Wildleaf Drinks

What Wildleaf Drinks does

Wildleaf Drinks is a privately held craft beverage company headquartered in the City of London that produces premium North African-inspired botanical tonics, sodas, and mixers. Its core technology is a proprietary botanical blend of Wormwood (Artemisia) — which the brand is named after and which carries traditional significance among the Berber people of the Atlas Mountains — and Quassia Amara, used as a substitute for quinine. The portfolio comprises four SKUs: Atlas Tonic (19 kcal per 100ml), Lumière Premium Tonic (a dry and light variant), Club Soda (zero calorie, zero sweetener), and Ginger Tail. All products are positioned as all-natural, preservative-free, and quinine-free, bottled in the UK using locally sourced spring water.

The company operates a direct-to-consumer go-to-market via a Shopify storefront at wildleafdrinks.com, where cases (24 x 200ml glass bottles) are listed at £27.50 GBP, alongside a London hospitality distribution channel covering bars, restaurants, and hotels. The London market is the sole operating geography disclosed. Wildleaf's products have received consecutive Gold Awards at The Spirits Business Tonic & Mixer Masters (2022 and 2023) across multiple SKUs, providing trade validation among UK drinks industry buyers.

The business is structured as a micro-brand with 1–10 employees, no disclosed funding rounds, no institutional investors, and no parent company on record. The company is founder-owned and operates with a single geographic footprint (London), all four SKUs listed as sold out on the DTC channel at the time of observation, and no disclosed management team or revenue figures. Distribution is dual-channel (DTC plus London on-trade), and the brand leverages its North African heritage story and award credentials as primary marketing assets alongside an Instagram presence and email newsletter.

Name

Wildleaf Drinks

Legal name

Wildleaf Drinks

Website

https://wildleafdrinks.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildleaf Drinks is a London-based craft beverage brand producing premium North African-inspired botanical tonics, sodas, and mixers using wormwood and Quassia Amara in place of quinine, selling direct-to-consumer via Shopify and through London hospitality venues to craft gin and premium vodka drinkers.

Ownership category

akta.pro rank

Product category

Premium Craft Tonics & Mixers

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Craft tonic water
• Botanical mixers
• Quinine-free tonics
• Premium mixers
• Craft club soda

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-Consumer Product Sales: Wildleaf Drinks generates revenue through direct-to-consumer sales of packaged craft tonics and mixers via their e-commerce storefront (wildleafdrinks.com). Products are sold in multi-bottle cases (24 x 200ml glass bottles) at a retail price of £27.50 GBP. Additional revenue comes from retail/hospitality stockists in London.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wildleaf Drinks produces premium North African-inspired craft tonics and mixers bottled in the UK, formulated with a proprietary blend of Wormwood and Quassia Amara in place of quinine. The portfolio of four products (Atlas Tonic, Club Soda, Ginger Tail, and Lumière Premium Tonic) is sold as multi-bottle cases through its own online store and through London hospitality stockists.

Product overview

Wildleaf Drinks offers a portfolio of premium North African craft tonics and mixers bottled in the UK. The core product line includes Wildleaf Atlas Tonic (award-winning quinine-free tonic with Wormwood and Quassia Amara), Wildleaf Club Soda (botanically infused zero-calorie club soda), Wildleaf Ginger Tail (ginger mixer), and Wildleaf Lumière Premium Tonic (dry and light tonic variant). All products feature botanical ingredients inspired by North African heritage and are positioned as cleaner-tasting alternatives to conventional mixers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildleaf Atlas Tonic Premium quinine-free tonic water made with Quassia Amara and Wormwood botanicals, featuring balanced citrus flavors and a cleaner, smoother finish. Designed as a mixer for craft gins and premium vodkas; sold as a 24 x 200ml glass bottle case at £27.50 GBP.
• Wildleaf Club Soda Botanically infused club soda with Wormwood extract, carbonated spring water, and sodium bicarbonate. A zero-calorie, zero-sweetener mixer with a herbaceous profile, positioned as a cult bar cart staple; sold as a 24 x 200ml case at £27.50 GBP.
• Wildleaf Ginger Tail Ginger-based craft mixer in the Wildleaf portfolio, sold as a 24 x 200ml case at £27.50 GBP.
• Wildleaf Lumière Premium Tonic Premium dry and light tonic variant in the Wildleaf portfolio, formulated with the same Wormwood and Quassia Amara botanical blend. Sold as a 24 x 200ml case at £27.50 GBP and awarded Gold at the 2022 Spirits Business Tonic & Mixer Masters.

Quantifiable outcome

• Zero calories and zero sweeteners in Club Soda
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Thomas Henry: German craft mixer brand with a comparable premium tonic, soda, and ginger mixer range targeting on-premise and retail channels across Europe.
• The London Essence Company: UK premium mixer brand with strong on-premise presence and a botanical, low-calorie mixers portfolio aimed at premium gin and vodka pairings.
• Fever-Tree: The dominant premium tonic water and mixer brand globally. Directly comparable to Wildleaf as a premium gin-pairing tonic with broad on-premise and retail distribution; Wildleaf competes for the same craft gin drinker occasion.
• Double Dutch: Premium mixer brand (tonics, ginger beer, sodas) targeted at craft spirit drinkers, with a similar clean-tasting, low-sugar proposition and on-premise-led distribution model.
• Q Mixers: US-based premium craft mixer brand (tonic, ginger beer, soda) targeting the same 'premium spirit companion' consumer occasion with a clean-label, less-sweet proposition.
• Fentimans: UK heritage premium botanical mixer brand. Comparable to Wildleaf as a craft, botanically-positioned mixer targeting on-premise and premium retail channels with a similar flavour-forward proposition.
• East Imperial: Premium tonic water and mixer brand with a similar craft, all-natural positioning targeting craft gin consumers and premium hospitality venues globally.
• Franklin & Sons: British premium mixer range positioned for premium spirits and hospitality venues, with overlapping tonic, soda, and ginger mixer SKUs comparable to Wildleaf's portfolio.

Emerging players

• Luscombe Drinks: Devon-based premium British soft drinks and mixer producer with a botanical, all-natural positioning that overlaps with Wildleaf's craft, low-sugar mixer narrative.

Broad incumbents

• Britvic: Major UK-based soft drinks manufacturer (own brands plus PepsiCo licence). Relevant as a broad incumbent shaping mixer and soft drink retail dynamics, though not a craft mixer specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wearewildleaf
• LinkedInlinkedin.com/company/wildleafdrinks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildleaf Drinks