entry-level disposable vape with 9,000 puffs |
| Unit Pricing | Pay-as-you-go | RAZ LTX DC25000 - Mid-range disposable vape with 25,000 puffs |
| Unit Pricing | Pay-as-you-go | RAZ RYL Classic 35K - Luxury lifestyle disposable vape with 35,000 puffs |
| Unit Pricing | Pay-as-you-go | RAZ RX 50K - Premium flagship disposable vape with 50,000 puffs |
| Unit Pricing | Pay-as-you-go | RAZ VUE 50K - Pod kit system with 50,000 puffs |
| Unit Pricing | Pay-as-you-go | RAZ Vape Juice and Salt Nic Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RAZ Vape Direct product offering
Product offeringCore offering
RAZ Vape Direct is an authorized online retailer of RAZ-brand disposable vape devices and e-liquids, selling directly to adult consumers in the United States via its e-commerce storefront. The catalog spans multiple device families (TN9000, LTX DC25000, RYL Classic 35K, RX 50K, VUE 50K) with 100+ flavor options, plus e-liquids, salt nic juices, zero-nicotine variants, and limited-edition seasonal collections.
Product overview
RAZ Vape Direct is an authorized online retailer offering a comprehensive portfolio of RAZ brand disposable vaping products and e-liquids. The product lineup centers on multiple disposable vape device families: the RAZ TN9000 (compact, 9000 puffs, smart screen), RAZ LTX DC25000 (long-lasting, 25000 puffs, leather-wrapped), RYL Classic 35K (luxury wearable design, 35000 puffs), RAZ RX 50K (maximum power, 50000 puffs, adjustable power slider), and RAZ VUE 50K (pod-kit system). Each device is available in multiple flavor options spanning fruit blends, icy finishes, candy-inspired, menthol, and tobacco profiles. The portfolio also includes zero nicotine variants, e-liquids including RAZ Salt Nic Juice and Pod Juice X RAZ collaborative products, plus limited-edition seasonal variants. The company positions RAZ as operating under the Geek Bar family and emphasizes innovation-first engineering with smart screen technology as a key differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- RAZ TN9000: Disposable vape device featuring high-definition animated smart screen, up to 9000 puffs, available in 28+ flavors including Watermelon Ice, Blue Raz Ice, Miami Mint, and more. Also available in zero nicotine version.
- RAZ LTX DC25000
- RAZ RYL Classic 35K
- RAZ RX 50K
- RAZ VUE 50K
- RAZ Vape Juice
Quantifiable outcome
- Top 3 best-selling disposable vape brand ranking in North America
- +2 more outcomes
Companies that use RAZ Vape Direct
Customer profileSegments1 record
Ideal customer profiles1 record
RAZ Vape Direct technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RAZ Vape Direct partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pod Juice XcoreCollaborative partnership producing co-branded e-juice products including Pod Juice X RAZ Ejuice (100ml) and Pod Juice X RAZ Salt Nic Ejuice (30ml). Products feature collaborative branding with flavors like Jewel Spearmint, Jolly Blue Razz Ice, Pink Burst Chew, and White Gummy Ice. The partnership combines Pod Juice's e-liquid expertise with RAZ's brand distribution.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
RAZ Vape Direct competitors and assessment
Company assessmentEmerging players
- Pod Juice: Strategic co-development partner for RAZ Vape Direct's co-branded e-juice line (Pod Juice X RAZ). Comparable in e-liquid distribution model and flavor-led brand positioning to RAZ's vape juice business.
Direct peers
- Elf Bar: One of the top-selling disposable vape brands globally and a direct competitor to RAZ in flavor variety, puff count, and price points. Both brands compete on innovation cycles and authorized retail channels.
- Mi-Pod: Online vape retailer carrying disposable devices, pod systems, and e-liquids from multiple brands. Comparable to RAZ Vape Direct as a US-based authorized vape e-commerce storefront.
- Geek Bar: Parent/affiliated brand in the Geek Bar family under which RAZ operates. Geek Bar sells its own disposable vape lines through authorized retailers; RAZ Vape Direct is an authorized channel for the sibling RAZ line, making it the closest direct comparator in product and brand family.
- Element Vape: Large authorized online vape retailer carrying multiple disposable brands, mods, e-liquids, and accessories. Operates the same authorized-DTC online retail model as RAZ Vape Direct but with a multi-brand catalog.
- Hyppe: Disposable vape brand competing in the same mid-range puff-count segment (9K-25K) and the same authorized online retail channels as RAZ.
- Eightvape: Discount online vape retailer offering disposables, mods, tanks, and e-liquids across many brands. Closely comparable to RAZ Vape Direct in authorized-DTC online vape retail, though more multi-brand focused.
- Breeze Smoke: Disposable vape competitor with comparable product positioning (high puff counts, flavored devices) and authorized online retail presence similar to RAZ Vape Direct.
- Fume Vape: Established disposable vape brand offering long-puff-count devices in competing flavor profiles; shares the same authorized-DTC and convenience-store retail channels as RAZ.
- Lost Mary: Disposable vape brand from the same parent ecosystem as Elf Bar, competing head-to-head with RAZ on compact disposables, flavor range, and authorized online retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RAZ Vape Direct social profiles
Digital presenceRAZ Vape Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAZ Vape Direct leadership team
Management profileNumber of profiles
RAZ Vape Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAZ Vape Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAZ Vape Direct
What does RAZ Vape Direct do?
RAZ Vape Direct is an authorized online retailer of RAZ-brand disposable vape devices and e-liquids, selling directly to adult consumers in the United States via its e-commerce storefront. The catalog spans multiple device families (TN9000, LTX DC25000, RYL Classic 35K, RX 50K, VUE 50K) with 100+ flavor options, plus e-liquids, salt nic juices, zero-nicotine variants, and limited-edition seasonal collections.
Is RAZ Vape Direct a public or private company?
RAZ Vape Direct is a private company. It is classified as unknown and is currently operating.
When was RAZ Vape Direct founded?
RAZ Vape Direct was founded in -1. It employs 1 to 10 people.
Where is RAZ Vape Direct based?
RAZ Vape Direct is headquartered in Chattanooga, United States, in the North America region.
How does RAZ Vape Direct make money?
Three revenue lines are on record. Disposable Vape Device Sales are the primary driver. The others are E-Liquid and Vape Juice Sales and refillable Pod Systems.
Who are RAZ Vape Direct's main competitors?
Pod Juice is listed as an emerging player. Direct peers are Elf Bar, Mi-Pod, Geek Bar, Element Vape, Hyppe, Eightvape, Breeze Smoke, Fume Vape and Lost Mary.
Does RAZ Vape Direct have an API?
No public API is recorded for RAZ Vape Direct.
What industry is RAZ Vape Direct in?
RAZ Vape Direct's product category is Disposable Vape Devices. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces), with a secondary code of CRANAEAG, Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers). Its NAICS code is 459991.