Behavior Design Collective
Behavior Design Collective is a New York-based behavioral science consulting firm, founded out of Stanford's Behavior Design Lab, that helps enterprises design products and programs to drive sustainable user behavior change, engagement, and retention.
- Company typePrivate
- Founded-
- HeadquartersWest New York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Behavior Design Collective does
Behavior Design Collective is a privately-held behavioral science consulting firm headquartered in New York, NY that helps organizations design products, programs, and services to drive sustainable user behavior change, engagement, retention, and loyalty. The firm was founded out of the Stanford Behavior Design Lab under Dr. BJ Fogg, positioning its practice within the academic lineage of applied behavioral science.
The firm operates a three-service portfolio delivered as professional services: (1) Behavior-Based Research & Product Recommendations, which includes literature reviews, behavior analysis, engagement audits, and behavior-focused user research; (2) Behavioral Architecture & Design, a systematic behavior-first design practice that translates research into behavioral architecture, behavior maps, motivation maps, gamified design, and UX/UI prototypes; and (3) Behavior Design Training, which delivers keynotes, workshops, capability building, and organization-wide transformations to embed behavior design into client teams. Underlying methodology blends behavioral economics, gamification, design thinking, human-centered design, and agile frameworks, codified into proprietary assets such as the Behavioral Architecture Framework, Behavior Maps, Motivation Maps, Motivation Architecture, and Engagement Audit Methodology.
Commercially, Behavior Design Collective runs a sales-led, consultative go-to-market targeting verticals including Healthcare, Financial Services, Consumer Technology, and Government, plus size tiers spanning Startups through Enterprise Organizations. Named customers include the US FBI, Roche, and Johnson & Johnson, alongside aggregate references to Fortune 500 organizations. Pricing is quote-based and not publicly disclosed, services are delivered via direct consulting engagements, keynotes, workshops, and team embeds, and the firm markets primarily through its website, email newsletter, and inbound contact. No funding rounds, revenue figures, headcount, or ownership structure are disclosed in available sources.
Behavior Design Collective firmographics
Firmographics- Name
- Behavior Design Collective
- Legal name
- Behavior Design Collective
- Website
- https://behaviordesigncollective.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behavior Design Collective is a New York-based behavioral science consulting firm, founded out of Stanford's Behavior Design Lab, that helps enterprises design products and programs to drive sustainable user behavior change, engagement, and retention.
- Ownership category
- akta.pro rank
Behavior Design Collective industry classification
Industry- Product category
- Behavioral Science Consulting
- NAICS
- Other Specialized Design Services (54149)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Behavior Design Collective is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behavior Design Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Behavior-Based Research & Consulting: Research deep-dive services including literature reviews, behavior analysis, engagement audits, and user research to extract behavioral insights for product development
- Behavioral Architecture & Design Services: Design and development services including behavior framework development, UX/UI design, prototyping, and design testing and launch
- Behavior Design Training: Keynotes, workshops, capability building, and organization-wide transformation services to integrate behavior design into client workflows
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Behavior Design Collective product offering
Product offeringCore offering
Behavior Design Collective is a behavioral science consulting firm that helps organizations design products, programs, and services that drive sustainable behavior change. It delivers a unified portfolio of three service lines: behavior-based research and product recommendations, behavioral architecture and design (including UX/UI prototyping and gamified design), and behavior design training (keynotes, workshops, capability building, and org-wide transformations). All engagements are grounded in validated behavior science models, methods, and frameworks from academic research.
Product overview
Behavior Design Collective is a Behavioral Science consulting firm offering a unified portfolio of three interconnected service offerings. The Behavior-Based Research & Product Recommendations service conducts deep-dive research to understand stakeholder behaviors and contexts. This feeds into the Behavioral Architecture & Design service, which builds comprehensive behavioral architecture including behavior maps, motivation maps, and gamified design with UX/UI prototyping. Finally, the Behavior Design Training service helps organizations build internal behavior design capabilities through keynotes, workshops, and organizational transformations. All services are grounded in validated behavior science models, methods, and frameworks from academic research.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavior-Based Research & Product Recommendations Consulting engagement that conducts a research deep-dive to understand stakeholder behaviors and contexts using primary and secondary research techniques. Deliverables include behavior science literature reviews, behavior analysis, engagement audits, and behavior-focused user research that produce actionable behavioral insights and product recommendations. Intended for organizations seeking unbiased, validated behavioral data to inform product development.
- Behavioral Architecture & Design Systematic behavior-first design and development service that translates behavioral research insights into products and programs built around a cohesive behavioral architecture. Includes behavior maps, motivation maps, gamified design, and UX/UI design and prototypes grounded in validated behavior science models, methods, and frameworks. Intended for product teams building solutions intended to drive sustainable behavior change at scale.
- Behavior Design Training Training and capability-building service that helps organizations integrate behavior design into their workflows through keynotes, workshops, capability building programs, and organization-wide transformations. Delivered to startups and Fortune 500 organizations to embed behavior science models and methods into internal teams.
Companies that use Behavior Design Collective
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Behavior Design Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Behavior Design Collective partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stanford Behavior Design LabcoreBehavior Design Collective was born out of Stanford Behavior Design Lab, working under Dr. BJ Fogg. The founding team maintains connections to leading behavioral science labs and institutions to stay informed of cutting-edge developments. This academic partnership provides access to validated research and methodologies that inform their consulting practice.
Recent moves5 records
Expansion highlights3 records
Behavior Design Collective competitors and assessment
Company assessmentDirect peers
- IDEO: Global design and innovation consultancy that applies human-centered design and behavioral research to product and service development. Comparable to Behavior Design Collective in delivering research-to-design engagements for enterprises, though at significantly larger scale and broader scope.
- The Irrational Agency: Boutique behavioral science consultancy applying behavioral economics to marketing, product, and customer experience. Highly comparable in scope, methodology, and client type to Behavior Design Collective's research-and-design engagements.
- BEWorks: Behavioral economics consulting firm applying behavioral science to product, policy, and program design. Closely comparable methodology and service model to Behavior Design Collective, with similar research-and-design-to-client-engagement structure.
- Nielsen Norman Group: UX research and training consultancy providing evidence-based user research, behavioral analysis, and capability-building workshops. Overlaps directly with Behavior Design Collective's research and training streams and serves similar enterprise and product-team buyers.
Broad incumbents
- McKinsey Design (McKinsey & Company): The design and experience practice within McKinsey, combining strategy consulting with human-centered and behaviorally-informed design. Competes for the same enterprise transformation engagements as Behavior Design Collective but with vastly greater scale and C-suite access.
- Frog Design (Capgemini Engineering): Global design and innovation consultancy (now part of Capgemini) with deep expertise in human-centered design, prototyping, and product strategy. Comparable to Behavior Design Collective on the design and prototyping dimension, but operates at much broader scale and across many more verticals.
Emerging players
- Bunch: AI-augmented leadership and team coaching platform informed by behavioral science. Adjacent to Behavior Design Collective's org-wide transformation and capability-building work, but delivers at scale via software rather than bespoke consulting.
- Cadence Design: Behavioral design consultancy focused on habit formation and engagement for digital products. Directly comparable methodology and target client (consumer tech, healthcare) to Behavior Design Collective, operating at a similar boutique scale.
- Humu: Behavior change platform that uses nudges and behavioral science to drive organizational change. Operates in a comparable problem space to Behavior Design Collective's behavior-change work but delivers through a SaaS product rather than consulting engagements.
Others
- Stanford Behavior Design Lab: Academic research lab under Dr. BJ Fogg that originated the methodology Behavior Design Collective commercializes. Included as the founding institutional reference rather than a competitor — represents the source of the firm's core IP and ongoing partnership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Behavior Design Collective social profiles
Digital presenceBehavior Design Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behavior Design Collective leadership team
Management profileNumber of profiles
Behavior Design Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behavior Design Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behavior Design Collective
What does Behavior Design Collective do?
Behavior Design Collective is a behavioral science consulting firm that helps organizations design products, programs, and services that drive sustainable behavior change. It delivers a unified portfolio of three service lines: behavior-based research and product recommendations, behavioral architecture and design (including UX/UI prototyping and gamified design), and behavior design training (keynotes, workshops, capability building, and org-wide transformations). All engagements are grounded in validated behavior science models, methods, and frameworks from academic research.
Is Behavior Design Collective a public or private company?
Behavior Design Collective is a private company. It is classified as unknown and is currently operating.
When was Behavior Design Collective founded?
Behavior Design Collective was founded in -1. It employs 1 to 10 people.
Where is Behavior Design Collective based?
Behavior Design Collective is headquartered in West New York, United States, in the North America region.
How does Behavior Design Collective make money?
Three revenue lines are on record. Behavior-Based Research & Consulting is the primary driver. The others are behavioral Architecture & Design Services and behavior Design Training.
Who are Behavior Design Collective's main competitors?
Direct peers on record are IDEO, The Irrational Agency, BEWorks and Nielsen Norman Group. Broad incumbents are McKinsey Design (McKinsey & Company) and Frog Design (Capgemini Engineering). Emerging players are Bunch, Cadence Design and Humu. Stanford Behavior Design Lab is listed as an others.
Does Behavior Design Collective have an API?
No public API is recorded for Behavior Design Collective.
What industry is Behavior Design Collective in?
Behavior Design Collective's product category is Behavioral Science Consulting. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54149 and its SIC code is 8742.