What Beverly-Hanks & Associates, REALTORSå¨ does

Beverly-Hanks & Associates, REALTORS, founded in 1976 and headquartered in Candler, North Carolina, now operates as part of Howard Hanna Allen Tate Real Estate under parent Howard Hanna Real Estate Services. The company functions as a full-service residential real estate brokerage serving home buyers, sellers, and relocators across North Carolina and South Carolina, self-positioning as the "#1 Real Estate Company in the Carolinas." Its service portfolio spans core brokerage (buying, selling, advanced property search and map-based listing tools), supplemented by affiliated modules including Howard Hanna Mortgage Services (NMLS #101561), title services, homeowners insurance through Howard Hanna Insurance, relocation coordination, builder services, and home warranty programs for both buyers and sellers. A 100% Money Back Guarantee program functions as a buyer-side trust mechanism, while affiliations with Leading Real Estate Companies of the World and Luxury Portfolio International extend reach into global and luxury segments.

The underlying technology stack is a conventional brokerage platform with property search, map search, advanced search, free market analysis tools, and content publishing surfaces (blog, YouTube, Facebook, LinkedIn, Instagram). No proprietary AI/ML capability, app, or API layer is disclosed in the source data. The company operates through a sales-led go-to-market motion via physical offices and licensed agent relationships across NC and SC, with a complementary self-serve digital search channel for top-of-funnel listing discovery.

Revenue is generated through traditional transaction commissions on residential sales, supplemented by capture across the integrated mortgage, title, insurance, and warranty stack. Commission rates are negotiated rather than publicly disclosed. Beverly-Hanks was integrated into the Howard Hanna Allen Tate brand, extending the firm's footprint into Western North Carolina markets including Biltmore Lake, Waynesville, and Leicester, and the company publicly signals active recruitment through a "We are growing" careers page.

Name

Beverly-Hanks & Associates, REALTORSå¨

Legal name

Howard Hanna Allen Tate Real Estate

Website

https://beverly-hanks.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Beverly-Hanks & Associates, REALTORS operates as a full-service residential real estate brokerage under the Howard Hanna Allen Tate brand, serving home buyers, sellers, and relocators across North Carolina and South Carolina with integrated mortgage, title, insurance, and relocation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Buyer Representation (FSAEAJAG), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Mortgage lending services
• Relocation assistance

Headquarters

HQ city

Candler

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential property transactions (buying and selling). Commissions are typically a percentage of the transaction value, paid at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Beverly-Hanks & Associates, REALTORS (now operating as Howard Hanna Allen Tate Real Estate) is a full-service residential real estate brokerage serving North Carolina and South Carolina. The company provides home buying and selling services, supported by integrated mortgage, title, insurance, relocation, and builder services. It also offers a 100% Money Back Guarantee program, home warranty options, luxury real estate services, and worldwide property search through international affiliations.

Product overview

Howard Hanna Allen Tate Real Estate operates as a full-service residential real estate brokerage offering a unified platform of real estate transaction services supplemented by integrated financial and insurance products. The core offering centers on real estate buying and selling services, supported by affiliated modules for mortgage lending (Howard Hanna Mortgage), title services, homeowners insurance, relocation assistance, and builder services. Value-added programs include the 100% Money Back Guarantee and home warranty options for both buyers and sellers. The company also provides access to luxury real estate services through Luxury Portfolio International and global property search via Leading Real Estate Companies of the World. Howard Hanna Beverly-Hanks, a former Western NC brand, has been integrated into the platform, extending coverage to Western North Carolina markets. All services are available across North Carolina and South Carolina.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Leading Real Estate Companies of the WorldcoreGTM or Marketing PartnerStrategic affiliation with Leading Real Estate Companies of the World, a network of the world's most market-leading independent residential companies. Provides global property search capabilities and worldwide referral network for international buying and selling.
• Luxury Portfolio InternationalcoreGTM or Marketing PartnerLuxury arm of Leading Real Estate Companies of the World. Provides access to the largest luxury real estate network in the world, combining local expertise with global luxury property access.
• Howard Hanna Mortgage ServicescoreStrategic or Co-development PartnerIntegrated mortgage lending services (NMLS #101561) available to buyers and sellers. Part of the Howard Hanna integrated service offering. Loans available in NC/SC.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Compass: Technology-forward residential brokerage offering agent-led buy/sell services and luxury listings, directly competing on transactions and agent recruiting.
• Allen Tate Companies: Carolinas-focused full-service residential brokerage now unified under the same Howard Hanna Allen Tate brand; near-identical market, model, and service bundle.

Broad incumbents

• Keller Williams Realty: One of the largest agent-driven residential brokerages, competing for the same agents and homebuyers/sellers in NC and SC.
• RE/MAX: Global residential brokerage franchise with a comparable commission-based, agent network model competing in the same markets.
• Berkshire Hathaway HomeServices: Large residential brokerage franchise with strong luxury positioning that overlaps with the company's core buy/sell and high-end segments.
• Howard Hanna Real Estate Services: Parent company and one of the largest US independent brokerages offering the same integrated real estate, mortgage, title, and insurance services across many states.
• Coldwell Banker: National full-service residential brokerage with luxury and relocation arms competing directly for buyers and sellers in Carolinas markets.

Regional players

• Long & Foster: Large Mid-Atlantic/Southeast full-service brokerage offering integrated mortgage, title, and insurance, similar model but centered in a different region.
• Dickens Mitchener & Associates: Charlotte-area residential brokerage competing directly in North Carolina, including luxury listings, within the same footprint.

Emerging players

• Redfin: Tech-driven, lower-fee residential brokerage competing for the same buyers/sellers with an online-first search and agent model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@howardhannaallentate
• Facebookfacebook.com/ashevillehomesforsale
• LinkedInlinkedin.com/company/howardhannaallentate
• Instagraminstagram.com/howardhannaallentate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly-Hanks & Associates, REALTORSå¨