UN Women Suomi

What UN Women Suomi does

UN Women Suomi is the Finnish national committee of UN Women, the United Nations entity dedicated to gender equality and the empowerment of women. Registered as a yhdistys (association) under Finnish law and headquartered in Helsinki, it functions as the in-country fundraising, advocacy, and partnership arm of the global UN Women network. The organization operates four core program verticals: individual donation programs (monthly recurring, one-time, and emergency appeals for crises such as Gaza, Ukraine, and Afghanistan), a membership program, corporate engagement via the Women's Empowerment Principles (WEPs) signatory program and the newly launched Unstereotype Alliance Finland, and advocacy coordination including the 1325 Network on Women, Peace and Security.

The organization runs a standard nonprofit technology stack: a WordPress front-end integrated with WooCommerce for donation checkout and Memberpress for membership management. Donor acquisition channels include digital marketing, workplace giving, and face-to-face door-to-door fundraising operated in partnership with Löydämme Oy in Turku and Tampere, with planned expansion into Helsinki in 2026.

Its business model is donation- and grant-funded rather than revenue-generating in a commercial sense. Revenue is sourced from individual donors, corporate partners (including named signatories such as Elisa, Finnair, and Nokia), and Finnish government grants channelled through bodies such as the Ministry for Foreign Affairs. UN Women Suomi holds a national fundraising permit (RA/2021/1501) granting it regulated authority to solicit donations in Finland, which underpins its operational legitimacy and tax-deductible donation status.

Name

UN Women Suomi

Legal name

UN Women Suomi ry UN Women Finland rf

Website

https://unwomen.fi

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

UN Women Suomi is the Finnish national committee of UN Women, operating donation, membership, corporate partnership, and advocacy programs from Helsinki to advance gender equality in Finland and globally.

Ownership category

akta.pro rank

Product category

Nonprofit Gender Equality Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), International Affairs (9721)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Gender equality advocacy
• Women empowerment programs
• Humanitarian fundraising
• Corporate equality training
• Peace and security

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Monthly donations via direct debit (suoramaksu), MobilePay, SMS text-to-give (UNW to 16499, HELP10, HELP20), and online donation forms. Face-to-face fundraising (feissaaminen) recruits new monthly donors door-to-door.
2. Membership Fees: Annual membership fees: 38€ standard, 50€ supporting membership (kannatusjäsenyys), 22€ reduced rate for retirees, unemployed, students, and those on parental leave. Organizations can join as organizational members.
3. Corporate Partnerships and Training: Corporate donations and paid training services on equality and diversity topics. Training is priced hourly or based on agreed corporate donation amounts. Companies can also become corporate members or sign the Women's Empowerment Principles (WEPs).
4. Emergency Appeals: Designated fundraising for specific crises: Gaza, Ukraine, Afghanistan, and the general Women's Emergency Fund. These are time-bound campaigns responding to humanitarian emergencies.
5. Testamentary Bequests: Legacy giving through wills and testaments. Donors can specify UN Women Suomi as beneficiary, with funds directed to global or Finland-specific work.
6. Intangible Gifts (E-cards): Sale of ethical e-gift cards representing symbolic contributions to women's causes (e.g., 10€ feminist card, 14€ identity document for a woman, 30€ financial literacy). Processed via Paytrail payment service.
7. Government Grants: Funding from Finnish Ministry for Foreign Affairs to coordinate the Women, Peace and Security (1325) network and support international development work.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

UN Women Suomi is the Finnish national committee of UN Women that advances gender equality by raising funds from individuals and companies, coordinating the 1325 Women, Peace and Security Network in Finland, providing corporate equality training, and channeling resources to UN Women programs supporting women and girls in developing countries.

Product overview

UN Women Suomi is a non-profit charity organization that operates a portfolio of donation-based services and advocacy programs focused on advancing gender equality and women's rights. The core offerings include various donation mechanisms (monthly giving, one-time donations, emergency appeals for Gaza, Afghanistan, and Ukraine, corporate donations, testamentary giving) and an intangible gifts e-commerce shop. The organization also provides professional training services for businesses on equality topics and coordinates the Women, Peace and Security network in Finland. Its advocacy work spans multiple programmatic areas including ending violence against women, women's economic empowerment, political participation, technology and gender equality, and humanitarian response in crises and conflicts. The organization does not offer a technology product but provides charitable giving services and educational/training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Oranssit päivät (Orange Days): Global campaign to raise awareness about gender-based violence and UN Women's work to reduce it, running from November 25 (International Day for the Elimination of Violence against Women) to December 10 (Human Rights Day).

Products and services

• Monthly Donation Recurring individual donations that provide sustained funding to UN Women programs supporting gender equality worldwide. Targeted at individual supporters in Finland.
• One-Time Donation Single, non-recurring contributions from individuals supporting UN Women's mission to empower women and girls.
• Emergency Appeal Donations Time-bound fundraising appeals responding to humanitarian crises affecting women and girls.
• Intangible Gifts Symbolic gift items purchased through the UN Women Suomi online shop that fund specific UN Women programs, such as school supplies or livestock for women in developing countries.
• Corporate Equality Training Training and advisory services for Finnish companies on workplace gender equality, diversity, and inclusion.
• 1325 Women, Peace and Security Network Coordination Coordination of Finland's national network implementing UN Security Council Resolution 1325 on women, peace and security, engaging civil society, government, and stakeholders.

Quantifiable outcome

• 614 million women and girls live in crisis/conflict zones; UN Women provides emergency and long-term support to this population
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Löydämme OycoreChannel Partner/ Reseller/ Distributor · 1 October 2024Feissaamisen (door-to-door fundraising) partner for recruiting monthly donors. Partnership began October 2024 in Turku and Tampere, expanded to Helsinki in 2026. Fundraisers are employed through this partnership to enroll monthly donors door-to-door.
• Technology companies supporting African Girls Can Code InitiativecoreStrategic or Co-development PartnerTechnology and other sector companies sponsor the African Girls Can Code Initiative by providing funding, devices (laptops, smartphones, modems, data packages), and mentoring to girls in the coding program across 12+ African countries.
• Unstereotype AlliancecoreStrategic or Co-development PartnerUN Women-led initiative bringing together companies worldwide to eliminate gender stereotypes in advertising and marketing. Finnish companies are engaged through UN Women Suomi to join the alliance.
• UN Global CompactcoreStrategic or Co-development PartnerCo-creator of Women's Empowerment Principles (WEPs) alongside UN Women and Calvert Women's Principles. UN Global Compact promotes WEPs to its global corporate membership network.
• UNESCOminorStrategic or Co-development PartnerReferenced for research showing two-thirds of world's illiterate population are women. Partner in African Girls Can Code Initiative implementation and data sharing.
• Jordanian Hashemite Charity OrganizationcoreStrategic or Co-development PartnerPartnership to deliver humanitarian aid to 15,000 women and girls in Gaza. UN Women and this Jordanian organization collaborate on the ground to ensure aid reaches those most in need.
• Fida InternationalminorOthersFinnish development organization and member of the Women, Peace and Security (1325) Network. Collaborates on advocacy and policy work related to UNSCR 1325 implementation.
• Amnesty International Suomen osastominorOthersFinnish section of Amnesty International and member of the Women, Peace and Security (1325) Network. Collaborates on human rights advocacy and women's rights campaigns.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UN Women Germany: German national committee of UN Women. Sister national committee operating under the same mandate and brand, with comparable individual donor, corporate WEPs, and membership fundraising in another major European market.
• Amnesty International Suomen osasto: Finnish section of Amnesty International and 1325 Network member. Competes for human-rights-focused individual donors and corporate partnerships while operating in overlapping advocacy territory on women's rights.
• Fida International: Finnish development NGO and 1325 Network member. Competes with UN Women Suomi for individual donors, corporate partnerships, and government development funding in Finland, while also collaborating in the same advocacy coalition.
• Plan International Finland: Finnish national affiliate of Plan International, a child- and gender-rights-focused INGO. Competes with UN Women Suomi for individual donors, monthly giving, corporate partnerships, and emergency appeals in the Finnish NGO market.
• UNICEF Finland: Finnish national committee of UNICEF raising funds for global child welfare including girls' education and gender equality. Directly comparable as another UN-system national committee operating with similar fundraising, membership, and corporate channels in Finland.
• UN Women USA: National committee of UN Women that raises funds in the U.S. to support global UN Women gender equality programs. Directly comparable as a sister national committee of the same parent entity operating under the same brand and mandate.
• UN Women UK: UK national committee of UN Women, conducting individual and corporate fundraising for global gender equality programs. Operates with the same mandate, brand, and donation/membership infrastructure as UN Women Suomi.

Broad incumbents

• Finnish Red Cross (SPR): Large Finnish humanitarian organization with broad emergency appeals, individual giving, and corporate programs. A broader incumbent that competes for the same Finnish donor pool and corporate CSR budgets.
• UNFPA (United Nations Population Fund): UN entity focused on sexual and reproductive health and gender equality, operating in 150+ countries. Comparable as a broader UN-system incumbent with overlapping women's rights and humanitarian mandate.

Regional players

• Kepa / Fingo (Finnish NGDO Platform): Finnish umbrella organization for development NGOs that coordinates civil society advocacy and government development funding. Adjacent comparable as a coordinating body that channels government grants to member organizations, including UN Women Suomi's 1325 Network peers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unwomensuomi
• Facebookfacebook.com/unwomensuomi
• LinkedInlinkedin.com/company/un-women-suomi
• Instagraminstagram.com/unwomensuomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UN Women Suomi