RE/MAX Mountain Realty

What RE/MAX Mountain Realty does

RE/MAX Mountain Realty (also operating under the trade names 'Ron Breese Real Estate' and 'The WNC Home Team') is a family-owned residential and commercial real estate brokerage serving Haywood County and the surrounding Western North Carolina mountain region. The team consists of two agents, Ron Breese and his daughter Melissa Breese Palmer, who market their services on a multi-generational family legacy of customer service in Waynesville dating back six generations to a great-great-great grandfather who was a Waynesville merchant. The team is affiliated with Keller Williams Great Smokies, whose logo is featured prominently on the firm website (ronbreese.com). The business is privately held with no disclosed investors, parent company, or external funding.

The firm's product surface is a standard real estate brokerage offering spanning residential (condos, single-family, mansions), commercial, land, TICs, and fixer-upper properties. The technology layer is conventional and non-proprietary: a GoDaddy Website Builder-hosted property search tool with standard filters (location, type, price range, bedrooms, bathrooms, sort order), an email newsletter subscription, and unspecified standard CRM and email marketing tools. There are no proprietary technology features, AI/ML capabilities, APIs, or SDKs disclosed, and the firm does not operate a mobile application.

Revenue is generated through traditional transaction-based real estate commissions on completed buy and sell side transactions, with rates not publicly disclosed and pricing handled on a per-quote basis. Go-to-market is sales-led, combining inbound from the website and newsletter, phone inquiries (828-400-9029), and in-person consultations during published office hours. Marketing is concentrated in three channels: the website, the email newsletter, and organic search via the listings database. The operation is sub-scale at the enterprise level (a two-agent team in a defined regional geography) with no disclosed expansion, M&A, or funding activity.

Name

RE/MAX Mountain Realty

Website

https://ronbreese.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Mountain Realty (DBA Ron Breese Real Estate / The WNC Home Team) is a family-owned, two-agent residential, commercial, luxury, and land real estate brokerage serving Haywood County, North Carolina, affiliated with Keller Williams Great Smokies.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Luxury home services
• Land property transactions
• Real estate agent services

Headquarters

HQ city

Waynesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate agent commission model based on completed property transactions. Agents earn percentage-based commissions on successful buys and sells of residential, commercial, and land properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RE/MAX Mountain Realty is a real estate brokerage that assists buyers and sellers with residential, commercial, land, and luxury property transactions in Haywood County, North Carolina. Services cover the full transaction lifecycle including property search, marketing of listings, and guidance on affordability, credit, legal, and income matters. The team operates under the Keller Williams Great Smokies brokerage and provides direct agent-led support via website, phone, and in-person consultations.

Product overview

RE/MAX Mountain Realty operates a unified real estate service platform offering residential, commercial, luxury, and land property services in Haywood County, North Carolina. The primary products include a property listings search tool and comprehensive real estate transaction services. The WNC Home Team (Ron Breese and Melissa Breese Palmer) provides customer-focused real estate assistance with both modern marketing technology and traditional techniques. The company focuses on the Haywood County area, including Waynesville and surrounding communities in the mountains of Western North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listings Search

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Great SmokiescoreChannel Partner/ Reseller/ DistributorThe team operates as affiliated agents under the Keller Williams Great Smokies brokerage. The website displays the Keller Williams Great Smokies logo indicating this franchise/brokerage affiliation is central to their business operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Compass: Tech-forward national brokerage rapidly expanding into luxury and secondary markets. While not dominant in Haywood County yet, its agent-recruiting model and proprietary tech platform represent a credible competitive threat to small local teams.
• Century 21: Global residential brokerage franchise with gold-and-black branding widely recognized in small-town and rural American markets. Directly comparable in target customer (residential buyer/seller) and franchised-agent operating model.
• eXp Realty: Cloud-based brokerage with aggressive commission-split and agent-recruitment model that has expanded into rural and mountain markets. Comparable commission-based business model and a potential disruptor of traditional local brokerages.
• RE/MAX: Global residential real estate franchise with strong presence in mountain and rural markets. Directly comparable brand-name brokerage model; the team's "RE/MAX Mountain Realty" reference suggests brand positioning similarity even though the team is currently franchised with Keller Williams.
• Keller Williams Realty: The parent franchisor under which this team operates. Keller Williams is the largest real estate franchise by agent count in the US; the team leverages its brand, training, and tech stack, making the franchisor the closest strategic reference point for platform economics.
• Berkshire Hathaway HomeServices: National brokerage franchise leveraging the Berkshire Hathaway brand, with active presence in mountain/luxury markets including Western NC. Comparable in residential brokerage model and luxury-segment focus.
• Coldwell Banker: Established national brokerage with strong franchise network serving suburban and second-home markets. Comparable full-service commission model targeting similar residential buyer/seller segments as the Breese team.

Regional players

• Allen Tate Realtors: Regional brokerage dominant in the Carolinas, including Western NC mountain markets. Direct competitor for listings and buyer representation in Haywood County and adjacent counties; regional peer with comparable local market focus.
• Beverly-Hanks & Associates: Western North Carolina-headquartered independent brokerage serving Asheville and surrounding mountain communities. Direct competitor in the same geographic region with comparable residential and luxury focus.

Direct peers

• Sotheby's International Realty: Luxury-focused international brokerage network with presence in Western North Carolina mountain markets. Directly comparable in serving the luxury and second-home buyer segment that the Breese team explicitly targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-mountain-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Mountain Realty