Off-Highway Research
Off-Highway Research is a specialist market research firm founded in 1986, providing proprietary databases, forecasts, and analyst reports on global off-highway construction, mining, and agricultural equipment markets to OEMs, distributors, rental companies, and financial institutions.
- Company typePrivate
- Founded1986
- HeadquartersWadhurst, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Off-Highway Research does
Off-Highway Research, founded in 1986 and operating as a trading name of KHL Media Limited (part of KHL Group), is a specialist market research and forecasting firm serving the global off-highway construction, mining, and agricultural equipment industry. The company maintains proprietary databases covering 27 countries and 27 equipment types (including seven electric variants), with sales and production data broken down by OEM, brand, size class, and customer group. Its core offerings are organized into three annual subscription tiers — Standard (5 users), Premium (15 users, with OEM-level data and one analyst session), and Expert (unlimited users, full report library, unlimited analyst sessions) — supplemented by à la carte Special Reports (approximately US$5,250 each), bespoke Private Client Research, and analyst time sold as a professional service.
The company distributes its products through a direct sales motion, a self-service online store, and a recurring webinar and conference program (including the Off-Highway Conference held in Brussels and Chicago). Geographic coverage spans Asia (China, India, Japan, Indonesia), Europe (18 markets including Greece), North America (US, Canada, and Mexico added in 2026), South America (Brazil, Chile, Colombia, Peru, Argentina), and the Middle East (Saudi Arabia). Its primary customer segments are equipment manufacturers, component suppliers, distributors, rental companies, financial institutions, and importers — described as ranging from SMEs to multi-billion-dollar multinationals. The firm has no external investors, is self-sustaining through subscription and report sales, and is led by Managing Director Chris Sleight.
Off-Highway Research firmographics
Firmographics- Name
- Off-Highway Research
- Legal name
- KHL Media Limited
- Website
- https://offhighwayresearch.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Off-Highway Research is a specialist market research firm founded in 1986, providing proprietary databases, forecasts, and analyst reports on global off-highway construction, mining, and agricultural equipment markets to OEMs, distributors, rental companies, and financial institutions.
- Ownership category
- akta.pro rank
Off-Highway Research industry classification
Industry- NAICS
- Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Off-Highway Research is headquartered
LocationHeadquarters
- HQ city
- Wadhurst
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Off-Highway Research business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Subscription Services: Annual subscription packages (Standard, Premium, Expert) providing access to databases, analyst reports, market updates, and webinars. Tiers differ in number of users, report access, analyst sessions, and webinar pricing.
- Individual Report Sales: Individual research reports sold through the online store on topics such as equipment types, country analyses, and special reports. Reports range from 50-250+ pages and are available for one-time purchase.
- Private Client Research: Bespoke research services for specific questions that cannot be answered with standard off-the-shelf reports. Consultancy rates apply.
- Analyst Services: Analyst time and in-house presentations available as part of Premium and Expert subscriptions, and as paid add-ons for Standard tier clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Subscription: Includes market size data, Annual Review, quarterly Market Reports, Global market report, webinars at full price, for 5 users. |
| Subscription | Annual | Premium Subscription: Adds Sales & production by OEM data, Global electric equipment report, 1 analyst session/year, 1 in-house presentation/year, webinars at discounted rate, for 15 users. |
| Subscription | Annual | Expert Subscription: Full library of detailed research reports, unlimited analyst sessions, 1 in-house presentation/year, 1 free webinar ticket, unlimited users. |
| One time/ perpetual license | Pay-as-you-go | Special Reports: In-depth 150-250 page studies on specific markets or equipment types, available for individual purchase. |
| Other | Multi-year contract | Private Client / Consultancy Research: Bespoke research for specific questions not covered by standard reports. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Off-Highway Research product offering
Product offeringCore offering
Off-Highway Research sells subscription-based market intelligence and forecasting services for the global off-highway construction, mining, and agricultural equipment industries. Core offerings include proprietary regional databases of equipment sales and production broken down by OEM, brand, size class, and customer group, five-year market forecasts, annual reviews, quarterly market reports, special reports, equipment and country analyses, company profiles, and bespoke private client research. Products are packaged into Standard, Premium, and Expert subscription tiers and are also sold individually via an online store.
Product overview
Off-Highway Research is a market research and forecasting company providing databases and analyst reports on the global construction, mining, and agricultural equipment industry. The company operates a platform of regional database services (China, Europe, India, Japan, North America, and South America) offering market size data, sales and production statistics, and five-year forecasts. Products are organized into three subscription tiers (Standard, Premium, Expert) that progressively unlock access to OEM-level data, full research report libraries, and analyst time. Core offerings include Annual Reviews, Quarterly Market Reports, Special Reports, Equipment Analysis reports (covering specific equipment types), Country Analysis reports, Company Profiles, and Electric Construction Equipment coverage. The company also offers Private Client Research for bespoke analytical needs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Electric construction equipment market doubled year-on-year in 2025 to 37,276 units worth US$4.7 billion
- +3 more outcomes
Companies that use Off-Highway Research
Customer profileNamed customers5 records
Segments5 records
Off-Highway Research technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Off-Highway Research partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- IPAF (International Powered Access Federation)minorIPAF is referenced in the privacy policy as a third-party association that may share member information with Off-Highway Research. The relationship involves data sharing where IPAF members consent to their information being shared with Off-Highway Research. This is a data-referral relationship rather than a formal commercial partnership.
- NDA (National Demolition Association)minorNDA is referenced in the privacy policy as a third-party association that may share member information with Off-Highway Research. Members provide consent for their data to be shared. This represents a passive data-sharing relationship rather than an active commercial partnership.
- Roland BergercoreOff-Highway Research co-authored a White Paper on decarbonization with Roland Berger, a global management consulting firm. The joint study examines decarbonization challenges in the construction equipment industry, identifying hurdles to overcome and focus areas for sustainability efforts. This represents a co-development partnership producing shared thought leadership content.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Off-Highway Research competitors and assessment
Company assessmentOthers
- Off-Highway Vehicle Engineering Congress (OVE): Industry events focused on off-highway vehicle engineering that attract overlapping equipment manufacturer audiences; not a direct research competitor but a thematic conference peer competing for sponsor and attendee mindshare.
- Roland Berger: Roland Berger is a global management consulting firm that co-authored the decarbonization white paper with Off-Highway Research; it produces adjacent strategy and market reports on construction equipment OEMs and is a partnership/alliance peer rather than direct competitor.
- Construction Equipment (KHL Group publication): Construction Equipment is a sister KHL Group publication covering the same customer base; both leverage shared KHL Group infrastructure and customer overlap, making it a closely related ecosystem peer rather than a direct research competitor.
- Diesel Progress / Diesel Progress International: Diesel Progress publishes powertrain, engine, and off-highway equipment industry content and hosts the Trendlines podcast where Off-Highway Research contributes — a media peer serving overlapping industry audiences with adjacent content.
- Komatsu, Caterpillar, Volvo CE internal market intelligence functions: Major OEMs maintain in-house market intelligence functions that build proprietary forecasts and competitor analysis; these are buyers of Off-Highway Research today but represent a potential in-housing risk to subscription revenue if budgets are redirected internally.
Emerging players
- IDTechEx: IDTechEx publishes research on electric vehicles, batteries, and emerging mobility technologies with growing coverage of electric construction equipment, partially overlapping with Off-Highway Research's new electric equipment database and report.
Direct peers
- Interact Analysis: Interact Analysis is a UK-based market research firm covering construction equipment, intralogistics, and industrial automation — directly comparable to Off-Highway Research in delivering OEM-level data, five-year forecasts, and subscription research for the off-highway and material handling equipment sectors.
- Yengst Associates: Yengst Associates was a North American construction equipment consulting firm producing equipment-focussed reports, company profiles, and rental market studies whose IP was acquired by Off-Highway Research in March 2024; it remains a directly comparable specialist consulting/research peer.
Broad incumbents
- Wood Mackenzie: Wood Mackenzie covers mining and commodities research including equipment demand for extraction industries, overlapping with Off-Highway Research's mining/quarrying equipment forecasts but as part of broader energy and natural resources coverage.
- S&P Global Mobility (formerly IHS Markit): S&P Global Mobility provides broad commercial vehicle, powertrain, and component market intelligence that overlaps with off-highway research on commercial vehicle demand cycles, OEM production trends, and electric propulsion forecasts — but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Off-Highway Research social profiles
Digital presenceOff-Highway Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Off-Highway Research leadership team
Management profileNumber of profiles
Off-Highway Research subsidiaries and ownership
Company hierarchySubsidiaries1 record
Off-Highway Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Off-Highway Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Off-Highway Research
What does Off-Highway Research do?
Off-Highway Research sells subscription-based market intelligence and forecasting services for the global off-highway construction, mining, and agricultural equipment industries. Core offerings include proprietary regional databases of equipment sales and production broken down by OEM, brand, size class, and customer group, five-year market forecasts, annual reviews, quarterly market reports, special reports, equipment and country analyses, company profiles, and bespoke private client research. Products are packaged into Standard, Premium, and Expert subscription tiers and are also sold individually via an online store.
Is Off-Highway Research a public or private company?
Off-Highway Research is a private company. It is currently operating.
When was Off-Highway Research founded?
Off-Highway Research was founded in 1986. It employs 11 to 50 people.
Where is Off-Highway Research based?
Off-Highway Research is headquartered in Wadhurst, United Kingdom, in the Europe region.
How does Off-Highway Research make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are individual Report Sales, private Client Research and analyst Services.
Who are Off-Highway Research's main competitors?
Others on record are Off-Highway Vehicle Engineering Congress (OVE), Roland Berger, Construction Equipment (KHL Group publication), Diesel Progress / Diesel Progress International and Komatsu, Caterpillar, Volvo CE internal market intelligence functions. IDTechEx is listed as an emerging player. Direct peers are Interact Analysis and Yengst Associates. Broad incumbents are Wood Mackenzie and S&P Global Mobility (formerly IHS Markit).
Does Off-Highway Research have an API?
No public API is recorded for Off-Highway Research.
What industry is Off-Highway Research in?
Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 54191.