Urban Forge
Hand-forged iron furniture, lighting, and home decor maker in Mountain View, Arkansas, selling direct-to-consumer via e-commerce, a flagship retail store, and a Trade Program serving interior designers, architects, and hospitality professionals.
- Company typePrivate
- Founded1979
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Urban Forge does
Urban Forge is a hand-forged wrought iron furniture manufacturer and retailer founded in 1979 and headquartered in Mountain View, Arkansas. The company produces beds, tables, seating, lighting, fireside accessories, and home décor across a catalog of 272 products, with each piece individually forged from glowing hot iron by skilled artisans using traditional blacksmithing techniques rather than cast or mass-produced. Products are backed by a lifetime guarantee on iron components and are offered through made-to-order manufacturing as well as a Ready to Ship line of pre-made items.
Urban Forge firmographics
Firmographics- Name
- Urban Forge
- Legal name
- Urban Forge
- Website
- https://urbanforge.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hand-forged iron furniture, lighting, and home decor maker in Mountain View, Arkansas, selling direct-to-consumer via e-commerce, a flagship retail store, and a Trade Program serving interior designers, architects, and hospitality professionals.
- Ownership category
- akta.pro rank
Urban Forge industry classification
Industry- Product category
- Hand-Forged Iron Furniture
- NAICS
- Ornamental and Architectural Metal Work Manufacturing (332323), Ornamental and Architectural Metal Products Manufacturing (33232)
- SIC
- Fabricated Structural Metal Products (3440), Household Furniture (2510)
- akta.pro primary industry
- Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)
Keywords
Where Urban Forge is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Urban Forge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for hand-forged iron furniture and home decor. Products range from small decor items ($30-$200) to major furniture pieces (beds, dining tables up to $10,000+). No subscription or recurring revenue.
- Custom/Bespoke Projects: Company creates custom ironwork projects based on customer specifications, sketches, or conceptual designs. Custom orders are handled individually with pricing determined per project.
- Trade/Wholesale Program: Trade program offering 20% introductory discount to interior designers, architects, retailers, and hospitality professionals with no minimum purchase requirement. Discounts increase with volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Iron Beds |
| Unit Pricing | Pay-as-you-go | Tables (Dining, Coffee, Side, Console) |
| Unit Pricing | Pay-as-you-go | Seating (Chairs, Stools, Benches) |
| Unit Pricing | Pay-as-you-go | Lighting (Lamps, Chandeliers, Pendants) |
| Unit Pricing | Pay-as-you-go | Fireside (Tool Sets, Screens, Log Holders, Fire Pits) |
| Unit Pricing | Pay-as-you-go | Decor & Hardware (Hooks, Racks, Candle Holders, Knobs) |
| Unit Pricing | Pay-as-you-go | Trade Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Urban Forge product offering
Product offeringCore offering
Urban Forge designs, hand-forges, and sells wrought iron furniture, lighting, fireplace accessories, and home decor from its forge in Mountain View, Arkansas, using traditional blacksmithing techniques rather than casting or mass production. The company operates on a made-to-order model with full customization capabilities and offers a Trade Program for design professionals. Pricing ranges from small decor items ($30–$200) to major furniture pieces such as beds and dining tables priced up to $10,000+.
Product overview
Urban Forge is a hand-forged iron furniture company offering a comprehensive collection of artisan-made home furnishings. The product portfolio centers on hand-forged wrought iron beds, tables, seating, lighting, fireside accessories, and home decor, with all pieces crafted in Mountain View, Arkansas. The company operates on a made-to-order model with customization capabilities, complemented by a Trade Program for design professionals and a Ready to Ship collection of pre-made items available for quick delivery. Each piece is hand-forged using traditional blacksmithing techniques and backed by a lifetime guarantee on iron components.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrought Iron Beds
Companies that use Urban Forge
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Urban Forge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Urban Forge partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- AnthropologieminorPartnered to create unique, hand-forged pieces that bring warmth and character to homes across the country.
- TerrainminorCrafting distinctive ironwork for their curated lifestyle collections.
- Big Cedar LodgecoreSupplying custom ironwork for one of the premier resort destinations in the country. Featured as key customer relationship.
- PBSminorNational broadcast feature sharing the story of Urban Forge and the tradition of blacksmithing with a national audience.
- Luxe MagazineminorShowcasing artisan approach to high-end, handcrafted home furnishings.
- Architectural DigestminorFeatured designs among the best in global style and innovation.
- Southern LivingminorFeatured in 2020 Idea House Tour, inspiring readers with Southern heritage and timeless designs.
- At Home in ArkansasminorHighlighted Arkansas roots and the artistry that defines the company's work.
- The Scout GuideminorCelebrating role in keeping hand-forged craftsmanship alive in modern design.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Urban Forge competitors and assessment
Company assessmentDirect peers
- Crate & Barrel: Multi-category home furnishings retailer with comparable bed, table, seating, and lighting assortments and a similar premium-leaning customer base.
- Pottery Barn: National home furnishings retailer with overlapping beds, tables, lighting, and decor categories; comparable e-commerce-led go-to-market and Trade Program-style designer services.
- Stone County Ironworks: Hand-forged iron furniture and home goods maker also based in the Arkansas Ozarks, with a comparable product mix of beds, tables, seating, and decor and a similar artisan-craftsmanship narrative.
- West Elm: Modern home furnishings retailer with comparable e-commerce model and assortment in furniture, lighting, and decor; targets design-conscious consumers with similar price points on many items.
- Arhaus: Premium home furnishings retailer sourcing artisan-crafted furniture and decor with a similar target customer seeking unique, heirloom-quality pieces rather than mass-market goods.
- Ethan Allen: Custom furniture manufacturer and retailer offering made-to-order beds, dining, and living-room pieces with a similar emphasis on customization and American craftsmanship.
- Frontgate: Premium home and outdoor furnishings retailer with curated, higher-end assortment in beds, tables, lighting, and fireside/outdoor categories that overlaps with Urban Forge's premium positioning.
- Room & Board: Premium furniture retailer emphasizing craftsmanship, customization, and American-made products, with overlapping assortment in beds, dining, and living-room furniture.
Broad incumbents
- Restoration Hardware (RH): Large premium home furnishings brand spanning furniture, lighting, and decor; competes for the same affluent residential and hospitality buyers, though at much larger scale and broader product breadth.
Emerging players
- Schoolhouse: Design-forward home brand offering lighting, hardware, and home furnishings with a maker-craft heritage; overlaps with Urban Forge in lighting and decorative hardware categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Forge social profiles
Digital presenceUrban Forge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Forge leadership team
Management profileNumber of profiles
Urban Forge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Forge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Forge
What does Urban Forge do?
Urban Forge designs, hand-forges, and sells wrought iron furniture, lighting, fireplace accessories, and home decor from its forge in Mountain View, Arkansas, using traditional blacksmithing techniques rather than casting or mass production. The company operates on a made-to-order model with full customization capabilities and offers a Trade Program for design professionals. Pricing ranges from small decor items ($30–$200) to major furniture pieces such as beds and dining tables priced up to $10,000+.
Is Urban Forge a public or private company?
Urban Forge is a private company. It is classified as family owned and is currently operating.
When was Urban Forge founded?
Urban Forge was founded in 1979. It employs 11 to 50 people.
Where is Urban Forge based?
Urban Forge is headquartered in Mountain View, United States, in the North America region.
How does Urban Forge make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are custom/Bespoke Projects and trade/Wholesale Program.
Who are Urban Forge's main competitors?
Direct peers on record are Crate & Barrel, Pottery Barn, Stone County Ironworks, West Elm, Arhaus, Ethan Allen, Frontgate and Room & Board. Restoration Hardware (RH) is listed as a broad incumbent. Schoolhouse is listed as an emerging player.
Does Urban Forge have an API?
No public API is recorded for Urban Forge.
What industry is Urban Forge in?
Urban Forge's product category is Hand-Forged Iron Furniture. Its primary akta.pro industry code is IMADACAE, Architectural & Miscellaneous Metals (Stairs, Railings, Ladders). Its NAICS code is 332323 and its SIC code is 3440.